1.USER EXPERIENCE DESIGN MUSIC DROP Adrian Van Cooten

2. 1. Elevator pitch. 2. The Challenge. 3. User Personas and scenarios. 4. Competitor Analysis. 5. User flows and wireframes. 3. Elevator pitch 4. My app will improve music discovery by harvesting the latest and most relevant music content and music from the web for die hard music fans. 5. Content assets such as images, sound and video are being under utilised at present when it comes to music discovery. 6. Rich media content could enhance music discovery. 7. Potential music content : The Needle Drop 8. Compelling content + music discovery + UX = awesome 9. The Challenge 10. We all love new music. 11. ..but what we don't like is reading countless reviews on music blogs or magazines to find them. 12. Being overwhelmed by too many choices, good or bad, is not an efficient way to get average, non-enthusiast listeners to find their next favourite artist. 13. Music discovery can often be based solely on genre. 14. People are complicated and like numerous . genres not just one genre of music. 15. The problem with discoverability isnt actually discoverability. 16. Its the experience that surrounds it. 17. ..and its not just about finding new music tracks 18. Discovering new music is fun.. 19. User personas and scenarios. 20. MEET NIC 21. Nic doesnt like music. 22. Nic loves music 23. Nics profileAge: 29 Occupation: Art Director Lives: Outskirts of London Currently in a relationship Favourite genres : Dance music, hip hop and heavy metal. 24. Nics current behaviour Discovers new music and new music via publications and blogs. It doesnt matter about the genre when it comes to new music. Hes a big fan of specific record labels. 25. Nics current behaviour Listen to at least 3 new albums His mood tends to control the music the music he listen to. 26. Insights 27. Nic listens to 3 new albums on average a week 28. Nic still purchases vinyl every now and then. Hes quite proud of the collection he started two years ago. 29. Nic pays a monthly subscription to Spotify. 30. Nics mood heavily influences his music choices. 31. Nics a big fan of specific independent labels. 32. Reading news content on Nics favourite artists enhances his experience of listening to music.. 33. Nics goal Save time searching for new music content and music 34. Nics ambition Discovering new music content can led to new and exciting experiences. 35. New artistsGold dust gig ticketsNew friends 36. Concern 1 I dont want to be overwhelmed with ALL of the new music being released that week. 37. Concern 2 I never know who is number 1 in the charts, as I dont have time to listen to the radio 38. Concern 3 It doesnt interest me in what all my friends are listening to 39. Competitive Analysis. 40. COMPETITIVE ANALYSISPAGE 12 OF 12-Prepared by Adrian Van Cooten Last edited on 03/11/2013 41. Spotify 42. Spotify Pros Uses a social feed of the most recent tracks that your friends have just listened to. Already has a captive audience amongst music fans 43. Spotify Cons Discovering music via your friends means you need to have with similar tastes. Its tough to discover new releases on the desktop version of Spotify 44. Discovr 45. Discovr pros Pulls in the artists you like from Facebook Finds tracks on Soundcloud Aggregates fresh music assets (news, videos, images) from your favourite artists. 46. Discovr ConsThe app doesnt present new artists to you. 47. Twitter music 48. Twitter music prosExtremely simply to use.Gets you to discover new music almost immediately. 49. Twitter music consIt overwhelms the user with music. Its pretty much a vehicle to drive users towards to Twitter. 50. If you cant beat em join em.. 51. User flows and wireframes. 52. User FlowsFirst impressionsHome Music News Feed Music news contentNew releasesHot listDiscover by moodMood pageChartsDiscover by labelLabel pagePop ChartRead/Watch LaterSaved music content 53. REMEMBER NIC. . 54. User Flow A First impressionsSelect fave news sourcesSelect fave record labelsHome 55. First impression 1 56. First impression 2 57. First impression 3 58. First impression 4 59. First impression 5 60. First impression 6 Homepage 61. User Flow B Discover new music contentHomeMusic news feedMusic article 62. Discover new music content 1 63. Discover new music content 2 64. Discover new music content 3 65. Nic goes to his local record store to buy the new Bloc Party track on vinyl. 66. User Flow B Discover new releasesHomeNew ReleasesHot list 67. Discover new releases 1 - Homepage 68. Discover new releases 2 Hot list 69. Discover new releases 3 Hot list 70. Nic discovers a new track by new artist John Newman. 71. Nic adds the the track to his Spotify playlist. 72. We got some bad news 73. Nics been dumped 74. Hes not happy in fact hes a bit angry. 75. User Flow C Discover music by moodHomeNew ReleasesMood 76. Discover by mood - homepage 77. Discover by mood new releases 78. Discover by mood select your mood 79. Discover by mood Select track 80. Discover by mood playing track 81. Nic discovers a new band called Blood Red Shoes 82. Nic purchases tickets to their gig next week in London alone. 83. At least it takes the edge off being dumped. 84. User Flow D Discover music by labelHomeNew ReleasesDiscover by label 85. Discover by label - homepage 86. Discover by label select label 87. Discover by label label schedule 88. MEET SAM 89. User Flow E ChartsHomeChartsRock ChartListen to track 90. Charts 1 - Homepage 91. Charts 2 - Select music chart by genre 92. Charts 3 - rock charts 93. Charts 4 - play rock track 94. Sam discovers the band Best Coast. 95. Sam likes the band which means subsequent visits will include news updates about her new favourite band. 96. Thus enriching her experience of discovering a new band. 97. Thanks for your time 98. Prototype. 99. http://tinyurl.com/l7sdbd7 100. Sketches and early designs. 101. First impressions Selecting news sources. 102. Early version of homepage 103. Experimenting with structure of the app. 104. Experimenting with content presentation