GENERAL ASSEMBLY: Pitches and Presentations

PITCHES &PRESENTATIONS

PITCHES & PRESENTATIONS

WE’RE ALL IN THE BUSINESS OF MOVING

@SFAGENCY


LET”SGETMOVING

7:00 - 7:30 RAPID FIRE PITCHES

7:30 - 8:00 KEY INGREDIENTS

8:00 - 8:15 OPEN PITCH SURGERY

8:15 - CLOSE PITCH PERFECT


YOU YOU KNOWTHINK


SELL


SELLMOVE


SELLMOVE

MAKE PEOPLE WANT THINGS

MAKE THINGS PEOPLE WANT

VS.


1. WHO?

2. WHAT?

3. WHY?

4. INVITE..

INGREDIENTS

4


WHO?

.

.

1

WHAT’S YOUR NAME

WHAT DO YOU DO THAT’S SPECIAL


WHAT?

.

.

2

WHAT’S YOUR BUSINESS IDEA

WHAT UNMET NEED HAVE YOU IDENTIFIED?


WHY?

.

.

3

WHY IS YOUR BUSINESS IDEA VALUABLE

EXPLAIN HOW YOU WILL SERVE THE UNMET NEED& WHY YOUR TEAM IS THE RIGHT ONE FOR THE JOB


INVITE...

.

.

4

ARTICULATE YOUR PLANS FOR GROWTH

CLEARLY SAY WHAT YOU NEED & INVITE YOUR LISTENERS TO JOIN YOU


START WITH THE END.


1. LOGIC

2. CHARACTER

3. EMOTION


THIS IS FUNCTIONAL YET SAFE

I AM THE HUMBLE INVENTOR

WOW, CAN YOU SEE THE POSSIBILITIES!

LOGIC

CHARACTER

EMOTION

A-TEAM ME

BRIGHTIDEA

WE

TRACK RECORD



ATTRACTION AUTHENTICITY

RESEARCH RELEVANCE

PASSIONPURPOSE

THE RIGHTSTUFF


DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT..

PROPOSE TO GIVE THE LISTENER SOMETHING THEY WANT..

LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU.

GIVE &GET

REALLY


CONVERSATIONS>RELATIONSHIPS>TRANSACTIONS.


THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW

DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA

NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN

HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY

DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO

DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER.

ONCE UPON A TIME

EVERY DAY

ONE DAY

BECAUSE OF THAT

BECAUSE OF THAT

UNTIL FINALLY


THETWITPITCH


UBERconnecting you and a driver with the tap of a button

HAILOlike UBER but just for cabs

LYFTlike UBER but drivers aren’t professional

SIDECARlike UBER but fares are dontations and driversaren’t professionals - aka car sharing

SWIFTOcompany pitch: “Uber for dog walking”


“YOU HAVE TO LEARN THE RULESOF THE GAME..

AND THEN YOUHAVE TO PLAYBETTER THANANYONE ELSE.”

-ALBERT EINSTEIN


OLD SCHOOL SELLING

NEW SCHOOL SELLINGVS


OLD SCHOOL SELLING NEW SCHOOL SELLING


ENTERTAIN

EDUCATE

ENGAGE

MIX N’MATCH

PERSONAL AND RELEVANT

CHARM THEIR PANTS OFF

THROUGH STORYTELLING


ESCALATORSELEVATORSDARKNESSDRIVINGDOGSLONELINESSFLYINGDEATHSICKNESSDEEP WATERFINANCIAL PROBLEMSINSECTSHEIGHTSPUBLIC SPEAKING


FRAME SHAPE

SELLVALIDATE


ARTOF THE POSSIBLE

{

SCIENCE OF THE PLAUSIBLE

POLITICS OF THE ACHIEBABLE


JUSTSOMETIPS

IT’S ABOUT THEM NOT YOU

CLARITY WINS

BE CONSCIOUS OF BODY LANGUAGE

DON’T FORGET TO MAKE THE ASK

PRACTICE

BE YOURSELF


“THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA..

THE PURPOSE ISTO OFFER SOMETHINGSO COMPELLING THAT IT BEGINS A CONVERSATION..

BRINGING THATOTHER PERSON IN AS A PARTICIPANT& EVENTUALLY ARRIVING AT AN OUTCOME THAT..

APPEALS TO BOTHOF YOU.”

-DANIEL PINK


PRESENTATIONS & BODY LANGUAGEBUSINESSBALLS.COM

HBS ELEVATOR PITCH BUILDERALUMNI.HBS.EDU/CAREERS/PITCH

THIS PRESENTATION ONLINESLIDESHARE.NET/JONASALTMAN

[email protected]@SFAGENCY

GENERAL ASSEMBLY: Pitches and Presentations

Business

Transcript of GENERAL ASSEMBLY: Pitches and Presentations