General Assembly 6-hour UX Design Hackathon
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Transcript of General Assembly 6-hour UX Design Hackathon
![Page 1: General Assembly 6-hour UX Design Hackathon](https://reader034.fdocuments.in/reader034/viewer/2022051610/548708edb47959ec0c8b5386/html5/thumbnails/1.jpg)
My Beats
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Problem Personas User Journey Conclusion Solutions
The Problem
Challenge: Music + Easier way to source
Our Interpretation of the Challenge:
People want even more personalized, curated music recommendations but current discovery tools have limited effectiveness.
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Problem Personas User Journey Conclusion Solutions
Spotify’s Current Recommend Tools
*we also analyzed Pandora, Grooveshark, Rdio, Songza, and other recommendation engines
Discovery
Radio
Browse Plug-ins
Social
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Problem Personas User Journey Conclusion Solutions
Radio
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Problem Personas User Journey Conclusion Solutions
Browse
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Problem Personas User Journey Conclusion Solutions
Social
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Problem Personas User Journey Conclusion Solutions
Discover
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Problem Personas User Journey Conclusion Solutions
Our Solution: Spotify 2.0
Give users ULTIMATE customization power
=> Replace “Discover” with “My Beats”
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Problem Personas User Journey Conclusion Solutions
Website & Mobile
Mobile first:
62% of adults 25-34 own smartphone 54% of 18-24 & 35-44 year olds own smartphone 63% listen to music on smartphones
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Problem Personas User Journey Conclusion Solutions
College
Adoption curve: FAST Age: 21 Gender: Male Profession: College student Income: Medium Interests: sports, music, technology Digital interactions: Facebook, Twitter, Instagram, Forums Physical interactions: going to movies, restaurants, conferences and meetups Music interests: concerts, live music, Spotify premium user, music discovery
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Problem Personas User Journey Conclusion Solutions
Teenager
Adoption curve: FAST Age: 15 Gender: Female Profession: High school student Income: Low Interests: music, cheerleading, social life Digital interactions: Instagram, Pinterest, Snapchat, Tinder Physical interactions: shopping, going out, Music interests: concerts, music discovery, festivals
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Problem Personas User Journey Conclusion Solutions
Young Adult
Adoption curve: FAST Age: 28 Gender: Female Profession: Digital Media Marketing Mngr Income: Medium High Interests: music, foodie, traveling Digital interactions: Yelp, Twitter, Pinterest, Instagram Physical interactions: out to bars, long work days, social gatherings Music interests: live music, music discovery, blog
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Problem Personas User Journey Conclusion Solutions
User Journey
Open Spotify
Go to “My Beats”
Input relevant categories
Save the search
Click to generate a
song
Slide the importance
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Problem Personas User Journey Conclusion Solutions
Initial design mock-ups
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Problem Personas User Journey Conclusion Solutions
Solutions
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Problem Personas User Journey Conclusion Solutions
Personalized, customized song recommendations easily obatined from
web and mobile
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My Beats
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My Stations +
Get started by creating a new station.
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Rolling Stones Station
MOOD
ACTIVITY
ARTIST
GENRE
SONG
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Rolling Stones Station
MOOD
HAPPY
SAD
RELAXED
ANGRY
Set Ratio
25%
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Rolling Stones Station
HAPPY25%
ACTIVITY
ARTIST
GENRE
SONG
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My Stations +
NameFunny, Running, Rolling Stones
Yippee stationFunny, Running, Rolling Stones
NameFunny, Running, Rolling Stones
NameFunny, Running, Rolling Stones
Rolling Stones Station
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Rolling Stones Station
COUNTRY, JAZZ...
RUNNING
JAY-Z
HAPPY
25%
25%
25%
25%
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Rolling Stones Station
ARTIST
Set Ratio
25%
Rolling Sto
Rolling Stones
Rolling Thunder
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Rolling Stones StationX