Gene Block's Emails on Steve Alford - Part 1

8/15/2019 Gene Block's Emails on Steve Alford - Part 1

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From: Jake Bryan

To: Chancellor Gene D. Block ; Rebholz, Joshua; Guerrero, Dan

Subject: Re: Fire Alford leave Adidas

Date: Saturday, March 05, 2016 3:54:02 PM

Out of curiosity... Are you guys aware of what Ucla fans think of adidas? Are you checking Bruin Report Online, Bruins Nation, Twitter and Facebook UCLA athletic pages?

If you are in touch with those pages and outlets I'm sure you know how much the fan base hates adidas. Everyone would rather see is with Nike, Jordan brand or Under Armour. Everyone is scared to death because they think you won't negotiate and will just take adidas' desperate money heave at you guys.

I'm begging you, please get something done with Nike, Jordan brand or Under Armour. Sales will increase, it will be great publicity to reinvigorate the fan base and recruits will love it.

I'm sending this now because all bruin fans know that you guys just stopped by adidas hq. A big Ucla kiss up banner can't right the wrongs that adidas has done. Terrible uniforms and no

feeling at all of being a flagship school. Adidas is and has been a joke. Please make the right move. Get the fans and recruits pumped. This is your chance to shine!

Sent from my iPhone

On Mar 3, 2016, at 1:41 PM, Jake Bryan < jakebryan02@ > wrote:

To you guys as well...

From: Jake Bryan < jakebryan02@ >

Date: March 3, 2016 at 11:10:15 AM PSTTo: [email protected]: Fire Alford leave Adidas

Long time supporter of Ucla athletics, I can't do it anymore for hoops if Alford is retained. Done watching, attending, everything.I'm also done buying Ucla gear if we can't figure out a way to go Nike, Jordan Brand or Under Armour. Adidas is trash, they've ruined our football uniform and it isn't popular with high school recruits.Done...

- JakeSent from my iPhone



From: Andrew Marroquin

To: Chancellor Gene D. Block

Subject: Fire Guerrero and ALFRAUD

Date: Saturday, March 05, 2016 8:59:53 PM

Sent from Mail on Android



From: Gilberto Limon

To: Chancellor Gene D. Block ; Guerrero, Dan

Subject: UCLA basketball

Date: Sunday, March 06, 2016 1:52:30 PM

UCLA's worst conference finish in Wooden/Post-Wooden



From: Keith Joe

To: Guerrero, Dan

Cc: Block, Gene; Rebholz, Joshua

Subject: Mens Basketball


Dear Mr Guerrero

As a tremendously proud UCLA Alumni, Class of 1996 I am to put it lightly very alarmed at the state of Mens Basketball. In particular, the ability of Coach Steve Alford to guide what in many opinions is one of the most historically proud programs in the NCAA. A program that as of the last 10 years has taken a continued nose dive in not only the rankings, but the opinions of those within the UCLA community and those on the outside. How is it that one of our greatest players, Bill Walton, has not only not pushed his own son to attend his alma mater but instead the U of Arizona. And most recently, gave a pre-game pep talk to our opponent prior to us playing. Additionally, another of the pillars of UCLA basketball Kareem Abdul Jabar mentioned that our team completely lacks any sense of fundamentals. He remarked how we demonstrate an inability to run a fast break.

I had the great pleasure of attending UCLA when we last won a National Championship in Mens Basketball. To see what has become of that same program now is remarkably troubling. You have a head coach with exceedingly dubious morale character. And notwithstanding that issue which has been glossed over by the administration. There is clearly some issue of nepotism as well with the way he plays his own son Bryce to the detriment of the team.

There is a clear lack of motivation of this team. The same team that was able to go out and beat the University of Kentucky and Gonzaga has since then been unable to beat numerous less talented teams and now is undoubtedly going to miss the tournament. This is on the coach without question. There is something seriously wrong with the program and bringing in talented players next season will not solve it. I am not a fan of letting go of coaches with guaranteed salaries but in this instance there is not doubt in my mind that he will not be able to guide this program to the standards of John Wooden.

V/R LTC Keith Joe, USAF, MDClass of 1996



From: Dorie Iwata

To: Guerrero, Dan


Subject: Please fire Steve Alford now!


Dear Mr. Guerrero,

This is my second email to you in 2 weeks. I can’t recall writing to the athletic department in my 45 years of being a

Bruin but watching the fine tradition of UCLA Basketball destroyed this season has made this imperative. I refuse

watching UCLA games on TV much less going to Pauley. The thought of either is tortuous. I experience palpable

pain just reading about the teams mounting losses. This must stop! Steve Alford in his three agonizing years has

made us the laughing stock of the NCAA. Only you can stop the pain, we..all UCLA fans feel. Please show Mr.

Alford and his son the door asap.

Respectfully,

Dorie Iwata

Class of '71



From: Carney Briggs

To: Guerrero, Dan


Subject: UCLA Basketball

Date: Monday, March 07, 2016 8:01:13 AM

Dear Mr. Guerrero,

I have been a UCLA basketball fan since 1969 and have attended many games. I will NOT attend any further games

as long as Steve Alford roams the sidelines. He seems like a nice enough guy, but he's not a UCLA coach. The team

has dramatically and progressively gotten worse as the year has gone on (I never thought players and play could get

worse the longer the team was together, but it has). Some believe, because he has one of the top recruiting classes

coming in, that things will turn around next year. All that's going to happen is that he will ruin those players too.

He's awful.

I urge you to please remove Steve Alford as coach of the Bruins, effective immediately. A couple of replacement

suggestions: Chris Mack from Xavier University or Jerod Haase, University of Alabama at Birmingham.

Please save the Bruins. This is a disgrace to the Blue and Gold.

Respectfully,Carney Briggs

--The real art of conversation is not only to say the right thing at the right time, but also to leave unsaid the wrong thing at the tempting moment.

"My flesh and my heart may fail, but God is the strength of my heart and my portion forever. Psalms 73:26



From: Roger Wasserman

To: Guerrero, Dan


Subject: RESTORE UCLA HOOPS - DO NOT RETAIN STEVE ALFORD


I am an alumnus with a B.S. in 1963 and an MBA in 1964. I worked for

the late Don Sawyer in the original Student Union and had season basketball

tickets beginning in 1966, upon returning from military service, until I could no

longer afford the increased prices after the late J.D. Morgan retired as Athletic

Director. I knew Coach Wooden via tutoring some of the basketball players in

the early 1960’s. I have shared season tickets (once again) with my son under

his name for over the last 15 years. I have been a devoted fan and advocate

for over 55 years. It is so depressing and sad to attend the home games with

such minimal attendance.

The results versus the talent level has not been acceptable under Coach

Alford. His insistence to feature his son, who is basically a one-dimensional

offense only player (inconsistent outside shot & free throw shooter) with

major lack of athleticism, has been a negative for the team and program. His

use of the talent available via line-ups employed and substitutions

demonstrates a lack of first-rate coaching. The great heritage of basketball for

UCLA, emphasized and maintained as greatest under Coach John Wooden has

really diminished to such a low level.

We need to make UCLA Basketball once again a “national” known and

respected name and program!!!!

Sincerely,

ROGER M. WASSERMAN

Roger M. Wasserman

RWasserman@



From: Greg Coates

To: Guerrero, Dan


Subject: UCLA Men"s BB


Mr. Guerrero:

I am a proud 1978 graduate of UCLA. I have always followed the athletic teams, particularly the men’s basketball team, throughout good and bad years. I acknowledge that it is no longer realistic

to recreate the success of the program that Coach Wooden had. I acknowledge that there will be

years that, despite expectations, goals will not always be met. Having said that, I must ask that you

consider the termination of Coach Alford. I did not agree with his hiring but I figured that there

were legitimate reasons for doing so. At this point I am mystified as to what those reasons may

have been. While he is an able recruiter, I question his ability to appropriately coach his players so

that they consistently improve. Players seem to sign on and then either stagnate in their abilities or

leave the program entirely. This year has been an extreme disappointment. The performance of

the team has been, at best erratic, at worst horrible. Given the performance against the two

Oregon teams last weekend, against Cal and Stanford the weekend before they appear to have simply given up on the season. The two double digit losses to USC were especially painful. I have

preached patience with my fellows alums during Coach Alford’s first two seasons. Everyone

deserves a fair chance. Coach Alford has had his. Now it I time for you to make a change. Thank

you.

Greg A. Coates, Esq.

1005 Court Street, Suite 310, San Luis Obispo, CA 93401

Phone: (805) 540-5052 | Fax: (805) 540-5053

Confidentiality Note: This e-mail may contain confidential and privileged material for the sole use of the intended recipient(s). Any

review, use, distribution or disclosure by others is strictly prohibited. If you are not the intended recipient (or authorized to receive for

the recipient), please contact the sender by reply e-mail or telephone, and delete all copies of this message.



From: Greenberg Brian

To: Guerrero, Dan



Date: Monday, March 07, 2016 1:51:57 PM

Dear Mr Guerrero,

I am writing to express my concerns regarding the men’s basketball team.

By way of background, my mother and father-in-law met at UCLA in the 1940s. My wife graduated in 1980. I

completed a Pediatric Residency in 1989 and a Fellowship in Allergy and Clinical Immunology in 1992. We’ve

been season ticket holders for about twenty years, have contributed thought the Wooden Athletic Fund for the last

several years and donated $50,000 to the renovation of Pauley Pavilion which, by the way, looks great!

We drive to games from Thousand Oaks which, on week nights, can be a Herculean task. This is because we love

the game and we are happy to support UCLA because we love the institution. The program, under Coach Steve

Alford though, is in serious trouble and it needs to change.

We do not believe that UCLA should be winning national championships every year or even competing for them every year but we do believe strongly that a Coach’s primary obligation is to give his charges the best opportunity

possible to achieve their dream of playing in the NBA and should that not be possible then to prepare them well for

a life outside of basketball.

When Coach Alford was hired we were perplexed because he did not seem to be the caliber of Coach that UCLA

deserved but we always assume that the professionals know better than us and we were happy to give him a

chance. There were initial worries about whether or not the team was learning the fundamentals but, again, we

think a Coach deserves a few years opportunity.

At this point, it is clear that Coach Alford has lost the team. It has become impossible to ignore the fact that Coach

Alford plays favorites with his son, giving him more minutes than any other player and failing to correct obvious

flaws in the fundamentals of his game. In every game you can expect that, at some point, Bryce will make several

plays that would get normal players benched and have their time cut but there never seems to be any reaction from the Coach.

They have been winning some because of talent but this year it has been pretty obvious that the team has greatly

underachieved.

Each of the last two years we have thought about giving up our tickets - it is hard to drive an hour each way to see

the team lose because of poor effort and lack of fundamentals. But this year doubt we will renew without a change

in the leadership of this team.

We appreciate all that you have done for UCLA sports and have no intention of telling you how to do your job. We

just cannot continue to support a program that is so basically flawed as is UCLA basketball.

Thank you for your attention to this.

Brian K. Greenberg, MD

Westlake Village, California.



From: Aaron1050

To: Guerrero, Dan


Subject: Re: The Petition to Restore UCLA Hoops

Date: Tuesday, March 08, 2016 1:50:00 PM

Hi, Dan:

Thank you for taking the time to respond to the now over 1,300 Bruin current and former season-ticket

holders, active and former members of the Wooden Fund, alumni, current students, former student-

athletes, and fans, who took the time to sign the petition to restore the UCLA men's basketball program.

I do want to take the opportunity to clarify one point from your reply however. As was clearly explained in

the petition as well as hundreds of the replies, the opinion that Steve Alford should be dismissed at the

conclusion of this season is not a knee-jerk venting of frustration based on a string of losses to

conclude this single season, but rather a broad, fair-minded and reasonable evaluation of Steve Alford's

entire three year career at UCLA on and off-the court, as well as an informed and reasonable

assessment of his prospects for success going forward.

It is perhaps because of this broad, reasonable and fair-minded assessment, that we are witnessing such

a significant number of Bruin fans favoring Steve Alford's dismissal. In my three decades of following the men's basketball program, I have never seen Bruin fans so united in either support or opposition toward

a UCLA men's basketball head coach as we are seeing toward Steve Alford and the belief that he should

be dismissed.

That said, please know that the door is always open should you wish to engage with the UCLA fan-base

in terms of explaining your rationale for retaining Steve Alford, addressing a criteria for retaining Steve

Alford on a going forward basis, or gaining better insight as to why so many seats at Pauley Pavilion

remain empty. We aknowledged you for the remodel of Pauley Pavilion, but the petition and its

responses also offered an explanation and pathway toward revitalizing the UCLA fan-base and

attendance at Pauley Pavilion. We hope that we can work together toward that common goal.

Yours sincerely,

Aaron Michiel on behalf of

RestoreUCLAHoopsNow.com

-----Original Message-----

From: Guerrero, Dan <[email protected]>

To: aaron1050 <aaron1050@ >

Cc: Block, Gene <[email protected]>; Rebholz, Joshua <[email protected]>

Sent: Mon, Mar 7, 2016 5:10 pm

Subject: RE: The Petition to Restore UCLA Hoops

Hi Aaron,

Thanks for the email and copy of the online petition regarding UCLA men’s basketball.

It’s clear from what you’ve written that you, and those who participated in the petition, are

passionate about UCLA Athletics and care deeply about our past, present and future. Without this

passion and support, we wouldn’t be able to sustain the athletic and academic excellence you and

others have come to expect from us; and make no mistake, we welcome these expectations. It’s this

kind of passion that allows UCLA to compete for championships across all of our sports on a yearly



head coach of the UCLA Men's Basketball team at the conclusion of this season. The

petition is located at:

RestoreUCLAHoopsNow.com

For your convenience, I have also attached a PDF file of the petition letter and the

first 1,246 responses, in case that is an easier way for you to review.

You will note that the petition has now been signed by 1,264 Bruins (and counting)

from a wide swath of current and former season-ticket holders, active and former members of the Wooden Fund, alumni, current students, former student-athletes,

and fans.

The signatures were all collected over the last several days, when my partners in this

project and I were moved to create the letter, petition, and website. Most of the

signers have not only taken the time to sign the petition, but have also added their

own comments on the state of the program, as well as their background as Bruins

and particularly as fans of the men's basketball team.

We hope you will take the time to not only read the petition, but the comments as

well, as they are sincere reflections of, and offer direct insight into, the strong feelings

of the UCLA fan-base toward the men's basketball program and its current state.

If you wish to discuss this with me further, you may reach me via this e-mail address

or on my cell phone at

Thank you for your time and consideration.

Best Regards,

Aaron Michiel



From: Steven Chew

To: Block, Gene

Subject: Regarding Coach Steve Alford

Date: Wednesday, March 09, 2016 5:22:39 PM

Hello Mr. Block,

Let me begin by saying that this email is intended to be thoughtful and respectful with regards to

your position as the Chancellor of our great school. Although Athletics is but one small part of the

greater machine that is UCLA, I am writing to express my desire to remove Steve Alford as the head

coach of UCLA’s basketball program.

Sparing you from too many details, I was born into a family of two Bruin parents, had two older

sisters that went to UCLA, and then finally went to UCLA myself and graduated in 2010. I was a

member of the UCLA Yell Crew, and count my days leading 8 claps in the Rose Bowl and Pauley

Pavilion as some of my fondest college memories. Since graduation, I have tried my best to support

UCLA, both for athletics and for academics. I will always give money to UCLA (in particular, I enjoy

supporting merit based scholarships and the Asian Languages department). But I am finding it more and more difficult to continue support UCLA Men’s Basketball.

Over the last few years, I have come to one of two conclusions. Either 1) Coach Alford is sincerely so

deluded that his own son deserves the playing time he receives that he clearly isn’t the caliber of

coach UCLA deserves, or 2) He is fully aware of his son’s deficiencies, and is playing him anyway out

of extreme selfishness and nepotism. Neither conclusion is acceptable, and the UCLA fan base is

catching on.

I am asking that you use your position as chancellor of our school to hear out the opinions of the

UCLA fan base and reassess whether or not Coach Alford should be retained at the end of the season. While UCLA is first and foremost an academic institution, an elite sports program has its

benefits in terms of attracting more student applications, greater financial support and a stronger

sense of community amongst students and alumni. A significant step in aiding this kind of growth in

the university would be to remove Coach Alford as soon as possible.

Thank you very much.

Best regards,

STEVEN CHEW, CFAPortfolioManagementAssociate

LOS ANGELES CAPITAL

11150 Santa Monica Blvd. | Suite 200 | Los Angeles, CA 90025

P 310.479.1382 | F 310.479.9930



From: Kenji Kumara

To: Guerrero, Dan

Subject: A bad sign for basketball - loosing at halftime


Steve Alford can do something tonight no UCLA coach has done in

74 years. No Bruin coach has gone winless in at least three games against justSC since Wilbur Johns went 0-4 against them in 1941-

42.

Tonight, Steve Alford has more chances at dubious records. To go with his worst ever

finish for UCLA since at least pre-1948 (10th place), Alford can be the first coach in 62

years to lose to USC three times in a season. (Editor's note: John Wooden was 1-3

against Southern Cal in the 1953-54 season. It would be the first time UCLA has gone winless in at least three games against Southern Cal since Wilbur Johns went 0-4

against them in 1941-1942.)



From: Brett Picano

To: Block, Gene



I have been an avid fan of UCLA Football and Basketball for almost 40 years, a football season ticket holder for

almost 30 years, and a donor for almost 15 years. During this time there has been some great years and some less than stellar years. One common denominator in most of those years was the Bruins fought hard and gave everything

they had win or lose. This Basketball Team has just simply given up, they don't play hard or fight to win. Steve

Alford has lost this team and this program is suffering. In 1 season we went from sweeping usc in 3 games to

getting swept in 3 games. I don't want to threaten the school and programs that I love, however if Steve Alford is

retained as the coach, I will consider not renewing my football tickets as well as not making my WAF donation.

There is considerably more talent on this basketball team than Utah, Oregon and usc, and UCLA went 0-6 against

those teams. Please do not allow our program to continue to underachieve and come in 10th place in the Pac-12

again.

Thank you,

Brett Picano bpicano@

Sent from my iPad



From: Tony Rodriguez

To: Block, Gene

Subject: Basketball fan since 1972


Attachments: image001.png

Dear Chancellor Block,

Since the age of 9, I have been a diehard Bruin and graduated from the university in 1987. I wear

the Blue and Gold proudly through good and bad years. I was a season ticket holder through the

Harrick years and now that my business brings me back home, I was strongly considering renewing

my tickets. That is until the last two years. I have seen the total breakdown of team chemistry and

coaching to levels far beyond those of any dark years. The saddest part is that we have good

players (and very good kids in general), but a favoritism and nepotism that is pulling this team apart.

On top of this, there is no cohesive defensive philosophy. Coach Alford recruiting while excellent

this year is more due to the UCLA brand than himself. Also he bypassed several players on the USC

team that were desperate to be Bruins. I know one personally and I can tell you this player is a

difference maker and a great kid. This brand is losing its luster with each passing year.

Steve Alford is just not a fit here. Nothing to do with what kind of person he is. He just lacks the

coaching fundamentals, regardless of talent, to succeed in a high level league like the Pac 12. He

has and is alienating the fan base. Please do what is best for the UCLA community and make the

coaching change.

Sincerely,

Tony Rodriguez

BLACK WALL INTERNATIONAL COMPANIES

MANAGING DIRECTOR-GLOBAL FINANCING

(310) 351-7221 DIRECT

[email protected]

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From: David & Amy Madeo

To: Guerrero, Dan

Cc: Rebholz, Joshua; Block, Gene

Subject: Alford is driving alumni away


Dear Mr. Guerrero,

Please end this charade now. I was a season-ticket holder for six years until Alford’s second season.

When I returned to California in early 2000s, I intended to steadily up my donation levels and enjoy

UCLA sports for years. I understood when it was time for Howland to go, but I still supported UCLA

basketball strongly through the transition. But honestly I am now disgusted with this program.

UCLA is embarrassing itself with this terrible coach and the stigma of nepotism, which now

everyone can see. A great incoming class won’t change anything. I will cease all donations and

support to UCLA until Alford is gone. There are plenty of other worthy organizations.

Respectfully,

David Madeo

BA, 1992



From: Matthew

To: Guerrero, Dan


Subject: Coach Steve Alford


Dear Mr. Guerrero,

It should be clear by now that Steve Alford is unfit to lead the UCLA men's basketball program.

A losing record, a historically bad 10th place conference finish, and not one, not two, but

THREE losses to USC (none of them competitive) demonstrate beyond any doubt that the

program is in terrible shape.

Aside and apart from the results on the court, the method of Coach Alford's regime is also

unsound. As this article demonstrates (not with opinion, but with statistics), he has featured

his son Bryce Alford far beyond what any unbiased coach would.

https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.kbienwz52

In fact, Bryce Alford is on pace to be the all-time leader in minutes played in UCLA history.

That is a remarkable statistic for a program that has featured so many amazing players

throughout the year. I offer these statements not to criticize Bryce Alford; he is not in charge

of how much he plays. Instead it calls into severe question his father's judgment as a coach.

In other words, based on the indisputable facts relating to Bryce Alford's tenure as a UCLA

basketball player, is plainly mistaken to assert in response to the widely-circulated petition

calling for Coach Alford's dismissal that he wants to win as much as anyone. He demonstrably

does not, as he has put his son's basketball career ahead of the performance of the team as a

whole. (Nor does a desire to win qualify one to be a coach at any level, as wanting to win is a

given, not an extra, for such position.)

There is simply no rationale for retaining Coach Alford at this point.

His Sweet 16s do not justify remaining UCLA head coach. Otherwise, you would not have fired

Steve Lavin.

His great recruiting class does not justify remaining UCLA head coach. Otherwise, you would

not have fired Ben Howland.

I am a third generation Bruin and have made donations to a variety of sports programs at

UCLA. I will not continue to do so as long as Coach Alford remains at UCLA.

Frankly, the situation is embarrassing for UCLA, its student-athletes, its student body, and its

alumni. Progress may not always be linear, but it does show itself with time. Each year of

Coach Alford's tenure has been worse than the one before. There is simply no rational basis



to believe that he can lead UCLA to where it should be -- the best basketball program in the

west and one that consistently challenges for conference and national championships.

Change is not always easy, but there are times when it is clearly necessary. This is such a time.

Please show the initiative and leadership that UCLA fans so desperately want and terminate

Coach Alford's employment. Failing to act will only result in further damage to the once-

proud program of the great John R. Wooden.

Sincerely,

Matt Henderson JD '03



From: MyProsperityTV .

To: Block, Gene

Subject: Fire Dan Guerrero and Steve Alford Now!


Fire Dan Guerrero and Steve Alford Now!



From: STEPHEN GILBERT

To: Block, Gene

Subject: Alford? Really?


Mr. Block,

I’m a UCLA grad (Law ’70), and have been a fan for more than 40 years. I remember rooting for the basketball

team to lose when Steve Lavin was the coach because I wanted my friend’s 85 year old dad (who graduated in the

20s) to live to see a coach who wasn’t an embarrassment.

I’d like to live to see UCLA become a team we can be proud of again. I can’t imagine this happening with Steve

Alford at the reins. He’s worse than Lavin.

Stephen Gilbert



From: Troy Carson

To: Block, Gene

Subject: Alford and Guerrero


Alford is arguably the worst coach in the history of UCLA. Guerrero hired him and has

made blunder after blunder during hiring processes and contract extensions. Both

need to be fired. They are a disgrace to one of the finest universities in the world.

Change needs to come immediately before one of the great programs in college

basketball history becomes irrelevant. Thanks for your time and I hope you take

action.

Troy



From: Floyd Russ

To: Block, Gene

Cc: Guerrero, Dan

Subject: A reasonable request


FIRE ALFORD!

He's ruined the program due to the favoritism he gives his son. This is embarrassing to all

Ucla alumni and basketball fans in the entire world.

Please step up and do what is necessary!

Do it this week so we can get a great new coach and have a huge season next year with great

recruits.

Sent on the go. Please excuse any iPhone typos.



From: Ryan Peak

To: Aaron1050@ ; Guerrero, Dan; Block, Gene

Subject: Fire Steve Alford Take action now


Tonight's loss to USC, the third time this season, sealed the deal for me. I am not going to

support UCLA athletics anymore until STEVE ALFORD is fired. In fact I wish Dan Guerrero can go with him as he was the one who hired Steve. It truly is sad and embarrasing to be a UCLA basketball.

As a proud alumnus, I am going to tell my fellow UCLA friends and alumni the same thing. Money always seems to talk so I have to see if there will be change.

Just utterly disgusting....



From: Kenji Kumara

To: Block, Gene

Subject: Fans are irrate


RE STEVE ALFORD. This was the worst performance of UCLA in the Alford era. And

it was against Just SC. It was third loss this season to SC. It was UCLA's worst

loss ever in the PAC 12 tournament. There is NO argument left to keep Steve

Alford.

Guerrero kept Rick Neuheisel until he lost to USC 50-0. This is worse. Fire him now

Dan.

As far as the game went, it was the ugliest UCLA v. USC game since 50-0 in football.

Steve Alford proved to start the game that he is a complete idiot. He goes back to big big the one team he can't do it. He compounds the mistake by making Welsh a wing

in the zone. Just SC hits three wide open threes on Welsh's side to streak out to an

11-0 lead.

Then Bolden comes in and changes the game on defense. UCLA goes on 12-8 run in

the game with the lineup that should have started. (AlthoughThomas Welsh came

in for Parker early in the run to help make things happen.)

The beyond stupid moves continued. UCLA remained cold outside and onlyThomas

Welsh could score. Welsh was also dominating the offense boards and keeping us in

the game after spotting SUC those 11 points. So what does Alford do? Bench Welsh.

Without Welsh, Bryce Alford shoots three times in a row and just SC extends their

lead.

The crap show continued. On a drive to the basket, Bryce actually ran away from the

SUC guy driving. Then Tony Parker flagrant fouls the kid and SUC gets a seven

point play. In all the times Steve Alford criticized players for defense, he never once

mentioned Bryce. In all the years I have watched basketball I have known guys who leave early to get out on the break. I have never seen a player who ran sideways away

from the driver.

UCLA finished the half shooting 29% Just SC shot 53% from three. If Just SC did not

turn the ball over, we would have been down more than the ugly 19 points 48-29.

The second half started with Tony Parker missing a layup and Bennie



From: Lewis Guiss

To: Guerrero, Dan

Cc: Block, Gene

Subject: We need a new AD and BB coach


I went to UCLA in 1967. If I had received less than a C average I would have been sent to Vietnam with a high

chance of becoming an addict or returning injured or dead.

In my first Chemistry 1 class they gave only 10 A's out of 350 students. I was number 11. Life is tough and you

have to deal with that.

I think that coaches for Football and Basketball who do not meet minimal expectations need to lose their jobs. Not

even close to having their lives ruined forever or passing away.

Lewis Guiss '71

Sent from my iPad



From: Julian Mintz

To: Rebholz, Joshua; Guerrero, Dan; Block, Gene



Mr. Block, Mr Guerrero, and Mr Rebholz,

I'm writing to express my displeasure and concern with the state of our basketball program and it's current leadership.

I won't belabor the various facts and opinions about our program that lead to this concern - I know many other fellow fans will already be doing that.

But it's important that you know that I'm among the many that won't be participating in the UCLA Basketball experience - an experience that has meant so much to me since I was a young kid - until big changes are made that show that you guys care half as much as we fans do.

I started attending games when I was 7. Some of my fondest sports memories happened with my family and friends in Pauley.

I remember in '95, I was 10 years old and had a basketball game of my own during the Missouri game in the tournament. A large group of players, coaches, and parents had gathered around a small TV in the corner of the gym in the games final minutes, and exploded with joy when Tyus made his famous layup. I remember that for probably the only time in my childhood playing days, I could have cared less about the game that I was in, and still to this day am sad that I didn't get to experience that moment with the rest of the UCLA community.

I was a Senior at UCLA during Coach Howland's first Final Four run. I attended all 6 tournament games with friends that year; those 3 weekends make up some of my fondest

memories as a student in Westwood.

UCLA basketball was a big part of my life as a kid, and while it's importance in my life has decreased as I've gotten older and real priorities have set in, it still holds a special place in my heart. I have two young kids now, and I always dreamed that they'd get to experience the glory of a rocking Pauley Pavilion with their dad. As it stands today, I wonder when that moment will finally come, if it ever comes.

I get that sustained excellence in college hoops is hard. I don't expect UCLA to win at the highest levels at all times. Us UCLA fans get a bad rap for our unrealistic expectations, but that's a fallacy. All we want is a product on the floor that we can be proud of, one that reflects

the tenets of the University that it represents: smart, tough, resilient, and honest.

It's my and many other Bruin fans opinion that the current leadership of the program, and the subsequent product put on the floor, does not reflect those tenets. Specifically, I'm concerned that the leadership doesn't have the best interests of the program at heart. That alone is enough to walk away from Bruin basketball until a change is made. But combined with the inarguably mediocre basketball coaching skills (.500 record at the high major level), and you have a recipe for disaster (see: overall season record; Pac12 record; results vs USC).



I'm in a great place in my life. I have two wonderful kids, a loving and supportive wife, and an already successful career with a really promising future. I don't NEED basketball to make me happy liked I did as a kid. But I've always dreamed of having season tickets; of sharing them with friends; of taking my two kids and my dad to games to watch my Alma Mater; and of my kids one day growing up to love Coach Wooden's program and the University that it represents. I stayed at arms distance after the questionable head coaching hire 3 years ago, and have only increased my distance after seeing the results. Until changes are made, we'll all

be staying away from Pauley and UCLA broadcasts.

Thanks for your time.

Respectfully,Julian MintzClass of 2006



From: Ira Swartz

To: Guerrero, Dan; Block, Gene

Cc: Smith, Brian; Junker, Alicia

Subject: Fire Steve Alford immediately!


Dan,

I am a 1966 UCLA alumnus. Furthermore, I am a Bruin Legends WAF member and hold both

football and basketball season tickets, which I have had for well over 25 years. My wife and I

have not attended the last half-dozen basketball games as we have lost all interest in UCLA

basketball. It is both embarrassing and disgraceful to see what has happened to the UCLA

basketball program!

There is NO argument left to keep Steve Alford! You need to do the right thing by recognizing

the mistake you made in his original hire, and terminate him immediately. If you fail to do so,

your legacy, in my opinion, will be the A.D. who destroyed UCLA basketball.

If you do not immediately terminate Steve Alford, I can promise you that I will NOT renew my

basketball season tickets and furthermore substantially cut back my contributions to the

WAF. This is not intended to be a threat but simply a promise.

Sincerely,

Ira Swartz



From: rawley valverde

To: Block, Gene; Guerrero, Dan; Rebholz, Joshua

Subject: KNOW WHEN TO HOLD "EM, KNOW WHEN TO FOLD "EM- Coach Steve Alford


needs to go yesterday.

I'm sure you're all acutely aware of this.

The mens' bb program is dead right now.

Letting him coach next year's stud recruits is fools gold. Of course he's gonna win 25 games.I could coach next year's squad to 25 wins.

You all are no doubt being inundated with similar messages so I'm gonna sign off and let you pore through the rest of them.

Go Bruins!

Respectfully,

Rawley ValverdeClass of '83



From: Ryan Peak

To: Block, Gene; Aaron1050@ ; Guerrero, Dan

Subject: Re: Fire Steve Alford Take action now


FINAL: USC 95, UCLA 71

USC's largest win vs UCLA since 1945USC: 1st 3+ game sweep of UCLA since 1941-42UCLA hired John Wooden in 1948

Largest win since WWII. First 3 game sweep since 1941-1942!!!

On Mar 9, 2016 8:43 PM, "Ryan Peak" <ryanpeak618@ > wrote:

Tonight's loss to USC, the third time this season, sealed the deal for me. I am not going to support UCLA athletics anymore until STEVE ALFORD is fired. In fact I wish Dan Guerrero can go with him as he was the one who hired Steve. It truly is sad and embarrasing to be a UCLA basketball.

As a proud alumnus, I am going to tell my fellow UCLA friends and alumni the same thing. Money always seems to talk so I have to see if there will be change.

Just utterly disgusting....



From: B Codd

To: Block, Gene

Subject: Fire Steve Alfod


Fire Steve Alford, now

--

Brian CoddLifetime Alumni member



From: fmendozamd@

To: Guerrero, Dan; Block, Gene; Rebholz, Joshua

Subject: Thoughts From an Alum That Bleeds Hard Work


Dear Chancellor Block, Dan Guerrero and Josh Rebholz,

It is my hope that you have seen the writing on the wall and have already decided that it is time to let Alford go. If

that is the case, there is no reason to read further.

In the unfortunate circumstance that the decision has not been made, I urge you to reconsider and to please do so

as soon as possible.

I have followed UCLA basketball since I was in high school 25 years ago. UCLA was my dream school and I was

fortunate to attend. I worked my tail off in my life. Nothing was ever given to me. I am a first generation

Mexican-American, middle child, but first to go to college who learned he could beat any person at his school in

math regardless of race and could achieve anything he wanted with hard work. I became Viice-president of my

UCLA Medical School class, my name is on the wall at the David Geffen School of Medicine for the best medical

student entering pediatrics and have continued to succeed in my current field of cardiology. All of that was

earned with hard work.

Nothing that I see from Steve Alford is consistent with hard work or vision. His teams play pathetic defense and

this has been reflected by the trend in his winning percentage. In the three years he has been at UCLA, his

winning percentage has declined and the level of play has deteriorated. I realize progress does not always head

in a straight line, but Coach Alford's line has been pointing south and it would be a miracle if the line did a 180

degree turnaround.

It should be readily apparent that Coach Alford will never be able to maximize the potential of his players or win us

a Pac-12 title, let alone take us to a final four. He had more talent on the team this year, then 80% of the teams

in our conference, and yet we finished 10th in the conference, with a pathetic conference record and overall losing

record. Good coaches have results that exceed the level of talent on their teams, bad coaches underperform.

Coach Alford has underperformed.

I am not an unreasonable fan but I do expect a coach to get his players to play with heart and purpose. Coach

Alford, plain and simple, has embarrassed UCLA basketball. Enough is enough. It is time to let him go.

Thank you,

Fernando Mendoza, MD



From: Jeremy Borden

To: Rebholz, Joshua; Chancellor Gene D. Block

Subject: Fire Alford


Please don't make us sit through another year of this. It's clear to anyone paying attention that Alford is a poor coach

and a poor fit for UCLA. I'm a lifelong fan and I can't even bear to watch. Losses like tonight used to hurt like hell but I'm numb to it now. In fact, I was happy SC blew us out because I thought maybe the AD will be forced to take

action now. How sad is that?

Allowing Alford to further stain Coach Wooden's program would prove "champions made here" is nothing more

than a hollow expression. Most knowledgeable basketball observers knew at the time that hiring Alford was a

mistake and giving him an unprecedented and onerous buyout was downright negligent. Don't compound those

mistakes by prolonging our misery.

Count this Bruin OUT until Alford is replaced.



From: Kennedy Cosgrove

To: Block, Gene



Sent from my iPhone



From: Kenji Kumara

To: Guerrero, Dan

Subject: Embarrassed again


UCLA Basketball: Bruins Get Embarrassed By USC In The Pac-12 Tournament

by Mike Regalado 29m ago

T h e U CL A B as k e t b a l l t e a m e n d e d t h e i r s e a so n o n a

h i g h l y e m b a r r a s s in g n o t e a s t h e y a l l o w e d t h e U SC

Tr o j a n s t o r u n t h e m i n t o t h e g r o u n d i n t h e f i r s t

r o u n d o f Pa c - 1 2 T o u r n a m e n t .

USC just destroyed the UCLA Basketball team 95-71 at the MGM Grand Garden Arena in Las Vegas, Nevada in the first round of the Pac-12 Tournament. Look at that score carefully. The Bruins gave up 95 points to their crosstown rival. To add, it is the third time the Trojans have defeated the Bruins this season.

RELATED: UCLA AD Dan Guerrero Responds To Fan Petition

The funny thing about that is in their first two meetings, USC won by a

combined 33 points. The Trojans were only seven points away from matching that in this one game.

This is March Madness. UCLA, the most storied college basketball program in history, was not prepared for this game. But that seems to be the theme.

Once again, this team led by Head Coach Steve Alford, came out flat, played no defense and were dunked on throughout the night… by their crosstown rival. You think it was bad with Ben Howland?

THIS IS NOT THE UCLA WAY.

This is not how you represent the school with 11 National Championships, the most in the NCAA. It is embarrassing.

That did not happen. UCLA has seen this USC team twice before and played as if they had no clue who they were.I, of all people, should have known that this game would be no different. I gave UCLA Basketball the benefit of the doubt. I believed that they would take this game to heart. I believed that they would raise the level of competition for the Pac-12



From: FRANKLIN DAMON

To: Guerrero, Dan


Subject: Please fire Steve Alford


Dear Mr. Guerrero:

I am writing this to you with a very heavy heart and a great deal of sadness.

My wife and I are long time, very loyal Bruins. We met at UCLA in the 60s, are active in many UCLA campus

activities, including being long time members of the Wooden Athletic Fund (WAF) and lifetime members of the

Chancellor’s Society. We are very proud of this magnificent university and love all things Bruin. UCLA basketball

is a major part of this university and has failed mightily in the past 3 years under the tutelage of Steve Alford. It is

embarrassing, frustrating and demeaning to UCLA.

I have been a season basketball ticket holder for 30 years, and used to love going to games and rooting for my

Bruins. This season I went to 3 games as I could no longer waste my time or energy on it. I have lost total interest

in UCLA basketball. I know you are familiar with the reasons, which are succinctly stated in the recent petition

you received and to which you responded, so there is no need to reiterate them here. And the petition didn’t even mention the 3 losses we suffered to USC this year. It is hard to find suitable words to describe how I, and I suspect

many other Bruins, feel.

My wife and I, in good conscience, can no longer support the basketball program nor WAF as long as Coach Alford

is employed by UCLA. I know that our annual contribution to the WAF and for season tickets is a drop in the

bucket, but we have really had enough of this woeful mediocrity. We love UCLA and always will. Unfortunately

our love of UCLA basketball has dissipated and vanished. We will be happy to renew our contribution to WAF and

renew our season basketball tickets if a new basketball coach is hired.

Sincerely,

Frank Damon,

UCLA, Class of 1965



From: Johnny DiLeva


Subject: Special thanks from Trojan family


The 2015-2016 season has been a year of growth for us Trojans. Enfield is helping us move in the right direction, as

well as Steve Alford. 3-0 against you guys for the first time since WW2, largest win against you guys since 1945, AND we out scored you by a combined 57 points this year! So please, give Steve another 10+ years, hell even 20+

years, because you're really helping USC (YOUR RIVAL) become the top dog in LA.



From: Michael Macdonald

To: Guerrero, Dan


Subject: UCLA Basketball Coaching Change


Mr. Guerrero,

As an alum, I have to voice my displeasure with the current state of our men's basketball program. Under the

leadership of Steve Alford, we have seen a steady decline in every objective metric of our basketball program

culminating in an embarrassing loss to USC in tonight's first round PAC-12 conference tournament.

One of the main factors in my decision to attend UCLA was it's tradition of academic and athletic excellence. Now

our most storied sports program is in crisis. Coach Alford has put the program in a precarious position and the elite

tradition of UCLA basketball is steadily eroding under his watch. It is apparent that he isn't the person to rebuild

and sustain our elite program.

I can no longer support our men's basketball team in its current state. We need an immediate coaching change to

bring UCLA basketball to a level that is in line with the expectations of our great university.

Michael Macdonald

UCLA, class of 2003



From: Dorie Iwata

To: Block, Gene

Subject: Fire Dan Guerrero, Fire Steve Alford!!

Date: Thursday, March 10, 2016 1:55:36 AM

Dear Mr. Block,

If you want a semblance of a men's basketball program, you must pull the plug on these two gentlemen who have teamed up to kill the legacy of UCLA Basketball. To resurrect the program, you must carefully consider the

consequence of retaining them: Embarrassment of a once proud program; millions of dollars in lost ticket sales and

future donations. I, for one, will boycott all games (as many fans & hopefully students as well) until both Alford

and Guerrero are gone!!

Respectfully,

Dorie Iwata

Class of '71

Sent from my iPad



From: AJ S

To: Block, Gene

Subject: Message from Friend of Rick Pitino


Hi Gene,

I'm not here to bash Steve Alford. He's a good guy. But if you're interested in bringing UCLA basketball back to where it

belongs, returning to Final Fours, playing for the national championship, having an exciting style of play, and generating

revenue and ticket sales, you need one man on the sidelines in Westwood, and I can help you get him here: Rick Pitino. He

would certainly be interested in hearing from you.

If you want to reach Final Fours and contend for titles, the best move is to go out and get a guy who's been to Final Fours and

title games. Steve Alford's postseason record speaks for itself. He's never reached a Final Four, and he's been coaching for

many years.

Rick Pitino is the only coach in the history of the game to win a national title at two different schools, and the only coach to

take three different schools to the Final Four (John Calipari took three schools to the Final Four, though his Final Fours at

UMass and Memphis were vacated). Louisville has also been tops (per Forbe) as the richest basketball program in all of

college basketball for the past few seasons, thanks in large park to Rick's tireless work. He's informed his inner circle he

could coach until he's 83. That's another 20 years on the sidelines.

I'm connected with Rick's people, family. He's certainly interested in hearing offers from other schools, but his list is very,

very, short. Right now, it's UNLV and that's it (outside of remaining at Louisville). His friend Steve Wynn will be making a

big push for UNLV to go after Rick with all they can offer. He would also be very interested in hearing from UCLA.

Of note: don't be misled by national media reports in regard to the Katina Powell stories, and drama occurring at U of L. For

over 40 years, Rick has run squeaky clean programs; he had absolutely zero knowledge of Powell's allegations, and was

heartbroken and disgusted when he heard of them; he wanted to make sure U of L took the punishment (whether it was fair or

not) on his watch, that's why he agreed to the postseason ban (this is off the record) with Tom Jurich for this season. If he

leaves Louisville, he'll be leaving a 13 to 14-player deep roster, a national title contender for next season. The cupboard will

be full, and they'll be eligible for postseason play next season as well.

He would be interested in hearing offers because he'd be up for a new challenge, a fresh start, and frankly, he's grown tired of

the drama from Kentucky fans and John Calipari in the Bluegrass State. His love is basketball, and he'd be interested in

hearing from a blue blood program like a UNLV or UCLA – make no mistake about it. If he were in Westwood, the rivalry

between USC and UCLA would be cordial, as Andy Enfield got his start under Rick in Boston and they're friends. Rick

would beat Andy regularly, of course. ;O)

Back in the 1990s, when the Lakers were interested in Rick, he said he wasn't an "L.A." guy. Now that his kids are all grown,

things have changed, and he'd be interested in a market like Vegas or even Los Angeles. He already sold both of his Florida

homes earlier this year. He's been looking into expanding some of his restaurant businesses west (e.g., Dunkin' Donuts) and

Los Angeles is a currently a hot market for that franchise. His son Richard might be interested in working as his assistant in

a potential move west (as Minnesota's athletic department is in flux, and they've rescinded on promises to build better

practice facilities), and Richard has been longtime friends with Hollywood actress and Silver Lake resident Kate Mara and

her family.

And as you know, Rick's already on staff with Adidas, and has been longtime friends with Sonny Vaccaro. It would be an

easy transition.

Like many individuals who've never lived in this greatest city on earth, Rick might misunderstand Los Angeles to some

degree, as it pertains to a place to reside. Myself and some other mutual friends could easily explain how L.A. is "a great

place to live, but I wouldn't want to visit" city. You need to live here, find your community, to understand its beauty. I'm sure

Rick could do that. He loves golf, and I'm sure LACC, Bel-Air CC or The Riv would be right in his wheelhouse.

I encourage you to reach out to Coach Pitino. He'll restore the legend, the legacy and the dynasty that John Wooden created –

just like he did for Adolph Rupp at Kentucky and Denny Crum at Louisville. UCLA would be the trifecta to his unparalleled

and brilliant career. Kentucky, Louisville, UCLA. It's like it was meant to be.

I strongly recommend you reach out to Rick as soon as possible. Selling him on how this city is misunderstood (as it pertains



to living in) would be your only challenge. Feel free to contact me with any questions. I live in Los Angeles.

Best regards

J



From: Richard Thornton




Gentlemen:

Seemingly against all reason you have given Steve Alford an incredible contract buyout.

Is that why you appear to want to retain his services?

Are you even a little embarrassed by the basketball team's non-performance?

Dick Thornton

Bakersfield, California



From: Tim Miller

To: Guerrero, Dan; Rebholz, Joshua; Block, Gene

Subject: A fitting end to a disgraceful season


As an alumni and long time fanatic of UCLA basketball, I never thought I would see the day where I was glad to see

a season end. Unfortunately, this is the state of UCLA basketball. It isn't the losses that are disappointing so much as the complete lack of heart in the team and indifference to defense. This falls to coaching. Normally I would

advocate giving a coach a few years to implement his plan and recruit his own athletes but it is abundantly clear that

Steve Alford is in way over his head and his faults are only amplified by his blind nepotism in playing his son over

more talented and complete players.

Supporters of Alford (if there are any left) will point to his 2 Sweet Sixteen appearances and strong incoming

recruiting class. I would point out that the Bruins generally underachieved in the regular season and benefited from

a favorable draw and upsets elsewhere in the bracket that gave them a relatively easy path. As far as recruiting, the

long term health of the program is more important than one incoming class and the lack of success to date with the

talent that has already been on the roster is an indictment of Alford's coaching to date.

I expect a thoughtful review of the basketball program in the coming weeks but as a disillusioned fan, I implore you

to make a change. I am tremendously proud to be a Bruin and want to pass that pride along to my kids but the current state of UCLA basketball is driving me toward apathy. The team is simply not enjoyable to watch. I would

hate for inaction to drive away alumni like myself and more importantly fail to engage the next generation of Bruin

fans.

Tim Miller

Class of 1993



From: Michael McDiffett


Subject: FIRE ALFORD


Dan and Gene,

PLEASE PLEASE PLEASE fire Alford today. I have been a fan for 42 years and have never seen a situation like this. He was not only out coached, but he looked confused. He had no idea who to put on the court. Based on the games this year I expected the defense to be poor, but the offense was absolutely clueless. This is adumpster fire and I am convinced that this will continue next year if a change is not made. Do the right thing.

Michael



From: Andrew Ansoorian


Subject: Virginia Bruin


Gentlemen,

I realize you are likely getting bombarded with lots of emails regarding the perilous state of UCLA hoops, I offer you a few

quotes that I hope bring clarity to your decision making:

"Trust is the most valuable currency." CEO of SAP

"The X-factor of great leadership is not personality, it's humility" Jim Collins

"This is only one thing worse than fighting with allies, it's fighting without them." Winston Churchill

"If you want something new you need to stop doing something old". Peter Drucker

"Culture eats strategy for breakfast." Peter Drucker

"Failure is not fatal, but failure to change might be" Coach

Good luck in making this critical decision.

45 years a fan...Andrew

"See the genius in every student and teach to set that genius free" Adapted from Michelangelo

Andrew Ansoorian, SPHR Executive Director of Human ResourcesHarrisonburg City Public SchoolsCell #[email protected]@HCPSCheck us out on LinkedIn....HCPSonLinkedIn



From: bernie ko

To: Block, Gene

Subject: Fire Coach Alford


Dear Mr. Block,

As a long time supporter of UCLA basketball, I am utterly embarrassed at the way this basketball season has progressed. What started out as a promising season, with wins over Kentucky, Arizona, and Gonzaga, ended

with UCLA losing to USC for the 3rd time this season along with it being UCLA's worst loss EVER in the PAC 12

tournament. I'm sure all of the coaches and student-athletes are working hard to get better, but the reality is that

the team has gotten worse over the course of the year. This is a direct reflection on the coaching staff and the

poor job they have done in coaching these players. Although there is a heralded recruiting class scheduled to

arrive on campus, Coach Alford and his staff have given me very little confidence that they will be able to succeed

with this next crop of student-athletes. It is time to fire Coach Alford.

FIRE COACH ALFORD!

Regards,

Bernie



From: David Alper


Subject: Coach Alford must be replaced


Gentlemen,

Just a brief email to let you know that I am yet another Bruin alum and lifelong Bruin basketball fan that has

completely lost interest in Bruin basketball. I no longer attend home games (I even travelled with the team in the

past), nor do I even watch on TV.

Coach Steve Alford has cratered our legendary program and seriously damaged our unique brand. Losing is the

least of it. The real damage is being done because he and the team demonstrate so little passion, so little effort and

so little basketball intelligence.

The most damaging factor is the outrageous nepotism CSA shows his son Bryce. It's demeaning in the extreme to

the memory of the great JRW to see our program subordinated to platforming the coach's son.

All my friends feel as I do.

I've been a passionate fan for decades - the first game I attended was against USC the year of JRW's first national

championship.

I signed the BRO petition sent to you, Mr Guerrero and read your reply, which I found disappointing and

condescending.

Like so many others, I will pay no more attention to and spend no more time or money on UCLA basketball until

Coach Alford is replaced. This is no light thing, I have lost my single greatest sports passion.

David Alper

UCLA undergrad and law school



From: Ed Cotter

To: Block, Gene

Subject: Men"s basketball is an embarrassment


The performance of the men's basketball team and incompetence and blatant nepotism of the head coach are stains up on the tremendous legacy of UCLA Men's Basketball. This coach

should never have been hired. He was not properly vetted for his despicable actions in Iowa, and it's unconscionable that he was given an extension.

This debacle is clearly the responsibility of Dan Guerrero and he should be held to account for his actions in this embarrassing period for UCLA athletics. It is extremely disappointing that the athletic director continues to make bad decisions and yet is not held to account. I urge you to review the performance of the athletic department beyond balancing the books and see that the premier programs and the Olympic programs have been on a downward trend throughout Dan Guerrero's tenure.

Extremely disappointed,

Ed Cotter

--

--Ed Cotter edcotter@Cell:



From: Devon Liden

To: Block, Gene

Subject: Embarassed


Mr Block -

I have never in my life felt compelled to contact someone asking for a change to a coach. I would respectfully urge you to please, please, make a change at head coach for basketball.Mr. Alford's track record is indefensible. From the discrepancy between the W/L record vs the talent, to the clear nepotism towards his son, to the team's lack of effort on defense, to the team's lack of fundamentals, a change needs to be made immediately.

Next year's recruiting class is impressive, but more talent does us no good if they are coached in a manner consistent with Alford's regime. He had 5 NBA players in his first year and only got to a sweet 16, so more talent will make little difference if they are not coached to play hard on both ends of the court. The players who play the most minutes (shockingly, the coaches son among them) lack accountability on the court, putting in little effort on defense,

just waiting to chuck up another shot on offense.

I live in Auburn, CA. I've been a UCLA fan since I was born. Despite my limited financial resources, I scrimp and save to travel to away football games each year, and attend the spring game as well. Even when the football team is struggling, I am proud of them because coach Mora displays the many wonderful characteristics of a great UCLA leader, and the players respect the game enough to play their hearts out. This is in distinct contrast to the basketball team and coach.

It can not wait. He's had 3 years, and we are on a terrible downward trend. We are no longer a nationally relevant as a contender for a national title. We have been called the most disappointing team in the country by national pundits, and our fans agree. When was the last

time our team looked worse than it has this season? 15 years ago? Coach Wooden's program is being tarnished and set back years due to Mr. Alford's work the last 3 years. Please fire him.

Thank you,

Devon Liden - Embarassed lifelong fan



From: DKawashima@

To: Guerrero, Dan


Subject: From UCLA BB season ticket holder


Dear Mr. Guerrero:

My name is Dale Kawashima, and my family has had UCLA basketball season tickets for the past 50 years, since Pauley Pavilion opened. I'm proud that my parents, Mr. & Mrs. Robert H. Kawashima, are

listed on the wall at Pauley as founding donors. My mother Tamiko is still an active fan.

I wanted to say, that this year was unbearable for UCLA fans to watch the basketball team. Although I'm a

huge UCLA BB fan, I didn't even show up for most of the Pac-12 games because I knew the team would

play poorly and lose. Plus, it's totally unacceptable that UCLA should be dominated by a USC team and

lose three times by an average of 20 points.

I believe the time has come to immediately fire Coach Steve Alford. Even though Alford has recruited

good new players for next season, I have no confidence that the team will ever have a chance to make

the Final Four with Alford as the coach.

Sincerely,

Dale Kawashima

Studio City

UCLA Class of 1977



From: Mitchell Austin


Subject: Removal of Coach Steve Alford


Messrs. Guerrero, Block and Rebholz,

I am writing to urge you to immediately remove Coach Steve Alford as the Men’s Basketball Head Coach. While, as Mr. Guerrero has noted, progress does not always proceed forward in a straight line, it also does not proceed backward in a straight line. This would be regress – which is what has occurred in Coach Alford’s second and third seasons at UCLA.

In his first year, Coach Alford finished with an overall record of 28-9, a Pac-12 season record of 12-6 and a Sweet 16 loss. In his second year, Coach Alford finished with an overall record

of 22-14, a Pac-12 season record of 11-7 for a 4th place finish and a Sweet 16 loss. In his third year, Coach Alford currently has an overall record of 15-17, a Pac-12 season record of

6-12 for a 10th place finish and no NCAA tournament bid. The facts are clear; Coach Alford’s

program has regressed, not progressed.

This regression is the result of a number of Coach Alford’s failures. He has failed to develop players that have remained in his program. He was unable to recruit positions of need in his first and second years. He has a blind spot for his son, Bryce. His teams lack an identity.Most significantly to me as a Bruin fan is that Coach Alford appears to lack a passion for UCLA Basketball. While he may be passionate about the game of basketball, he does not appear to respect the history of the UCLA Basketball Program.

Please immediately remove Coach Alford.

Sincerely,

Mitchell Austin (UCLA B.A. 2008, UCLA J.D. 2013)



From: Michael Hayes


Subject: The Last Two and a Half Months


After last night and possibly before I am sure your inbox has been flooded with fans pleas to take action to correct

the path of UCLA basketball. Last night was a predictable embarrassment.

I was born at, raised on and ultimately graduated from UCLA, class of 97. I don't want to bore you with the details,

I'm sure my story is very similar to yours and the hundreds of stories you already have in your inbox.

I found this season to be very disappointing from a leadership perspective. As leaders our most important role is to

ensure we put our subordinates in roles that they will succeed in. It has been pretty obvious that Coach Alford is

unable or unwilling to objectively analyze his players strengths and weaknesses that will result in a consistent

winning formula. Yes we caught lightening in a bottle a couple times this year but make no mistake that's all it

appeared to be from a fans perspective. Does Coach Alford have a plan to correct this shortcoming? Does he

provide intellectual answers to these questions behind closed doors? Do you believe he will implement anything

different or are they empty statements that will lead to more of the same? It is important to get this right because

ultimately if nothing changes the student athletes carry the real burden. This year, this team clearly voted on Coach

Alford's future. The players (including his own son) quit on him several weeks ago which culminated last night with a sweep by USC which as you know is a very rare and embarrassing feat.

I see and hear a man failing with his feet firmly underneath him. There isn't any corrective action, just more of the

same. Yes there are better players coming in next year. There always will be great players coming, we are UCLA.

However, the same culture will likely lead next years team to reach the same conclusion. Fire quickly, hire slowly.

I don't envy your position, but know that you will do what is best for UCLA whatever path that leads you down.

Best regards,

Michael Hayes

Vice President of Operations

Aldez



From: LoDuca, Paul


Cc: Rebholz, Joshua

Subject: Make UCLA Basketball Great Again


Dear Sirs:

The UCLA basketball season ended on March 9th. Another year of irrelevancy. Steve

Alford is the wrong coach for our team. The fans know it, the media knows it and you

know that to be true as well. Nothing is gained by delaying the inevitable.

Alford equates to mediocrity, nepotism and endless excuses. If you want the UCLA

program to be great, and it should be great, then make the right move and let him go.

Thank you.

Paul LoDuca

Paul LoDuca

Financial Advisor The Linzmeier Group

Morgan Stanley Wealth Management

1901 Main Street | 7th Floor | Irvine, CA 92614

Direct: 949.955.7814 | Toll Free: 800.533.3402 | Fax: 949.833.3542

Email: [email protected]

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Important Notice to Recipients:

Please do not use e-mail to request, authorize or effect the purchase or sale of any security or

commodity. Unfortunately, we cannot execute such instructions provided in e-mail. Thank you.

The sender of this e-mail is an employee of Morgan Stanley Smith Barney LLC ("Morgan Stanley"). If you have received this communication in error, please destroy all electronic and paper copies and notify the

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us by reply message and we will send the contents to you. By messaging with Morgan Stanley you

consent to the foregoing.



From: Osmond Waheed

To: Block, Gene

Subject: FIRE ALFORD AND DAN GUERRERO!


This was a humiliating loss to a disappointing season. Steve Alford's nepotism, lack of accountability, and poor defensive schemes are ruining this program. Dan G is not the man to

find the next replacement either as he wrongly picked Alford and significantly overpaid him. As a UCLA alum (2010) I am thoroughly disgusted with them both and will no longer support UCLA while they are employed here.-Osmond Waheed

Sent from Mail for iPhone



From: Jeremy West

To: Block, Gene

Subject: Done


My family is done with UCLA basketball till Steve Alford is gone. Thank you for your time.

Jeremy West

Sent from my iPhone



From: JESSE HERNANDEZ




Fire him. NOW. He has disgraced and embarassed these precious FOUR letters that we all are proud to wear across our chest! This is worse than the 50-0 to $C!!! This is BASKETBALL!

Something we are wayyyyy better than those guys across town! Fire Alford now!Enough is enough!



From: Deibert, Ian

To: Block, Gene

Subject: Steve Alford Brings Shame to UCLA


As a member of the UCLA community, I request that you fire Steve Alford. He has brought shame to our school's great legacy. He also covered up rape during his time at Iowa. He does

not deserve to represent our university.

Sincerely,Ian LumiereUCLA Law Class of 2016

--Ian M. LumiereUCLA LawClass of 2016



MIKE PRESSER

PRINCIPAL

George Elkins Mortgage Banking [email protected] office

cell

949.752.1667 fax

26180 Enterprise Way, No. 300

Lake Forest, CA 92630

BRE #01391972

www gemb.com

From: Michael Presser


Subject: RE: New basketball coach needed


While the right decision is not always an easy one, I find it is usually better to deal with it sooner

rather than later. Better to move on from Steve Alford now rather than 12 months from now. The

culture of the basketball program will not improve next year and the infusion of talent will be

wasted if UCLA retains Steve Alford. The culture can’t be changed if the coach and his son both

remain in their current positions. You saw yesterday the result of that dynamic.

Please do what is in the best interest of UCLA and fire Steve Alford!



From: Michael Zank

To: Guerrero, Dan


Subject: Please save Men"s Basketball


Mr. Guerrero,

I'm only writing because I've heard from multiple credible sources that rather than put out the fire that is the Men's Basketball program and begin restoring it to greatness, you may be inclined to let it burn for another year (or two, or three).

If this is true, I would humbly caution you to consider what a grave and obvious mistake this would be. Fires can cause irreparable damage and have a habit of spreading. Much of this damage is already evident to members of the UCLA alumni and donor community (current and future), and you can sadly see its effects in the attitudes and actions of people who love this University and desperately want to support it but believe that to do so at this time would only be prolonging a toxic and harmful situation.

It is unfathomable to me that in the face of unparalleled unity and support from so many thousands of Bruins desperately needing their beloved Hoops program to be saved, and the required course and urgency of action so obvious, that the leadership tasked with its stewardship appears to be so unwilling to intervene.

Please save UCLA Men's Basketball. I promise that Bruins everywhere have your back. We're counting on you.

Respectfully,

Michael Zank

UCLA Anderson 07



From: j.yk.wang@ on behalf of Jonathan Wang

To: Guerrero, Dan; Rebholz, Joshua

Cc: Block, Gene

Subject: UCLA and Excellence


Dear Mr. Guerrero,

I know you are probably tired from all of the angry emails I'm sure you have been receiving, so I will make this short. I am writing you because I can no longer stomach what has happened to our once proud basketball program.

I had the great privilege of graduating from UCLA in 2009. As a young alum, I know that my meager donations are but a drop in the bucket in the grand scheme of things, but I am letting you know that I can no longer justify giving my money to this university as long as Coach Alford is employed by UCLA. I could go into the many reasons why Mr. Alford is not suitable to be the coach at UCLA, but I know you are familiar with them.

What more is required for you to make a change? You are at risk of further alienating a

passionate fanbase because of your inaction. Pauley Pavilion was already half empty this year, if no moves are made, it will be even emptier next season. Steve Alford, and by extension, the man that hired him has cratered a legendary program. It is far too obvious that the team has quit on this coach. No recruiting class, not even one as talented as we have coming in next year, will fix that. Please, if you "love UCLA" as you claimed in your response to the recent petition, make a move now before UCLA's legacy and brand is damaged even more.

Sincerely,

Jonathan Wang

UCLA, Class of 2009



From: Kevin Deggelman


Subject: How do you justify keeping Steve Alford?


Dear Mr. Guerrero,

Let me preface this email by recognizing that I don't have the money

or influence for my message to mean much to you (as evidenced by the

fact that I didn't receive a response to my previous email).

My intention is not to try to change your mind, but rather to better

understand your justification for bringing Steve Alford back as head

coach. I want to believe that things will suddenly be great moving

forward, I am an optimist, I honestly want Steve Alford to succeed at

UCLA... but the last three years of basketball makes that difficult

for me to believe.

So my question is simple. How do you justify bringing Steve Alford

back after watching him run this program for three full seasons? Doyou honestly believe he is the best coach possible for UCLA? Am I in

the minority? Do most UCLA fans want him back? I understand that money

can have a large influence in these decisions, so does Coach Alford's

contract make it unrealistic to fire him after this season?

I'd love to hear a response but, with all due respect, if you're just

going to tell me about how much you love UCLA, and how this last

season was just as disappointing for you as it was for me, please

don't bother. As a UCLA alum and Wooden Athletic Fund member, I'd hope

that you could give me an honest answer.

Thanks for your time,

Kevin Deggelman



From: Tony Rossi

To: Chancellor Gene D. Block ; Guerrero, Dan; Rebholz, Joshua

Subject: Regarding the UCLA Men"s Basketball Program


Dear sirs,

As a UCLA alum and WAF member, I am writing to express my profound disappointment in the state of the UCLA men's basketball program. It is abundantly clear that we have a failure of

leadership in the program. There is no greater indictment of a coach than having his players quit

on him, which is exactly what we have seen over the course of this season. Once a culture is

established within a program that it is OK for players to quit on their coach and stop playing hard,

there is no course for improvement other than the removal of the coach. New players may come

in, but players don't establish the culture - coaches do. And the culture that has been established

under Coach Alford is not conducive to playing winning basketball.

The longer that Coach Alford has been able to put his imprint on the program, the worse we have

done. UCLA should not tolerate such performance in any area of the university, particularly one

that is as highly visible and important to the overall brand as the men's basketball program.

I urge you to remove Coach Alford from his position as men's basketball coach.

Sincerely,

Tony Rossi

UCLA Class of 1993



From: Eason Wang


Subject: Restore Ucla basketball



I write to you as many fans do to express my deep concern for Ucla Basketball. As a fan and alumni of Ucla, I have cheered for the Bruins since I was a little kid. Win or lose, I hold my head high with our team. It's our character and

our passion for excellence that keep my head up. However the last few years have been difficult. We struggle to

beat opponents we should win and we seem to beat opponents only when they are weakest. We have taken a step

back from our formidable years. We are losing that character and passion. The identity I connect to Ucla basketball,

I feel fading. I believe many fans feel the same way. As a group, as a tribe, as a family our belief in Ucla basketball

dims. So I write to you in urgency to restore our team. Coach Alford has done his best and for that I thank him for

his time. But it is his time to go. We need a new direction. Your fans need your leadership right now. Allow us to

believe in Ucla tradition again.

Thank you for your time and Go Bruins.

Eason Wang



From: Mark Cordova

To: Guerrero, Dan

Cc: Block, Gene

Subject: Alford


I am a lifer UCLA fan who grew up in Anaheim, and moved back to my original home, Albuquerque, 10 years ago.

I saw what a great job Coach Alford is capable of during his tenure here at New Mexico. Unfortunately, Coach

Alford was not ready for prime time in the Big 10, nor is he ready for prime time in the Pac 12. Director Guerrero,

it is time to cut bait with Alford and find someone ready for prime time. You did just that when you sacked

Neuheisel for Mora. It's now time to do the same on the hoops side.

Besides, the Lobos need to sack Craig Neal here. Maybe we can get Alford back here in Albuquerque, He never

should have left. He walked on water out here.



From: *Kevin Scott*


Subject: My UCLA is supposed to be THE #1 BRAND IN NCAA MEN"S BASKETBALL!!!!!


To Guerrero & Block:

MY UCLA BRUINS (B.A. History, 1984) are supposed to be the #1 Brand inNCAA Men's Basketball!! WE HAVE THE MOST NCAA MEN'S BB CHAMPIONSHIPS!! STOP RUNNING FROM WHO WE ARE!!!!!!!! (At minimum, we should be the clear best in the West).

March Madness is supposed to be "The UCLA Invitational".

Guerrero, you keep comparing UCLA BASKETBALL to YOUR SPORT: UCLA Baseball.

We. Are. A. Basketball. School. (Football second. Mora is not the answer either. But that's another topic.)

Heck man, when I was on campus (1978-84), several top "A" Division Intramural Basketball Teams would massacre these current Bruins.

Only ONE SCHOOL had John Wooden... UCLA.

Dude: Find. A. Way. Find. The. Money. To. Get. Us. Outta. The. INSANE. Alford Contract. FIRE STEVE ALFORD NOW!!

Steve Lavin was never this bad, and he rightfully got the boot.

Kevin Scott, Class of 1984.

*****************

Kevin Scott, California Real Estate Agent & Investor

Cell: ; Desk: (562) 531-2001 ext. 217

Century 21 Realty Team, 14620 Lakewood Blvd., Bellflower, CA 90706

Ca l i f o r n i a B RE L ic e n se N um b e r : 0 1 2 7 0 4 5 1 ( S i n c e 1 9 9 9 )



From: Mike Welch

To: Chancellor Gene D. Block ; Guerrero, Dan; Rebholz, Joshua

Subject: UCLA men"s basketball


To those concerned about the fate of UCLA men’s basketball,

I am writing you this morning to express my dismay with the sad state of our men’s basketball team and implore

that you make the top-down changes necessary to bring this iconic program back to its properly earned place

amongst the college elite. As a three time alum and lifelong fan, it saddens me to accept the painfully obvious: this

program cannot succeed, and I simply cannot support it any longer, until Coach Alford is removed.

I can count on one hand the number of home games I did not attend during my 11 years on campus. I camped out

for floor seats for countless of those games. I even won the Super Shot in January 2001. I have traveled to Sweet

16s and VPN connected to international offices to bypass DirecTV’s lack of Pac-12 networks and stream games

online. This is the first season, however, that I have consciously avoided watching UCLA basketball even when it

was readily available. The team lacks the bare minimum effort and enthusiasm that make a program worth

supporting — if they don’t care about competing or playing hard, why should I spend what little free time I may

have supporting them?

Seasons like these past few do permanent damage to the program, and it will continue to flounder under Steve

Alford. Enough is enough. Restore UCLA basketball and bring the fans (including myself) back to Pauley.

Sincerely,

Mike Welch

BS ’03, MS ’05, Ph.D. ’10.



From: Roger Wasserman

To: Guerrero, Dan


Subject: RE: RESTORE UCLA HOOPS - DO NOT RETAIN STEVE ALFORD


GENTLEMEN:

This is a follow-up to my previous communication. Now that the PAC 12

Tournament is over for the Bruins with an extremely embarrassing third lose

this season to USC, it is a “no brainer” that a change in necessary in the

Coaching environment. Many alumnus have documented how Steve Alford

has achieved the status of the “worst” UCLA Basketball Coach in history. His

unprofessional and preferential use of his son – even when he is hurt & unable

to score or play defense – is unacceptable. The argument of “wait until next

year” based on the top recruiting class is totally off-base, as he will misuse his

players and discourage some to transfer (i.e. Prince Ali) and others to

reconsider their previous commitments (i.e. the other Ball brothers). PLEASE

TAKE ACTION NOW.

Sincerely from a long-time supporter and knowledgeable alumnus.

Roger M. Wasserman

RWasserman@

From: Roger Wasserman [mailto:RWasserman@ ]Sent: Monday, March 07, 2016 11:21 AMTo: '[email protected]'Cc: '[email protected]'; '[email protected]'Subject: RESTORE UCLA HOOPS - DO NOT RETAIN STEVE ALFORD

I am an alumnus with a B.S. in 1963 and an MBA in 1964. I worked for

the late Don Sawyer in the original Student Union and had season basketball

tickets beginning in 1966, upon returning from military service, until I could no

longer afford the increased prices after the late J.D. Morgan retired as Athletic

Director. I knew Coach Wooden via tutoring some of the basketball players in

the early 1960’s. I have shared season tickets (once again) with my son under

his name for over the last 15 years. I have been a devoted fan and advocate

for over 55 years. It is so depressing and sad to attend the home games with

such minimal attendance.



The results versus the talent level has not been acceptable under Coach

Alford. His insistence to feature his son, who is basically a one-dimensional

offense only player (inconsistent outside shot & free throw shooter) with

major lack of athleticism, has been a negative for the team and program. His

use of the talent available via line-ups employed and substitutions

demonstrates a lack of first-rate coaching. The great heritage of basketball for

UCLA, emphasized and maintained as greatest under Coach John Wooden has

really diminished to such a low level.

We need to make UCLA Basketball once again a “national” known and

respected name and program!!!!

Sincerely,

ROGER M. WASSERMAN

Roger M. Wasserman

RWasserman@



From: Nathaniel Dang

To: Rebholz, Joshua; AD; Guerrero, Dan; Block, Gene

Cc: UCLA Athletics Development

Subject: Re: REMINDER: 2016-17 WAF Donation Renewal Information


Looping in Chancellor Block.

Dear Mr. Block, Mr. Guerrero, and Mr. Rebholz,

Further to my email below, last night's historic and unmitigated disaster against USC was emblematic of the "foundation" (or lack thereof) that Coach Alford is laying for our basketball program.

The word "legacy" is often thrown around lightly; however, it is appropriate in this situation.Coach Wooden spent decades serving our university and shaping young men on and off the court; that is his legacy. This is a watershed moment for the UCLA basketball program, and what you choose to do in this moment shall be your legacy. As you know, UCLA has a number of very talented signees coming in next year. With that talent, Coach Alford will likely once again disappoint, but will also likely achieve enough success to make termination more difficult from a public relations perspective. Thus, if you fail to act immediately to replace Coach Alford, Coach Wooden's masterpiece will continue to sustain irreparable damage -- and that will be your lasting legacy.

Please do what you know is right for the long-term health of our athletics department and our basketball program, which is in many ways the heart and soul of our university.

Regards, Nathaniel T. Dang, Esq.

UCLA Samueli School of Engineering and Applied Science '08

On Mon, Mar 7, 2016 at 1:39 PM, Nathaniel Dang <natdangspam@ > wrote:Dear Mr. Guerrero and Mr. Rebholz,

I am a proud UCLA Bruin (B.S. Computer Science & Engineering '08). I have been a lifelong supporter of UCLA Athletics (my oldest brother graduated UCLA in the class of 1995). I am a Wooden Athletic Fund Member, UCLA Football season ticket holder (which I enjoyed with my good friend, Mr. James Ayden, UCLA School of Law '13), and former UCLA Basketball season ticket holder (which I enjoyed with another good friend, Mr. Thomas Chan, UCLA '07). I have also donated to the Wasserman practice facility and

various other athletic department initiatives throughout the years. I flew out to Indianapolis and attended the Final Four when we played there a decade or so ago; I also try to support our teams at other away games whenever possible (e.g., the football games vs. Texas, UNLV, etc.). In addition to supporting the athletic department, I of course support the Samueli School of Engineering and am a Boelter Society member.

I understand that I may not be a "whale" of a supporter of the athletic department from a financial perspective. However, it is people like Mr. Ayden, Mr. Chan, and myself that form the core of any long-term fundraising and development strategy; we are young, recent graduates who love our alma mater and are eager and ready to support it in the right areas



and at the right time, and are likely to do so for the next 50 years.

In light of the above, it saddens me to write this email informing you that I will not be renewing my membership to the WAF, nor will I be renewing my football season tickets or otherwise financially supporting the Athletic Department until Coach Steve Alford is dismissed from his position as the head basketball coach at UCLA. I am sure you have received a litany of similar emails and I will not bother rehashing the many complaints that

you have likely received regarding Coach Alford, except to say that Coach Alford failed, miserably, to meet the minimum expectations for a coach at UCLA -- not just from the standpoint of wins and losses, but also from a moral and character standpoint. His teams do not exhibit the effort, particularly on the defensive end of the court, that is expected at an institution like UCLA. Accordingly, I cannot in good faith support an athletic department that continues to allow Mr. Alford to embarrass our university.

I wish you the best and I look forward to once again financially supporting our Bruin athletics programs, if and when Mr. Alford is dismissed and replaced with a head coach worthy of our great institution.

Go Bruins, Nathaniel T. Dang, Esq.UCLA Engineering '08

---------- Forwarded message ----------From: UCLA Wooden Athletic Fund <[email protected]>Date: Mon, Feb 22, 2016 at 11:16 AM

Subject: REMINDER: 2016-17 WAF Donation Renewal InformationTo: Nathaniel Dang <natdangspam@ >

Dear Nathaniel,



RENEW NOW

Thank you for your generous support of UCLA student-athletes through your annual

donation to the Wooden Athletic Fund. As part of our ongoing effort to provide a first-class donor experience to all of our gracious supporters, we wanted to remind you that the renewal of your 2016-17 Wooden Athletic Fund donation is now available. The deadline for renewal remains June 30, 2016. For the fastest and most efficient renewal method, you may CLICK HERE to renew your WAF membership online right now through your own personalized WAF giving webpage. If you have ANY questions regarding your 2016-17 Wooden Athletic Fund membership and

tax-deductible donation, please do not hesitate to contact our office Monday-Friday, 8am-5pm by phone at 310.206.3302, e-mail [email protected] or you can visit www.WoodenAthleticFund.com anytime for more information.



From: Dinarm13

To: Block, Gene

Subject: Steve Alford


Mr Block Steve Alford should be fired and paid off. He has consistently embarrassed UCLA putting players on the court

unprepared to play. Enough.

Regards,

George Armitage

Sent from my iPhone



From: Marc Bretter

To: Guerrero, Dan


Subject: Reaching Out


Importance: High

Mr. Guerrero:

I’m from a UCLA family. My dad graduated in 1949 and my uncle in 1951. They were fraternity

brothers and good friends of Mo Ostin. The 2 of them and 3 other friends had 8 season tickets the

opening year of Pauley and had them until the 1990s when the group fell apart due to my uncle

passing away and other factors. I went to elementary school at Warner Avenue across the street

from UCLA where my best friends were Willie Naulls and Mike Warren’s kids (both still close

friends). I was a ball boy in 6th grade. I played basketball at Harvard-Westlake when my

teammates/dear friends Jason and Jarron Collins were recruited to UCLA, so I spent a lot of time

hanging out in the basketball office with Coach Harrick and Lavin. Needless to say we were a die-

hard UCLA family and UCLA basketball has been a big part of my life.

Now that I’m in my 30s and have my own children, I want nothing more than to start the ritual of

getting season tickets. However, about a year ago when I was deciding what to do, I chose to spend

$20k annually on Clipper Season Tickets and a partial Laker Season. I do use them for business, but

living in Beverly Hills and working in Brentwood, I would much rather spend that money attending

games at UCLA. However, I could not and will not contribute to a program led by Steve Alford. A

person bereft of morals, who grossly engages in nepotism and who has proven over a 20 year

career to be an average coach. My dislike for Steve Alford is so great, it prohibits me from donating

to Athletics in general, despite how fondly I think of Coach Mora and his team (I’ve had the

opportunity to spend time with Coach Mora, Josh Rosen and Jordan Payton and they represent

everything I grew up loving about UCLA). You made a brilliant hire there with Jim Mora, but keeping

Steve Alford threatens to undo all the wonderful things that you have done for UCLA.

Despite perception, UCLA fans are reasonable. We don’t expect Brad Stevens to walk through the

door. Take a chance on someone young or an out of the box idea like Randy Bennett with Kerry

Keating as lead assistant. I don’t care what 1 year recruits are coming next year (and trust me they

will still come because of the 4 letters not because of our Coach).

My Dad is 88 and UCLA basketball is one of the few things he looks forward to. Believe it or not, this

program means so much to people, that his disdain for Alford is actually affecting his enjoyment of

his last few years of life. Please do what needs to be done and restore our sacred program.

Best,

Marc BretterPrincipal



Cresa Los Angeles

11726 San Vicente Boulevard, Suite 500 | Los Angeles CA 90049310-207-1700 tel | 310-943-5141 direct | cellwww.cresa.com



From: Scott Revlin


Subject: Reflections on this season


Attachments: image001.pngimage002.png

Good morning gentlemen,

I think we all woke up with a little less pep in our steps this morning. Watching our storied blue-

blood basketball team underperform in a massive way is emotionally draining. The goal now should

be to be solution focused; what gets the program back where it should be?

Unfortunately, the key variable the last three years has been the leadership of Steve Alford. Game

planning has been poor, execution has been poor, and talent utilization has been poor. You might

point to backing in to the tournament last year, or the big wins this season, as successes. I

disagree. Steve has shown us that his teams are fundamentally incapable of sustained, quality play.

Catching a hot streak and making the sweet 16 should not validate his abilities; it should make us

question his inability to sustain that quality of play across a 30 game season.

The Alford supporters also point to his recruiting acumen as a rationale for keeping him.

Unfortunately, they are overestimating his role. UCLA has always, and will continue to, recruit

itself. We have a beautiful campus in a beautiful city. We have banners hanging from the rafters.

We have a brand recognized world-wide, and provide one of the best educational environments

anywhere. Those are what brings in recruits, not Steve Alford. My fear is that with another year of

Steve Alford, our coaches WILL have to start recruiting because of the damage Steve Alford is doing

to our brand.

A few years back, I wrote you a similar letter about Rick Neuhesiel. We all know how hard it was to

let a fellow Bruin go, but could you have imagined just a few short years ago that Jim Mora could

have completely changed the culture of our football program and brought us back to the national

conversation? It’s time to make that same tough choice.

Regards,

Scott Revlin

Class of 1999

Scott Revlin, MA, BCBA

Clinical Manager

STAR of CA

(805) 644-7827 – Office

– Cell

starofca.com



Connect with STAR of CA:



From: Bruce Cowan

To: Block, Gene

Subject: Very disappointed!


Chancellor Block,

As a 3rd

generation Bruin, I am very displeased with the state of UCLA Athletics. I hold you responsible. Dan Guerrero is the most overpaid athletic director in the country, and he needs to be fired. Guerrero is a poor judge of coaches, bad negotiator

of contracts, completely lacks vision, and runs a wasteful department. Please see the

following examples:

1) Karl Dorrell was an offensive coordinator for 1 season only…at Northern Arizona

University. Upon his hiring, I gave up my season tickets and my Bruin Bench

membership. Dorrell was probably the worst hire in UCLA athletics history.I knew it, why didn’t Guerrero?

2) When Guerrero hired Alford, I was surprised as there were ethical issues. I actually

wanted UCLA to hire the current USC coach who had just put together the great run

at Florida Gulf Coast. Alford’s slow style of ball that doesn’t work in today’s game.

Wooden taught tough quick paced basketball with a full court press. Alford’s teams do not attack. In addition, many players haven’t made grades and have left the

team. Alford is recruiting the wrong kind of kids for UCLA. He currently has something like a $10 million dollar buyout on his contract. Who in their

right mind would sign a deal like that. Have you thought about what USC got for so much less money in their coach?

3) The women’s Basketball team had a really good year (high NCAA seed) during the

Pauley renovation. Guerrero actually agreed to have UCLA play on the road at

against a much lower seed Gonzaga. That women’s coach quit because of it.

Guerrero is STUPID!!!4) How much did the University pay to upgrade Pauley?? Tell me, why didn’t you just

go to the student at the Architectural department and ask for their input in a

contest format? The stadium still looks totally outdated on the inside. For instance,

why is there a concourse on the inside and on the outside of the seating area. They could have easily added seats where the inside walkway area is, and then turned

the upper area into box seating. Or put box seating in the concourse area. Major

screw-up! Little value for major expense.

5) The UCLA athletic brand continues to lose value, and our ratings amongst

other colleges continues to drop with athletic programs success and revenue. Take 15 minutes and Research it. We are stuck with lousy Adidas

uniforms, he make bad hires, and attendance goes down. Does the UCLA

administration live in a cave, and not see what is going on at other schools?

6) We should either build our own on campus football stadium or put together a deal

with the City of Pasadena to take over ownership of the Rose Bowl and get the land

around it for development. The county and state finally gave USC the Colosseum

(something that I said should have been done in the 80s). Imagine (I know it is hard) if Pasadena gave UCLA the Rose bowl and the land. UCLA could develop high-

tech research in conjunction with the Jet Propulsion Laboratory, Cal Tech, and

private sector high tech companies. UCLA would fix-up the Rose bowl, and

Pasadena would never have to worry about losing a tenant, and instead would gain

positive economic activity that would bring in considerably more revenue than they

get now, and the city would cut their expenses. Stupidly, UCLA signed a 30 year

contract with the City of Pasadena to rent a stadium that was built in 1922 for the next 30 years! What dummy would sign such a contract? Either

build an on campus stadium, or force Pasadena to cut you a deal that makes long term sense for both entities. What I propose would make the



University stronger academically and athletically.7) By chance, have you ever looked at how many people work for the athletic

department, how much they are paid, and what they are really doing to get their

salaries? UCLA could actually increase the number of sports teams for both men

and women, if the athletic department was run better. I strongly suggest the you cut the fat, starting with Dan Guerrero, and all of his top executives.

8) UCLA is winning championships at a slower pace than we did in years past. Most of Guerrero’s coaching hires have been disasters. Our poor showing in football

and basketball means less revenue to pay for the other programs which are suffering. Our facilities are often below average in the Pac 12.

You need to find a new athletic director who has business management experience, and a

passion for winning. That is what the Pac 12 did when they hired the current

commissioner. Make the move quickly to save yourself, the Alumni, the students, and

athletic programs any further embarrassment.

Thank you,

Bruce Cowan



From: Sena, Rhonda

To: Block, Gene

Subject: FIRE ALFORD


I'm a 25 year season ticket holder. I love Bruin basketball. Pauley is beautiful, Westbrook's donation is amazing. We need a coach worthy of the UCLA basketball program.

Rhonda Sena, Ph.D.

UCLA Semel Institute

310.794.1587

[email protected]

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this message from your computer.

From: Matthew Crytzer

To: Guerrero, Dan


Subject: UCLA Men"s Basketball - Change Needed


Hello Mr. Guerrero,

My wife and I graduated from UCLA in 1997. While students at UCLA, we attended

many men's basketball games. We have very fond memories of these times.

After graduating, we still attended a few games each year, and I watched every other

game on TV.

We were both disappointed when Steve Alford was hired as the coach to replace Ben

Howland. We decided to give him a chance, but unfortunately, our fears have been

realized.

UCLA records for the past three years have steadily declined:

28-9

22-14

15-17

This season, we were blown out three times by bitter rival USC (in basketball...).

We have stopped attending games and sadly, I don't even watch them on TV any

longer. We won't be attending games or watching them on TV until a new head

coach is hired.

Please don't look to the 2016 recruiting class as the savior. It is fool's gold. They

won't be able to overcome the eventual transfers, the bad chemistry (Coach Alford

featuring his son), and Coach Alford's lack of coaching acumen.

Please don't fear the national media backlash at replacing a coach after three

seasons. Regardless of when a coaching change is made in UCLA men’s

basketball, the media will always say that it is due to UCLA's unreasonably high

expectations. No championships in 20 years and missing the tournament 5 out of

the last 14 seasons... Does that say "High Expectations" to you?

Please don't worry about the curiously high buyout clause for Steve Alford. UCLA

fans will return as soon as the coaching change is made, and the revenue from the

increased attendance will help offset the cost of the buyout.

Please don't wait.





The time is now.



Sincerely,

Matthew Crytzer



From: Dylan N. Dewey

To: Guerrero, Dan


Subject: Restore Integrity to UCLA Basketball


Dear Mr. Guerrero,

Especially as a Beta brother of yours, I urge you to restore integrity to UCLA

basketball by firing Steve Alford immediately. He should never been hired in the first

place as he is a rape apologist and has not achieved the record of excellence

necessary to bring national championship banners to Westwood. Within his three

years here, he has played his son at the expense of far superior talent such as Zach

Lavine. He took a team with three first rounders that he inherited from Coach

Howland to the worst season UCLA has suffered since Coach Wooden took the

helm, including three embarrassing losses to USC. It is unacceptable for you to

repeatedly accept mediocrity as UCLA is a unique institution around the world that

not only aims to athletic and academic excellence but more importantly superior

morals as inspired by Coach's legacy. Rich donors should not be the only voices you

listen to as UCLA is a beautiful place because of how inclusive it is of people from all

walks of life.

Dan, restore integrity of UCLA's most cherished program, Coach's basketball team,

and therefore place the greatest public institution in the world back onto the road of

integrity and excellence.

I would, at the minimum, appreciate a response that you have received this e-mail,

but really a sophisticated answer that addresses the heart of the matter: demanding

excellence in everything we do by representing the 4 letters proudly.

Best regards,

Class of 2011Dylan N. Dewey



From: Alice Tsuyuki




Gentlemen:

I am a UCLA alumna and a 40+ year diehard UCLA basketball fan. I was also a longtime

basketball season ticket holder until last season, when I finally could no longer stomach what I

was seeing on the court under the leadership of Steve Alford.

His nepotism and his inability to build a solid basketball program with tough defense, sound

fundamentals, and something as basic as playing with heart, have made it hard to even care

about UCLA basketball.

If Steve Alford is retained, I will not be renewing my WAF membership. When Alford is gone, I

will be more than happy to contribute and buy season tickets again.

Thank you,

Alice Tsuyuki



From: Scott Perry

To: Guerrero, Dan


Subject: coach steve alford


mr. guerrero,

as long time fan and supporter of UCLA athletics i and compelled to express my disappointment with the direction

of the men’s basketball program under steve alford.

please remove him from his position immediately. he has proved himself unfit for the job. UCLA basketball has

become a disaster under his watch. horrible game preparation, poor play, lack of effort, poor basketball i.q.,

unaccountability and nepotism.

along with this note, the only other action i can personally take is my financial support of the program. i will not be

renewing my season seats for basketball until UCLA has officially ended the alford era.

i know i am not alone. the interest and enthusiasm from the fan base is at an all time low.

do the right thing, relieve steve alford of his coaching duties today.

thank you.

Scott

S.E. PERRY

seperry.com



From: Ryan Sakamoto


Subject: Time for a change


"Failure is not fatal, but failure to change might be."

-- Coach John R. Wooden

Half of my father's extended family attended UCLA, so I was more or less born into the Bruin

family. I've been a huge fan of the basketball program since childhood, with fond memories

of attending games with my father and grandfather and watching Reggie Miller and Pooh

Richardson work their magic on the court. During my senior year in college, I watched with

excitement as UCLA hoisted the championship trophy on the strength of the heroics of Ed

O'Bannon and Tyus Edney. During my time at the UCLA Anderson school, I was thrilled to

witness the fantastic run of success in the mid 00's, and traveled to Indianapolis and San

Antonio to support my team in the Final Four. Through good years and bad, I've always been

proud to be a Bruin fan and supporter of the Wooden Athletic Fund, keen to find cause for

optimism, and a believer that the program always deserved a place among college

basketball's elite.

I find myself today considerably less enthusiastic. The state of the program seems to me to be

at its lowest point during my lifetime, and I'm sure I am not alone in expressing my frustration

to you as a Bruin fan and supporter. My disappointment is not primarily about the results in

wins and losses this season, terrible though they are. It is about the lack of effort, of

discipline, and of team spirit evident on the squad. This program no longer exemplifies the

virtues I've always associated with UCLA and its basketball program. Where once there was exacting attention to detail, now there is sloppiness; where once there was hustle, now there

is a lackadaisical approach; where once there was an expectation of competitive greatness,

now there are excuses; where once there was teamwork, now there is "hero ball"; and where

once there were discipline and accountability, now there is uneven treatment. Worse yet,

there are no signs that these issues will subside, regardless of whether the talent level (or

success on the scoreboard) improves. These are failures of spirit, of culture, and of

leadership.

Coach Alford may be a fine human being and a good coach in the right situation, but he is not

the right choice to lead UCLA basketball going forward. It takes courage to make a change,

but change is what is required. Do not delay and waste the talents of the young men already

on the team or joining in the fall. Do not risk further demoralizing and disengaging the many

supporters of this program. The proud legacy of this program and institution deserve better.

Go Bruins!

Ryan Sakamoto



From: Jeremy Borden

To: Block, Gene

Subject: Fwd: Fire Alford

Date: Thursday, March 10, 2016 12:17:02 PM

---------- Forwarded message ----------

From: Jeremy Borden < jeremytborden@ >Date: Wed, Mar 9, 2016 at 9:40 PMSubject: Fire AlfordTo: [email protected], [email protected]

Please don't make us sit through another year of this. It's clear to anyone paying attention that Alford is a poor coach and a poor fit for UCLA. I'm a lifelong fan and I can't even bear to watch. Losses like tonight used to hurt like hell but I'm numb to it now. In fact, I was happy SC blew us out because I thought maybe the AD will be forced to take action now. How sad is that?

Allowing Alford to further stain Coach Wooden's program would prove "champions made here" is nothing more than a hollow expression. Most knowledgeable basketball observers knew at the time that hiring Alford was a mistake and giving him an unprecedented and onerous buyout was downright negligent. Don't compound those mistakes by prolonging our misery.

Count this Bruin OUT until Alford is replaced.



From: James Krug

To: Block, Gene

Subject: UCLA Basketball sadness



I have never written an email to any UCLA administrator in the past and I am sure you are

being inundated at the moment. I do feel however I have excellent standing to understand

UCLA basketball and its current state.

I attended both UES and UCLA.. I was at the Sports Arena when we beat Houston 101-69. I

went to games in the Men’s Gym. I was at the Gonzaga game. I was at the NC State semifinal

loss in Greensboro. As 13 year old I had season tickets that season that Pauley that I obtained

directly Bob Fisher. I have been a season ticket holder from that point forward (recently I

joined with another family and the tickets are in there name).

I was also Co-Sports Editor of the Daily Bruin in 1975 with former UCLA’s former Sports

Information Director Marc Dellins.

I was supportive of the hiring of Steve Alford. I realize we may all have wanted Tom Izzo or Bill

Self but I am a realist as to our financial realities and people’s desire to coach at UCLA.

That said, the time has unfortunately come to end the Steve Alford era. I read Dan Guerrero’s

response to the 1000 person strong petition and I understand that the public response

needed to be supportive of Coach Alford.

Clearly advancement is not always a straight line, but sadly we are trending so poorly that next

year’s great incoming class will really only mask what appears to be significant deficiencies in

our coaching staff. In my 55 years of intently following UCLA basketball I have never seen it at

such a low ebb. UCLA basketball is sadly not a problem that people talk about – rather, it is

becoming irrelevant. And that is the worst thing that can happen.

I also recognize that we may have to take a gamble on our next coach, but unfortunately the

current situation is untenable.

If you listen to our coaches speak about becoming a better defensive team, etc., etc. that is

nothing more than a hope and a wish. They had all off season, all season long to see the

problem and work on it and we give up 55 points to Oregon State in the second half and now

the SC game. I understand coach speak but fundamentally when they do not hold their

players accountable it will never change. I am sure you know the Einstein quote “Insanity is

doing the same thing over and over (the have been our coaches for 3 years now) and



From: Richard Moselle

To: Guerrero, Dan


Subject: new basketball coach


I have never voiced my concern before, not even during the Lavin years. But now, it’s time for

a coaching change.Do what is clearly needed for the good of the program.

rich moselle, class of ‘66



From: ELLEN & JEFF

To: Guerrero, Dan


Subject: UCLA Men"s Basketball Sorely Needs a Change


Dear Mr. Guerrero,

While I didn't attend UCLA, I have been a huge fan of Bruin sports since Dad moved our family

from Ohio out to the L.A area in 1962. I was starting sixth grade and very quickly adopted

UCLA as my new team. I loved watching the John Wooden basketball teams and those "gutty

little bruins" who played inspired football against those physically larger teams. Despite

leaving L.A. at around 20 years of age to finish my college degree in the Rockies (where I

continue to live), I have been a faithful Bruin fan all these many years and follow them

continually.

My concern and the reason I'm writing involves the current state of the Bruin Basketball Team. Steve Alford has completed three seasons now, and it's pretty well known that the

UCLA teams generally just don't play good defense under Steve. I was hopeful after this

season's early wins that maybe things were turning around, but the season soon turned into a

complete embarrassment. I could understand it if this was Steve Alford's first year and he

was rebuilding with inferior talent. But this team has plenty of talent - including several

McDonald's All-Americans - and they seem to have little desire or "want to" when it comes to

playing defense. In the last number of games, the team just doesn't seem to be engaged

much of the time. There really seems to be something systemically wrong with UCLA

basketball that some touted recruits coming in next year are not going to change.

Believe me, I have nothing against Steve Alford. In fact, I've stuck up for him over the last few

years while many have wanted him out as UCLA's coach. But now after three seasons, I'm

convinced Steve just doesn't have what it takes to bring this once-proud basketball program

back to an elite level where they can be a Top 10 team nearly every year. I really believe a

change needs to be made now rather than risking what I feel will be further degradation to

the program by waiting.

Thank you very much for "listening".

Yours truly,

Jeff Daugherty

Dillon, Montana



From: Sean Shoptaw




Gentlemen,

I am a lifelong UCLA fan and I writing to express my frustration in the current state of the men's basketball program. Having watched Coach Alford's teams since he became head coach it's extremely clear that this program is rapidly moving in the wrong direction. I agree that judging a coach too quickly is not always the prudent thing to do, but I believe in momentum and trajectory and it's obvious that this program does not have great momentum or a positive trajectory under Coach Alford's leadership. The recruiting class coming in next year is no doubt a very strong one, but it's obvious that this class would be coming to UCLA with or without Coach Alford, so I would hope this is not a factor in any evaluation of his tenure as head coach.

The right coach at UCLA as we all have witnessed competes for Pac-12 Championship, Final

Fours and National Championships on a consistent basis, please consider an immediate change and restore UCLA basketball back to what we all know it should be.

Thank you.

Sean Shoptaw



From: Tim Quillin

To: Block, Gene

Subject: UCLA basketball"s future


Attachments: 4B24B298-C85E-4B0F-A12F-030BE0F5EFE2[64].pngC460230B-2148-4124-B043-91E3A1C9B7C1[64].png1FF2AD4E-07D1-42FC-B7F4-1CD09E5A34AE[64].png4CF9432E-3E8A-4CC6-997D-AFFE9B3A4111[64].png

Dear Chancellor Block -

I am a lifelong UCLA fan who is 62 years old. I’m a former season ticket holder for football. I used to live and

die with Bruin wins and losses. I survived the DorrellNeuheisel football years and I’m very happy with the

direction under Jim Mora.

I have completely disengaged from UCLA basketball under Steve Alford. What was once a sport so

important to my happiness now has become a source of embarrassment and disappointment. I encourage

you to release Steve Alford and replace him with someone much more capable and deserving of holding

such a respected position in college sports.

Warm Regards.

Tim Quillin

Tim Quillin

ADVERTISING, PUBLIC RELATIONS & SOCIAL MEDIA

8080 W. Sahara Ave., Suite A

Las Vegas, NV 89117

o: 702.256.5511

f: 702.838.9899

[email protected]

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transmitted by this email.



From: andrew koenig


Subject: Coach Alford


You are all distinguished and intelligent men. You must know in your heart of hearts that this

is going to happen -- you can do it now or in 2 years (next year will be a one-year uptick based

on the talent level -- but the principles will not change and if you do it now, next year will be

even better and a launching point toward a great future rather than a one-year aberration

after which it will be even more difficult to make the change). All of us in Bruin Nation are in

purgatory---PLEASE release us and give us hope. I and many of us love UCLA basketball more

than words can adequately express and it is painful to the core to see what has happened to

Coach Wooden's precious program and legacy. I have NEVER been moved to write something

like his before as I know we are dealing with real people's and families' live. However, having

the right protector and steward of this precious program is more important than any one

person or family's interest. It is inevitable, so please do the right thing NOW and release all of

us in Bruin Nation from this purgatory and give us hope. Thank you, Andrew Koenig



From: Brent Armitage

To: Block, Gene

Subject: Re: UCLA Basketball Season Ticket holder - Fire Steve Alford


I’m a 30 year season ticket holder. I love UCLA basketball. Pauley is beautiful, Westbrook’s donation is amazing.

We need a coach worthy of the UCLA basketball program. We need Steve Alford fired at once. We all deserve

better.

Best,

Brent Armitage



From: Steve Otera


Subject: Coach Steve Alford


Gentlemen,

I wrote Dan and Josh separately last week.

The manner in which our Bruins lost to USC yesterday speaks to the state of the program and the quality of its leadership. Our basketball program is rotting from the inside out, and from the top down. The game plan formulated by Coach Alford and his staff was massively ill-conceived given USC's obvious strengths. Zoning the best shooting team in the Pac 12 and forcing our bigs to close out to the corner 3? A folly that led to an immediate 0-11 hole.From the perspectives of effort, energy and defense, our student athletes performed at abysmal level consistent with the rest of the season -- AGAINST OUR CROSS TOWN RIVAL.

I do not blame our student athletes, though.

Other than perhaps Bryce, this is a team that has tuned out and lost respect for its coach.

And, this is a coach who has lost credibility with, and the ability to reach, his team.

Hope for a highly unlikely, nigh miraculous, 180 degree turnaround is the only reason to retain Coach Alford next year, and hope is not a strategy. The much more likely scenario is a season consistent with the downward trajectory on which Coach Alford has been piloting the program for the previous three years. Toughness, accountability, meticulousness and DEFENSE are bulwarks that either exist in a program's culture, or they do not. They do not here. And, they will not magically materialize next year.

It is time for Coach Alford to be let go.

Thank you for all that each of you do for UCLA.

Steve OteraBA, English Literature, 1987



From: Vu Duong

To: Guerrero, Dan

Subject: State Of UCLA Basketball


Dear Sir.

I plead with you to please return some pride and leadership to UCLA Basketball by replacing Coach Alford. He

seems like a nice individual but his leadership has led to a culture of apathy, lack of pride and lack of team play. If

we were losing, I could understand if the effort was there but that's not the case. We are losing from lack of effort,

pride and respect for what UCLA and Coach Wooden's legacy stands for.

I am alumnus from 1997, the first of 6 members of my family to be fortunate enough to attend and graduate from

UCLA. I have served on UCLA alumni scholarship groups to interview and screen candidates. Although I am very

busy and rarely can attend any sporting events, I try to represent the Optimist and Champion that every UCLA

alumnus should stand for.

I pledge to become a WAF member if we can return UCLA basketball on the right path by replacing Coach Alford.

The UCLA brand and culture attracts students, recruits and donors. Not the coach.


Vu Duong

Bruinsduongvt@

Bruinsduongvt@



From: Greg Patterson

To: Guerrero, Dan


Subject: UCLA Men"s Basketball


Mr. Guerrero,

I am a 3rd generation Bruin and recent WAF member, and I am writing to let you know how difficult

it has been to watch the past three years of basketball at UCLA.

My dad was a student, and in attendance, when Pauley Pavilion opened for the first time. He

worshipped John Wooden, and tried to instill in me the lasting wisdom that Coach provided. I was

all too happy to take him to Pauley Pavilions “re-opening” and John Wooden statue dedication

ceremony. In fact, as I type this, I am currently looking at a framed picture of us in front of that

statue with our ticket stub from that night against Indiana State that hangs proudly in my office

(right above my Pauley Pavilion chairs).

That said, I have become embarrassed by the current state of the UCLA basketball program. There

are many obvious details to point out (a significant downward trend year over year in wins, a 10th

place finish in the conference this year, 3 humiliating losses to USC, etc.) that make me more than

concerned. I do not believe that I can continue to support this program until and unless a change to

the head coach (and steward of John Wooden’s great program) is made.

I am not a fan that demands national championships and final fours. I am a fan that demands that

the greatest university in the world puts out a product that we as fans can be proud of at all times -

befitting of the greatest college basketball program of all time.

I believe that it is very clear, to even the most untrained observer, that this will never happen with

the current coach of this program.

Thank you for reading this.

Greg Patterson

Trace3

Business Operations Manager

[email protected]



From: Ty Miller

To: Guerrero, Dan


Subject: Alford Must Go Now


Dear Dan,

It is clear that Coach Alford needs to be immediately relieved of his duties as head basketball coach. There are

many reasons supporting change, chief among them:

1. His inability to establish a culture of competitive spirit and excellence in keeping with the tradition of UCLA

athletics.

2. His continuing inability to avoid nepotism in handling his son Bryce. The statistics are clear and unarguable

here. Bryce gets more minutes than any PG in modern UCLA basketball history despite having one of the lowest

FG percentages while playing matador, turnstile defense. His inability or unwillingness to acknowledge Bryce's

deficiencies have led to a toxic culture within the team and the loss of potentially superior players due to the

commonly accepted belief that Bryce will get the most minutes no matter what ability dictates.

3. The rapid decline and, indeed, cratering of our program over a three year period with declining number of

victories I each successive season. Inclusive in this is the complete reversal of competitiveness against USC, which

crushed us three times in a single year (for the first time since WWII).

This season is not an anomaly along the road to success. It is the culmination of his three years as leader of the

program. It is utterly embarrassing and unacceptable. It's not just the W-L record Dan. It is the terrible culture, the

nepotism, the lack of competitiveness, the lack of character that informs my conclusion that he must be fired now to

avoid even deeper, permanent destruction of our reputation at UCLA.

I am a lifelong fan. My father is an alumnus who is not renewing his season seats at Pauley, seats that he has

purchased faithfully since the opening of Pauley more than 50 years ago. I am a member of the Bruin Varsity Club

and a donor to the Wooden Athletic Fund. Though not a large donor yet, I am a high-earner with increasing gift

ability every year. I am a fortunate to proudly call myself a Bruin National Champion, and I am utterly disgusted and heartbroken by the state of our program.

Coach Steve Alford is not worthy of the post as Men's Basketball Coach. You are the custodian of UCLA's

unmatched tradition of athletic excellence. You have the power to act, the ability to correct the disastrous course

upon which we are set, to make the hard choice to right the ship before it sinks.

I humbly implore you to fire Steve Alford - without delay. Until this happens, I will withhold future contributions

to UCLA and encourage everyone else in my network to do the same.

Respectfully,

Ty Miller

UCLA 1994

UCLA Soccer - 1989-1992

San Anselmo, California

Ty Miller

(m)



From: GARY GLECKMAN

To: Block, Gene; Rebholz, Joshua; Guerrero, Dan

Subject: UCLA basketball program


Dear Sirs,

I have NEVER written administration regarding an athletic issue in my life. However, as a 1972

graduate of UCLA and supporter of UCLA sports since I was a pre-teen, the abysmal state of

the basketball program has forced me to express my disgust and dismay. While the final

scores have been disappointing, to say the least, the product on the floor has been more

disappointing. The lack of caring, discipline, responsibility, and fundamentals are an affront to

anyone who follows UCLA basketball. There can be only one person responsible for its

demise and his name is Steve Alford.

While I know it is politically incorrect to call out a player, and , indeed, I am not holding the

player responsible, but the coach's nepotism regarding his son is undeniable. There is no way

someone who does not play defense, shows little or no interest in the team's results, should

be the player with the most on the court minutes. I suspect this nepotism will result in the

imminent transfer of student athletes who deserve better, as it has obviously resulted in the

failure to recruit anyone who plays the same position.

I, along with fellow alumni, are embarrassed by the acceptance of this inferior product by

administration. I sincerely doubt that in any academic department such inferior production

would be tolerated. In what department would a steady decline in excellence to the present state of inferiority be tolerated and/or acceptable?

While the Athletic Director responded to a petition by referring to an incoming class as a

reason for allowing the travesty to continue, it is clear to anyone that there is no reason why

the incoming class will play with any more heart or desire than the current team, given the

team's leadership. I am confident that if the department surveyed players from preceding

Alford teams, there would be similar comments as to the team's lack of cohesiveness,

nepotism, and resulting poor play.

Finally, if the powers that be dismiss this as a mere reaction to the current losing streak, loss

of three times in one season to USC, the tenth place finish in the Pac 12, I beg to differ. The

program has been steadily deteriorating since Mr. Alford stepped on campus. With five

future NBA players in his first year, he got to a Sweet Sixteen as a result of upsets to favorites

prior to the first round. Indeed, the only reason they had such a low seed was the rout by a

pathetic WSU team the week before the Pac 12 tourney. The following year, the school was

embarrassed by record breaking losses (the Kentucky game is seared in my memory), and



only the charitable NCAA tourney committee giving a 13 loss team a low seeding and a

miracle (debatable call against SMU) prevented an earlier flameout. This year's trajectory was

just a continuation of the first two years to its logical finish.

Please in the name of UCLA excellence, athletically and academically, remove Mr. Alford.

Thank you for taking the time to read my letter,

Gary Gleckman

garygleck@



From: Raber, Steve


Subject: Basketball



Both of us have spent time in Charlottesville and at UCLA. I graduated from UCLA in 1982 and from UVA law in 1985.

I'm writing about the UCLA basketball program. I started watching games in 1966, including the late

night replays called by Dick Enberg.

What is happening now is a disgrace to the program. We are at rock bottom. I understand that

there may be perceived obstacles to changing course, including a terrific incoming recruiting class

and a significant buy-out clause. One thing I have learned in my professional life, however, is the

importance of cutting losses when things are headed in the wrong direction. When Coach Alford

was hired, I received a call from a prominent alum from Iowa, telling me that we would regret the hire. I said I was willing to give him a chance. But my friend was right. Coach Alford has done

nothing to convince me that he will suddenly turn into a good coach. To the contrary, he comes

across as an arrogant, mediocre coach who will never be a good ambassador for the program.

Compare that with the enthusiasm Tony Bennett has generated at UVA.

The time for a change is now. The worst thing we can do is let him stay another year. I'm a Wooden

Fund member and am in the Chancellor’s Circle. I have also donated $20,000 per year to the golf

team for the past few years. I plan to support only Derek Freeman and the golf team, and not to

renew my Wooden Fund membership, as long as Alford is the coach. I just can't support this kind of

mess.

Most importantly, my love for UCLA basketball is slipping away. I'm falling toward indifference about

the program. The thought of that makes me sad.

Best regards,

Steve Raber

Bruin18 Founder

Varsity Club

Class of 1982

STEPHEN D. RABER | WILLIAMS & CONNOLLY LLP725 TWELFTH STREET N.W. | WASHINGTON, D.C. 20005T 202.434.5538 | F 202.434.5029 | [email protected]




To: Guerrero, Dan

Cc: Rebholz, Joshua; Block, Gene; Chancellor Gene D. Block

Subject: Please do the right thing and fire Coach Alford


Importance: High

Dear Mr. Guerrero,

I am emailing you yet again to express my deep frustration with Alford as coach. This goes far

beyond simply wins and losses. For reasons already stated many times, he has made the UCLA

basketball program a national embarrassment. Keeping Alford will damage everything that you and

so many other great Bruins have worked so hard to achieve.

This is the program of John Wooden and Jackie Robinson. But in the minds of many people, it is

becoming the program of Steve Alford - incompetence and nepotism.

I’ve never before made donations conditioned on coaching choice. But I make this pledge: I will not

make ANY donations to UCLA for many years if Alford is retained.

I know you are busy at the moment. Hopefully, for the sake of our proud program, you are crafting a

negotiated settlement that allows us to move forward without Coach Alford.

Please do the right thing and protect your legacy.

Respectfully,

David Madeo

WAF member (for now)

Former multiple-year Season Ticket Holder

Class of 1992




To: Guerrero, Dan

Cc: Rebholz, Joshua; Block, Gene; Chancellor Gene D. Block

Subject: Please do the right thing and fire Coach Alford


Importance: High

Dear Mr. Guerrero,

I am emailing you yet again to express my deep frustration with Alford as coach. This goes far

beyond simply wins and losses. For reasons already stated many times, he has made the UCLA

basketball program a national embarrassment. Keeping Alford will damage everything that you and

so many other great Bruins have worked so hard to achieve.

This is the program of John Wooden and Jackie Robinson. But in the minds of many people, it is

becoming the program of Steve Alford - incompetence and nepotism.

I’ve never before made donations conditioned on coaching choice. But I make this pledge: I will not

make ANY donations to UCLA for many years if Alford is retained.

I know you are busy at the moment. Hopefully, for the sake of our proud program, you are crafting a

negotiated settlement that allows us to move forward without Coach Alford.

Please do the right thing and protect your legacy.

Respectfully,

David Madeo



Class of 1992



From: Don Smith

To: Guerrero, Dan


Subject: A former Alford Supporter Who Finally Sees the Light


Attachments: starting gate logo light.png

Dan,

You do not know me though we have met many times over the years. My WAF number is10898. As a long time season ticket holder but a moderate donor, my heart bleeds blue andgold like yours. And I appreciate the difficult position that you are in. Next time younegotiate a contract, you might want to try including minimal achievement thresholds like theRams did to get out of their lease in St. Louis.

Be that as it may, I finally realized why Bryce doesn’t play defense and why Steve doesn’tforce him too: Bryce would get into foul trouble and have to leave the game. The fact thatSteve and Bryce are in this together is so disheartening. As a former athlete, you can’t be blind to Bryce’s horrific defensive effort both on his man and in helping out other players. He

does get steals but never and I mean never does he initiate contact. I have been a head coach30 time now and bias and favoritism is the one truly unforgivable act of a coach if it involveshis child.

Steve has put the welfare of his son above the team and that is why you MUST fire him.

As a professional real estate development consultant for cities who has struggled to retain hisfootball seats but who is now emerging from the Great Recession, I have one suggestion:make the make the Adidas renewal contingent upon Adidas ponying up to help you buy outSteve’s contract. Or have Under Armor or Nike do it. BTW, I was forced out of my basketball seats by your seat fees and personally I think that has contributed even more that

Coach Alford towards the declining attendance at Pauley for the past several years—UNTIL NOW.

Put your pride and the economic loss behind you. Retaining Steve for another year will putUCLA basketball back years. Fire him now and step up and hire a qualified coach who doesnot have a mid major son. With the talent coming in, instead of being put back for years, wewill be launched forward. None of us ever dreamed that Steve would favor his son the way he has. He has to go.

Don Smith / President

STARTINGGATE SPD, Inc. Direct: 949-527-3591

4340 Von Karman Ave, # 200 Newport Beach, CA 92660

BRE #01016501 [email protected] / www.sgspd.com

This e-mail message may contain confidential or legally privileged information and is intended only for the use of the

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From: ryan saiyasombat

To: Block, Gene; Rebholz, Joshua

Subject: I can no longer support UCLA basketball


Dear Sir:

I have been a Bruin basketball fan since I can remember. My father personally knew Coach Wooden, and I was

raised with frequent reminders of his wisdom and integrity both on and off the basketball court.

As an adult, I graduated from UCLA (in no small part choosing UCLA due to my longtime love of Bruin athletics)

and became a season ticket holder. I have countless fond memories of exciting times at Pauley Pavillion.

In recent years, I have cancelled by season tickets and ceased to watch my beloved Bruins on television. I feel that

Coach Alford has done immeasurable damage to the UCLA brand with his losing style of basketball along with his

lack of integrity and teaching on and off the court.

I will no longer support UCLA basketball either financially or emotionally until a new head coach is hired. I know

many fans and life-long Bruins that feel the same as I do.

Ryan Saiyasombat

Psychology '98



From: Peter Joyce

To: Guerrero, Dan; [email protected]; Block, Gene



Dear Sirs,

I've been a UCLA basketball fan since starting grad school at UCLA in 1968. I used to consider myself a huge fan of the team. My passion for Bruin basketball started to wain with the arrival of Coach Alford. Now my passion is dead.

Pauley is half full for most home games. UCLA basketball tradition has been humiliated, especially in the last month or two. Regaining the enthusiasm, passion and support of fans and alumni may be possible, but is by no means guaranteed, no matter what UCLA does.

To start the rebuilding of our decades long UCLA basketball tradition, I urge you in the

strongest terms to terminate Coach Alford right now, and then let's roll up our sleeves and find a good new coach and begin rebuilding.

Thanks for listening,

Peter W. Joyce



From: ptnishida@

To: Guerrero, Dan


Subject: STATE OF UCLA BASKETBALL


Dear Mr. Guerrero,

I am a proud alumnus and supporter of all things U.C.L.A.

You are the proud and accomplished head administrator of THE most accomplished Athletic Department in

Division 1 Intercollegiate Sports at one of the greatest Universities in the world.

You are a smart man and I will not waste your precious time with statistics from the past 3 years illustrating the

demise of the once elite UCLA basketball program.

The current state of the UCLA basketball program is a complete embarrassment and is a direct result of the

ineptitude and blind-sided nepotism of the head coach Steve Alford. The program is spirally helplessly downward.

The incoming elite recruiting class of 2016 will not remedy this situation. In his post-game news conferences

during the final 1-6 stretch culminating in the beat-down by USC for the third straight time this year, coach Alford acknowledges not "getting through to his players" and not having a remedy to the situation. Not a great vote of

confidence in himself and the breath of someone going through the motions,, without passion, collecting a

paycheck, and at best a "crap-shoot" to improve next year.

I am sure you are aware that this situation reflects negatively on your legacy as the AD of UCLA.

Please make the RIGHT move, albeit a difficult one, and rid the proud UCLA basketball program of the CANCER

that is coach Steve Alford.

Thank you for your consideration.

Sincerely,

G. Paul Nishida, D.C.

Class of '86



From: Raber, Steve

To: Block, Gene

Subject: FW: Basketball


From: Raber, Steve

Sent: Thursday, March 10, 2016 4:44 PM

To: [email protected]

Subject: Basketball


Both of us have spent time in Charlottesville and at UCLA. I graduated from UCLA in 1982 and from

UVA law in 1985.

I'm writing about the UCLA basketball program. I started watching games in 1966, including the late

night replays called by Dick Enberg.

What is happening now is a disgrace to the program. We are at rock bottom. I understand that

there may be perceived obstacles to changing course, including a terrific incoming recruiting class

and a significant buy-out clause. One thing I have learned in my professional life, however, is the

importance of cutting losses when things are headed in the wrong direction. When Coach Alford

was hired, I received a call from a prominent alum from Iowa, telling me that we would regret the

hire. I said I was willing to give him a chance. But my friend was right. Coach Alford has done

nothing to convince me that he will suddenly turn into a good coach. To the contrary, he comes

across as an arrogant, mediocre coach who will never be a good ambassador for the program.Compare that with the enthusiasm Tony Bennett has generated at UVA.

The time for a change is now. The worst thing we can do is let him stay another year. I'm a Wooden

Fund member and am in the Chancellor’s Circle. I have also donated $20,000 per year to the golf

team for the past few years. I plan to support only Derek Freeman and the golf team, and not to

renew my Wooden Fund membership, as long as Alford is the coach. I just can't support this kind of

mess.

Most importantly, my love for UCLA basketball is slipping away. I'm falling toward indifference about

the program. The thought of that makes me sad.

Best regards,

Steve Raber

Bruin18 Founder

Varsity Club

Class of 1982



STEPHEN D. RABER | WILLIAMS & CONNOLLY LLP725 TWELFTH STREET N.W. | WASHINGTON, D.C. 20005T 202.434.5538 | F 202.434.5029 | [email protected]

This message and any attachments are intended only for the addressee and may contain information that is

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disclose the contents of the message and any attachments. Instead, please delete the message and any

attachments and notify the sender immediately. Thank you.



From: Caity Engler


Subject: Regarding the state of Basketball at UCLA



As a graduate of UCLA, former Spirit Squad member, newlywed to a former UCLA football player (our wedding took place on the UCLA campus), and lifelong UCLA fan thanks to my grandfather, retired Congressman Jerry Lewis, who you know, I could not let yesterday's defeat in basketball at the hands of USC go by without expressing my extreme disdain.

I am ashamed at the state of our basketball program. I am ashamed that for the first time in 74 years we were defeated, in fact blown out , by USC, a school without a storied basketball history. I am ashamed that our storied program finished with a record below 500 this season. I am ashamed that I have seen no discussion from the athletic department or university as to the potential of Steve Alford's job being at risk due to underperformance. I am ashamed that Steve Alford was our best option as a hire three years ago to begin with. And on top of that, I

am ashamed we offered him such a lucrative contract, then extended it, without any past achievements seeming to warrant such generosity.

You may think this email is simply to state my opinion that we desperately need a new basketball coach. It is that, but it is also to state that I believe you need to examine the reason why Coach Alford was hired in the first place. I urge you to closely look at the kind of Athletic Director Dan Guerrero has been, and at the not-so-stellar opinion so many Bruin fans have of him. I urge you to consider not only advising he replace Coach Alford, if he does not take such action of his own accord, but also to consider replacing Dan himself. I worry about the reputation of our basketball program if Dan Guerrero is responsible for another coaching hire. I worry about the future of the overall athletic reputation of UCLA if it is allowed to remain under his guise. We may have the most NCAA championships right now, but other

schools are quick approaching, including that cross town rival with that nonexistent basketball history who just so happened to handily defeat and embarrass us on a national stage three times this year.

I am not, and have never been, a fair weather fan. But these past three seasons have turned me into one, and that is the true reason I am writing this email. I have not understood this coaching hire from the get go. Not from a university as great as UCLA. And as such, I have found myself lacking in support for the team. They have been undisciplined. When they win, it is often due to luck. Their great performances, such as their defeat of Kentucky this season, are flukes, as we do not see that display of skill and drive transfer over to following games. The coach does not make adjustments to improve game to game. We see the same issues over

and over. I do not like being a fair weather fan. But I cannot support a team and a coach that are failing to follow in the incredible footsteps of those who came before them. It seems many other fans feel the same, otherwise why would so many seats at the sold-out home game vs. USC this season be filled with Trojan fans? Bruins are not purchasing tickets. And those who have them are selling them off.

I truly hope something is done to remedy the issues plaguing what should be a respected, winning, tradition-rich basketball program. We cannot simply hope for improvement, or use excuses like "next year's recruiting class is great." If I were a committed recruit, I would be



questioning my decision based off the inconsistent performance of this year's team. Either my future teammates don't care about the game, or my future coach doesn't know how to capitalize on the talent and passion of his team. Neither is a situation I'd want to be in as a player. Action must be taken.

Sincerely,

Caity Engler UCLA '07

--ActingProducingBakingIMDbing



From: Chai, Andrew U. MD, FACC


Subject: UCLA BB


Gentlemen,

I have emailed you earlier with my feeling of the current state of UCLA BB so I won’t bother you with the details

again.

I am a long time fan and small time donor. I’m sure my donations over time to the WAF, Here Now and Forever,

FB facilities and the general UCLA fund do not add up to much and may not impact the university greatly.

However, I can no longer donate to my beloved university knowing the mediocrity has become the standard. If and

when there is a change in the Men’s BB program, I would be happy to reconsider. Also remember you are affecting

not only current donors but many future donors to the university with this product.

Progress is not always a straight line but you have to know when to pull the plug on a hopeless situation.

Andrew Chai

Class of ‘85

"This message is intended for the use of the person or entity to which it is addressed and may contain information

that is confidential or privileged, the disclosure of which is governed by applicable law. If the reader of this

message is not the intended recipient, you are hereby notified that any dissemination, distribution, or copying of this

information is strictly prohibited. If you have received this message by error, please notify us immediately and

destroy the related message."



From: [email protected]


Subject: It"s time for Steve Alford to go


Attachments: bottom.letterhead


If you have any affinity at all for the legacy of John Wooden and the greatness that once

was the UCLA men's basketball program, I entreat you humbly and sincerely to please let

Dan Guerrero know that the fanbase has had enough of his latest choice for head coach.

Steve Alford is destroying Coach Wooden's program. Please ask AD Guerrero to fire him

immediately.

Yesterday's game in Las Vegas, the last of the season, was beyond pitiful. Steve Alford

does not deserve to be the head of this program, or to be on staff in any capacity at this

great university.

Thank you for your time. I take comfort in knowing thousands of other Bruin alumni and

fans feel exactly as I do.

Sincerely,

David Gaudio

[email protected]




To: Guerrero Dan

Cc: Rebholz Joshua; Block Gene; Chancellor Gene D. Block

Subject: Regression under Alford


Respectfully,

David Madeo



Class of 1992



From: David Chavez

To: Block, Gene

Subject: Fwd: Alford


Sent from my iPad

Begin forwarded message:

From: David Chavez <rdchavez21@ >Date: March 10, 2016 at 2:40:35 PM PSTTo: [email protected]: david chavez <rdchavez21@ >Subject: Alford

I am sorry to clutter your email and I am sure you are inundated with these emails about Alford. Simply stated, please fire him and restore our storied Bball program to one that works hard and is fun to watch. This team for the last two years has been unwatchable. Die hard Bruins I know have become indifferent and uninterested. My best friend who went to Ucla as well has not watched a game all year. His reason, "it hurts to watch that."I am a bruin, always will be...to a fault. I owned Ucla Bball tickets throughout the howland years...now I can barely watch and my son does not know what Ucla Bball can be...he bleeds fball.If you replace Alford I will renew my Ucla Bball and fball tickets; if not I am gone until Alford is gone. I can not torture my son the way I have been watching

this. For me it's not entirely about wins and losses, it's about how they play and this team does not play hard or as a team. I have never cheered for USC, but last night I was at a fork in the road and I was disappointed in myself. Please give us Ucla Bball back and replace Alford now before more fans exit.Thank youDavid Chavez M.D.Sent from my iPad



From: Stemerman

To: Chancellor Gene D. Block ; Block, Gene; Guerrero, Dan; Rebholz, Joshua



am a 1971 graduate of UCLA. I have been an avid UCLA basketball fan since 1967.

First of all, I want to thank you for the great work you have done as AD at UCLA. Theremodel of Pauley, the football and basketball practice facilities, the success of many

of our men’s and women’s athletic teams under your tenure, are all accomplishments

that you should take pride in. As an alum and fan, I sincerely appreciate all that you

have done to contribute to the UCLA athletic programs.

I have never publicly or privately voiced any concern about the UCLA basketball

program over the last 49 years. I do so now, because of my concern about the

implications of inaction with regard to Coach Alford. Other than a bit of a rocky start, I

believe Coach has handled his public persona admirably. I believe he has acted and

spoken in a manner that reflects well on him and the University. From what I see of

his public image, I like the guy.

Unfortunately, he has put himself in a position that does not auger well for the future

of the basketball program should he be permitted to continue as head coach. Coach

has shown an inability to remain objective when it comes to his son. While I like his

son and have enjoyed watching him play, it cannot be seriously argued that his son

deserves to get the playing time he has been given. Coach has an obvious blindspot

concerning his son’s talent and abilities and it has done harm to his son, to Coach

and most importantly, the team. There are only two things I expect from my UCLA

Bruins, to play with great effort and to improve over the season. The current team has

failed on both accounts. As an outsider, I can only speculate, but it would be highlyunlikely that Coach’s blind nepotism has not been a significant factor in the team’s

failure in these areas.

If Coach is permitted to continue into next year, then a very good recruiting class will

be wasted. Other more talented guards will not get the fair treatment they deserve

and that our program owes to them. Bryce will be given playing time over others that

is unmerited and inevitably our team will not come close to reaching its true potential,

much like this year’s team.

I am aware of the buyout provisions of Coach’s contract. While you are much more

conversant with the economics of the basketball program, I have to believe the longterm cost of inaction will be economically significant. I am sure the revenue from

media and apparel companies masks the impact of the poor attendance that has

become common at home games. In the long run, that would be a false economy tosublimate attendance to other avenues of revenue.

If you were to terminate Coach Alford, replace him with an excellent successor, the

future of UCLA looks very bright. With a coach who will see that next year’s team

reaches its full potential, UCLA basketball can become something all fans and alums



can be proud of. Fans will return to Pauley, alums will be even more generous in their

support and the media will once again be able to emphasize UCLA’s excellence.

Thank you for taking the time to consider my input. I know there are many factors that

will weigh in your decision, many of which I am not privy to. I trust you will make a

wise decision.

Steve Stemerman



From: Steve Havas




Dear Mr Guerrero,

I am a lifelong Bruin, a UCLA grad, and a lifetime alumni member. I am not much of a donor to UCLA's athletic program. My major gift to UCLA will come as part of our estate which hopefully will not occur for 40 more years, will not go to the athletic department, and is not dependent upon what happens in basketball. So this is not about a booster leveraging our money to put pressure on an Athletic Department that barely knows me. Instead, this simply comes from a proud UCLA graduate.

Coach Alford is failing the student athletes in his care, the fans, and the school. Regardless of your public protestations about Sweet Sixteen's and the like, I don't believe that you are actually happy with ANY of the three years of his leadership of the program. Each year worse than the prior. This decision should not be about money, optics, 'giving him a chance',

or anything other than: is Alford the right guy to return UCLA Basketball to the elite status we are full capable of having.

Fire Alford, now. Seal your positive legacy as the caretaker of all things Bruin.

cc: Chancellor Block, and Mr Rebholz,--Steve Havas



From: nefkens


Subject: Coaching Change Needed


Gentlemen -

First, your service to UCLA is sincerely and greatly appreciated and I am sorry to bother you with an email. I was born a Bruin - my father taught at UCLA for over 40 years before he passed away in 2014. My mother is still deeply connected to UCLA, especially the Faculty Center and the Faculty Women's Club. As a family, we care deeply about UCLA and bleed blue and gold. I am sending this email because UCLA Men's Basketball is at a critical

juncture and it is important for all fans for care about the program to voice their opinion. It's time to make a change in the leadership of the program. The program under Coach Alford has declined in each year of his tenure both in performance and fan support. This season was a clear bellwether that his trend is downward. A change needs to be made now. Coach Alford has been given a fair opportunity and he did not perform. I won't get into the details why, but it's clear to all knowledgeable basketball fans that coaching is the

root cause of the team's decline. Waiting another year to make the change due to his buyout is like throwing good money after bad. Holding out hope the incoming class of freshman will turn things around puts undo pressure on them to save the coach's job. The buyout is unfortunate, but it should not tip the scales to retain Coach Alford for another year. The men's basketball program can bounce back quickly with the right coach and assistant

coach. Getting a big name coach is not as important as getting someone recognized by other basketball experts as having great coaching acumen. The university recruits itself and talent will always come (assuming relationships with AAU programs don't become fractured like under Coach Howland). John Wooden taught us that peace of mind and personal greatness comes through maximizing one's own potential. The prospects for UCLA men's basketball reaching its full potential under Coach Alford are slim at this point. Please make the tough decision and replace Coach Alford.

Thank you,Chuck Nefkensson of Prof. Bernard M.K. Nefkens, Dept of Physics



From: Jean-Paul Le Clercq


Subject: Please fire Steve Alford


And please see if overt nepotism is cause of not paying him the $10.4M buyout. He's disrespected the entire school by using our beloved basketball team to promote his son.



From: betobruin@


Subject: This was Ben Howland"s record when he was fired


Fire Alfraud. It will definitely hurt future recruiting if he isn't.

Sent from my iPad

2012–13 record 25–10 (13–5 Pac-12)



From: Gary Chambers

To: Block, Gene

Subject: Alford


Dear Chancellor,

I am writing you to express my feelings pertaining to Coach Steve Alford and the demise of the

UCLA basketball team

I come from a UCLA family. My Uncle Bob graduated from Inglewood High School and played

freshman Quarterback with his best friend and best man in his wedding, Kenny Washington.

Among his closest friends were Jackie Robinson and Woody

Strode, who he wrestled with on the wrestling team.

My siblings and I have been fans of all things UCLA since we could spell. Although my brother

and I went to small private schools to play football, Redlands and Whittier, the only team

other than our alma maters we were ever rapid about is UCLA. Our sons are now massive

fans as well, having followed our footsteps going to small schools to play football, La Verne

and Greenville College. All four of us had UCLA as our dream school and would have come

there in a minute if they had displayed even a miniscule interest in us as athletes. Nothing

would have been better than to play for UCLA. But alas, I made up for my lack of speed by

being small.

After grad school, I was a long time season ticket holder in football and basketball. I finally

gave up my seats when I began coaching youth and then high school football. However, I still attend as many games as I can.

Watching the collapse of the basketball program over the last three years has been

disheartening to say the least. I was not an Alford fan and did not think well of the hire

originally. But I never imagined it could turn out so badly. I can accept the

underachievement. I can accept not being the league champion every year. i understand

how competitive the game has become.

But the nepotism displayed by Coach Alford is flat out embarrassing. It is a display of coaching

not unlike the horrific problems existing in AYSO, Little League, NJB, Pow Warner, and Junior

All American. It is unbelievable that any major college program would allow a coach to play

his son more minutes than any other team member, in some cases where other players were

better. Further, to allow him to fail to even try in various phases of the game, defense. Allow

him to yell at other players when they fail to cover for him on defense. And finally to push him

towards media exposure every time there was an opportunity. He was the face for interviews

throughout the season at least 75% of the time.



Coach Alford and son have hijacked the program for their own personal agenda. Even if you

don't agree me, you have to acknowledge that that is exactly what it appears to be. A coach

is the face of the program, he must avoid at all costs even the appearance of impropriety. In

my profession we often remind those we come into contact with that "it is not often what it

is, but what it appears to be." You may think Alford is a nice guy and say "believe me Gary, he

does not have a personal agenda with his son." But if it walks like a duck, eats like a duck and quacks like a duck.....it's probably a duck.

It is time to make a change. I understand the buyout problem, but for the good of the

program, this needs to be done.

I will contribute to the cost of the change. I am sure that there are thousands of fans out

there who would as well.

Thank you for taking time to read my rant.

Go Bruins,

glc



From: Ricardo Perez

To: Block, Gene



Dear Mr. Block,

I am a UCLA graduate, Class of 2002. I've been an ardent follower of everything UCLA, since I

first stepped foot on campus, during a middle school, field trip in 1995. Coming from an

inner-city upbringing, I thought UCLA was the most beautiful place, I'd ever been. I hoped

that one day I would be fortunate enough to attend UCLA and I was fortunate enough to be a

student there from 1999 through 2002. I've had nothing but pride about being a part of the

Bruin family, but write to you today, since there is one part of UCLA, which is not keeping with

what our fine university should stand for. That is the basketball program. I want to make it

clear that it is not just about losses. It isn't about unreasonable expectations of fans

enamored with the era of John Wooden. Our current program is mired in mediocrity and run

by a coach who has no business being the coach of any UCLA program. If there was progress

or some kind of quality product over the last three years, it would be understandable to have

an off year. However, the only constant has been a steady decline within the program. The

quality of the product has been atrocious, for the most part. Sweet 16's can be thrown

around to try to justify the success of the program, but Steve Lavin did plenty of that, and he

was unfortunately a terrible coach and leader of men.

What we've seen the last three years, and especially this most recent year is not the product of a lack of talent on our teams, it is a product of the lack of a proper steward of the

program. Steve Alford has given us a program besieged by nepotism. He has taken a

program with rich history and made a mockery of it. The teams play without discipline, hard,

teamwork, cohesion, and drive. I feel most terrible for the young men that have to be

subjected to being coached by Steve Alford. This isn't going to be changed by a recruiting

class filled with talent, since the problem isn't the talent or lack thereof, it is the Head Coach.

The terrible style of play and cratering of the culture surrounding the basketball program has

to be stopped. Is not an exaggeration to say that I have watched at least 95% of all of the

UCLA basketball games, since the mid-90s. I was one to schedule what I did around the UCLA

schedule. The product under Steve Alford has become so terrible and unwatchable that I was

only able to make it through parts of three games that I recorded. I am not alone, with regard

to this experience. The program is shedding long-term, rabid, diehard fans at an alarming

pace. The brand and reputation that is UCLA, is taking an immense shelling that cannot be

allowed to continue.



I will close by saying that I hope that you and others in power will take the steps necessary to

make a change at the Head Coach position, for UCLA basketball. Until recently, I was not in a

financial position to be a donor to UCLA, but as of the last couple of years have finally

cemented myself in a higher earning career with long-term stability. I would like nothing

more than to be able to financially support a UCLA basketball program, which espouses and fully upholds the reputation and tradition of our fine university. Make a change and give the

UCLA family a Head Coach and basketball program to feel pride over, and I like many others

will do our best to support you and our fine university. Otherwise, I pledge to not give a

single dollar or attend a single game as long as Steve Alford remains the Head Coach. I

further pledged to make sure that I tell everyone I know to do the same, and to take all

actions within my power to continue to fight until the change is made. Thank you very much

for your time.

Sincerely,

Ricardo Perez



From: Gary Chambers


Subject: FW: Alford


Dear Chancellor,

I am writing you to express my feelings pertaining to Coach Steve Alford and the demise of the

UCLA basketball team

I come from a UCLA family. My Uncle Bob graduated from Inglewood High School and played

freshman Quarterback with his best friend and best man in his wedding, Kenny Washington.

Among his closest friends were Jackie Robinson and Woody

Strode, who he wrestled with on the wrestling team.

My siblings and I have been fans of all things UCLA since we could spell. Although my brother

and I went to small private schools to play football, Redlands and Whittier, the only team

other than our alma maters we were ever rapid about is UCLA. Our sons are now massive

fans as well, having followed our footsteps going to small schools to play football, La Verne

and Greenville College. All four of us had UCLA as our dream school and would have come

there in a minute if they had displayed even a miniscule interest in us as athletes. Nothing

would have been better than to play for UCLA. But alas, I made up for my lack of speed by

being small.

After grad school, I was a long time season ticket holder in football and basketball. I finally

gave up my seats when I began coaching youth and then high school football. However, I still

attend as many games as I can.

Watching the collapse of the basketball program over the last three years has been

disheartening to say the least. I was not an Alford fan and did not think well of the hire

originally. But I never imagined it could turn out so badly. I can accept the

underachievement. I can accept not being the league champion every year. i understand

how competitive the game has become.

But the nepotism displayed by Coach Alford is flat out embarrassing. It is a display of coaching

not unlike the horrific problems existing in AYSO, Little League, NJB, Pow Warner, and Junior

All American. It is unbelievable that any major college program would allow a coach to play

his son more minutes than any other team member, in some cases where other players were

better. Further, to allow him to fail to even try in various phases of the game, defense. Allow

him to yell at other players when they fail to cover for him on defense. And finally to push him



towards media exposure every time there was an opportunity. He was the face for interviews

throughout the season at least 75% of the time.

Coach Alford and son have hijacked the program for their own personal agenda. Even if you

don't agree me, you have to acknowledge that that is exactly what it appears to be. A coach

is the face of the program, he must avoid at all costs even the appearance of impropriety. In

my profession we often remind those we come into contact with that "it is not often what it

is, but what it appears to be." You may think Alford is a nice guy and say "believe me Gary, he

does not have a personal agenda with his son." But if it walks like a duck, eats like a duck and

quacks like a duck.....it's probably a duck.

It is time to make a change. I understand the buyout problem, but for the good of the

program, this needs to be done.

I will contribute to the cost of the change. I am sure that there are thousands of fans out

there who would as well.

Thank you for taking time to read my rant.

Go Bruins,

glc



From: Tony Mallord

To: Guerrero, Dan




Dear Dan

UCLA Basketball is abysmal right now and has been since Steve Alford's hire.It is high time to restore UCLA to it's rightful place amongst the Nation's top programs.

That high level will never be accomplished as long as we have a coach who is un-inspirational, lacks leadership, cannot strategize game plans, plays the wrong personnel, shows nepotism by giving his son unprecedented minutes that he is not worthy of, cannot instill a Defense that is so vital to

win games, and has lost to USC 3 times this year.

Please rescue this horrible team by hiring a competent Head Coach.

Thank you for reading my plea,

Tony Mallord



From: ZAUNER, MICHAEL P

To: Block, Gene



For the love of UCLA

Sent from my iPhone



From: Aditya


Cc: Rebholz, Joshua

Subject: "Coach" Alford


As a UCLA alumni I'm dismayed that excellence is expected from students and faculty but not from Coach Steve

Alford. If a student was allowed to mirror Alford's downward trajectory over the last 3 years they would be at least

put on probation but most likely expelled.

Please maintain the standard of excellence that UCLA is associated with and replace Steve Alford with a coach that

better represents our Bruin values.

Thanks,

Aditya



From: dylan mcginty

To: Dylan McGinty; Guerrero, Dan; Rebholz, Joshua; Block, Gene

Subject: Regarding Steve Alford


Dear Mr. Guerrero and Dr. Block:

I am writing to express my profound distress over the fact that Steve Alford remains the coach of UCLA Men's Basketball.

I grew up a Bruin. My mother (Ann Maddox) completed her PhD at UCLA in the mid-1970s.A single mother, she would take my older sisters and I to the campus when she was in the final stages of her doctorate, and the three of us would wander the campus, often with the children of other graduate students. I treasure these memories.

My father, Dennis McGinty, currently teaches one or two courses per year in the Psychology Department. When the State of California and UC system had serious budgetary problems a few years ago, he taught the course for free.

I myself attended but did not graduate from UCLA. But I have been a Bruin my entire life. I have lived in New York City for over fifteen years, and have lived and traveled all over the world. I still follow UCLA: from Academics to Politics, from the Arts to Sports.

You both have undoubtedly received many emails about Steve Alford's status. I won't go into the the many reasons why is is completely unfit for UCLA. You've both heard the myriad arguments, are aware of Alford's sordid history, and, of course, are both very busy. I will draw your attention to the following statistics, which clearly indicate he is putting his son ahead of the program and ahead of the institution. It is unacceptable, embarrassing, and most all, sad. When you look at these stats, it becomes obvious Alford must be terminated immediately.

https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.pepz0wop2

Men's Basketball may seem frivolous when compared the the Medical School or Anderson, but Sports are in fact the most public face of a university. Be honest with yourselves about this matter and accept that mistakes were made during his contract negotiation. To be too proud to accept that mistakes were made, to accept that Alford unfit for UCLA, is to tolerate another year of fading fandom, receding enthusiasm. I will not watch or attend at all next year if Alford is retained.

I look forward to hearing from you, thank you for your time.˜

Sincerely,

Dylan McGinty



From: LaShun McDaniel

To: Chancellor Gene D. Block ; AD

Subject: Attn: Answer to your problems (Men"s Basketball Coach)


Attachments: Coach McDaniel Reference Letter 8..pdf Coach McDaniel Reference Letter 9..pdf 2016 Coach McDaniel Resume Short Version.txtdanniletter (1).docxCoach McDaniel Reference Letter 7..pdf

Coach McDaniel Reference Letter 6..pdf

March 9, 2016

University of California Los Angeles

c/o Dr. Gene Block (Chancellor)

Mr. Dan Guerrero (Director of Athletics)

Dear Distinguish Gentlemen

Hello and good day I hope all is well and you are in the best of spirits and fine health.

Congrats on the job you are having success in their at University of California Los AngelesIt gives me such gratification to know that you have reached this stage with professionalism and integrity.

Please continue your work because your actions have impacted many others that's admiring your achievements.

This e-mail comes to you to illustrate my passion and love of being employed at U.C.L.A. as it's men's

Head Basketball Coach.

It will be such a honor to bring my talents, professionalism and energy of winning basketball and graduating

student athletes to the men's basketball program.

My work ethic, experience, and recruiting ability globally will assist you with the continuous successful

Athletic program immediately.

With my ability to recruit globally, nationally, locally (Fluent in speaking Italian, French, and Spanish) and the

experience to develop student athletes

to become global role models would indeed be very beneficial first for the men's basketball program and also

for U.C.L.A. itself as they embrace international and diversified student athletes.

U.C.L.A. will have the luxury to have a basketball coach who's experience and can communicate with talented

students athletes in their own languages in addition someone who

will return the men's basketball program into a national prominent program once more.

Enclosed is my body of work (Resume- CV) and a list of reference for you to view and contact at your leisure.

These professional people in our global society can verify the type of man, father, coach and teacher that would

represent U.C.L.A. with the up most class and dignity. Let me take this special moment to say thank you

for your time in your busy day. I wish continued success for the athletic department, the administration and

the entire student body.

Please have a great day.

Warmest Regards ,

Coach LaShun McDaniel

P.S. I only seek 90 seconds of your time to illustrate that I'm the coach to lead this program where you envision

this program to go.



I can be reach at here in Los Angeles. On a personal note this is my dream job, dream university

and dream city.

If dreams come true then take a leap of faith & allow me to take your program where your dreams are for

U.C.L.A.

L a Sh u n " S u p e " M c D a n i e l

m c d a n i e l g r o u p 2 1@

EXECUT I VE SUMM ARY

A s u c ce s s f u l a n d t a l e n t e d p r o f e s s i o n a l H e a d B a s k e t b a l l Co a c h w i t h

o v e r 1 5 y e a r s o f w i n n i n g e x p e r i e n c e . A com m u n i t y l e a d e r , a n d m e n t o r

w i t h m o r e t h a n 2 1 y e a r s o f p r o v e n a b i l it i e s i n m a n a g e r i a l r e s p o n s ib i l i t i e s w i t h

s t r a t e g i c p l a n n i n g , o r g a n i z at i o n a l m a n a g em e n t , a n d p l a y er d e v e l o pm e n t , t o

e f f e ct i v e l y com p e t e w i t h c o n s is t e n t w i n n i n g b y t h e i n f lu e n c e o f p l a y e r s ’a n d p e r s o n n e l t o e x c e e d o r g a n i z at i o n a l g o a l s w i t h i n a t e am p h i l o s o p h y .

T h e g r a s s- r o o t s p h i l o s o p h y b o a s t s p r o d u c t i v i t y t h a t r a i se s t h e

m a r k s f o r t e am a n d o r g a n i z at i o n s t a n d a r d s , p r o g r am h i s t o r y , a n d r e c o r d t r e n d s ,

t h a t i n - t u r n i n c r e a se d m a r k e t a b i l i t y , s u p p o r t , a n d r e v e n u e . H as a n e s t a b l is h e d

b u i l d i n g b l o c k o f s u c ce s s, a l l w h i l e m a i n t a i n i n g a t r a d i t i o n o f e x c e ll e n ce t o

i mm e d ia t e ly c r e a t e w i n n i n g p e o p le i n p r o g r a m s w i t h h o n e s t y a n d i n t e g r i t y .

• P r o f i c i e n t i n 4 l a n g u a g e s : En g l i s h , Sp a n i s h , Fr e n c h & I t a l i a n .

Ex c e l le n c e i n G am e M a n a g em e n t , P l ay e r p r o d u c t i v i t y , a n d S t a f f o r g a n i za t i o n

• I n f l u e n c e K e y Pe o p l e a n d E v o k e a Ch a n g e I n •

T e am A c co u n t a b i l i t y , a n d M a n a g e r i a l B e h a v i o r L e a d e r s h i p

• P l a y e r D e v e l o pm e n t • D e v e l o p a n d E x e c u t e G am e P l a n S t r a t e g i e s

EXECUT I VE A SSI GNMENTS :

2 0 1 4 - 1 6 C o n s u l t a n t S ir a c u s a B a sk e t b a l l Cl u b

S i r a cu s a , Si c i ly ( I t a l y )

I t a l i an B a s k e t b a l l Fe d e r a t i o n

2 0 0 8 - 2 0 1 0 I n d i a n a p o l i s , I n d i a n a ( Am e r i ca n B a sk e t b a l l A ss o ci a t i o n )

A . B. A. Ex e c u t i v e Com m i t t e e M em b e r W o r l d B a s k e t b a l l Cu p

2 0 0 6 - 2 0 0 8 T o k y o , J a p a n ( J .B . L. )

Co n s u l t a n t Ch i b u a T i g e r s B a s k e t b a l l Cl u b

2 0 0 6 - 2 0 0 7 A n c o n a , I t a l y ( I t a l ia n )

Co n s u l t a n t S t am u r a , A n c o n a B a s k e t b a l l Cl u b

2 0 0 3 - 2 0 0 5 R a g u s a , I t a l y - B r u s se l s, B e lg i u m , Fr a n c e

D i r e c t o r o f E u r o p e a n a n d P r o f e s s io n a l F r e e - A g e n t s Tr y - O u t C am p s



COACH I NG ASSI GNMENTS :

2 0 1 1 - 2 0 1 4 S ch a e r b e e k , B e lg i u m

H e a d C o a c h R o y a l Ca n t e r B a s k e t b a l l Cl u b S c h a e r b e e k

B e l g iu m B a sk e t b a l l F e d e r a t i o n

2 0 0 9 - 2 0 1 1 H o n o l u l u , H aw a i i ( U .S .A . )

P r e si d e n t o f B a s k e t b a l l Op e r a t i o n s / H e a d Co a c h H o n o l u l u

P e g a s u s B a sk e t b a l l O r g a n i z a t i o n ( A . B .A . ) Am e r i c a n B a s k e t b a l l A s so c i a t i o n

H o n o l u l u , H a w a i i ( U SA )

2 0 0 7 - 2 0 0 9 B r u s s e ls , B e l g iu m ( B e l g i u m B a s k e t b a l l Fe d e r a t i o n )

H e a d C o ac h E u r o p e a n I n t e r n a t i o n a l S ch o o l B a s k e t b a l l

Cl u b S r . Men ’ s T eam

2 0 0 7 - 2 0 0 8 H e a d Co a c h

L o s A n g e l e s Pu s h B a s k e t b a l l Or g a n i z a t i o n

L o s Ang e l e s , Ca l i f o r n i a ( U . S. A . ) Am e r i ca n B a s k e t b a l l O r g a n i za t i o n ( A B A )

2 0 0 6 - 2 0 0 7 M o b i l e, A la b am a ( Am e r i ca n B a s k e t b a l l A ss o ci a t i o n )

A . B. A H e ad C o ac h / Ge n e r a l M a n a g e r S o u t h A l a b am a B o u n c e

B a s k e t b a l l O r g a n i z a t i o n

S um m e r 2 0 0 6 A . B. A . Eu r o p e a n Ch a l l e n g e T o u r

H e a d B a s k e t b a l l Co a c h B e i j i n g A o s h e n O l ym p i a n

B a s k e t b a l l Te am

2 0 0 5 - 2 0 0 6 L o s A n g e l e s , Ca l i f o r n i a ( Am e r i ca n B a s k e t b a l l A s s o c ia t i o n ) A . B .A H e a d Co a c h o f B e i j i n g A o s h e n O l ym p i a n B a s k e t b a l l T eam

2 0 0 4 - 2 0 0 5 Ca n i c at t i ’ , I t a l y

A s si s t a n t Co a c h o f G a u d i u m A l um e n t a l B a s k e t b a l l Cl u b

2 0 0 2 - 2 0 0 4 A n c o n a , I t a l y

A s s i st a n t C o a ch o f S t a t m u r a B a s k e t b a l l Cl u b

2 0 0 1 - 2 0 0 2 R ie t i , I t a l y

A s s i st a n t C o a c h o f V i r t u s R i e t i B a s k e t b a l l Cl u b

2 0 0 0 - 2 0 0 1 O l b i a, Sa r d e g n a , I t a l y

A s s i st a n t C o a c h o f S a n t a C r o c e B a sk e t b a l l Cl u b O l b i a

PLAYER EXPERI ENCE

Na t i o n a l B a s k e t b a l l A s s o c ia t i o n ( N . B .A . )

1 9 9 0 - W a sh i n g t o n B u l l et s

1 9 9 1 - P o r t l a n d T r a i lb l a z er s

1 9 9 2 - D e t r o i t P i st o n s



1 9 9 3 - Ch a r l o t t e H o r n e t s

Co n t i n e n t a l B a s k e t b a l l A s s o c ia t i o n ( C .B . A .)

1 9 9 0 - 1 9 9 5 C .B .A . Pl a y e r o f t h e M o n t h t w i ce

1 9 9 2 C. B .A . A l l - S t a r

1 9 9 0 - U n i t e d S t a t e s B a s k e t b a l l L e a g u e ( U . S. B .L )

N e w H a v e n , Co n n e c t i c u t ( S k y h a w k s ) U .S .B .L ./ A l l -S t a r 1 s t T e am / A l l U .S .B .L .

1 9 9 2 - B a r q u e s i m e t o B a s k e t b a l l Cl u b .

B a r q u e s i m e t o , V e n e z u e la

1 9 9 2 - W o r l d B a s k e t b a l l L e ag u e ( W . B. L)

H a l i fa x , Ca n a d a ( W i n d Jam m e r s ) W . B. L. -A l l -S t a r

1 9 9 4 - 1 9 9 5 - R a ci n g B a s k e t b a l l Cl u b

B u e n o s A i r e s , A r g e n t i n a

1 9 9 6 - 1 9 9 7 - T ar n o w B a sk e t b a l l Cl u b

T a r n o w , Po l a n d ( P o la n d B a s k e t b a l l Ch am p i o n s )

1 9 9 7 - 1 9 9 8 - O u r e n s e B a sk e t b a l l Cl u b

O u r e n s e , P o r t u g a l ( P o r t u g a l Ch am p i o n s h i p Cu p )

1 9 9 8 - 1 9 9 9 B o u r g E n B r e s se B a s k e t b a l l Cl u b

B r e s t , Fr a n c e ( F r e n c h S u p p o r t a Cu p )

1 9 9 9 - 2 0 0 0 R i m i n i B a sk e t b a l l Cl u b

R im i n i , I t a l y ( I t a l i a n K o r a c Cu p )

2 0 0 0 - 2 0 0 1 - R i e t i B a sk e t b a l l Cl u b

R i e t i , I t a l y

2 0 0 2 - 2 0 0 4 - S t am u r a A n c o n a B a sk e t b a l l Cl u b

A n c o n a , I t a l y ( B a s k e t b a l l Cl u b T e am Ca p t a i n )

2 0 0 4 - 2 0 0 5 - C a n ic a t t i A l u m e n t a l B a s k e t b a l l Cl u b

Ca n i c at t i , I t a l y ( I t a l i a n B a sk e t b a l l 2 n d D i v i si o n Ch am p i o n s )

EDUCAT I ON :

S ai n t A u g u s t i n e Co l l eg e / U n i v e r s i t y , R a le i g h , N C

NCAA D i v . 2 ( C e n t r a l I n t e r c o l l e g i a t e A t h l e t i c Co n f e r e n c e )

1 9 8 9 NCAA B a sk e t b a l l A l l - Am e r i ca n / A l l Co n f e r e n c e & A l l Co n f e r e n c e T o u r n am e n t

1 s t . T e am

BACHELOR OF ARTS - COMMU N I CAT I ON , MAY 19 89

Ma j o r : Fi l m a n d T e l e v i si o n

G ar y H o r a c e M a n n H i g h S c h o o l ( G a r y ,I n d i a n a )



I n d i a n a 1 9 8 4 A l l St a t e H o n o r a b l e M e n t i o n B a s k e t b a l l P l ay e r

M c D o n a l d ' s A ll - Am e r i ca n H o n o r a b l e M e n t i o n

Gr a d u a t e d 1 9 8 4

List of reference

Kiki Vandeweghe

Executive Vice President

Basketball Operations

National Basketball Association (NBA)

New York, New York

212-407-8390 -Office

2.Tony Bollier

Director of Basketball Operations

National Basketball Association Development League

New York, New York

3. Keith Smart Assistant Basketball Coach

Miami Heat (NBA)

Former Head Basketball Coach

Sacramento Kings (NBA)

smartshot87@

4. Brett Meister

Sr. Vice President of Communications

Harlem Globetrotters Basketball Organization

400 E. Van Buren St., Suite 300

Phoenix, AZ 85004

800-641-4667

[email protected]

5. Gene Bank s

Philadelphia, PA.

Executive Director (The Gene Banks Found ation)

Former NBA Player & Duke Univ ersity Hall of Fame Induc tee (Men's Bask etball) 1981 Washing ton W izards (NBA) Scout 2009-2013

Greensboro,North Carolina

6. Chuck B rown

New Orleans Pelicans(NBA ) Scou t

Former Head Basketball Coach Lo s An geles Defenders (NBA D-League)

Cary, North Carolina



7. Cuonzo Martin

Head Men's Basketball Coach

University of California Berkley

Berkley, California

8. Brandon Brantley

Assistant Men's Basketball Coach

Purdue University

West Lafayette, Indiana

9. Sean Woods

Head Men's Basketball Coach

Morehead State University

[email protected]

10. Clay Moser

Assistant Coach/Head Scout

Los Angeles Lakers ( NBA)

Los Angeles, California

More upon request.



2016 Coach McDaniel Resume Short Version

LaShun McDaniel

mcdanielgroup21@

A successful professional Head Basketball Coach withover 15 years of winning experience. A community leader, and mentorwith more than 21 years of proven abilities in managerial responsibilities withstrategic planning, organizational management, and player development, toeffectively compete with consistent winning by the influence of players’and personnel to exceed organizational goals within a team philosophy.

The grass-roots philosophy boasts productivity that raises themarks for team and organization standards, program history, and record trends,that in-turn increased marketability, support, and revenue. Has an establishedbuilding block of success, all while maintaining a tradition of excellence toimmediately create winning people in programs with honesty and integrity.

• Proficient in 4 languages: English, Spanish, French & Italian.Excellence in Game Management, Player productivity, and Staff organization• Influence Key People and Evoke a Change In •

Team Accountability, and Managerial Behavior Leadership• Player Development • Develop and Execute Game Plan Strategies

OBJECTIVE

To obtain employment thru my experience, mentoring, and leadership qualities.

EXECUTIVE ASSIGNMENTS

2014-16 Consultant Siracusa Basketball ClubItalian Basketball FederationSiracusa, Sicily (Italy)

2008-2010 Executive Committee Member World Basketball Cup

A.B.A. (American Basketball Association)Indianapolis, Indiana

2006-2008 Consultant Chibua Tigers Basketball ClubJ.B.L. (Japan Basketball League)Tokyo, Japan

2006-2007 Consultant Stamura, Ancona Basketball ClubItalian Basketball FederationAncona, Italy

COACHING ASSIGNMENTS

2014-15 Siracusa Basketball ClubAssistant Basketball Coach/Foreign ConsultantSiracusa, Sicily (Italy) Italian Basketball Federation

2011-2014 Royal Canter Basketball ClubSr. Men's Head Basketball CoachBruselles,Belgium Belgium Basketball Federation

2009-2010 Honolulu Pegasus Basketball A.B.A. (American Basketball Association)President of Basketball Operations & Head CoachHonolulu,Hawaii (USA)

2007-2009 European International School Basketball ClubPage 1



2016 Coach McDaniel Resume Short VersionHead Basketball Coach Sr. Professional Men’s TeamBrussels, Belgium Belgium Basketball Federation

2007-2008 Los Angeles Push Basketball Organization A.B.A. (American BasketballOrganization)Head Men's Basketball CoachLos Angeles, California (U.S.A.)

2006-2007 South Alabama Bounce A.B.A. (American Basketball Association)Head Men's Basketball Coach & General ManagerMobile, Alabama

2005-2006 Beijing Aoshen Olympian Basketball Team A.B.A. (American BasketballAssociation)Head Men's Basketball CoachLos Angeles, California

EDUCATION

Saint Augustine College/University Raleigh, NCBACHELOR OF ARTS- COMMUNICATION, MAY 1989Major: Film and Television

Raleigh, NC

Gary Aera Vocational SchoolRadio / Television Broadcast ProductionW.G.V.E. Radio & Television StationGraduated June 1984Gary,Indiana

Gary Horace Mann High SchoolGraduated 1984Gary,Indiana

REFERENCES UPON REQUEST

Page 2



TO WHOM IT MAY CONCERN:

I have known LaShaun McDaniel since birth. He is my nephew, the first born of my sister’s two sons. He

was nurtured by a Southern Baptist, my mother and his grandmother, while his mother finished college

to become a high school teacher, retired now with 40 plus years of service.

The majority of his grade school and junior high school years were spent at Holy Trinity Catholic School

in Gary, Indiana. During his high school years, He spent a portion of the summer with me as I presided

Sunday School Conventions in Cincinnati, OH with the African Methodist Episcopal Church. LaShaun

assisted with the construction of brochures and bible lesson presentations. I am reminded of a high

school basketball game that I did not attend but read in the local newspaper. A fight broke out in the

basketball game where both teams were equally culpable with the exception of Lashaun. The news

article highlighted his exceptional sportsmanship as he simply set down in the middle of the basketballcourt in disgust with the conduct of the opposing team as well as his own team. The true test of life is

not how you behave when things are going well but how you remain focused, committed, calm, cool,

and collected when all hell is breaking loose. After graduating from Horace Mann High School, he went

on to graduate from St. Augustine College in Raleigh, North Carolina, one of the Historical Black Colleges

founded and established by the Episcopal Church. Over the years of his professional basketball career he

returned to Gary, Indiana and conducted many basketball clinics/tournaments.

As you can see, his Christian Education/exposure has not been govern by denominationalism, but by a

true commitment to the scripture as written and practiced. I have witnessed him putting God first in his

life and then family congruent with what Jesus spoke of in Matthew 22: 37-39 “THOU SHALT LOVE THE

LORD THY GOD WITH ALL THY HEART, AND WITH ALL THY SOUL, AND WITH ALL THY MIND. THIS IS THEFIRST AND GREATEST COMMNDMENT. AND THE SECOND IS LIKE UNTO IT, THOU SHALT LOVE THY

NEIGHBOR AS THYSELF”. LaShaun’s basketball career has taken him many places (South America, the

USA, Canada, Europe, the Middle East, China, and many others). He has functional command of many

languages. If thy neighbor is across the street or across the seas, then being a devoted husband to his

wife and a devoted father to his four sons is a tangible public witnessed that charity (LOVE) starts at

home and spreads abroad.



From: Stan

To: Block, Gene

Subject: Smear campaign against Coach Alford


Dear Mr. Block,

It has come to my attention that a vicious smear campaign against Coach Alford is being waged by a Bruin Fan site Bruin Report Online. Link here:

http://forums.scout.com/mb.aspx?s=12&F=1735

Not only are wild and crazy accusations being hurled about damning Coach Alford, anyone who supports Coach Alford is immediately banned from posting giving the impression that there is no support for the Coach. The operator of the site, Tracy Pierson, has fanned the flames by pinning negative posts to incite further anger.

For a so called Bruin fan site this kind of behavior in despicable and reprehensible. Other sites

like Bruin Gold (http://www.bruingold.com/forums/index.php?az=show_topics&forum=102) present a more balanced view of Coach Alford and the basketball program.

I feel you should be aware outrageous behavior that's giving the Bruin and University and brand a bad name.

Sincerely,

Stan Williams



From: Dean Steinbeck


Subject: ucla basketball -- FIRE THE COACH


If the coach is not fired this season, I'll be calling for you to be fired. Don't count on

fan apathy to save your careers. Relying on the stupidity of your donors is not a longer term solution.



From: Travis Fuller

To: Block, Gene

Subject: Fire Steve Alford


This year, UCLA Basketball achieved several milestones, including:

1.) Losing to USC by an average margin of 19 points.

2.) Finishing in 10th place, the lowest in UCLA basketball's vaunted history.

3.) Losing 12 conference games, tied for the worst mark in UCLA basketball history.

4.) Winning only 15 games.

Over the course of Steve Alford's dismal tenure, several additional infamies have been scored, including:

1.) Blatant nepotism.

2.) Progressively worse records over the course of Alford's three seasons (28, 22, 15).

3.) Scoring only 7 points in the first half of the 2014 match against Kentucky.

4.) The lowest winning percentage of any coach post-Wooden.

Three years is enough time to exhibit one's value. Unfortunately, Steve Alford has only managed to exhibit his poor

coaching acumen. This isn't a situation that will be rectified by the influx of two five-star talents next year -- it will

only delay the inevitable and further the perception of UCLA's demise.

Fire Steve Alford now. Restore UCLA Hoops.

Respectfully



From: Richard Chew

To: AD; Chancellor Gene D. Block ; Guerrero, Dan; Rebholz, Joshua

Subject: Please fire Coach Alford before next season


Dear Gentlemen,

I am 30 year WAF donor and have season football and basketball tickets for for those years as well. I have followed UCLA basketball since the early '60s. Our names are on the wall inside new Pauley Pavilion. We are in the 400's

for donor level seating priority. I am a 1976 grad and my wife is a 1975 grad. My 3 children graduated from UCLA

in 2002, 2006 and 2010. One went on to get her Master's in Education at UCLA. We have been involved in many

other capacities with UCLA and are so proud of being Bruins and supporting the school in as many ways as we can.

Our family would plan everything around going to games and watching on tv. However, it has become

progressively harder to support the basketball program the last 3 years.

Please gentlemen, I have NEVER in my life felt the need to write this type of letter calling for the dismissal of a

coach at our beloved school. I did not write when I felt Coach Toledo, Dorrell, Neuheisel, and Howland needed to

be dismissed. I felt the administration and athletics would handle it appropriately. However, I now feel the need to

write because I fear Alford will be retained for another year. This cannot happen. Retaining him will set the

basketball program back even further and create a longer road to recovery. He has lost his players on this years

team and I believe he will continue to do so with next years team. He has showcased his son here at UCLA long

enough. If Alford is retained, I will no longer support UCLA basketball. I NEVER thought I could write these words and it breaks my heart to do so.

Respectfully,

Richard Chew, '76



program that I and so many other Bruins love is on the edge of a precipice of apathy and

irrelevance, and only your swift and decisive action can save it.

Regards,

Matt Henderson



From: Steven Holtz

To: Block, Gene

Subject: The sad state of UCLA Basketball


Importance: High


I write to you as a proud graduate of UCLA and former basketball season ticket holder of many

years. I’m sure you do not have time to read long emails, so this will be short.

It is truly a travesty how Coach Steve Alford has overseen the demise of our basketball program.

Regardless of the size of his buyout, regardless of the fact he has only coached for three years,

regardless of the new recruits that will be here next year, he MUST NOT be retained as our head

coach. Now is the time to act.

I have never been so discouraged as to the state of our basketball program as I am now, and I’ve

been through the highs and lows. But nothing in the past 50 years compares to this. There are many reasons for the way I feel, but nothing stands out more than the outrageous nepotism

displayed by Coach Alford to the detriment of the team and the other, more talented players. It is

truly disgraceful. He shouldn’t be allowed to besmirch the memory of Coach Wooden with what he

has wrought in Westwood and the dissension he has caused among the ranks. How do you feel

when you see the empty seats in Pauley? How are season ticket sales going? Need you look any

further for the proof you need as to the tough decision that needs to be made?

Please prevail upon Mr. Guerrero to do the right thing for the sake of the fans, the students, and the

future of UCLA Basketball.

Thank you,

Steve

Steven L. Holtz, CLU, CFP®

CA Insurance License No. 0533942

Holtz Insurance Services

11845 W. Olympic Blvd. Suite 1040W Los Angeles, CA 90064

Tel: 310- 553-2220 Fax: 310-553-2221

Email: [email protected]

www.holtzinsurance.com



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From: T B

To: Block, Gene

Subject: Do Not Fire


Coach Alford....Please!

I am a UCLA fan and it has been a family affair since the mid-fifties. I saw Gary Beban. I stayed up late night (for a kid 10:00

PM is late) to see Coach Wooden and Dick Enberg put UCLA Basketball in the forefront of every recruits mind and it stayed

that way for many many years.

I could go on for days but will not waste your time.

I have watched Coach Alford at New Mexico and prior. He has never had any of the problems he has had this year. I blows

my mind seeing it go this way.

Coach Alford is a winner, Coach Alford is a fighter. Coach Alford has a second to none class coming in next year and based

on his three seasons at UCLA DESERVES and has EARNED at least another year or two as our coach!

So please do not set us back another five years while a new coach "rebuilds" what in my opinion is a program that does NOT

need rebuilding.

I know "wait til next year" is a common and overused phrase but please give Coach Alford what he has earned, a chance to

show the world what a great program is supposed to look like!

Thank you and GO BRUINS! Ted Bloom AKA Bruin74

--

Bruin74



From: Kirk Crawford


Subject: You Know What Needs to be Done


Please replace the basketball coach. Coach Wooden is spinning in his grave. The

nepotism and lack of effort by the head basketball coach is embarrassing to the

school and its tradition.

Kirk Crawford



From: Kenji Kumara

To: Guerrero, Dan

Subject: Reasons to fire the coach - very unhappy fans out there right now


Top 10 reasons to fire Steve Alford now. He has proven to be the worst coach in UCLA*(post 1948

and John Wooden) history.

10. Three blowout losses to a mediocre Just USC team by an AVERAGE margin of 19 points.

9. No UCLA Coach has finished lower than fourth in their third season as UCLA coach. Alford

finished tenth.

8. UCLA's tenth place finish is its lowest conference finish in ANY season.

7. 12 losses in conference ties the record for conference losses in a season. That does not begin to

tell how bad UCLA was. UCLA was the ONLY team to lose to a truly awful Washington State this

year. Yet, this was a team with enough talent to beat Kentucky this year. Coaching matters.

6. The problems are not just limited to this season. Last year against Kentucky UCLA scored an

all-time low of 7 points in a half.

5. Last year UCLA was held to under 40 points by Utah, a low total in the shot clock era.

4. DaddyBall. The last two season Bryce Alford has led UCLA in minutes played. Last

night Bryce Alford was playing with a severely bruised jaw and still played 34 minutes. He was

-31 in the plus/minus. No one can rightly argue he is the team's best player. (Not a good measure

but PAC 12 voters would agree with this.)

3. DaddyBall#2. All "experts" and Steve Alford agree that UCLA's problems begin on defense.

Through the course of the season, Steve has blamed every starter but one for the defensive

problems. That one starter is Bryce Alford. All "experts" but not Steve Alford agree that Bryce is

a defensive liability.

2. 28-22-15 is not a good trend in wins. The last four UCLA coaches to be fired were all better in

their first three seasons and none but Ben Howland in his first had a losing season:

Walt Hazzard 21-12 (NIT Champs), 15-14 (NIT), 25-7 (PAC 10 Champs, NCAA)

Jim Harrick 21-10 (NCAA), 22-11 (NCAA), 23-9 (NCAA)

Steve Lavin 24-8 (Pac 12 champs, elite eight), 24-9, (NCAA), 22-9 (NCAA)

Ben Howland 11-17, 18-11 (NCAA), 32-7 (Pac 10 Champs, NCAA Runner Up)

1. Steve Alford has the worst win percentage of any UCLA coach since the Wooden era began in

1948. His 65-40 record is good for the lowest winning percentage.

e most athletic player to play for Steve Alford ever and the two-time reigning NBA dunk champion



Zach LaVine was unhappy at UCLA because of his treatment by Steve Alford. Depending on what

you believe, Zach was either pushed out by Steve Alford and staff or underused after he told them

he was going pro.

One thing is for sure. The ultra-talent Zach LaVine was unhappy and he bursts the bubble that

Steve Alford is a great player's coach.

And now another very athletic guard seems likely to leave early (in this case transfer) if Steve

Alford remains coach, Prince Ali. I opined after the loss to UC Berkeley and the unofficial end to

the season that Steve Alford should start playing for next year and give more minutes to Prince Ali

to start to give the very athletic Ali a chance to improve his game. The opposite happen.

After the UC Berkeley game in which he played 15 minutes, he never played double digit minutes

again. It was so bad last night that Bruin Report Online wrote (not behind a firewall):

Prince Ali apparently played three whole minutes, but he did not register a single

stat in the box score, and I don't actually remember seeing him on the court. In any

case, it's hard to imagine a scenario where he sticks around after this year, where he

was relegated more and more to the bench as the season wore on, and w a s

seem i ng l y scape -goa ted fo r m an y o f UCLA 's defens i ve i s sues.

Just like LaVine was scape-goated, Ali was scaped-goated. In this case it was for bad defense. This

is ironic because a combo of Aaron Holiday , Isaac Hamilton, and Prince Ali athletically

would be our best defensive guard/small forward combo. Oh wait, what guard is missing in that

lineup? The coach's son, Bryce Alford.

Bryce Alford has his pluses. But he is the worst defender on the team. Scape-goating a freshman

is inexcusable. Not taking full advantage of the sensational Zach LaVine was a mistake, doing it again to the athletic Ali makes it a trend. Steve's priority is Bryce and he proved it again by

benching All to protect the nonathletic, no-defense Bryce Alford.

Yep, Daddyball is once again costing likely costing us a player. And, by coincidence, it is once

again the team's best dunker:



And the sad thing, especially for UCLA Basketball fans, is that it will continue.

For those that want to retain Alford because of a recruiting class, hoping that the four young

men coming in will save the program, need to understand that despite their talent, the

overall state of the program will not change and that is because Alford will not change.

Coaches to consider:

Luke Walton, Golden St Warriors (he will soon have a coaching job, ie, Lakers?)

Tony Bennett, Virgina

Larry K of Utah

Monmonth (sp) coach




To: Block, Gene

Subject: Re: UCLA Basketball Season Ticket holder - Fire Steve Alford


I’m a 30 year season ticket holder. I love UCLA basketball. Pauley is beautiful, Westbrook’s donation is amazing. We need a coach worthy of the UCLA basketball program. We need Steve Alford fired at once. We all deserve

better.

Best,

Brent Armitage



From: Jeff Lutzky




Dear Sirs:

I'm writing to you about the current state of UCLA basketball. I've been attending games since the 70's with my parents (my mother graduated from UCLA in 1965), I am a graduate of UCLA, I meet my wife in row 5 of Pauley Pavillion and continued attending games after graduation and am now a Coaches Roundtable donor. UCLA basketball has been my passion for as long as I can remember. Unfortunately that has changed in the last 3 years as the program has spiraled down to depths not seen before. I feel sadness as I watch my beloved Bruins play and compare them to other teams (Utah and Virginia come to mind) who run fluid offenses and great defenses while our team is probably the worst defensive team I've ever seen (led by the coaches son) plus has no creativity on offense.

My general apathy seems to be replicated all around Los Angeles, witness the empty seats not

only in the donors area but also in the student section who are your future donors. Because of the direction of the program I've held off on any donation to the Basketball Center and have cut my general donation to Coaches Roundtable to the minimum and dropped two basketball tickets in the last year. I implore you to do the right thing and cut ties with Coach Alford now as opposed to waiting until after next year when I fear we will be in the exact same situation and will have wasted an additional year on the hope that magically things will turn around which from past experiences at UCLA (Dorrell, Neuheisel, Howland at the end) simply does not happen.


Jeff Lutzky, class of 1990



From: Nathaniel T. Dang




Dear Mr. Block, Mr. Guerrero, and Mr. Rebholz:


The word "legacy" is often thrown around lightly; however, it is appropriate in this situation.Coach Wooden spent decades serving our university and shaping young men on and off the court; that is his legacy. This is a watershed moment for the UCLA basketball program, and what you choose to do in this moment shall be your legacy. As you know, UCLA has a number of very talented signees coming in next year. With that talent, Coach Alford will likely once again disappoint, but will also likely achieve enough success to make termination more difficult from a public relations perspective. Thus, if you fail to act immediately to

replace Coach Alford, Coach Wooden's masterpiece will continue to sustain irreparable damage -- and that will be your lasting legacy.

Please do what you know is right for the long-term health of our athletics department and our basketball program, which is in many ways the heart and soul of our university.

Regards, Nathaniel T. Dang, Esq.UCLA Samueli School of Engineering and Applied Science '08

On Mon, Mar 7, 2016 at 1:39 PM, Nathaniel Dang <natdangspam@ > wrote:Dear Mr. Guerrero and Mr. Rebholz,

I am a proud UCLA Bruin (B.S. Computer Science & Engineering '08). I have been a lifelong supporter of UCLA Athletics (my oldest brother graduated UCLA in the class of 1995). I am a Wooden Athletic Fund Member, UCLA Football season ticket holder (which I enjoyed with my good friend, Mr. James Ayden, UCLA School of Law '13), and former UCLA Basketball season ticket holder (which I enjoyed with another good friend, Mr. Thomas Chan, UCLA '07). I have also donated to the Wasserman practice facility and various other athletic department initiatives throughout the years. I flew out to Indianapolis and attended the Final Four when we played there a decade or so ago; I also try to support our teams at other away

games whenever possible (e.g., the football games vs. Texas, UNLV, etc.). In addition to supporting the athletic department, I of course support the Samueli School of Engineering and am a Boelter Society member.

I understand that I may not be a "whale" of a supporter of the athletic department from a financial perspective. However, it is people like Mr. Ayden, Mr. Chan, and myself that form the core of any long-term fundraising and development strategy; we are young, recent graduates who love our alma mater and are eager and ready to support it in the right areas and at the right time, and are likely to do so for the next 50 years.



In light of the above, it saddens me to write this email informing you that I will not be renewing my membership to the WAF, nor will I be renewing my football season tickets or otherwise financially supporting the Athletic Department until Coach Steve Alford is dismissed from his position as the head basketball coach at UCLA. I am sure you have received a litany of similar emails and I will not bother rehashing the many complaints that you have likely received regarding Coach Alford, except to say that Coach Alford failed, miserably, to meet the minimum expectations for a coach at UCLA -- not just from the standpoint of wins and losses, but also from a moral and character standpoint. His teams do not exhibit the effort, particularly on the defensive end of the court, that is expected at an institution like UCLA. Accordingly, I cannot in good faith support an athletic department that continues to allow Mr. Alford to embarrass our university.

I wish you the best and I look forward to once again financially supporting our Bruin athletics programs, if and when Mr. Alford is dismissed and replaced with a head coach worthy of our great institution.

Go Bruins, Nathaniel T. Dang, Esq.

UCLA Engineering '08



From: Frederik Arroyave

To: Block, Gene

Subject: The Four Letters


Gene,

UCLA is a global leader, in education and athletics that we are both lucky to be associated it. As a first generation immigrant I became enamored with UCLA Athletics watching the highly successful basketball and football

programs in the mid-late 90s. As a current football season ticket holder and an entry level WAF donor, I have had

the opportunity to connect with the university in ways I never could as a student. I look forward to all the other

ways I can give back to UCLA (it's not hard because it's so rewarding). I think it's imperative to take a strong look

at the basketball program and the leadership to ask if this this program can achieve more with a better leader. Thank

you for your service to UCLA and GO Bruins.

Frederik Arroyave

UCLA Class '12

Sent from my iPhone



From: Trevor Fuller

To: Block, Gene

Subject: Please See To It That Steve Alford is Dismissed



I'm emailing you today to request the dismissal of Steve Alford, the head coach of UCLA's men's basketball team. I've been a

fan of UCLA sports since I was in diapers: both of my parents attended UCLA in the late 70's and early 80's and have been

season ticket holders in both football and basketball for as long as I can remember. They still are. I myself graduated from

UCLA in 2012, along with my twin brother. I've been witness to some fairly depressing basketball over the course of my

fanhood: Lavin; the last five years of Howland, when I was a student; and now these three misbegotten years with Alford. If

you don't mind me saying, I find it honestly stunning I still care enough about the program to send you this email. In some

ways, I wish I didn't care, because then I wouldn't feel so horrified and depressed and angry and ashamed at the prospect of

you allowing Alford to coach another year here, at UCLA.

And I do feel all those things. It's difficult to remain civil as I sit here and type all of this to you. Since Steve Alford set foot

on UCLA, he has been engaged in the grossest instance of nepotism I've ever been witness to in my (albeit short) twenty-

seven years of life. In his first year, which I know some in the Athletics Department consider a year of "success" for the men's

basketball team, his son, Bryce Alford, was allowed to play 855 minutes, nearly equal the amount of minutes of a junior on

that team, Norman Powell, who now plays in the NBA, and a very talented freshman, Zach Lavine, who was that same year a lottery pick and is now a starting guard in the NBA for the Minnesota Timberwolves. In other words, Steve Alford's son,

Bryce Alford, was gifted minutes by his father that should have been allotted to one or both of these far superior players, and

because of this, the ceiling for that 2013-2014 team was drastically lowered. Not only did Norman Powell and Zach Lavine

specifically suffer from Steve's nepotism that year, but Kyle Anderson as well, our best player and only true point guard on

the team that year. Steve frequently played Bryce and Kyle at the same time and, to justify his son's presence out on the court,

moved Kyle to Power Forward and put his son on the ball as Point Guard. To put it simply: he took the ball out of our best

player's hands and put it in his son's, an athletically limited freshman who didn't play defense and, of all the players who saw

minutes that year, had the worst field goal percentage, 38.4%. Steve insisted on many occasions that year that his son was a

great shooter when in fact he was the worst shooter on the team according to basic statistics. To reiterate, Steve's favoring his

son in 2013-2014 severely handicapped the team. Reaching the Sweet Sixteen should have been the least of that team's goals,

so to see it lifted up by some as cause for celebration is/was truly sad and infuriating.

In 2014-2015, things worsened, and not just in terms of wins and losses. Bryce was inserted into the starting lineup as Point

Guard, which honestly made sense seeing as how that year we had no one else who could play the position. Of course that

was because Steve had decided not to seriously recruit any Point Guards the previous year under the mistaken belief that his

son, Bryce, was good enough to handle the position. That year, in 2014-2015, Bryce, while still being hailed as a great

shooter, continued to have one of the worst field goal percentages on the team, 39.6%. In addition, he continued to not play

defense. We lost 14 games, five more than we did the previous year, and if not for the late season heroics of Norman Powell

and Kevon Looney, probably would have missed the NCAA Tourney. Thankfully (or not, actually, since some in the Athletic

Department now consider that season somewhat of a success due to our miraculous NCAA Tournament bid and run to the

Sweet Sixteen, where along the way we beat a mediocre and offensively challenged SMU team and a 14-seed we had

smashed earlier in the year by twenty points), we didn't. Regardless, the season was beyond frustrating (and disappointing)

and portended even worse things to come.

Which brings us to this season, to now. I won't go into details. If you want even more statistical evidence for how grossly

Bryce has been favored by his father, Steve, you can go here.

While it's true we have a nice recruiting class coming in this year, it would be foolish to think the basketball programs would

be solved by a couple of freshman. Steve will continue to favor Bryce at the expense of the team and the school. Because

Bryce does not play defense, Steve has no way of holding anyone accountable on that side of the ball. This accounts for the

atrocious defense the team has been playing this year (and played last year, for that matter). Steve did try to "teach" the team

about the necessity of playing defense this season by sitting Prince Ali as an example, but seeing as how Bryce was still out

on the court receiving starter's minutes and letting opposing players blow by him, I'm sure this lesson had little effect on the

other players. Prince was not, and has never been, the problem. In other words, next year's team, despite the injection of

talent, will continue to play undisciplined basketball, because of Steve's nepotism, and will continue to have its potential

retarded, because of Steve's nepotism. Even if we win nine more games next year, progress will not have been made, and we

will likely find ourselves in this exact same position the year after next, when Lonzo Ball and T.J. Leaf (the aforementioned

injection of talent) depart for the NBA.



Because of the abhorrent nepotism Steve Alford has displayed during the course of his tenure as UCLA's men's basketball

coach, I plead with you to dismiss him. I don't care about wins and losses at this point. My voice probably counts for very

little to you: I have never donated money (I can't; I'm a grad student and make only $8,000/year), nor have I been able to

attend games these last few years (I live in Wichita, KS, where I am a part of the English Department at Wichita State

University); nevertheless, if you honestly love UCLA--which, under the application of the transitive property, means you in

part also love me, which I take to mean you care about what I have to say and how I feel--you will dismiss Steve Alford from

his post.

Sincerely,

Trevor Fuller

Class of 2012



From: Ryan Wells

To: Block, Gene

Subject: UCLA Men"s Basketball Coach


Dear Chancellor Block:

I am sorry that I have to write this email. I have never written an email related to another person's job. However, I am a lifelong Bruins fan and have been a very dedicated fan of UCLA basketball since the mid 1980's and feel that I need to express my concerns. I have watched nearly every UCLA men's basketball game (at Pauley, live, or recorded) for 30 years....up until this year. As a matter of fact I didn't even take the time to record the games as I have lost interest in watching the 'product' that is on the floor under the guidance of the current coach. Clearly the fans are losing interest (embarrassing amounts of empty seats in Pauley) , as are the majority of the players (effort, lack of focus, lack of team), and I even wonder about the coaches' level of interest over the past month. I believe this coach should be fired. I know you are likely worried about the buyout package for his contract. However I am certain you also realize that the cost to UCLA basketball will be much greater if he is

retained. Both financially and in terms of local and national respect. We may never dig out of the hole coach Alford is digging for us.

If retained, this coach (or any coach) will likely have a better year next year simply because he has very good players coming in (these recruits are coming to UCLA whether or not he is coach) and the Pac-12 will be down talent-wise. Yet, this will be fool's gold. This coach has shown that he does not have what it takes to have long term success. His first year at UCLA he had 3 NBA first rounders on the team and he only made the sweet 16. Last year we squeaked into the NCAAs (truly on the bubble) and then had an unbelievably lucky goal tending call to win our 1st game and our 2nd game was against a 14 seed. Thus another sweet 16. We have gone from 28 wins to 22 wins to 15 wins and a losing record. We were beaten by USC 3 times this year - and all 3 games were not even competitive. We finished 10th in

the Pac-12!

Steve Alford clearly has UCLA headed the wrong direction and I don't see any evidence that he knows how to correct things. If he is not released this year, he will be here for 2 more years (see paragraph above) and that is not good for UCLA. He is not the right coach for our proud university. I feel it is in UCLA's best interest to find a better coach for our basketball team now. I will not be purchasing any further tickets while he is the coach at UCLA. Nor will I consider donating to the WAF.

Best of luck with the decision. I know you have UCLA's best interests at heart.

Sincerely,Ryan Wells



From: Trevor Fuller

To: Block, Gene

Subject: Steve Alford"s Nepotism Link



Sorry, I forgot the link I promised you in my original email. Here it is: https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.jllzmmnqa

Please dismiss Steve Alford from his post as head coach of UCLA's men's basketball.

Sincerely,Trevor Fuller UCLA Class of 2012



From: David Gordon


Subject: Plea From a Passionate Bruin


I know many others have written so obviously do not expect a reply. My guess it’s questionable whether this gets read at all. While I am not a donor, or a big name on campus, I feel obligated to write this. My father, James

Gordon, who died in 2014, was not a huge donor, but a lifelong contributor to the athletic department both

financially and with his time. I moved to Denver in 1996 but prior to that had been to nearly every single UCLA

football and basketball home game since about age 6, along with multiple olympic events each year.

I am simply writing to implore you to relieve Coach Alford of his duties immediately. I have read many opinions on

this matter and have heard from those that feel his firing is not warranted at this time. The letter Mr. Guerrero

wrote in response to the Restore UCLA Hoops petition echoed some of the arguments I’ve heard from others. I

find these excuses completely unacceptable. In fact, I think if one critically looks at Coach’s time at UCLA, it’s

blatantly obvious that our program is doomed for failure. Obviously our record this season was notably worse than

prior years. However, the on court performance this season really was not all that different than the prior 2 years.

There are themes that have existed since day 1, Many of us, upon seeing those themes play out, have know for 3

years this coach was doomed for failure. These themes include a complete lack of emphasis and expectation of any sort of defensive effort, lack of emphasis (assumedly) and certainly lack of results for any strength and conditioning

program, and the blatant nepotism which has resulted in the complete mis-use and over estimation of Bryce’s

basketball skills. Again, these issues were obvious from season 1. That team, despite being eventual Pac-12

tourney champions, also gave little to no effort on the defensive side. Nepotism was blatant from day 1 where two

NBA-level performers were denied time at point guard so Bryce could get minutes there. From strength and

conditioning standpoint, there is almost no body change in the majority of our players. Furthermore, those players

that are most athletic and who give us the best chance of success, are more commonly relegated to the bench.

These are 3 major issues that stand out to me, that have been 100% consistent during Coach’s entire tenure and are

clearly indicative of a program mentality that has no chance of real success. The other major argument I’ve heard

made for keeping Coach is improvement in recruiting. However, when hearing from actual recruiting experts, our

successes in the past 12 months are simply tied to a single AAU program. In fact, I would argue complete

recruiting mismanagement is another major reason to terminate Coach Alford. It was most evident when USC is

destroying us with local players that would have loved to come to UCLA would they have been prioritized.

In my view there is absolutely zero justification to retain Coach Alford. His continued presence will simply further

destroy our beloved program and further alienate our passionate fan base. Since there is an influx of talent coming

next year, it would be near impossible to not some some improvement in our W-L record. However, I have no

doubt the glaring issues that I discussed above will remain quite prevalent and leave us with a simply mediocre

team that is frankly not at all pleasurable to watch and with a program that we can all clearly see has no chance for

long-term success.

You have a chance to make this right. Please do not fail us.

Sincerely,

David Gordon

Class of ’95 and lifelong Bruin



From: pt4ucla@

To: Block, Gene

Subject: Basketball


Dear Dr Block,

I have been a 10 year ticket holder. Our family lives and breathes Bruin Basketball. We gave up our tickets this year and will not renew until Ucla has a new coach. I know there is a good recruiting class coming to Westwood next

year but that would just delay the inevitable. There is a problem with the current leadership in the program and that

won't change with a few good players. Please help the fans renew their enthusiasm for Bruin Hoops by making the

admittedly tough (but correct) choice to bring new leadership to the program. Thank you.

Brian McMahon

Sent from my iPhone from my iPhone



From: Daniel Noblitt

To: Block, Gene

Subject: Alford Must Go


Dear Mr. Block,

I am a diehard basketball fan. My earliest memories of sports are the '95 Bruins championship team. Since then, my

dad, brother and I had season tickets to ucla for years and the 3 straight final fours under Coach Howland were

unforgettable and I was proud to root for those teams who played tough, hard-nosed basketball. Players like

Collison, Afflalo, Mata, Aboya, the list goes on.

Recently, I can barely bring myself to watch. I went from having season tickets and watching every game on tv to

now not having attended one game under Coach Alford and simply looking up scores on my phone instead of

watching or even recording the game. I fully support the Bruins in my heart, but will not devote my time or money

to UCLA basketball unless a change is made in the direction of the program. I know the reported buyout is large,

but it is a worthy price to pay to avoid the program falling farther and to start the process of restoring UCLA hoops

to its rightful place.

You are losing fans under Coach Alford. Young kids in LA watching basketball now need to grow up watching the Bruins we all know and love: UCLA competing for Pac-12 championships and being a threat to go deep into the

NCAA tournament. I look forward to attending more games and supporting Bruin basketball, but that will not

happen unless a coaching change is made.

Respectfully,

Daniel Noblitt

Sent from my iPhone



From: Alexander Espinoza MD


Subject: Tarnished Legacy


Even at the current state, the program will survive but it's going to take years or a decade to revive the catharsis.

What's not easily fixed, is the level of broken hearts from the UCLA family, the people away from the politics or inner circle of the team. I'm a lifetime donor, an alum, a doctor, a family man, a friend and a fan. Growing up a

fan, from the streets of Lincoln Heights in L.A. on Griffin Street, to Cathedral High School, to LMU and then

finally to Westwood, nothing is more clear, that I am a Bruin supporter and donor!

Please come up with a reasonable solution, but Coach Alford must go. Once a legacy in college basketball, we are

no more. The mediocracy should never be this bad. Its UCLA, remember. The fixes need to be made. You are

probably looking into the issues, and of course getting a ear full from all around. I will place it as polite as Mr.

John Wooden, who we all should look up to in any moment of strife, but I will hold any donations to the University

at this time. The atmosphere is contagious, if UCLA basketball is an issue, no later will it be another issue

elsewhere. And I'm not seeing it through a glass onion. Come what may.

From a concerned Bruin Doctor.

Sent from my iPhone



From: Greg

To: Block, Gene



I just want to add my voice to that of the other Bruin fans regarding UCLA basketball. I've been a UCLA fan for

over 45 years and a graduate from the class of 1986. I've played basketball for over 50 years at organized levels through high school, intramural at UCLA, and various rec leagues. Bruin basketball has been my passion for most

of my life. I've travelled to Maui to watch UCLA play in the tournament there under Coach Howland. My wife and

I went to the final 4 in Atlanta a few years back. I've seen "my" Bruins play in Alaska in the Great Alaska Shootout

in person.

But after 3 years of continually deteriorating play, my interest in UCLA basketball has dwindled to the point that I

rarely watch the games and have no hope for the future of the team if Steve Alford is retained as coach. The lack of

fundamentals, selfish play, and low effort aren't going to be fixed by a talent infusion without fixing the coaching

issue. It's clear to me Steve Alford is not the right coach to lead UCLA and I urge you to relieve him of his

coaching duties and help unite the UCLA sports community by selecting a new coach for the basketball program

that will demand excellence. A hard working coach with integrity that can motivate and teach would be someone all

Bruins could get behind.

Sincerely, Greg Scofield - class of 1986



From: Steve Westman

To: Block, Gene




I write to you as a proud UCLA alum ('92) and passionate Bruin fan (donor and basketball season ticket holder before moving to Brazil in 2012 - we actually had a very nice conversation at the alumni reception you attended in

Sao Paulo a couple of years ago).

I've never been one to write "fire the coach" letters, and I know that there are far more important matters on your

desk than overseeing the Athletic Department, but I cannot hold my tongue at this time as I believe very strongly

that our treasured basketball program is at a critical crossroads right now, and that a coaching change is urgently

needed. Speaking for myself and every other fan that I know, we do not expect a return to dynasty but do believe

that the standard of excellence that has always been UCLA basketball must be upheld before it erodes beyond

recognition.

While I think most fans understand that every program has down years in this era of college basketball, I am sad to

say that this year's team was the most rudderless Bruin squad I've ever seen. This would be distressing enough

were it not for the blatant nepotism on display as the coach's son is featured in the offense and leads the team in minutes played despite shooting under 40% for three straight years and regularly turning in an effort on defense that

any educated fan can recognize as subpar; this alone should be viewed as a breach of duty, even apart from the

team's increasingly poor play and downward performance trend over this time. None of this would be erased by a

possible one-year uptick due to next year's recruiting class, when in all likelihood the underlying coaching issues

will continue to limit the program's upside until a change is made.

UCLA basketball has meant so much to so many people, and it has been sad to see the enthusiasm and interest level

of so many of my fellow Bruins dissipate over time. There remains a reservoir of passion and goodwill out there

waiting to be tapped, and I respectfully suggest that you urge the action that will signal to Bruins everywhere that

excellence remains the standard for UCLA basketball, as it is across the entire institution.

Thank you for taking the time from your day to consider my thoughts.

Sincerely,

Steve Westman



From: Evan Seder


Subject: Coach Alford: Time to Let Go


Hi all,

I am a loyal Bruin and a proud alum ('2012). I'm emailing because I can't stand to watch our program suffer through another season of Steve Alford. I find myself completely disengaged from the program, because I can't get on board with the way he coaches his team - and I'm no fairweather fan; I've watched basically every game for the last 6 or 7 years.

With the level of talent we have this year, there is absolutely no excuse for us being sub-500.Last year we were lucky to make the tournament (despite being an incredibly talented team), and after we did, we were lucky to get past the first round.

You know the argument, and you care about our team - I don't need to rehash all the reasons that Steve Alford is not qualified to lead our great program. My only request is that you act.

I don't want to watch Coach Alford waste the talent we have coming in next year.

Please. Act. Get rid of Steve Alford.

Thanks, and Go Bruins,Evan



From: Andrew M

To: Block, Gene

Cc: Guerrero, Dan; Rebholz, Joshua

Subject: A fan"s plea: Terminate Alford


Chancelor Block,

We are pleading that you restore a once proud UCLA basketball tradition. Alford is not the answer and I cannot support the program with Alford at the helm. Our team has regressed every year and he has failed to create excitement within and out of the program. Let's stop the bleeding now. I am confident that you will do the right thing and move this program forward. We are the mighty Bruins!

Drew



From: Sanford Slater


Subject: Basketball Program



I am a very passionate basketball fan. The reason I fell in love with UCLA was because of the basketball program

that I watched and enjoyed as a kid and with my father. I loved it so much that I decided to go to UCLA due to the

academic program and the basketball history. I attended 1978-1982 and went to just about every game over those 4

years. In fact, I used to spend multiple nights sleeping at Pauley to get our preferred seats.

I then went to graduate school, enjoying the teams from afar until I became a season seat holder in 1990. My friends

and I have had both basketball and football season seats since that time.

I am giving you this history so that you can see how much the basketball program means to me. Over the years, I

have been able to bring my kids to games and my 17 year old son is a big UCLA fan as well.

However, I am writing this letter to share with you my grave concerns over the direction of the program. I strongly

feel that Coach Alford is not a good fit for the storied UCLA program.

It is not just a matter of wins and losses. Having grown up going to both UCLA and Laker games (my dad is an

original season seat holder), I have enjoyed watching players compete, work hard, play with fundamentals and

always give their best. This has not been apparent for the last 3 years. The players do not improve, their is a lack

of attention to detail, and the teams have just not been enjoyable to watch. There have been many recruits who

previously had favored UCLA who decided to go to other schools, including USC. Being closely tied into the high

school recruiting circles, these decisions by potential students seem to be because of the lack of coaching acumen,

coaching favoritism and lack of accountability and frankly for the decisions to not prioritize recruiting certain

players that have gone on to be successful at other schools.

Due to this change in the proud UCLA basketball culture, my friends and I seriously contemplated terminating our

season seats for this current season. Instead, holding out hope, we kept the season seats but reduced the seat

allocation to 2 tickets per game rather than 4. We are still deciding if we will continue for this the 2016-2017 season.

I sincerely hope that you take this letter seriously and consider that I am one of many previous basketball supporters

with similar concerns. I am aware of many folks that have already terminated their season seats in the past few

years. I strongly believe the fate of UCLA basketball and the reputation of UCLA as a balanced institution is in

jeopardy. Therefore, I urge you and the athletic administration to make a change for the basketball coaching

position as soon as possible.

Thanks for your consideration,

Sanford Slater, Ph.D., BCBA-D

Autism Partnership

(562) 431-9293 x 142

Sent from my iPad

CONFIDENTIALITY NOTICE: This email (and any attachments) is only intended for the use of the person or

entity to which it is addressed and may contain information that is privileged and confidential. Unauthorized

redisclosure or failure to maintain confidentiality is prohibited under the Electronic Communication Privacy Act, 18

USCA 2510, 18 USCA 2511 and any applicable laws. If you received this message in error, please immediately

notify us by return email, and delete this message from your computer.



From: Sanford Slater

To: Block, Gene

Subject: Basketball Program



I am a very passionate basketball fan. The reason I fell in love with UCLA was because of the basketball program

that I watched and enjoyed as a kid and with my father. I loved it so much that I decided to go to UCLA due to the

academic program and the basketball history. I attended 1978-1982 and went to just about every game over those 4

years. In fact, I used to spend multiple nights sleeping at Pauley to get our preferred seats.

I then went to graduate school, enjoying the teams from afar until I became a season seat holder in 1990. My friends

and I have had both basketball and football season seats since that time.

I am giving you this history so that you can see how much the basketball program means to me. Over the years, I

have been able to bring my kids to games and my 17 year old son is a big UCLA fan as well.

However, I am writing this letter to share with you my grave concerns over the direction of the program. I strongly

feel that Coach Alford is not a good fit for the storied UCLA program.

It is not just a matter of wins and losses. Having grown up going to both UCLA and Laker games (my dad is an

original season seat holder), I have enjoyed watching players compete, work hard, play with fundamentals and

always give their best. This has not been apparent for the last 3 years. The players do not improve, their is a lack

of attention to detail, and the teams have just not been enjoyable to watch. There have been many recruits who

previously had favored UCLA who decided to go to other schools, including USC. Being closely tied into the high

school recruiting circles, these decisions by potential students seem to be because of the lack of coaching acumen,

coaching favoritism and lack of accountability and frankly for the decisions to not prioritize recruiting certain

players that have gone on to be successful at other schools.

Due to this change in the proud UCLA basketball culture, my friends and I seriously contemplated terminating our

season seats for this current season. Instead, holding out hope, we kept the season seats but reduced the seat

allocation to 2 tickets per game rather than 4. We are still deciding if we will continue for this the 2016-2017 season.

I sincerely hope that you take this letter seriously and consider that I am one of many previous basketball supporters

with similar concerns. I am aware of many folks that have already terminated their season seats in the past few

years. I strongly believe the fate of UCLA basketball and the reputation of UCLA as a balanced institution is in

jeopardy. Therefore, I urge you and the athletic administration to make a change for the basketball coaching

position as soon as possible.

Thanks for your consideration,

Sanford Slater, Ph.D., BCBA-D

Autism Partnership

(562) 431-9293 x 142

Sent from my iPad

CONFIDENTIALITY NOTICE: This email (and any attachments) is only intended for the use of the person or

entity to which it is addressed and may contain information that is privileged and confidential. Unauthorized

redisclosure or failure to maintain confidentiality is prohibited under the Electronic Communication Privacy Act, 18

USCA 2510, 18 USCA 2511 and any applicable laws. If you received this message in error, please immediately

notify us by return email, and delete this message from your computer.



From: Josh Yang


Subject: Call for change -- UCLA basketball program & Coach Steve Alford


Dear Mr. Guerrero, Mr. Rebholz, and Chancellor Block,

I hope this email finds you well. I'm writing you from a place of frustration and sadness over the state of UCLA basketball, a feeling even more intense than what we fans felt in Coach Howland's tougher years and Coach Lavin's long tenure. I'm specifically requesting that we take immediate action in hiring a new basketball coach to replace Steve Alford.

As an intro, I bleed Blue and Gold. When my father immigrated to the US from Taiwan in the 70s, he got into a PhD program at UCLA but didn't have the time/money to finish the degree while also raising my older brother, so he dropped out. Growing up, though, he instilled in my two brothers and I a deep respect and awe of UCLA, and in particular UCLA basketball.Years later - all three of us hold degrees from UCLA and UCLA Medical School. We're a Bruin family. The opportunities that UCLA has afforded us will never be forgotten -- since

graduating from the HSSEAS in 2007 w/ a B.S. in Electrical Engineering, I worked in management consulting then was fortunate to get my MBA at Harvard Business School, and now lead product management for the Twitter Moments product. I don't say all of this to boast -- but rather say this out of a deep awe & respect for the opportunities that UCLA started for me. When people ask me if I'm a "Harvard man", I say "No way, I'm a UCLA guy through and through."

UCLA basketball has been the most important sports team in my life since I was 9, right after the '95 Missouri game. My older brother explained to me who Ed O'Bannon was, and showed me replays of Tyus Edney's shot. My favorite on the team was Toby Bailey, and the first full UCLA basketball game I watched was the championship win over Arkansas & Corliss Williamson. Toby Bailey and Ed O's heroics, Cameron Dollar stepping up in Tyus' absence

... I still get chills. When I matriculated at UCLA in 2003, it was a dark time for the program (Howland's first year), but I was at every game and feel incredibly lucky to have gone to school from 2003-2007, as we got a dose of real coaching, real passion, fundamental basketball, a commitment to defense, etc. I was a member of the Den, I designed and manufactured "Cameroon Crazies" t-shirts, and I saved up to fly to Atlanta and San Antonio for the Final Fours (I sadly had finals during Indianapolis). It's been harder to stay strong as a UCLA fan since, but I've done so and flown to LA several times while living in Boston and San Francisco to attend games at Pauley.

I won't dive too deep into the issues that I and many other fans have with Steve Alford.They're well documented in the media and in passionate posts like this. My overall concern

is that the results (W/L) are frustrating but the main concern is the "how" -- our issue is with Coach Alford's leadership, apparent nepotism, lack of teaching, low expectations,

etc. Coach Howland, for all of his struggles, used to say that at UCLA we don't play for Final Fours -- we play for banners. I don't believe Alford's public stance / expectations to be that, or anywhere near it. And because the results aren't the main concern, I'm afraid that good seasons here and there will mask the underlying issues. This seemed to happen in the Lavin era, and for a few years in the Howland era, and I'm concerned that a great season next year (with the talent coming in, it's inevitable) will prolong a broad misunderstanding of Alford's underlying issues. In many ways, I felt this in Alford's first season where he had an ultra



talented team and went 28-9. The underlying issues, though, have reared their head in the ensuing two years where the team has consistently underperformed despite a solid talent base.

I bleed Blue and Gold, and I'm part of a whole generation of young professional, die-hard UCLA fans. We're working hard to build careers so that in the near future we can be lifelong supporters of UCLA basketball and carry through the legacy of older generations of Wooden Athletic Fund donors. Many of them were lucky enough to be UCLA fans in the John

Wooden days, and the vast majority of them relished in the 1995 champsionship (and certainly Howland's Final Fours) -- they carry sweet memories and a reverent awe of the legacy of UCLA basketball even through to today, which keeps them committed and loyal as UCLA basketball supporters. I hope that you'll consider building those memories for my generation; building trust and a bridge between us and UCLA athletic leadership.

So I know that you'll thoughtfully consider all of the pleas coming in about Steve Alford.Some are unprofessional, and I hope you'll ignore those. But some pleas are reasonable, rationale, and fair -- and I hope you'll digest them, empathize with the problem we're stating, and turn it to action. You have the chance to usher in a revival and resurgence of UCLA basketball that's long-lasting and not geared toward individual season results. You have the

chance to solidify and win over the entire generation after the 1995 championship team (anyone age 17 to 45), and show an adept understanding of the core issues underlying UCLA basketball and the ability to take swift action. You have the chance to preach that our expectations are on banners, not conference titles. I hope you'll make the right decision and start a process to find a replacement for Steve Alford.

I have the deepest respect for UCLA and our legacy, and want to thank you for reading this far.

#gobruins!Josh Yang

UCLA Class of 2007, B.S. Electrical Engineering



From: Alan Cox

To: Rebholz, Joshua; Block, Gene

Subject: Demolished by average USC team


Hello Gentlemen,

If last night wasn't enough to convince you, perhaps Utah's defeat tonight of a very average USC team will shed

additional light on what was a horribly disastrous performance in which both the players AND COACHES just

plain quit.

As one of the undersigned of the fan petition sent to you last week, I was very interested to read Dan Guerrero's

reply. I was also curious to see if his respectful, thoughtful response to the petition and his public support for Coach

Alford would inspire the team to come out and compete hard against USC.

The answer was an emphatic NO!

Unfortunately, this was basketball's version of the 50-0 demolition we suffered from USC four years ago. I'm sorry gentlemen, but it's crystal clear there is NO rescuing Alford's program no matter what is done. Any recruits coming

in will have their impact negated by those transferring out. There's really only one responsible choice here.

And that is to let Alford go, and put UCLA basketball in the hands of someone like Jamie Dixon or Tony Bennett,

someone of that caliber.

I know many, many UCLA fans would agree, and would thank you all profusely for giving them hope and

excitement again for UCLA hoops.

That's what I implore you to do: give us hope and excitement again for UCLA hoops.

The AD has done it before.

Gentlemen, it can be done again.

Respectfully,

Alan Cox

Sent from my iPhone



From: Kennedy Cosgrove


Subject: Alford must go


This is embarrassing and disillusioning.

Please, take action.

Kennedy Cosgrove, MDUCLA 1992

Sent from Outlook Mobile



From: Alex Mokover


Subject: History


Chancellor Block,

Since John Wooden retired, 26 different coaches have won the national championship. Of those coaches, only one has won the championship after having a losing record beyond his second year at the school (Maryland’s Gary Williams being the lone outlier). Coach Alford

thus has a 1-in-26 chance of winning a championship at UCLA (that’s under 4%). It is time to make a change.

I was at the 2014 Pac-12 tournament as the team stormed to the conference title under Coach

Alford, and I have little doubt that the team will be better next year (it would be difficult for it to be worse), but the downward trend of his first three teams and the above history dooms Coach Alford to almost certainly never winning a national championship. And make no mistake, with Coach Harrick’s national championship days away from being old enough to drink, a national championship is still the goal.

Like you, I am passionate about my Bruins. I was born at UCLA medical center. Some of my clearest early memories are JJ Stokes scoring a touchdown and being disappointed that in a preseason function at Sunset Rec Center, Ed O’Bannon came to meet me instead of my hero

Tyus Edney (because he was short like I was!). My father and I have been season ticket holders in section 5 row 56 seats 108-110 at the Rose Bowl for as long as I remember, and section 117 row 5 seats 9 and 10 at New Pauley after being in 215A row 9 at Old Pauley. We bleed Bruin blue, and more than anything we want a national championship again. We dream about it. We thirst for it. We jealously watch Kentucky and even Duke creep every closer to our #1 perch. But then the season starts, and the passion wanes.

We keep our season seats (we kept them through even worse seasons than this in both sports!), but every game we care less about the result, and we’re the die hards of the die hards—our less-dedicated Bruin fan friends barely know when games are anymore. Losses don't hurt

anymore because we expect them--our friends who sit next to us have taken to bringing books to Pauley. And we're the people who still care!

There is one way to get fans excited in Los Angeles – win a championship. The numbers are clear that Coach Alford’s losing record in his third season mean that he will almost certainly never win the national championship here. It is time to make a change and return the magic to Pauley.



Thank you for your consideration Chancellor Block. We sincerely hope you heed the lessons of history and bring a new coach to Westwood for the 2016-2017 season.

Best,

Alex Mokover



From: Salman Malad

To: Guerrero, Dan; Rebholz, Joshua

Cc: Block, Gene

Subject: UCLA BASKETBALL


Dear Mr Guerrero and Mr Rebholz,

I write this letter realizing that over the last couple of days, you have received numerous emails and letters regarding the state of the UCLA basketball program from very concerned alumni and fans.

A bit about me-- I graduated UCLA in 1995. As a student, I attended every single home game during my first 3 years, camping out for each and every one of them, and sitting in the 2nd row from the court in my usual seat. I attended many practices as well during the Harrick years and was a regular around the time during that time. No single sports moment in my life was as great as being on campus during the 1995 national title game. I came to UCLA the same year Ed O'Bannon did and got a chance to know him personally and no single UCLA team is more special to me than that team.

In the years that followed, I continued to follow the program closely, even during the horrific Lavin years. During medical school, I still took time to keep up with the goings on of the program. When we had reached what seemed like an all time low for the program, Ben Howland came to the program's rescue, and for that hire, I give you Mr Guerrero immense credit.I was beginning to wonder if I would ever feel the same pride as I had experienced as a graduating senior. Coach Howland restored that for me and countless other Bruins, and for that, I will always be thankful to him, and to you for bringing him home to California.

Unfortunately, Coach Howland eventually lost his way and the team, and you had no choice

but to make a change.Many here were overjoyed at the prospect of bringing in Brad Stevens, and I for one had faith this deal could actually get done. When it didn't happen, I expected there would a be a careful vetting of several other candidates such as Greg Marshall or Tony Bennett. When that did not happen, and I and many others discovered that Steve Alford would be our coach, we were left in a state of utter disbelief.I won't go into the reasons why many of us believed bringing in Steve Alford was a bad idea for the program 3+ years ago, as it would serve no purpose now, and I would instead rather focus on why he needs to be shown the door as soon as possible.

It's clear to most anyone watching that coach Alford isn't the right man to lead this program

and every day he stays on as coach is a day of wasted opportunity to bring in the right person.To this day, I'm not clear what his vision for the program is or his team's identity.With Coach Howland, it was clear from day 1 what the identity of his program was, and that identity was evident through the 2008 season. It wasn't until 2009 that the program lost its way, as mentioned above.

With Alford, however, all we've been privy to is a team that lacks focus or purpose, while he has shown an incredibly flawed recruiting strategy ,where he has passed over talented local recruits while going after national prospects he had no realistic chance at during his first 2 recruiting cycles.



I could go on and on about why he's a poor fit, but the most egregious thing he's done is to showcase his mid-level talent son at the expense of the health and benefit of the team/program, while other more talented kids sit. To me, this act of nepotism that Bruin fans everywhere have had to endure for 3 season is beyond disgusting. It alone is reason why Steve Alford shouldn't be coach here for one more day.

As Josh knows, I've now committed $50K to the Wasserman football center. I've paid $10K last year in 2015, and am prepared to pay off the rest of that in 2016 or possibly over the next 2 years.After that, I've told Josh I may very well consider joining the Wooden Athletic Fund as a $25K per year donor, or donating more to football and basketball specifically, as long as my current financial situation allows.Unfortunately, I live out of state in Louisiana and have not been able to attend the football banquet and other events, but have flown in for a couple of football games this past year and will continue to do so for others moving forward.

Having said that, I cannot and will not give another dime moving forward if Steve Alford is

allowed to continue to remain coach of this program going into next season.

I know you love and care about UCLA, Mr Guerrero, and I write this impassioned letter not to be disrespectful or demanding, as I know you have a difficult job, but please know there are many of us out there who have finally had enough of the Steve Alford era at UCLA and hope it comes to its merciful end as soon as possible.

Respectfully,Sal Malad, MD, MBAClass of '95



From: Jamison Power


Subject: Message from an Alumnus/Donor- Steve Alford Must Be Fired


Chancellor Block, Director Guerrero, and Mr. Rebholz,

I write to strongly urge that you immediately terminate Steve Alford as UCLA basketball

coach. I am a long time fan of Bruins basketball and I have never been so disgusted. Quite

frankly, I am angry. The obvious nepotism and the lack of development have led to a

completely unwatchable brand of basketball. Simply put, this is unacceptable. We, the

Bruins fan base, cannot endure another year of Steve Alford. I used to schedule my life

around UCLA basketball games. This season, I have completely stopped watching and, worse,

I have lost the passion I have had for so many years. In my eyes, this is nothing short of a

crisis. I can tell you now that if Alford continues as coach beyond this season, I intend to

cancel my WAF membership and cease all future contributions to UCLA. I say this with no

sense of joy because I love UCLA, but I cannot support the school if this man is allowed to

continue to be the "leader" of UCLA basketball. He is not a leader and he is not worthy of

being our coach.

I hope you will do the right thing.

Sincerely,

Jamison E. Power

UCLA Law Class of 2008



From: darrenchu2012

To: Block, Gene

Subject: Fwd: Fire Alford


Sent via the Samsung GALAXY S® 5, an AT&T 4G LTE smartphone

-------- Original message --------From: darrenchu2012 <darrenchu2012@ >Date: 03/10/2016 9:47 PM (GMT-08:00)To: [email protected]: Fire Alford

UCLA has a great recruiting class coming in is one of the big reasons to fire Alford.Is Lonzo Ball going to play point guard or shooting guard. Bryce is going to play his big minutes again. He is a good shooter but inconsistent and a poor defender. UCLA has a bench but Bryce played a school record minutes Is Holiday who is the best defender of all the guards going to sit on the bench next season?Bryce is the most unfavorable player who ever started at UCLA and it is not his fault. Daddy making it so obvious he is playing favoritism. Ali Prince is going to transfer if Alford stay. More players going to transfer during the off season or during the course of next season.I predict there would be a lot of internal problems cause by the Alfords.

Darren ChuGraduated in 1985

School Of Engineering

Sent via the Samsung GALAXY S® 5, an AT&T 4G LTE smartphone



From: Jworonow .

To: Block, Gene



What was once the crown Jewel of UCLA sports has become tarnished with nepotism and finger pointing on the court.

I have followed UCLA Basketball since the early 60's, my wife and I work at UCLA medical Center in the 70's. You know

when you follow college sports and live in LA you either become a UCLA fan or a USC fan. I have proudly defended and up

talked UCLA for over 50 years. This is the first year I have not watched UCLA basketball even though I have the PAC 12

television package. I switched to Dish for that reason only: to watch UCLA sports.

I have become aware of the tempest around this year's on court performance and the coaches ability to handle, or mishandle

the players. On court effort and behavior is lacking. I don't know of another team in the PAC that plays as uninspired as ours.

It hurts to watch.

I hope action is taken to remedy this situation so once again I can turn on the TV and speak well of our basketball program.

Sincerely,

James A. Woronow



From: Richard Mooney


Cc: Block, Gene; Guerrero, Dan; Rebholz, Joshua

Subject: The tragic ruination of a once-proud program


Dear Sir:

I urge you to take immediate action to rescue our beloved Bruin basketball program from its absolute nadir under the current coaching staff, and restore some semblance of the legacy of the great John R. Wooden. After watching the disheartening performance against our cross-town rival, the culmination of a three-year downward spiral under Coach Alford, it has become manifestly clear that he is not the right coach, leader, and teacher for this program.

As an avid follower of UCLA basketball since the Alcindor Era, and someone who, while attending our eminent university, was lucky enough to savor John Wooden's last three national championships, I am beyond disappointed at the obvious foundering condition of our team. Coach Alford's complete inability to create a culture of toughness, demand competitive drive in his players, and teach basketball fundamentals, particularly on the defensive end, is more obvious each time they take the court.

Most demoralizing is the total absence of team chemistry, due in no small part to the nepotism shown by the coach toward his son, whom the former has designated the "leader" of the team while allowing him to play with almost no defensive effort.

Please dismiss Coach Alford and replace him with someone who can restore our legendary program back to its rightful elite status.

Respectfully,Richard Mooney

U.C.L.A. '76



From: Dorie Iwata


Subject: ALFORD MUST GO


Sirs,

Getting inundated with emails from UCLA fans must not be pleasant. But this is the only way most of us fans and

alumni have a voice. We are speaking out against retaining Steve Alford as basketball coach and if you refuse to

listen to the court of public opinion, what are our options? We are largely tied to the university through athletics and

in particular basketball and more recently football. If you lose us, you've lost your biggest commodity. Of course

creating and maintaining an institution that is in the forefront of education, innovation, research is by all means the

priority. But in large part, the image of a university's greatness is exemplified by college athletics and why the

majority of us alumni support team sports and donate money. But if the product put out there does not reflect

greatness and embarrasses the students, the community and fan base, the the leadership of UCLA must come into

question. How can it not? If teams lose, and the administration allows it, then you lose us. We are a public

university afterall. The leadership should and must reflect what the community is calling for.

Thank you,

Dorie IwataClass of '71

Remaining in good standing with the hundreds of thousands...millions out in the community, you must listen we're

saying!

Please fire Steve Alford immediately.

Thank you,

Dorie Iwata

Class of '71

Sent from my iPad



From: Ken Alimento

To: Block, Gene

Subject: From a former Wooden Athletic Fund Donor


Chancellor Block:

I was a Wooden Athletic Fund donor and basketball season seat holder for about 20 years.

I gave up my season seats and WAF donation 2 years ago, as I did not care for the direction of the

basketball program under Coach Alford.

When Dan Guerrero was first hired in 2002, he said something to the effect of wanting coaches and

teams that were competitive and “fired out”. The basketball team under Coach Alford is the antithesis of

that vision.

I would love to come back to Pauley Pavilion as a season seat holder and WAF donor, but will not do so

as long as Steve Alford remains as basketball coach.

Ken Alimento

UCLA '87



From: Chuck Bricker

To: Guerrero, Dan


Subject: I support UCLA athletes and the athletic department


Mr Guerrero,

You've actually stopped by and we've chatted at my alumni area tailgate several times over the years. We

go to every home game, and at least one away/bowl game per year since I stepped onto campus back in

1979. Similarly, with basketball, I remember camping out my freshman year to get tickets, and was

elated when we made it to the Final Four, and was gutted when we lost. Since then I've split seats with a

friend, and over the years we probably attended 95% of the home games. We didn't care if it was a

weeknight, if the game was on TV, the opponent was a pre-season patsy, or the traffic situation. We'd be

at the game. We'd leave work early and have dinner in Westwood. It was great just to be on campus. It's

really cool that sports can re-connect one to UCLA,and fellow Bruins and friends.

I even went to all the games at the Sports Arena during the Pauley remodel. By the end of that season,

there were only a handful of us attending.

This year do you know how many games I attended? TWO. My friend, ZERO. In fact, he hasn't attended

a game in two years. He sells the tickets online, when he can, to minimize the financial cost, but we have lost all interest in watching. I can't even watch a complete game on television. I always ended up

switching channels. Why?

It's not about winning or losing. Coach Wooden didn't measure success by wins or losses, but by

"knowing you did the best of which you are capable."

Coach Alford's love for his son Bryce has blinded every aspect of his coaching to the point of destroying

the flagship sports program of UCLA.

Defensively, Bryce is the worst starting guard at UCLA in the history of the program. Not only he's not

physically equipped to play at this level, but he doesn't even try. I'll prove it to you now.

If I remember our tailgate conversation correctly, you were a second baseman at UCLA. Let me ask you this: Is it physically possible to play second base standing straight legged? No, of course not, you'd never

get to a ground ball that wasn't hit directly at you. If playing correctly, you get into a defensive stance with

your knees deeply bent, body leaning forward, arms out, weight evenly distributed, ready to spring in any

direction.

Basketball is the same. Go back and look at old photos or tape of Arron Afflalo playing defense with the

same exact stance. Now, I challenge you. Go back and watch tape for any UCLA game this year. Watch

Bryce stand straight legged on defense and allow his man to run right past him. He doesn't even try. His

father doesn't even try to correct him. Coach Wooden said the bench was the best teacher and

motivator. Well, we know that Coach Alford gave Bryce as many minutes as possible. No attempt at

correcting Bryce's play, no criticism from the bench, nothing. Just a green light to keep shooting, even

though he has the worst shooting percentage of the starters, neglecting our post players with a lot higher

shooting percentage.

As an athlete perhaps you can recall being on a team where one player isn't held to the same standard

as the rest of the team. It becomes a problem, and it threatens the entire team. That's why this year's

Bruins have actually gotten worse as the year went on. The team has given up on the coach. That will

not turn around next year. In fact, I wouldn't be surprised to see Prince Ali or Aaron Holiday transfer.

We've already seen Zach Lavine leave when he saw the deck stacked against him.

Coach Alford has used our storied program to showcase his son for the NBA. This past summer he was

telling people that Bryce would be a lottery pick in the draft. Coach Alford is using his position to benefit



his family, and UCLA is an afterthought. He's neglected to recruit players who threatened to be better

than Bryce. Jordan McLaughlin destroyed Bryce and UCLA three times this year, but Coach Alford

wouldn't recruit him. I wonder why? If you were a post player, why would you want to join a team,

knowing that you'll never get the ball?

Clearly there is a huge problem. I'm not the type of guy who cavalierly calls for a guy's firing. It's a

decision that has huge implication for that person.

But Coach Alford has created a toxic environment in the basketball team. It will not change without his removal. This situation is at the same point as Coach Howland. We like the guy, and wanted him to

succeed. But he lost the respect and control of the team, and unfortunately, for the good of the program

a change was needed.

Please, for the good of the program, make the difficult decision to remove Alford. If it goes on for another

year, I know we, along with other season ticket holders will not be back. Again, it's not about the wins

and losses, it's about being the best UCLA is capable. Steve Alford will never take us there.

Regards,

Chuck Bricker



From: Jeffrey Ropp




Chancellor Block,

I arrived as a freshman at UCLA during Walt Hazzard's last year. Having grown up in a family that enjoyed and respected the

program during Wooden's years and beyond, I already recognized the enormous disparity between those years and the state of

UCLA Basketball in 1988. It was grim and the NIT banner (or rag as most preferred) was an inescapable symbol of the fall

from greatness. While Jim Harrick was far from perfect, his restoration of UCLA basketball gave a battered nation hope. In

my sophomore year, I got the bug and spent the night before every home game during my undergrad years camped out at

Pauley Pavlion. I sat in the same seat (5th row on the center aisle) every single game. It was my spot and to this day I

cherish the honor and the memories it provided.

I tell you this because I love UCLA basketball. It is forever a part of me and with that comes a special responsibility. My

obligation is to support this program and when possible or necessary, influence those who are charged with making the tough

decisions that ensure its success and preservation of its character. The situation is surely complicated - financially, optically

to the press, public and college basketball world - yet simple when we come back to doing what's right for UCLA.

We've survived challenging times before and ensured a new generation of UCLA basketball fans by making the difficult but

appropriate choices. Now is the time to do it again. Its my sincere hope that the university chooses to terminate Steve Alford immediately to accelerate the urgent healing that needs to happen and arm a future well chosen coach with everything he

needs to be successful.

Among a myriad of other honors and accolades, we are the university of champions. Just as he's done before in the hiring of

Ben Howland, Athletic Director Dan Guerrero has an opportunity to be a champion for UCLA basketball as do you in

influencing or directing his decision.

Be well. Be bold.

Go BRUINS!

Jeffrey Ropp



From: Hamed Jones


Subject: UCLA Basketball and Steve Alford


My name is Hamed Jones and I graduated from UCLA in 2004. I am a Wooden Athletic Donor and football season ticket holder for several years.

My Dream of attending UCLA began in middle school after watching UCLA basketball win the 1995 NCAA

championship. It was that championship season and learning about the unparalleled success and tradition of the

John Wooden era that turned me into and groomed me in to the ultimate fan I am today.

Coming into this season, I never missed watching a basketball game. I would attend 3-4 games per year with the

hopes of one day becoming a basketball season ticket holder. However, this disastrous and pitiful season under

Steve Alford has reduced an extremely loyal, dedicated fan like me to an embarrassed, dejected fan who has lost

interest in the program.

The UCLA basketball program under Steve Alford is in turmoil. Attendance is low as most fans have reached the

same apathy as I have. The quality of play and coaching is awful. Steve Alford's engagement with the fans is awful. 15-17, losing to our rival in dominating fashion in all 3 games is awful, not making the NCAA tournament is awful,

and finishing 10th in the conference is awful. This, all in Steve Alford's third year, is truly awful. I love UCLA too

much to allow this to continue.

I recently increased my WAF donation level, mainly because I have been pleased with the marked improvement in

the football program since Coach Mora took over. There seems to be a commitment to football after several years

of being awful. Unfortunately, I do not see this commitment with basketball.

I am extremely disgusted with Steve Alford and the direction of the basketball program. I hereby pledge to cancel

my WAF donation and will not attend any more basketball games if Steve Alford is not fired before next season.

I sincerely hope you listen to all of the fans and alumni of this storied program and help get us back to greatness.

Otherwise, you risk the alienation of thousands of devoted UCLA fans, potential season ticket holders, and future

donors. Please take action and save UCLA basketball.

Thank You,

Hamed Jones

UCLA class of 04

Wooden Athletic Fund Donor



Asked about leadership and the lack of effort during the game, especially against your rival and for

a chance to keep playing (emphasis mine):

I was a little surprised about that [that it all felt flat]. This is a chance to get a little bit

of revenge ... and to make a little bit of a deep run. You wonder where the leadership

comes from ... you don't have anybody on the team that has that fire and brimstone...

It's kind of hard to hold other people accountable when you take nights off... M a y b e

they can deve l op tha t l e ade r sh i p i n t he o f f -season , bu t I 'm no t su r e .

Petros talks about all the Bruin fans who want Steve gone, and in his question about that, says

"obviously that won't happen". Darrick responds:

You know what? D i s cu s si o n s a r e b e i n g h a d , s o I w o u l d n ' t t o t a l l y d i sm i s s

i t . ... because 15 and 17 i s j u s t ou t r i g h t u naccep tab l e , i t ' s em ba r r a ssi ng , and

the Bruins can't continue to post records like this going forward...The discussions are

being had with boosters, Dan Guerrero, former players. We've had, oh man, so many

discussions through twitter, everybody was texting me last night Baron Davis, Rico

Hines, I 'm here with Mitchell Butler, Tyus Edney, Toby Baily, Charles

O'Bannon, w e' r e a ll u p i n a rm s w i t h h o w t h e B r u i n s p l a y ed t h i s y e ar a n d

t h e n h ow t h ey p l a y e d i n t h e Pac -12 tou r nam en t . Tha t d i dn ' t r ep re sen t

UCLA ver y w el l .

About the three possible obstacles to moving Alford out, the buyout, the incoming class, the Sweet

16s, which is the biggest reason for optimism about the future?:

I think you have to look at maybe the buyout a little and then also the recruiting class

coming in. I think those are the two things that are sort of in way of making a

move. I f t h e y t r u l y w a n t t o m a ke a mo ve , I b e l i ev e $10 m i l l i o n c a n b e

ra i sed . With the recruiting class coming in, everybody's going to be pretty good,

they're hanging their hat on that. I warn people, I caution people, because they are

freshmen...look at Ben Sim m on s probably the number 1 pick over all and his team

struggled. So y o u c a n ' t b a n k ev e r y t h i n g o n t h e se f r e shm en c om i n g i n . ..

y e s t h ey c a n p l a y , b u t t h i s i s wh e r e y o u a l r e a d y h a v e t o h a v e some t h i n g

i n p l a c e a n d t h e n y o u a d d t h em t o t h e m i x . Wh a t t h e b r u i n s h a v e i n p l a c e

r i g h t n o w i s n ot v e r y g o o d . So them coming in is kind of like your putting all

your eggs in one basket and I'm not sure that's going to work

Joel Klack raises the issue of nepotism. He says he saw first hand how it destroyed the Colorado

football program, from which it has never recovered:

It's a valid question when your coaching your son. If I were coaching my son I would

hope he was really really good or that he was really really bad, because if he's

somewhere in between and it starts to hurt the team in some fashion, now that kind

of puts everybody in harm's way so to speak. When I look at B r y c e A l f o r d and I

look at the other guards that in the Pac-12 that are either in his year or younger than

him, why didn't ucla get these guards ...y o u s t a r t t o w o n d er d i d t h e y n o t

r ec r u i t t h o s e k i d s a n d d i d t h e y n o t s e cu r e t h em so t h a t B r y c e co u l d g e t

m i nu t e s. Those a re the ques t i o n s tha t I ' v e ra i sed s i n ce ta k i ng th i s j ob th i s

y e a r a n d s ee i n g h ow t h e p r o g r am h a s b ee n b u i l t a l i t t l e b i t .

In response to USC looking good against UCLA:

That's because ev e r y b o d y l o o k s g o o d a g a i n s t UCLA ... It's almost like people

circle the UCLA game and say "okay we are going to get well when we play the

Bruins. Lets just make it until we get to the Bruins". And t h a t ' s j u st n o t r i g h t .

Th a t i s d own r i g h t emba r r a s si n g t o b e so r t o f t h e l a u g h i n g s t o ck o f t h e

Pa c-12.

Dan Guerrero and Gene Block may not get it, but others do, including Jim Rome(emphasis mine):

Millennials might not believe this – but the Bruins used to be awesome. I know it

sounds crazy. Especially if you have seen any of Steve Alford and his crew this year.

Or even a couple of minutes from last night. Because t h e y g o t emba r r a s s ed b y

l i t t l e b r o t h e r USC l a s t n i g h t…hamm er e d b y USC l a s t n i g h t . And it’s third

time this season it’s happened.

That’s the first time that’s happened in 74 years. No t o n l y d i d t h e y l o s e t o t h e



JV for the third time this season, they were curbstomped in all three games.

I’m surprised UCLA AD Dan Guerrero didn’t whack Alford before he made it off the

floor. I’m surprised Alford didn’t just quit before he made it off the floor. Really, it’s

that bad.

...

Ben How l a n d t o o k t h i s t eam t o 3 - st r a i g h t F i n a l Fo u r s j u st… 8 y e a r s a g o!

An d ALF j u s t t o o k t h em t o a 1 7- l o ss se a so n w i t h a l o ss t o M onm ou t h … And

a hospital job by USC. Three hospital jobs by USC.

You ever see a team t ha t ’ s j u s t OVER i t , w an t s ou t t a the r e , and i s begg i ng

fo r the season to end? We did last night. UCLA cared so much about a moral

victory over SC that they started the game down 11-0 and never lead.

...

Look, a bad stretch happens, Maybe you lose your players’ focus over a 3-game road

trip. Two and a half months!?. I d o n ’ t r emembe r t h e W i z a r d o f W es tw o o d

a dm i t t i n g t h e g u y s j u st t u n e d h i m o u t f o r m o n t h s on e n d . Or J i m H a r r i c k

o r S t ev e L a v i n f o r t h a t m a t t e r . W ha t a c omp l e t e em ba r r a s sm en t a t t h e

h a l l ow ed g r o u n d t h a t u s ed t o b e Pa u l e y Pa v i l i o n . Yo u ’ r e su p p o s ed t o b e

o n e o f t h e p r em i e r p r o g r am s t h e co u n t r y… And y o u ’ r e n o t e v en c l o s e t o

t h e b es t t eam i n y o u r own c i t y .

Hey Alf – might went to reach your players sometime in the next 6 months before the

season tips off… Because USC already owns you… and Northridge, Pepperdine and

Marymount are coming for you next.

Our friends in North Carolina cared enough, that The Charlotte Observer publishish an article

about another conference's play-in conference game.

USC r o l l s over r i v a l UCLA 9 5 -71 i n Pac-12 t ou r na m en t

While they may not have written the article (AP did), they did seem to want to read about it. I

wonder if the blue bloods in North Carolina are laughing or crying, or both.

It's important that people continue to voice their opposition to Steve Alford continuing to be in

charge of the UCLA Basketball program:



From: James Zhou

To: Rebholz, Joshua; Guerrero, Dan; Block, Gene; Chancellor Gene D. Block

Subject: Terminate Steve Alford


Gentlemen,

Steve Alford needs to replaced as the head basketball of UCLA- the sooner the better. History indicates he is clearly not the man for the job. Unlike how we are

portrayed in the media, UCLA fans actually do not expect national championships,

and final fours every year; what we do expect however is a team that plays hard,

that plays cohesively, that plays unselfishly for each other, that plays on the offensive

and defensive side of court,, that plays with great intelligentce, and that plays with

spirit and great competitiveness. We do not see that with Alford's teams irrespective

of how far or not far his teams have gotten in the tournament and this lies solely at

the feet of the head coach. (Of course, it is no surprise, the further we get from

players that have been tutored by Ben Howland, the further from fundamentals the

team gets) One could imagine the reasons therefor, but clearly, irrespective of the

reasons, it is the duty of the head coach the fix these issues.

I won't go into further details of why Alford isn't the man for the job, but suffice it to

say that he isn't. Hiring Alford was a mistake in the first place; the faster we cut our

losses the better. The issue now isn't about who made what mistake but how can we

rectify this problem. As the current custodians of our program, it is up to you to

rectify this situation. This isn't a time for hubris but one for humility. Revive our

program. UCLA basketball is a venerable institution! Treat it as such!!

I'm a small donor at this time and I would like to increase my contributions in the near

future. However, this will not happen with Steve Alford at the helm of our basketball program.

Sincerely,

James Zhou, UCLA class off 1995.



From: Ron Mori

To: Guerrero, Dan

Cc: Block, Gene

Subject: The future of UCLA basketball

Date: Friday, March 11, 2016 12:40:52 AM

Dear Mr. Guerrero,

I am writing to you because I am very concerned about the future of the men's basketball program. Please reconsider whether Steve Alford is the right coach for the UCLA basketball program moving forward.

I've been attending games at Pauley Pavilion for the past four decades and not once in the prior seasons have I felt UCLA was just another University with a college basketball team until the past two seasons. See Bill Paschke's comments below stating the Bruins are irrelevant.

As amazing as anything was the scene I encountered afterward in the bowels of the MGM Grand

Garden Arena. For the first time in covering 20 years worth of Bruins postseasons, I was

initially the only reporter in the UCLA locker room. This Bruins team was worse than bad, it

was irrelevant.

Bill Plaschke

Based on the talent on the team and the fact there were no major injuries the coaching staff didn't do the job they were hired to do. The Team does not play defense.

I have lost confidence in the current coaching staff and believe a change in the head coach is in the best interest of the program.

Thank you for your time and consideration in this matter.

Yours Truly,

Ron Mori



From: Kenji Kumara

To: Rebholz, Joshua

Subject: Most telling stat


Pauley Attendace

2013-148136

2014-15 7711

2015-16 8073

Capacity 13,888



From: Tommy Cornell

To: Guerrero, Dan


Subject: Fire Alford, Fire Guerrero


UCLA Administrators,

The fact that this movement is even necessary is shows how terribly lost this Athletic Department is. The discussion

of wether or not to retain Steve Alford can be settled within seconds. A 15-17 record, 3 blowouts to usc, zero heart

shown for most games, and a fan base that has nearly divorced the team are all completely acceptable reasons to fire

any coach. You should not require pressure from fans in order to make this obvious decision.

It should be just as obvious to Gene Block that the man who's really responsible for this mess (as well as the Dorrel

and Neuhiesel messes) should also be terminated.

Since I doubt firing Guerrero is realistic I'll suggest this to Dan - allow someone who actually knows the game of

basketball and the business of sports to hire our next coach. You do not deserve to be anywhere near this next hiring

process.

Tommy Cornell



From: Jace Outlaw

To: Rebholz, Joshua; Block, Gene; Guerrero, Dan

Subject: UCLA Basketball Must be Saved


Gentlemen -

Please save the UCLA Men's Basketball Program. It is time to cut ties with Steve Alford.

I recognize that most coaches get four (4) years to put their hand print on the program and

make it their own. For Alford, however, it has only taken three (3) short years. The results do

not lie and the downward trajectory is indisputable.

As we get farther away from Howland recruits, structure, and fundamentals, the product on

the floor has gotten dramatically worse. Why? Because the culture Alford has created - one

rooted in nepotism - lacks discipline, structure, chemistry, accountability and toughness. This

culture is why we are looking at 6 league wins, 10th place, and missing the NCAA (and even

the NIT, which is astounding).

While we all should be disappointed to our core, we should not be surprised. Try to name any

sport where a team can succeed without discipline, structure, chemistry, accountability, and

toughness. Trust me, you cannot do it.

I know that you believe that our program is in crisis. I trust that you will also see that waiting

another season will only prolong the inevitable.

Thank you for your time and consideration.

Jace Outlaw



From: Jeffrey Gavenman

To: Block, Gene

Subject: Your chance to be the hero


My love for UCLA started with UCLA basketball. My parents attended UCLA when Wooden was coaching and they first

exposed me to the beauty, the tradition, the excellence that is UCLA basketball. I grew up watching and attending games

with them and I dreamed of going to UCLA myself one day. When I played in my driveway, I was Reggie Miller, I was Don

McLean, I was Ed O'Bannon. I was heartbroken when we lost to Tulsa. I could barely breathe as Tyus dashed down the

court in 4.8. When it came time to pick a college, my love for UCLA was too deep to consider going anywhere else. I joined

my parents a became a proud Bruin in 1997.

I loved my time at UCLA, and UCLA basketball was a big part of that experience. We didn't win championships in

basketball while I was at UCLA, we didn't even make an Elite 8. But there was still great passion in and around the

program. I only missed two Pac-10 games my entire time at UCLA and I camped out, arrived hours early, did whatever it

took to get good seats.

I moved to the east coast in 2002, but I followed the program closely. I stayed up late watching games, joined BRO, and went

to games when I was back in LA. I went to the Final Four in '07 and '08, the Villanova tournament game in '09 and saw the

Bruins at MSG twice.

Why did I give all this background? Because I want you to know that I am as passionate and dedicated a UCLA basketball fan as you will find. I have dedicated a great deal of time, energy and money to the team that I love.

Until last year. Last year it became too painful to watch. It hurt too much to see my Bruins reduced to a laughingstock. 41-7.

71-39. Three blowouts against SC this year. Brutal losses. But it wasn't just the losing. That I can take. It was the utter

lack of hope. Steve Alford had hijacked the Bruins. He wasn't teaching good defense, he wasn't instilling a winning attitude,

he wasn't showing any signs that he could take this program back to the days of Steve Lavin, much less John Wooden. I

couldn't bear the sight of another game of Bryce Alford jacking up ill-advised shot after ill-advised shot, playing over much

more talented players, loafing on defense and still having the audacity to yell at other players after one of his jump-in-the-air-

and-then-try-to-pass forays into the lane became a turnover. For the first time in my life, I stopped watching. And I haven't

restarted. i know there is no point until Alford is gone. We have seen enough of him as a coach to know, he just can't do

what it takes to make UCLA basketball great again. He can't do what it takes to make the program one we can be proud of.

He can't bring the passion back to the fan base.

Chancellor Block, this fan base can be revitalized. UCLA basketball can once again be defined by excellence. Please,

exercise your leadership abilities and bring UCLA through this dark period. You can be the hero of this story; fire Alford and

bring hope back to Westwood.

Thank you for your consideration.

Best,

Jeff Gavenman, class of 2001



From: Chris Isham


Cc: Sapiro, Aaron



> Dear Chancellor Block, Director Guerrero, and Assistant Director Rebholz,

>

> I am writing to express my deep concern for the UCLA Basketball program. I am currently a Wooden Athletic

Fund member at the "Bruin All-Conference" level. I have consistently progressed my donor level over the years

despite my level of income and while putting three children through college.

>

> As a proud UCLA Class of 1988 graduate, my whole life centers around UCLA Athletics. I have donated

thousands of dollars to UCLA Athletics. I schedule family outings, work trips (if possible) and other activities

around my ability to watch UCLA Football, Basketball, Baseball and Softball games on television. To my wife's

chagrin, my family room is stocked with UCLA footballs, helmets, batting helmets, basketballs, bobble heads,

pennants and team photos.

>

> My career as a Marine Officer kept me out of the UCLA area and I was unable to attend most athletic events.However, I am the fan that sat in a Lawton, Oklahoma bar full of Oklahoma State Cowboys and loudly cheered our

Bruins on in the 1995 Final Four semifinals. I am the fan that sat in the Washington D.C. bar full of Maryland

Terrapins and loudly cheered on our Bruins during our dismantling of that team in the 2000 Sweet Sixteen. I am

the fan that sat in a Bangkok hotel room and listened to our Baseball team on the internet as they beat CSUF in the

2013 Super regionals, I am the fan that woke up in a Tokyo hotel at 0200 to watch UCLA beat Texas 66-3 in 1997

on Armed Forces TV. I am the fan that uses all sorts of silly superstitions for "good luck" in all our games. There

are countless other instances like these where I have done my best to cheer on my Bruins in spirit and

demonstration.

>

> I am the fan that donates money to the baseball team despite losing in the regionals, the softball team despite

losing in the World Series, and the football team when they lose their best defensive player. I do that because "next

man up" includes us alumni and we should do everything we can to help our teams. In every one of those cases, I

did so because even in losing, I was so very proud of each of those teams. All of them played with heart, passion, and pride.

>

> I cannot say that about our current basketball program. Sadly, I am embarrassed of our team and the manner in

which they have played. We have a very talented group of players that possess poor leadership, lack team

chemistry, and most of all what appears to me as pride in being a UCLA Bruin. Despite stellar recruiting classes,

the Basketball program has digressed over the past three years. While I was unimpressed with the hiring of Coach

Steve Alford, I kept quiet and hoped that he would be successful. I even donated money to the program during his

first year. The perception of nepotism, poor team defense, and the ultimate embarrassment of badly losing to USC

three times in one year is unconscionable. I fear that continuing on this path will ultimately irreparably harm our

Basketball program.

>

> Mr. Guerrero you are "the next man up". I am asking you to step up and remove Coach Steve Alford as our coach

and hire someone who can restore our Basketball program to the elite stature it should be. While my donations are

small in comparison to many others, I cannot in good conscious donate any more money to UCLA Athletics until

this problem is fixed.

>

> Sincerely,

>

> LtCol Christian A. Isham USMC (ret)

> UCLA '88

>



From: Rappaport, Lary Alan


Subject: Steve Alford and UCLA Basketball



My father was a Trojan. Coach John Wooden made me a Bruin.

I watched and attended every UCLA basketball game possible. I had many amazing memories. Staying up late on Saturday nights to watch

the delayed feed. As a 14-year kid living in the Valley, riding to UCLA with my friend’s father who was in administration and running laps in

the gym so I could watch Coach run practice. Being in Pauley with my uncle watching the last home game that “Lou Alcinder” played for the

Bruins. The 88-game streak. Lee, Franklin, Wicks, Rowe. Steve Patterson and beating USC twice in 1971. Attending UCLA from 1972-

196 with Walton, Washington and Marques. Saying hello to Coach on campus. The 1975 Championship. Proudly wearing UCLA basketball

jerseys. Bartow, Cunningham, Brown, Farmer. Reggie shooting from the (818). Season tickets and taking my sons to watch the Harrick,

Lavin and Howland years. My sons having Coach autograph their shirts. Don. Earl, Baron. Ed. Charles. Toby. George Zidek (whose then

girlfriend and later wife was our nanny) giving me a team autographed ball after the 1995 Championship. The banners.

I had many amazing memories. Steve Alford has burned my memories and the UCLA basketball program to the ground and tilled them

with salt.

Steve Alford has turned a dynasty into a laughing stock. I no longer can watch UCLA basketball. I no longer attend games. I no longer

watch on TV. I no longer even listen on radio. All I have now is sadness and anger, and the empty, helpless feeling that there is nothing that

I can do to stop it. I can only watch Pauley burn and commiserate with my fellow BROs, while my father’s Trojans prosper at UCLA’s

expense.

You, though, are different. You can do something about it. You can do something to make Pauley and UCLA Basketball great again, and

bring home another banner. If you do nothing, the memories of UCLA basketball held by my generation will fade into oblivion, and all that

people will know is USC basketball. Please, fire Steve Alford now. Save UCLA basketball. Hire Randy Bennett and Kerry Keating. Be

known as one of the people who had the vision, fortitude and love for UCLA that saved UCLA basketball from the ashes, and made it great

once again.

Lary Rappaport

Lary Alan Rappaport

Partner

Proskauer

2049 Century Park East

Suite 3200

Los Angeles, CA 90067-3206

d 310.284.5658

f 310.557.2193 [email protected]

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From: Timothy Maroney


Subject: Alford


Please fire him. No passion

Sent from my iPad



From: Scott Duncan




I have been a life long fan, starting with watching the late night channel 5 broadcasts in the 1960’s. I still have the

“No. 1” line priority ticket for spending three nights sleeping outside Pauley before the UCLA-USC game (No. 1 vs No. 2) in 1971. I was in San Diego for Coach Wooden’s last NC and in Philadelphia when we lost to Indiana in

the Final 4. I walked on the soccer team in 1978 (after six years serving my county in the Navy) and am a member

of the Varsity Club. I was on the team/booster plane for the Thanksgiving Alaska shootout back in the ’80’s. Jack

Haley once joked, 30 years ago, if he could be the godfather of my son; my wife attended the Hoopster meetings

that year while pregnant. My son saw his first BB game before he was three months old. I was one of three

civilians visiting the Houston space center with the team on the 25th anniversary of the Houston-UCLA game in

1993. I followed the team to Idaho, Oakland, and Seattle as we won the national championship. Coach Jim

Harrick once said, “Duncan, you attend more practices then some of the guys on my team”. Coach Lavin, during

the middle of Coach Howland’s reign, ran into me in an elevator at a tournament and asked, “how’s it going,

Scott?”. I was a member of the Coaches Roundtable for many years, and prior to the new seating arrangements

with the “new Pauley” had the best basketball seats in the house (6th row, mid court, behind the scorer’s table).

This year, I could barely watch most of the games even on TV. I even turned down free tickets to attend the games. Coach Alford has “sucked the life” out of my enjoyment of UCLA Basketball. This year I budgeted more

for UCLA donations then I sent to UCLA (and I contributed to the Football facility in addition to a small amount

for the Varsity Club and for Wooden Athletic Fund); the rest I couldn’t send in good conscience. Next year, if we

do not have a basketball coach I can support, I will further reduce my donations to the minimum amount to keep my

Varsity Club membership. Needless to say, my family and I will not be attending any basketball games.

Please find a new coach we can be proud of, and help revive my love for UCLA basketball.

Scott Duncan

UCLA 1980

UCLA Soccer: Fall 1978



From: mike dubil

To: Guerrero, Dan


Subject: DO IT NOW!!!


i wish to add my voice to the chorus of fans calling for the replacement of steve alford as ucla men's

basketball coach.

for me, it comes down to the old-school notion that what counts is not whether you win or lose, but how

you play the game.

fate has a hand in success or failure, but underachievement is the hallmark of poor leadership. from a

quality of play standpoint, ucla basketball has grossly underachieved for a couple of years now --

inconsistent effort, weak fundamentals, poor player development, lack of teamwork, etc. i don't think that

changes with the arrival of a top 5 recruiting class, so what's the point of waiting?

as a general rule, i consider weighing in on a matter of this sort to be "none of my business." but, in a

sense it IS my business, because I have been a passionate UCLA fan for over 50 years, win or lose,

and this is the first time i have been sufficiently outraged to express my opinion to the powers that be.

like hundreds, if not thousands, of others, i literally cannot and will not follow UCLA basketball until a

coaching change is made. this is not a threat, just a statement of reality to those who administer ucla

athletics.

i salute the athletic department for responding promptly and personally to friends of mine who have

weighed in on this matter. it's great to know that you are at least listening.

in my case, there is no need to respond. i've spoken my piece, and that's all i wanted to do.

thanks for reading this, and go bruins!!



From: Steve Jonker


Subject: Regarding Steve Alford


Gentlemen -

I understand you have been inundated with emails recently asking you terminate Steve Alford's contract after what has been an extremely disappointing basketball season, so I would first like to apologize for adding to the clutter in your already full inbox. It is only on extremely rare occasion that I "complain to my representatives", but in this case, I feel it is warranted. Like the many other Bruin supporters who have undoubtedly complained to you, I firmly believe it is time for Coach Alford to go.

As a UCLA alum (Class of 1992), I've been a diehard (my friends would say, at times, "obsessed") Bruin fan for the past nearly 28 years. For several years after graduation while I remained in Southern California (San Diego), I had season tickets to UCLA football and regularly attended UCLA basketball games. In 1994 (AFTER we had graduated), a couple of

friends and I had "UCLA" permanently tattooed on our bodies after the basketball team was named #1 in the country going into its away game against Cal. Unfortunately, we lost that game, but we like to think the tattoo karma paid off the next year in Seattle. Although now living in Utah makes it more difficult to regularly attend games, I have continued my relentless following of UCLA sports and other happenings - on gamedays (both football and basketball), I still plan my schedule around the game, to the often displeasure of my wife.

Suffice it to say, I'm a HUGE Bruin fan. I've watched A LOT of Bruin basketball games and seen more than a few ups and downs in the program over the years. Right now, the basketball program is pretty much at one of the lowest points in my 28 years as a fan. Not since Steve Lavin's last year has there been such a clear lack of team unity, dedication, and direction.Under Coach Alford, the team has progressively gotten worse each year (not just in terms of

wins and losses, but in all facets of the game). I know a fan should support his team through the good and the bad, but this rudderless team is so painful to watch that they are basically unwatchable. In essence, the program has become an embarrassment. The precipitous drop in attendance at games corroborates this sentiment.

I understand that there is a general understanding in athletic departments that a coach should have at least four years to prove him or herself. And while such a principle seems generally sound, blind adherence to that principle in the face of what is obvious - that Coach Alford is not a long-term solution to bring UCLA basketball back to greatness - is beyond misguided.

By all accounts, the incoming recruiting class is a good one, so improvement in the W/L

record next year and an invitation to the NCAA tournament is, as I understand it, likely. But, as with the several years we went to the tournament under Steve Lavin, is just making it to the tournament enough? Shouldn't the team play with fire and obvious dedication to basketball fundamentals? Those talented teams won in spite of Lavin, not because of him. That was apparent to most fans from the outset, and eventually became readily apparent to recruits, until finally the ship sank and Lavin was fired. Like so many other Bruin supporters, I think it's clear the ship has already sunk on Coach Alford. Please don't let the potential for illusory improvement next year delay what is an inevitability. Coach Alford is not the answer. He never was.



For the sake of UCLA basketball, please terminate Coach Alford now and find the right person to bring the program back to something we, as Bruin fans, can be proud of.

Sincerely yours,

Steve Jonker (Class of 1992)



>



From: [email protected]

To: Block, Gene



Chancellor Block,

As an alumnus from the John Wooden era, I have always been proud of the strong academic, artistic and athletic history of our university. More specifically, as you know, UCLA Men's basketball has long been

one of the nation's premier programs, thanks to the guidance and wisdom of Mr. Wooden. And while

subsequent coaches have not always lived up to the high standards which Wooden established, the

program has remained competitive, achieving regular and post season successes year after year.

Unfortunately, the current state of our Men's basketball program under the tutelage of Coach Alford is a

far cry from this tradition. As you may be aware, our team struggled continually through this season,

finishing 10th in the conference with a losing record, which culminated in a resounding first round

elimination in the Pac 12 tournament by our crosstown rival (the third loss to a team not known for it's

basketball program). Our players were humiliated in this last game, often looking devoid of spirit and

clueless, as has been the case throughout much of the season. This lack of direction coupled with the

lack of basic defensive and offensive schemes required to remain competitive point directly to Coach

Alford. He has digressed throughout his tenure as head coach. The blatant nepotism which has driven away potential stand out players such as Zach Lavine and continually deprives new recruits of valuable

playing time, has no place in this program. Nepotism is always a detriment to any organization. That is

why many firms have clear policies against this practice.

Chancellor Block, I have sent a similar message to Athletic Director Guerrero. While I understand that

Coach Alford's large contract buyout clause may be a disincentive to end his tenure as head coach, I feel

that it is imperative to take immediate action to save our once proud (and now tenuous) Men's basketball

program from further damage.

Sincerely,

Steve K.



From: LoDuca, Paul


Cc: Rebholz, Joshua



Dear Sirs:

I am very disappointed that the decision was made to retain Steve Alford as coach of the

UCLA Basketball team. Bruins fans and supporters look to you to provide guidance as

caretakers of the program. I feel incredibly let down by your leadership — which has

prioritized mediocrity over excellence.

The trajectory of the program is negative, the appeal of the program is waning, the support

of the coach has cratered. Alford’s appropriation of the program for the benefit of his son

is abhorrent — such obvious nepotism should not be allowed to continue. He has been

saved by recruits predisposed to coming to UCLA and by an Adidas supported AAU team

— they are not signing on as a result of Alford’s efforts. How leadership could look at

these issues, connect the dots, and then retain this head coach, who is the root of the problem, is beyond comprehension.

This is a sad day for UCLA Basketball.

Paul LoDuca

From: LoDuca, Paul (Wealth Mgmt MS)Sent: Thursday, March 10, 2016 8:29 AMTo: '[email protected]'; [email protected]

Cc: [email protected]: Make UCLA Basketball Great Again

Dear Sirs:

The UCLA basketball season ended on March 9th. Another year of irrelevancy. Steve

Alford is the wrong coach for our team. The fans know it, the media knows it and you

know that to be true as well. Nothing is gained by delaying the inevitable.

Alford equates to mediocrity, nepotism and endless excuses. If you want the UCLA

program to be great, and it should be great, then make the right move and let him go.

Thank you.

Paul LoDuca

Paul LoDuca

Financial Advisor The Linzmeier Group



Morgan Stanley Wealth Management

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From: Matthew Crytzer

To: Guerrero, Dan


Subject: Re: UCLA Men"s Basketball - Change Needed


Hello Mr. Guerrero,

I just heard that you decided to retain Steve Alford for next season.

As you can imagine, this is supremely disappointing.

It saddens me that I won't be able to pass along UCLA basketball to our kids, like my

mother and father did with me.

Good luck with your program.

Sincerely,

Matthew Crytzer

From: Matthew Crytzer <mdcrytzer@ >

To: "[email protected]" <[email protected]>

Cc: "[email protected]" <[email protected]>; "[email protected]"

<[email protected]>

Sent: Thursday, March 10, 2016 11:27 AM

Subject: UCLA Men's Basketball - Change Needed

Hello Mr. Guerrero,

My wife and I graduated from UCLA in 1997. While students at UCLA, we attended

many men's basketball games. We have very fond memories of these times.

After graduating, we still attended a few games each year, and I watched every other

game on TV.

We were both disappointed when Steve Alford was hired as the coach to replace Ben

Howland. We decided to give him a chance, but unfortunately, our fears have been

realized.

UCLA records for the past three years have steadily declined:

28-9

22-14

15-17

This season, we were blown out three times by bitter rival USC (in basketball...).

We have stopped attending games and sadly, I don't even watch them on TV any



longer. We won't be attending games or watching them on TV until a new head

coach is hired.

Please don't look to the 2016 recruiting class as the savior. It is fool's gold. They

won't be able to overcome the eventual transfers, the bad chemistry (Coach Alford

featuring his son), and Coach Alford's lack of coaching acumen.

Please don't fear the national media backlash at replacing a coach after three

seasons. Regardless of when a coaching change is made in UCLA men’s

basketball, the media will always say that it is due to UCLA's unreasonably high

expectations. No championships in 20 years and missing the tournament 5 out of

the last 14 seasons... Does that say "High Expectations" to you?

Please don't worry about the curiously high buyout clause for Steve Alford. UCLA fans will return as soon as the coaching change is made, and the revenue from the

increased attendance will help offset the cost of the buyout.

Please don't wait.

The time is now.

Sincerely,

Matthew Crytzer



From: tyler ormiston


Subject: No more of my money for UCLA...period


All: upon hearing word leak out this morning that UCLA will inexplicably be retaining Alford as

it's basketball coach and stewardship of our wonderful basketball program, I regret to say

that UCLA will NEVER receive one more penny from me from this point on until Alford is

gone. This includes not only donations to the basketball program but for all things related

UCLA academically. It also includes attendance to all UCLA related athletic games. Obviously

you have no care for our program -- so why should I either. Today is the dead you killed the

UCLA basketball program. With heavy heart and near tears in my eyes, I reluctantly say

goodbye.

Tyler



From: Matthew

To: Guerrero, Dan


Subject: the basketball fiasco


Dear Mr. Guerrero,

Thank you for letting me and the majority of the UCLA fan base know that our investment in

and attachment to the men's basketball program is of no interest or consequence to you or

how the program is managed. This will free up a good deal of our time, money, and

emotional involvement that would have otherwise been squandered by following and

supporting UCLA hoops.

As you have hired and now retained Steve Alford in the face of all objective evidence, I wish to

congratulate you on one point. Without any doubt you have now left your indelible mark in

the annals of UCLA history. Irrespective of the statue in front of Pauley or the the name on the court inside, for good or for ill, it is no longer Coach Wooden's program -- it is yours and

Coach Alford's. Should it succeed, all of the accolades will belong to you. Should it fail, well....

a half century of basketball royalty was a pretty good run, but I guess all things must come to

an end in the fullness of time.

Good luck,

Matt Henderson

P.S. As I will no longer be following the program, please extend my congratulations to Coach

Alford and his son Bryce for each mark in the UCLA record books Bryce achieves next year.

I'm sure those accomplishments will be a source of great personal pride to them both.

P.P.S. One point of parting advice... you may want to reconsider the policy of only hanging

national championship banners in Pauley. Putting up some Sweet 16 banners may help keep

people occupied and make the place look less empty and dated.



From: Jaime Goldfarb


Subject: Please Remove Me from All Contacts Lists


Now that it appears you have decided to retain Steve Alford I kindly request that I be removed from

all contact lists. I will not be supporting any UCLA program (in any form, be it donations to the WAF,

attendance at events, purchase of merchandise, and subscription to the PAC 12 Network) until a

change is made not only at the coaching level, but given this decision, at the Executive/Athletic

Director level. This decision is beyond comprehension and I have now lost faith in all so-called

leadership for our athletic programs.

Regards. Jaime Goldfarb

------------------------

Jaime Goldfarb, Ph.D.

CEO, Goldfarb Educational Consulting

562.219.2175 (o) (c)



From: R. Brink

To: Block, Gene

Subject: Please Fire Alford


Dear sir, please end the UCLA career of Steve Alford.

In his third year he just led a fairly talented team to the worst record I can remember. In my

opinion this is largely because he insists on showcasing his son, a player with some offensive

capabilities who is clearly unable or unwilling to play any defense.


Roy Donald Brink

Engineering class of ‘68, MBA class of ‘92



From: Ryan Wagstaff


Subject: Fire Steve Alford now!


I've stopped all UCLA donations and I refuse to donate until Alford is fired.

Ryan Wagstaff - Class of 1998



From: Matthew Yee

To: Rebholz, Joshua; Guerrero, Dan

Cc: Block, Gene

Subject: Ruining UCLA Basketball


Attachments: Image.png

Dan Guerrero and the Entire Athletic Department,

I am an alumnus from the Class of 2013, but I have been a Bruin since I was born because both of my parents and numerous aunts and uncles attended UCLA. Faced with a limited budget upon graduation, I had the choice of buying UCLA Football Season Tickets or UCLA Basketball Season Tickets. The decision, in reality, was an easy one. I bought the football tickets. The team played harder, it was a coach that I liked, and I could see progress and professionalism from Day 1. It was a vision that I could get behind. That being said, I had hoped in the future that one day I would be able to buy basketball tickets and support our basketball players like I supported our football players. I now fear that I may never be able to again support the basketball team. Growing up in he 90's, I never thought I would see the day when our great basketball tradition and legacy has fallen on such hard times. I am writing you

this letter to wonder what motivations you may have to retaining Steve Alford.

In your response to the petition, you wrote that progress is not a straight line. However, if you review the records of Coach Alford you will see that there is no progress. In fact, what you see is a regression, in win percentages across the board. You can blind yourself with lies but the proof, as they say, is in the pudding. Alford has failed to make any progress as a coach, in fact, his teams have taken an overall step backwards each year, and ironically, this is in a near straight line. Additionally, in year one, we were a clear tournament team, and advanced to the Sweet Sixteen. in year two, we were a fringe tournament team who happened to get lucky and go on a run, you could argue that the ends justified the means in this year. In year three, we are in tenth place, with a losing record overall and won 1/3 conference games in the regular

season and were crushed by our little brother in basketball three times. We are not a tournament team. If you say the ends justify the means for year two, how can you not apply the same standard to year?



Secondly, there is clear lack of professionalism and accountability with which you have allowed Alford to run the program. His son, Bryce, is not a leader. He is a cancer to team chemistry. If you watch the game, as you claim to do, you will often see Bryce play with no effort or interest on the defensive end and shoot rushed shots as if he thinks he is the Steph

Curry of college basketball. He is not. He shoots an abysmal shooting percentage and as I said play little to no defense on every possession. And I mean every possession. He also happens to lead the team in minutes played at over 36.2 minutes per game. That seems like a lot minutes for a guy who doesn't play for half the game. Not only this, Steve has demonstrated that he cannot and does not view all players equally, benching players like Prince Ali or Jonah Bolden or Aaron Holiday for lacking defensive effort, but sticking with Bryce regardless of how he plays. In addition, you see Bryce yelling at other players for not hustling to get loose balls, not passing him the ball, etc. This is clear nepotism and it is not professional in any way. It's no wonder that this team quit on Alford down the stretch. They know that there is no way for any of them to hold Bryce accountable because the Coach Dad won't do it. You cite future recruiting classes as a reason for optimism, I see future recruiting classes as more

wasted opportunities. The new players will come in and see that Bryce is running the show and being actively showcased by his dad and their effort, like our current players effort will diminish so severely that we will again see why Steve is not fit to be our coach.

Maybe it is not the on-court results that are the most concerning to you and you care about the financial aspect, as I know you do. I will never support the team financially as long as Alford is there. To put it this way, if someone paid me to go to the games, I would still decline the ticket. The lost revenue in donations and ticket sales is something that will cripple the program in the long term and you have personally overseen the downfall of our program. Having been a recent graduate, I know of no one from my circle of friends who has season



tickets to the basketball games. The recent alumni don't care about our basketball team. You missed capitalizing on the newest market and with the latest decision you have made, this will probably never be fixed. Your approach to constantly ignore the current study body is not sustainable. Who will be your big time donors once the older donors move on or pass away.

Lastly, maybe it is the legacy that you have built that you are trying to protect. You have ruined that too. In my mind, you had the opportunity to make your wrong a right. You could

have gotten rid of this cancer of a coach, and had a chance to wipe the slate clean, and perform a thorough search to find a new coach, a coach fit to carry on the legacy at UCLA. Instead, you chose not to. With the mitigation clause in his contract, the buy out would seem more manageable, you also could shave off some of your exorbitant salary to help personally correct the mistake you made. You legacy is now forever linked with this losing coach and I think we both know where this road ends. As an AD you've received the benefit of the doubt for past failed coaches, like Dorrell, Neuheisel, and the end of Howland's tenure. As they say: Once is an accident, twice is coincidence and three times is a pattern. What happens when you make the same mistake a fourth time?

You have disgraced UCLA basketball and made it second fiddle in Los Angeles, and a

punchline throughout the country. Your whole response to the petition was full of lies and your bureaucratic nature all only confirms to me that I made the choice when I chose football over basketball. Hopefully the next athletic director and next coach will make it possible for me to love UCLA again.

Matthew YeeClass of 2013

Sent from Outlook Mobile



From: Scott Revlin


Subject: RE: Reflections on this season


Attachments: image001.pngimage002.png


First, let me express my displeasure that none of you felt the need to respond to my email

yesterday. Not even a courtesy form-letter response. I’m not Casey Wasserman, but I’m the guy

the Annual Fund calls in the evenings. A guy who recently attended the Spirit Squad fundraiser at

Pauley with my varsity athlete wife. A Bruin Varsity Club member, a thrower of Chancellor’s Club

parties. The son of two Bruins. Wasserman’s pockets are deeper, but there’s only one of him.

There are THOUSANDS of me. And you need us to fill Pauley, to network on UCLA’s behalf in our

communities, and buy your sweatshirts at Costco.

Second, the rumored decision to keep Steve Alford at UCLA is unfathomable. Our once proud

program has been reduced to a punchline. I recommend you turn on any sports radio talk show on

your way home tonight to hear how both commentators and callers alike feel about the state of the

program. Change, immediate change, is needed now to avoid the program slipping to irrelevancy.

Take action.

Regards,

Scott Revlin

Class of 1999


Clinical Manager

STAR of CA

(805) 644-7827 – Office

– Cell

starofca.com


From: Scott Revlin

Sent: Thursday, March 10, 2016 11:07 AM

To: ‘[email protected]' <[email protected]>; '[email protected]'

<[email protected]>; '[email protected]' <[email protected]>



Subject: Reflections on this season


I think we all woke up with a little less pep in our steps this morning. Watching our storied blue-

blood basketball team underperform in a massive way is emotionally draining. The goal now should

be to be solution focused; what gets the program back where it should be?

Unfortunately, the key variable the last three years has been the leadership of Steve Alford. Game

planning has been poor, execution has been poor, and talent utilization has been poor. You might

point to backing in to the tournament last year, or the big wins this season, as successes. I

disagree. Steve has shown us that his teams are fundamentally incapable of sustained, quality play.

Catching a hot streak and making the sweet 16 should not validate his abilities; it should make us

question his inability to sustain that quality of play across a 30 game season.

The Alford supporters also point to his recruiting acumen as a rationale for keeping him.

Unfortunately, they are overestimating his role. UCLA has always, and will continue to, recruit itself. We have a beautiful campus in a beautiful city. We have banners hanging from the rafters.

We have a brand recognized world-wide, and provide one of the best educational environments

anywhere. Those are what brings in recruits, not Steve Alford. My fear is that with another year of

Steve Alford, our coaches WILL have to start recruiting because of the damage Steve Alford is doing

to our brand.

A few years back, I wrote you a similar letter about Rick Neuhesiel. We all know how hard it was to

let a fellow Bruin go, but could you have imagined just a few short years ago that Jim Mora could

have completely changed the culture of our football program and brought us back to the national

conversation? It’s time to make that same tough choice.

Regards,

Scott Revlin

Class of 1999


Clinical Manager

STAR of CA

(805) 644-7827 – Office

– Cell

starofca.com




From: Nolon Mavar

To: Guerrero, Dan

Cc: Block, Gene

Subject: Please step down as UCLA AD


You are the worst AD in the country and have destroyed the UCLA brand. Please do the right

thing for UCLA and step down so a real AD can step in and fix the sinking ship.

Thank you for understanding,

Nolon Mavar Class of 2002



From: Nolon Mavar

To: Block, Gene

Cc: Guerrero, Dan

Subject: FIRE DAN GUERRERO NOW


Gene,

Please do the right thing and fire Dan Guerrero if he does not have the decency to step down as UCLA AD. You are allowing him to turn UCLA athletics into a disgrace.

Thank you for understanding,

Nolon Mavar Class of 2002



From: Ryan Smiley


Subject: Please Retain Steve Alford


Chancellor Block, Mr. Guerrero and Mr. Rebholz,

I am sure you have received an email or two over the last few weeks in regards to our current

basketball coach and situation but I wanted to provide an opposing point of view. PLEASE RETAIN

STEVE ALFORD. My parents attended UCLA and I got my MBA from Anderson. My parents have

been season ticket holders for many years and I have loved the Bruins for my entire life. Blue and

gold runs deep in our family.

So why would anyone ever argue to keep Steve Alford? 3 reasons resonate with me:

1. I have 2 young children. We have attended 7 games this year. I need to always buy 2 extra

tickets since my parents only have 2. Right now, this is very, very easy for me to do and

candidly I get them for free most nights. There is something priceless about seeing your two children run up and down the aisles without interrupting the experience for other fans.

Additionally, we preach diversity in our house so seeing my 2 little boys slowly develop

strong feelings for USC is a pleasure for me. Please don’t take these things away from me.

2. Growing up in LA, not surprisingly I have a good deal of friends that are also diehard UCLA

fans. Steve & Bryce Alford have brought us all back together. I haven’t received these many

calls, emails and texts about the state of UCLA basketball...EVER! I am truly appreciative of

how we have all grown closer over the last year.

3. Some would say that I never saw a shot that I didn’t like while playing basketball as a kid ---

and as an adult. There are many things that I see in Bryce Alford that remind me of myself.

Steve also gives me the hope that I can teach my boys that winning isn’t everything so long as they are the featured players on the teams that I coach. Personal glory ahead of team is

an admirable trait.

So thank you for considering my plea to retain Steve Alford and this brand of basketball for UCLA.

Ryan S.



From: Todd Moodey

To: Guerrero, Dan; Rebholz, Joshua; Chancellor Gene D. Block



Gentlemen--

I have been a long-time supporter of UCLA athletics and a season-ticket holder in both football and basketball until recently, as the amount of time I spend away from southern California has grown.

If, as is apparently the case, you have decided to retain Steve Alford as the men's basketball coach, it is a

dark day indeed for the UCLA athletic program. Alford has underachieved consistently, placed his son

Bryce's fortunes above that of the team, and his coaching has never exhibited any of the signs of a truly

excellent coach of the sort UCLA should have.

Excellent coaches tend to "outperform" their talent. I well remember the early days of Ben Howland's

tenure, when his teams, although not overly talented, played hard and with excellent fundamentals

(especially defensively). It was not surprising, then, that his subsequent teams had the success they

enjoyed when he was able to bring in the talent.

Alford's teams, on the other hand, show no true fundamental excellence, play really poor defense, and frankly don't look excited and eager to play for him. These are not traits that are going to disappear with

the influx of talent next year (assuming there aren't so many departures that there is in fact a net influx).

It's absolutely clear to me that next year's team will underperform just like this year's, BECAUSE

ALFORD IS A MEDIOCRE COACH AND MEDIOCRE COACH'S DON'T ACHIEVE GREAT RESULTS.

If you're truly in doubt about this, just re-watch the games.

I'd hate to feel this is a case of taking the milk out of the refrigerator, realizing it's spoiled, but putting it

back into the refrigerator in the hope that tomorrow it will be okay. But I fear that is the situation. Please

make the wise and corect decision to fire him now rather than next year, which is the inevitable outcome.

By doing so, you will take the first step on the path to our glorious program's recovery, thereby regaining

much of the goodwill you've lost with true UCLA fans over the past few seasons.

Regards,

Robert Todd Moodey

Anderson MBA 1991



From: Mike Pniewski

To: [email protected]; Block, Gene; Rebholz, Joshua

Subject: Steve Alford needs to go - now


Mr. Guerreo, Chancellor Block, Mr. Rebholz

I am writing to say enough is enough, it’s time for Steve Alford to be let go.

Time and time again, his team is beating themselves because they can’t defend anyone. There is an obvious lack of team discipline and an unacceptable lack of fundamentals.

And the after losing to USC for THIRD time this season in the Pac-12 Tournament, Coach Alford says to the media the loss is on him because he did a poor job preparing for the game.There is NO excuse for being unprepared for the post-season against your arch rival. The goal for every season is to win your conference tournament and get to the big dance and make

a run for the title. After months of practice and prepping for that goal - he does a poor job????

Coach Alford may be a good man with good intentions but he’s no longer qualified to coach at UCLA, which is still one of the premier jobs in college basketball. We need a coach that can produce the high standards of play that is a tradition in Westwood.

As an alumni and life-long fan of the program, make the change and let Steve Alford go.

Mike Pniewski

Class of 1983

--

Mike Pniewski

Actor , Speaker, Author http://www.facebook.com/MikePniewski www.acttowin.com www.mikepniewski.com phfax 678-403-2381

"We make a living by what we get,we make a life by what we give"--Winston Churchill



From: Mike Pniewski


Date: Friday, March 11, 2016 12:02:20 PM

Mr. Guerrero, Chancellor Block, Mr. Rebholz

I am writing to say enough is enough, it’s time for Steve Alford to be let go.

Time and time again, his team is beating themselves because they can’t defend anyone. There is an obvious lack of team

discipline and an unacceptable lack of fundamentals.

And the after losing to USC for THIRD time this season in the Pac-12 Tournament, Coach Alford says to the media the loss is

on him because he did a poor job preparing for the game. There is NO excuse for being unprepared for the post-season

against your arch rival. The goal for every season is to win your conference tournament and get to the big dance and make a

run for the title. After months of practice and prepping for that goal - he does a poor job????

Coach Alford may be a good man with good intentions but he’s no longer qualified to coach at UCLA, which is still one of

the premier jobs in college basketball. We need a coach that can produce the high standards of play that is a tradition in Westwood.

As an alumni and life-long fan of the program, make the change and let Steve Alford go.

Mike Pniewski

Class of 1983

--

Mike Pniewski

Actor , Speaker, Author

http://www.facebook.com/MikePniewski www.acttowin.com www.mikepniewski.com phfax 678-403-2381

"We make a living by what we get,we make a life by what we give"

--Winston Churchill



From: van ben chiu

To: Block, Gene; Guerrero, Dan

Subject: Donated to the UCLA school of Engineering


I am extremely unhappy with the direction of the UCLA basketball program. Will reconsider all future donations to

UCLA for lack of accountability.

Best regards,

Van

Van Ben Chiu, PhD



From: Christopher Winkler

To: Guerrero, Dan

Cc: Block, Gene



Dear Dan,

We have been loyal supporters, season seat holders and annual donors of Bruin football and basketball for over 55 years. I am writing to express my severe disappointment in the dec lining state of UCLA basketball and this year’s underachieving team. It is sad to witness such a glorious bruin tradition spiraling downward with Steve Alford in control. He needs to be fired immediately. Allowing him to remain coach will cause us to reconsider our future support. I understand losing, but they way we lost so many games and got blown out is

totally unacceptable. This was evident dating back to last season, despite luckily getting to the sweet 16. All season long this bruin basketball team displayed a lack of effort, teamwork, and hustle. Very poor fundamentals, very little player development and Nepotism. Simply put, this translates to poor leadership. J ust atroc ious. We have become the laughingstock of college basketball. Fire Steve Alford today, our support as well as thousands of others is in jeopardy. Thank you, Christopher Winkler



From: andrew koenig


Subject: Decision to Keep Coach Alford


Your decision has broken the hearts and spirit of thousands and thousands who love this

cherished program. It will take years to recover from your decision, as when Alford is

eventually fired -- it is inevitable -- the cupboard will be bare and those who love this

program will feel even more disenfranchised and despondent. The eventual healing of this

program has been severely damaged by your taking the easy way out. Andrew Koenig

From: andrew koenig <andrewtkoenig@ >

Sent: Thursday, March 10, 2016 9:16 PM

To: [email protected]; [email protected]; [email protected]


You are all distinguished and intelligent men. You must know in your heart of hearts that this

is going to happen -- you can do it now or in 2 years (next year will be a one-year uptick based

on the talent level -- but the principles will not change and if you do it now, next year will be

even better and a launching point toward a great future rather than a one-year aberration

after which it will be even more difficult to make the change). All of us in Bruin Nation are in

purgatory---PLEASE release us and give us hope. I and many of us love UCLA basketball more

than words can adequately express and it is painful to the core to see what has happened to

Coach Wooden's precious program and legacy. I have NEVER been moved to write something

like his before as I know we are dealing with real people's and families' live. However, having

the right protector and steward of this precious program is more important than any one

person or family's interest. It is inevitable, so please do the right thing NOW and release all of

us in Bruin Nation from this purgatory and give us hope. Thank you, Andrew Koenig



From: Mitchell Austin

To: Guerrero, Dan


Subject: Re: Removal of Coach Steve Alford


Mr. Guerrero,

I've seen the latest news reports that indicate that UCLA plans to retain Coach Alford. I hope this is entirely false.

The UCLA Men's Basketball Program is not owned by a few of the biggest donors. Especially those donors who were involved with the hiring of Coach Alford and may feel that their reputation is at stake if Alford is fired.

Rather, the UCLA Men's Basketball Program is owned by all of the fans, alumni and others who hold the Program close to our hearts.

Please perform your duties as AD and listen to the fanbase. We have spoken loudly and clearly and will continue to do until Coach Alford is fired.

Sincerely,Mitchell Austin (UCLA B.A. 2008, UCLA J.D. 2013)

On Mar 10, 2016, at 10:50 AM, Mitchell Austin <mitchellaustin@ > wrote:

Messrs. Guerrero, Block and Rebholz,

I am writing to urge you to immediately remove Coach Steve Alford as the Men’s

Basketball Head Coach. While, as Mr. Guerrero has noted, progress does not always proceed forward in a straight line, it also does not proceed backward in a straight line. This would be regress – which is what has occurred in Coach Alford’s second and third seasons at UCLA.

In his first year, Coach Alford finished with an overall record of 28-9, a Pac-12 season record of 12-6 and a Sweet 16 loss. In his second year, Coach Alford finished with an overall record of 22-14, a Pac-12 season record of 11-7 for a

4th place finish and a Sweet 16 loss. In his third year, Coach Alford currently has

an overall record of 15-17, a Pac-12 season record of 6-12 for a 10th place finish and no NCAA tournament bid. The facts are clear; Coach Alford’s program has

regressed, not progressed.

This regression is the result of a number of Coach Alford’s failures. He has failed to develop players that have remained in his program. He was unable to recruit positions of need in his first and second years. He has a blind spot for his son, Bryce. His teams lack an identity. Most significantly to me as a Bruin fan is that Coach Alford appears to lack a passion for UCLA Basketball. While he may be passionate about the game of basketball, he does not appear to respect the history of the UCLA Basketball Program.



Please immediately remove Coach Alford.

Sincerely,

Mitchell Austin (UCLA B.A. 2008, UCLA J.D. 2013)



From: Raj Patel

To: Block, Gene

Subject: Fire Alford Now


Regards,

Raj Patel

Talent Scout, Global G&A Recruiting

DIRECT +1 415 580 3531

MOBILE +

Autodesk, Inc.

111 McInnis Parkway

San Rafael, CA 94903www.autodesk.com



From: Michael

To: Rebholz, Joshua; Guerrero, Dan

Cc: Block, Gene

Subject: Please fire Coach Alford


It is beyond obvious that Coach Alford is killing UCLA basketball and severing the bond many, many

fans and supporters have with the athletics’ program. We are long time WAF donors but feel the department is betraying us by retaining Coach Alford. Please refrain from any further solicitations of

funds for as long as Coach Alford remains at UCLA. I also wish to cancel my remaining installments

for the Wasserman Center. We are angry the department chose to ignore the pleas and concerns of

the genuine fans.

Michael Tanaka & Jill Ishida



From: Nathaniel T. Dang


Subject: Re: UCLA Basketball



I have read the recent reports that you have decided to retain Coach Alford, against the wishes of thousands of boosters, fans, and alumni. I sincerely hope that such reports are false. I also hope that you understand the folly of such a decision, even if it is tacitly approved by a few large donors.

Experienced fundraisers know that breadth of participation is key to a successful long-term fundraising effort. For example, my other alma mater, Washington University in St. Louis, is extremely diligent in encouraging and recognizing participation at ALL giving levels. They know that a $200 donation can become a $2,000 donation, and eventually, a $200,000 donation. As you may know, Washington University has an alumni base of less than 1/20th of UCLA's. Despite that fact, in late 2012, they announced a campaign to raise $2.2B by the

year 2018. In 2015, they had already received $2.1B in funding, and subsequently revised the campaign goal to $2.5B. This is possible in large part because Washington University has carefully nurtured and recognized its relationships with alumni and donors over the course of decades.

By contrast, a short-sighted decision to retain Coach Alford despite the widespread disapproval of a large segment of the donor base bears the very significant risk of alienating said donors. Indeed, I have heard from some of my peers, many of whom are now advancing their careers at some of the finest law firms, hospitals, universities, and companies in the United States, that UCLA Basketball is "not worth the investment." By that, they mean not only the financial, but the emotional and time investments that it takes to support the program. They do not bother to watch UCLA basketball games anymore - not even on TV. Sadly,

after a lifetime as a fan of Bruin basketball, I am reaching that same point. So I pray that you appreciate the risk of alienating an entire generation of donors that would otherwise financially support our basketball program. If that decision has already been made as reported, so be it. I wish the UCLA basketball program all the best.

Regards, Nathaniel T. Dang, Esq.Samueli School of Engineering and Applied Science '08

Sent from my iPad

On Mar 10, 2016, at 6:42 PM, Nathaniel T. Dang <dang.nathaniel@ > wrote:



The word "legacy" is often thrown around lightly; however, it is appropriate in



From: Ira Swartz

To: "Ira Swartz"; Guerrero, Dan; Block, Gene

Cc: Smith, Brian; Junker, Alicia

Subject: RE: Fire Steve Alford immediately!


Brian and Alicia,

I am beside myself at the decision to retain Steve Alford!!! I guess I’m not much of an

influential donor!

Sadly, I will not renew my season tickets for 2016/2017 and you can drop me from Bruin

Legends.

Ira Swartz

From: Ira Swartz [mailto:iswartz108@ ]Sent: Wednesday, March 09, 2016 8:53 PMTo: '[email protected]'; '[email protected]'Cc: 'Smith, Brian'; 'Junker, Alicia'Subject: Fire Steve Alford immediately!

Dan,

I am a 1966 UCLA alumnus. Furthermore, I am a Bruin Legends WAF member and hold both

football and basketball season tickets, which I have had for well over 25 years. My wife and I have not attended the last half-dozen basketball games as we have lost all interest in UCLA

basketball. It is both embarrassing and disgraceful to see what has happened to the UCLA

basketball program!

There is NO argument left to keep Steve Alford! You need to do the right thing by recognizing

the mistake you made in his original hire, and terminate him immediately. If you fail to do so,

your legacy, in my opinion, will be the A.D. who destroyed UCLA basketball.

If you do not immediately terminate Steve Alford, I can promise you that I will NOT renew my basketball season tickets and furthermore substantially cut back my contributions to the

WAF. This is not intended to be a threat but simply a promise.

Sincerely,

Ira Swartz



From: Isaac Matarasso


Subject: Fwd: Please make a change - Men"s basketball head coach...


Dear Mr. Rebholz, Mr. Guerrero and Chancellor Block,

I heard through media reports today that the UCLA administration is not considering a men's basketball coaching change at this time. What a shame. I respectfully disagree with this decision, if indeed true.

In all my years supporting UCLA, I have never heard such unanimous uproar over a situation as faced right now. I believe a big mistake is being made and I needed to share my opinion with you.

I certainly hope different news comes out of the administration shortly. How wonderful would that be...

I understand this must be very stressful for you to deal with, but I am emailing again because I would feel amiss if I did not do so.

--Best regards, Isaac Matarasso (Class of 1989)

---------- Forwarded message ----------From: Isaac Matarasso <imatarasso@ >Date: Wed, Mar 9, 2016 at 9:52 PMSubject: Please make a change - Men's basketball head coach...To: [email protected]

Dear Mr. Guerrero,

I realize you are in a difficult position with regards to dealing with the coach of the UCLA basketball program, but I had to take a moment this evening reach out and express my frustration directly to you.

What concerns me most about Coach Alford is that I don't see him as a fit within our athletic culture and program. Further, he has lost the support of the overall fan base and alumni. If people do not have the desire and want to invest their energy in supporting the current coach, winning or losing doesn't really matter much. UCLA basketball support is one of the greatest

marketing tools the university has at its disposal, yet we are losing precious years in regaining proper support for the program.

Honestly, last year, the team was on the cusp on not making the tournament and played well for two games to make the sweet-sixteen, but it was a frustrating season overall. This season was that much worse, because we saw the talent play to its potential at times, but essentially give up the 2nd half of the season. It does not speak highly to the coaching staff.

I found it intriguing that my 7-year old son said to me this evening, "don't worry dad, UCLA



will better in football, UCLA is always better in football than basketball".

We are losing generations of future fans also.

Thank you for taking the time to read this and I hope you will make a decision to make a change that will positively impact the school, our student athletes, the community and the alumni.

--Best regards, Isaac Matarasso (Class of 1989)




To: Block, Gene

Subject: UCLA Basketball Season Ticket holder - WAF Donor - Please Fire Steve Alford


I’m a 30 year season ticket holder. I love UCLA basketball. Pauley is beautiful, Westbrook’s donation is amazing.

We need a coach worthy of the UCLA basketball program. We need Steve Alford fired at once. We all deserve better.

Best,

Brent Armitage



From: Marc Bretter

To: Guerrero, Dan


Subject: RE: Reaching Out


I’ve heard that a decision was reached to retain Steve Alford as basketball coach. Truly an appalling

decision.

You may not care, but I’ve never seen so many people associated with UCLA so galvanized in one

direction. In fact, I don’t think you truly understand how perilous of a possession this puts UCLA

athletics. With the LA Rams coming to town creating even more choices, a slight downturn for

football or decision by Coach Mora to leave, would be devastating. The basketball program is now

dead to more people than you truly realize. This is going to cost UCLA way more than $10 million

spread over 5 years.

From: Marc Bretter

Sent: Thursday, March 10, 2016 11:08 AMTo: [email protected]

Cc: [email protected]; [email protected]

Subject: Reaching Out

Importance: High

Mr. Guerrero:

I’m from a UCLA family. My dad graduated in 1949 and my uncle in 1951. They were fraternity

brothers and good friends of Mo Ostin. The 2 of them and 3 other friends had 8 season tickets the

opening year of Pauley and had them until the 1990s when the group fell apart due to my uncle passing away and other factors. I went to elementary school at Warner Avenue across the street

from UCLA where my best friends were Willie Naulls and Mike Warren’s kids (both still close

friends). I was a ball boy in 6th grade. I played basketball at Harvard-Westlake when my

teammates/dear friends Jason and Jarron Collins were recruited to UCLA, so I spent a lot of time

hanging out in the basketball office with Coach Harrick and Lavin. Needless to say we were a die-

hard UCLA family and UCLA basketball has been a big part of my life.

Now that I’m in my 30s and have my own children, I want nothing more than to start the ritual of

getting season tickets. However, about a year ago when I was deciding what to do, I chose to spend

$20k annually on Clipper Season Tickets and a partial Laker Season. I do use them for business, but living in Beverly Hills and working in Brentwood, I would much rather spend that money attending

games at UCLA. However, I could not and will not contribute to a program led by Steve Alford. A

person bereft of morals, who grossly engages in nepotism and who has proven over a 20 year

career to be an average coach. My dislike for Steve Alford is so great, it prohibits me from donating

to Athletics in general, despite how fondly I think of Coach Mora and his team (I’ve had the

opportunity to spend time with Coach Mora, Josh Rosen and Jordan Payton and they represent

everything I grew up loving about UCLA). You made a brilliant hire there with Jim Mora, but keeping

Steve Alford threatens to undo all the wonderful things that you have done for UCLA.



Despite perception, UCLA fans are reasonable. We don’t expect Brad Stevens to walk through the

door. Take a chance on someone young or an out of the box idea like Randy Bennett with Kerry

Keating as lead assistant. I don’t care what 1 year recruits are coming next year (and trust me they

will still come because of the 4 letters not because of our Coach).

My Dad is 88 and UCLA basketball is one of the few things he looks forward to. Believe it or not, this program means so much to people, that his disdain for Alford is actually affecting his enjoyment of

his last few years of life. Please do what needs to be done and restore our sacred program.

Best,

Marc BretterPrincipal

Cresa Los Angeles

11726 San Vicente Boulevard, Suite 500 | Los Angeles, CA 90049310-207-1700 tel | 310-943-5141 direct | 310-351-0481 cellwww.cresa.com



From: Steve Havas


Subject: Re: UCLA Basketball


LOL. I tried to be somewhat polite in my first email.

Doubling down on a bad decision has rarely worked in the history of the planet. Holy cow, this coach has:

* Showcased his son at the expense of more talented players* Driven off NBA talent (see last two drafts)* Shown no ability to get his team to play a lick of defense, starting with his son* Had a declining record for three straight years resulting in the 4th losing season in the history of UCLA basketball.

Your public 'counter' to this? Sweet Sixteens? (after miserable regular seasons, given his talent and lucky to get there). Kentucky this year? Ignoring Kentucky of last year and the

rest of this miserable season.

Mr Block, I hate to say this, but this is now on you. You've got an athletic director who is digging in to hope his bad hire works out, contrary to all evidence. Four years to make a decision? Are you kidding me? With a community in an uproar. Sometimes, you actually do need to listen to what the world is telling you.

Mr Guerrero, I strongly suggest you or someone you trust actually TALK TO THE PLAYERS who are by any account, giving up on this coach. Isn't your job to make sure that no manager in your area is failing their 'staff' (in this case, team).

At any rate, this ain't going to affect the UCLA pocketbook directly ... it's just a mild rant

because UCLA currently deserves it for this terrible waste of what was the greatest program in the history of college athletics.

On Thu, Mar 10, 2016 at 3:03 PM, Steve Havas <steve.havas@ > wrote:Dear Mr Guerrero,

I am a lifelong Bruin, a UCLA grad, and a lifetime alumni member. I am not much of a donor to UCLA's athletic program. My major gift to UCLA will come as part of our estate which hopefully will not occur for 40 more years, will not go to the athletic department, and is not dependent upon what happens in basketball. So this is not about a booster leveraging our money to put pressure on an Athletic Department that barely knows me. Instead, this

simply comes from a proud UCLA graduate.

Coach Alford is failing the student athletes in his care, the fans, and the school. Regardless of your public protestations about Sweet Sixteen's and the like, I don't believe that you are actually happy with ANY of the three years of his leadership of the program. Each year worse than the prior. This decision should not be about money, optics, 'giving him a chance', or anything other than: is Alford the right guy to return UCLA Basketball to the elite status we are full capable of having.



Fire Alford, now. Seal your positive legacy as the caretaker of all things Bruin.

cc: Chancellor Block, and Mr Rebholz,--Steve Havas

--Steve Havas



From: Jim Sanford

To: Guerrero, Dan

Cc: Block, Gene

Subject: keep coach steve alford


Dear Mr. Guerrero: For what it is worth, please keep Steve Alford as your basketball coach. He will bring you the championship that you want. Also, I have never seen as program that has a group like Bruins Nation that does everything to discredit the coach. Best wishes . . . . Jim Sanford, professor



From: Denis Ryono

To: Block, Gene

Subject: men"s basketball coaching situation


Dear Sir,

I am a lifelong UCLA hoops fan and alumnus, having graduated in 1970 after matriculating in every one of Lew Alcindor's years as a Bruin.

I rarely write letters such as this, but I am compelled to object to continuing Steve Alford's contract as our head coach of men's basketball.

The evidence on Steve Alford's coaching acumen is very alarming. His year one performance was based on inheriting a roster with a huge amount of NBA talent and experience. In year two, he was lucky to get into the tournament. Many thought UCLA did not deserve a berth. This year, we don't even qualify for the NIT. The performance of this year's team shows the same negative trend, including the humiliation of losing three games to SC, all by wide

margins.Alford's bad judgment in several areas can be considered even more problematic. In his first UCLA press conference, his defensive posture over the Paul Pierce situation at Iowa exhibited a serious lack of accountability. It took a second press conference and apparently a serious amount of "coaching" on his response for him to just admit a minimal amount of regret over what transpired. That is not the sort of moral center that we should have in the head of our basketball program.

More directly harmful to the success of our basketball team has been the nepotism Coach Alford has shown toward the use of his son. Despite the opinion of many, many basketball experts that Bryce Alford is at best a mid-level Pac-12 guard, his father gives him huge minutes per game in the face of mediocre shooting and horribly bad defense. Bryce's issues

on defense stem from average speed and quickness and very poor effort, which is by far worse. Coach Alford calls his son one of the team's leaders. Then incredibly he wonders why he can't get better defense out of his team! This blatant nepotism is the main reason why I have zero confidence in continuing to put the future of UCLA basketball in the hands of Steve Alford. We can and must do better.

It is not unprecedented to cut loose a coach after three years or less. It has happened in elite programs such as North Carolina and Kentucky. Such decisiveness could be an important factor in how these programs continue to be "elite" year after year. Look at our attendance numbers trending down. Look at our team performance trending down. Consider the unprecedented level of demand for a new coach. It is time to act.

Sincerely,Denis Ryono1970 graduate of UCLA



From: Jay Steinbeck

To: Block, Gene

Subject: Athletic Director


to: Chancellor Block,

I have donated in excess of $500,000.00 to UCLA and sponsor a business seminar. I have written to you several time regarding your chosen A.D Gue rrero. As has been proven, that arrogant, incompetent moron has selected

three incompetent coaches in his "tenure". By the way, I have written to you and him every time he selected the

incompetent coaches - two in football and one in Basketball. Given your non ending support and the HUGE

money lost by UCLA because of your continued support I have already taken some steps to reduce my support

and waste of money for UCLA.

1. I had 4 basketball tickets for more than 30 years. This year I reduced to two and will not purchase basketball

tickets next year if the coach remains.

2. I will purchase only two football tickets this year.

3. Stop my Wooden donation of $13,500 per year.

4. Will not contribute any more money to UCLA until you leave.

With no respect,

Jay Steinbeck.



From: Michael Mccaffrey

To: Guerrero, Dan


Subject: UCLA Men"s Basketball & Steve Alford


Mr Guerrero,

I write to you as an Alum with eight UCLA graduates over three generations in my

family

I am embarrassed and appalled at the state of UCLA Men's Basketball.

Embarrassed at the utter lack of discipline, desire and defense exhibited under Steve

Alford.

Appalled at the sheer nepotism of Steve Alford using UCLA Basketball as a

showcase for his son, Bryce.

In my 53 years of being a fan I have never been so angry and disappointed at the

UCLA Athletic Department.

Steve Alford is killing this program. Three straight years of diminishing wins. The first

year he got lucky inheriting a squad with 8 players now playing professionally in the

NBA or abroad, who were well coached by Ben Howland. It has been downhill ever

since. And, it is not just the losses - but how the games were lost. Steve Alford has

proven himself to be a mediocre coach. But you know that. I am sure that you have

been by inundated by fans furious at how BAD UCLA Basketball has been played

under Steve Alford. As an athletic department, how can you tolerate the nepotism he

exhibits for his son?

He needs to be fired today.

Please don't insult my intelligence by reciting platitudes: Two Sweet Sixteens? Steve

Lavin managed better than that and you fired him. And since when was a Sweet

Sixteen appearance been the measure of UCLA Basketball? Beating UK. Gonzaga &

AZ? It just underscores how the talent on this team has under performed. Any

success of next year's recruiting class will just mask the cancer that is Steve Alford's

tenure at UCLA.

My whole family (who have given UCLA tens of thousands of dollars) has vowed to

not watch or attend another UCLA Men's Basketball game until Steve Alford is fired.

We will not donate a single penny to UCLA until Steve Alford is fired. Personally I

have decided to cancel my UCLA men's football if Steve Alford is not fired before the

July due date.

And if you won't fire him, then I believe you should be fired. This is your legacy, Dan.

We loyal fans endured tens years of football mediocrity under Karl Dorrell and Rick



Neuheisal, coaches you hired. And Fired.

If you don't fire Steve Alford, you will forever be remembered as the man who killed

UCLA Basketball.

Mike McCaffrey

Class of 1985



From: Jeremy Borden

To: Block, Gene; Chancellor Gene D. Block

Subject: Top 25 Rankings: UCLA Football and Basketball on Dan Guerrero"s Watch


I am dismayed by the decision to retain Coach Steve Alford in light of his abysmal three year track record.

Please reconsider retaining Coach Alford. I also encourage you to closely examine the on field

performance of UCLA's "revenue" sports under Dan Guerrero - hardly a record to hang your hat on.

UCLA Football :

UCLA football's ranking in final AP poll of season during Dan Guerrero's tenure:

1. 2002: Not ranked.



4. 2005: 16.





9. 2010: Not ranked.10. 2011: Not ranked.


12. 2013: 16.

13. 2014: 10.


UCLA footb all has been unranked in the final AP poll of the season fo r 11 of the 14 seasons Dan

Guerrero has been athlet ic director.

Source: http://www.sports-reference.com/cfb/schools/ucla/

UCLA Basketball :

UCLA basketball's ranking in final AP poll of season during Dan Guerrero's tenure:

1. 2002-03: Not ranked.

2. 2003-04: Not ranked.

3. 2004-05: Not ranked.

4. 2005-06: 7.

5. 2006-07: 7.

6. 2007-08: 3.

7. 2008-09: 18.

8. 2009-10: Not ranked.

9. 2010-11: Not ranked.

10. 2011-12: Not ranked.

11. 2012-13: 24.

12. 2013-14: 20.

13. 2014-15: Not ranked.

14. 2015-16: Not ranked.

UCLA bask etball has been unranked in the final AP poll of the season fo r 8 of the 14 seasons Dan


Source: http://www.sports-reference.com/cbb/schools/ucla/



From: Jeremy Borden

To: Block, Gene; Chancellor Gene D. Block

Subject: Top 25 Rankings: UCLA Football and Basketball on Dan Guerrero"s Watch


I am dismayed by the decision to retain Coach Steve Alford in light of his abysmal three year track record.

Please reconsider retaining Coach Alford. I also encourage you to closely examine the on field

performance of UCLA's "revenue" sports under Dan Guerrero - hardly a record to hang your hat on.

UCLA Football :

UCLA football's ranking in final AP poll of season during Dan Guerrero's tenure:




4. 2005: 16.





9. 2010: Not ranked.10. 2011: Not ranked.


12. 2013: 16.

13. 2014: 10.


UCLA footb all has been unranked in the final AP poll of the season fo r 11 of the 14 seasons Dan


Source: http://www.sports-reference.com/cfb/schools/ucla/

UCLA Basketball :

UCLA basketball's ranking in final AP poll of season during Dan Guerrero's tenure:

1. 2002-03: Not ranked.

2. 2003-04: Not ranked.

3. 2004-05: Not ranked.

4. 2005-06: 7.

5. 2006-07: 7.

6. 2007-08: 3.

7. 2008-09: 18.

8. 2009-10: Not ranked.

9. 2010-11: Not ranked.

10. 2011-12: Not ranked.

11. 2012-13: 24.

12. 2013-14: 20.

13. 2014-15: Not ranked.

14. 2015-16: Not ranked.

UCLA bask etball has been unranked in the final AP poll of the season fo r 8 of the 14 seasons Dan


Source: http://www.sports-reference.com/cbb/schools/ucla/



From: Jake Bryan

To: Chancellor Gene D. Block ; Rebholz, Joshua; Guerrero, Dan

Subject: Re: Fire Alford leave Adidas


You guys are worthless... Bringing Alford back? I'll stop at nothing now to talk about what a joke Ucla athletics has become. You are the definition of spineless. It's the blind leading the

blind with your group. Pauley will be empty next year again, players will declare and transfer and we will still be led by our nepotistic joke of a coach.

Oh and we all can't wait until you screw up the apparel deal. You'll do the simple thing and re up with adidas because you guys don't work and lack vision. Adidas is shit, we look like shit and recruits laugh at adidas.

Keep it up AD brain trust, your legacy has already been sealed. Spineless losers.

Sent from my iPhone


Out of curiosity... Are you guys aware of what Ucla fans think of adidas? Are you checking Bruin Report Online, Bruins Nation, Twitter and Facebook UCLA athletic pages?

If you are in touch with those pages and outlets I'm sure you know how much the fan base hates adidas. Everyone would rather see is with Nike, Jordan brand or Under Armour. Everyone is scared to death because they think you won't negotiate and will just take adidas' desperate money heave at you guys.

I'm begging you, please get something done with Nike, Jordan brand or Under Armour. Sales will increase, it will be great publicity to reinvigorate the fan base and recruits will love it.

I'm sending this now because all bruin fans know that you guys just stopped by adidas hq. A big Ucla kiss up banner can't right the wrongs that adidas has done. Terrible uniforms and no feeling at all of being a flagship school. Adidas is and has been a joke. Please make the right move. Get the fans and recruits pumped. This is your chance to shine!

Sent from my iPhone


To you guys as well...

From: Jake Bryan < jakebryan02@ >Date: March 3, 2016 at 11:10:15 AM PSTTo: [email protected]



Subject: Fire Alford leave Adidas

Long time supporter of Ucla athletics, I can't do it anymore for hoops if Alford is retained. Done watching, attending, everything.I'm also done buying Ucla gear if we can't figure out a

way to go Nike, Jordan Brand or Under Armour. Adidas is trash, they've ruined our football uniform and it isn't popular with high school recruits.Done...- JakeSent from my iPhone



were there for the Wooden years. My mother was a tutor to Walton and his gang. My fatherhid from the Black Panthers in Royce when they invaded the campus. They lived and breathed John Wooden, and taught me everything I needed to know about how to get into UCLAmyself. In fact, the common joke is that I was bred to go there.

Some of my earliest memories are of watching Bruin basketball. I remember seeing Reggiefly. I cheered for what we called the ‘5 Ms’—Tracy Murray, Mitch Butler, Derrick Martin,Gerald Madkins, Don Maclean. I was pacing outside of my house, listening to my dad andsisters scream, when Tyus made his layup against Minnesota. And in the end, when it camedown to choosing a college, I went to UCLA for the academics, yes, but because UCLA basketball ran through my blood like oxygen.

I got there a year after the national championship and was there during the fall into the Lavinyears. I graduated in 2000 and suffered through those embarrassing years of no basketballidentity. I was ecstatic when Howland came on board, and I supported him — and his hard-nosed style — up until the end. I met him several times, and really liked him personally, aswell as his style and passion for UCLA. When Steve Alford arrived, I was disappointed, butwanted to give him the benefit of the doubt. Maybe the AD had seen something no one else

knew. Maybe he really was the one to bring the program back up. We have all, however, seenthat this is not the case. I don’t know what’s going on behind the scenes, and I don’t knowwhat the motivations or political agendas are. I don’t know how we got to this point.

What I do know is that I’ve never been so embarrassed to be a UCLA basketball fan. I’venever intentionally ignored my TV when there’s a game on. I’ve NEVER been able to say Idon’t care about any of the players on the team. Not even during the Lavin years was I sodisillusioned with our team and what it was doing to our lofty history. I can say without adoubt that I’ll be withholding any and all support — financial and otherwise — until this problem within the program is fixed. I absolutely cannot condone contributing to the downfallof our program, or the man — men — who are allowing our tradition to be flushed away like

this. Please, for the love of all that is UCLA, fix the problem. Fire Steve Alford and find us acoach worthy of those four letters.

Carrie White-ParrishClass of 2000

______________________________________________

Carrie White-ParrishEditorial Director, PublisherGlass House Press



From: michael mccaffrey

To: Guerrero, Dan

Cc: Rebholz, Joshua; Chancellor Gene D. Block

Subject: Steve Alford is a disaster for UCLA Basketball


Mr. Guerrero,

As UCLA Alum as a member of a family of eight UCLA graduates over three

generations, I can no longer support UCLA Basketball.

I cannot support the lack of discipline, selfish play or lack defense the team plays with

under Steve Alford.

The sheer nepotism he has exhibited in showcasing his son Bryce is disgusting and

appalling.

My family and I will not watch or attend another UCLA Men's Basketball game until

Steve Alford is removed.

My family and I will not donate another dollar to UCLA until Steve Alford is removed.

Our family I will not be renewing any of our sets of season tickets for Football tickets

due in July if Steve Alford is not removed.

And please, spare us fans the platitudes: Sweet Sixteens are nor the bar for UCLA.

Beating UK, AZ and Gonzaga only underscores how under performing the talent on

this team is. Next year talent infusion will mask the cancer to UCLA that Steve Alford

has become.

Fire Steve Alford. Now.

Or forever be known as the man who killed UCLA Basketball.

Mike McCaffrey - Class of 1955



From: Aaron Weinberg

To: Guerrero, Dan

Cc: Block, Gene

Subject: UCLA alumni are very disturbed by direction of the UCLA basketball program


Dear Dan Guerrero,

I am writing as a very troubled and concerned UCLA fan and alumnus.

Our basketball program is headed in the wrong direction under the

current coach.

I used to be the biggest UCLA basketball fan and I would organize my

busy schedule around watching UCLA games live in person. Now I can

barely stomach recording them on Tevo. I used to be a regular season

ticket holder but the quality of basketball has become so poor over

the last few years that I have given up my season tickets and I know

many who have done or intend to do the same. As you are well aware,

the once proud and storied program that the great Coach Wooden built

is in shambles and Pauley pavilion looks like a ghost town on game

day.Steve Alford is not the right coach for multiple reasons:

1) The quality of basketball is poor with no defense and poorly

executed offensive sets

2) The players are not developing and improving the way they should

under a coach (I.e. Noah Allen, Tony Parker, Prince Ali and last year

Zack Lavine who required the NBA coaching to see his true potential

etc) they display poor fundamentals and organization.

3) Most coaches hit their stride during their 3rd year in a program

when they have their own recruits and have had time to implement their

system. In Alford's case this was one the worst years in UCLA

basketball history and a complete embarrassment. Eevery year that

Alford has been coach, we have had a worse league and overall record.4) The two sweet 16s are overstated in your publicity information.

When Alford came on as coach, the cupboard was not bare as he was

gifted many of the remaining pieces of Howlands #1 recruiting class. A

sweet 16 his first year should have been the minimum expectation given

the talent. The second sweet 16 was a bit misleading since UCLAs path

was made easier due to higher ranked teams being upset before we could

face them.

5) Alford's nepotism and insistence on making his son the centerpiece

of the team has cost UCLA better recruits who chose other schools and

also made existing players leave earlier than planned (I.e zac lavine

and maybe prince Ali will be next) Bryce Alford could be a role

player and spot up shooter but he does not have the talent to be the

go to player and face of UCLA basketball.

6) No unproven coach deserves ridiculous contract security such as a

10 year contract with a $10 million dollar buyout. Alford's track

record at Iowa and New Mexico hardly merit this type of job security

at one of the most storied programs in history. A person’s track

record is important in predicting ones future success and Alford does

not have the stats to back it up. Very few coaches deserve such an

inflated contract and those being the likes of coach K, Bill Self, or

Tom Izzo but again these are PROVEN coaches. Alford should have had a

4-5 year contract with a condition that if he proves himself worthy,



only then can he be granted a bigger contract.

7) UCLA fans are often criticized by the media for having too high

expectations. I don't find this true. We do not expect to be #1 every

year but given our history, and the fact that we are in the heart of

LA, have a beautiful campus, big media market, and excellent academics

we should always have top recruiting classes and be competitive with

the Dukes, UNCs, Kentuckys, and Michigan states of the world, year in

and year out.

8) I don't buy the excuse that Alford has a great recruiting classcoming in so we should retain him. The man has had talent every year

he has been here and has failed to fully develop it and produce an

acceptable product on the court! We have become worse every single

year. We will always get good recruits and any future coach hired

should be able to land top players because after all this is UCLA.

Every year we wait for change is another year where we continue to

destroy Coach Wooden's legacy.

My friends and I, who are all passionate alumni and care greatly about

UCLA, are willing to help in any way we can. Maybe an alumni/fan

committee should be established to allow the athletic department to be

in touch with the pulse of the fan base on this as well as other

issues. This would reduce anger and alienation amongst the fans

because right now most fans feel as if they are not heard or

understood by the department (just see all the fan message boards

circulating on the web). This sentiment is risky and threatens to

destroy future support.

It saddens me greatly to see the state of UCLA bball. It is time to

right the wrong and make a coaching change. This hire was a risky,

costly, and failed experiment that isn't working and will not work.

The UCLA fan base is angry as evidenced by the lack of ticket sales

and petitions circulating on the web. The university will continue to

lose revenue and be a basketball embarrassment until a coaching change

is made. A coaching change will be made it is just a question abouthow long we will have to wait. Why delay the inevitable any longer.

Please make a change now or else risk UCLA falling into an

irreversible and irrelevant basketball abyss.

Sincerely

Aaron S. Weinberg, MD

UCLA Alumnus, Class of 2005

aaronsweinberg@



From: Rick Gombos

To: Guerrero, Dan

Cc: Chancellor Gene D. Block ; Block, Gene; Rebholz, Joshua; Rick Gombos

Subject: UCLA Basketball...very sad


Mr. Guerrero:

I am truly disappointed in your decision to back and retain Coach Alford for another year.

As you are keenly aware, there are very few ways for alumni to stay attached to their Alma Mater.There are very few ways for us to pass along our school pride to our children. The current state ofUCLA Basketball (and Football for that matter) pretty much takes away this avenue for me. I cannot support this coach and program (donations, tickets, gear), in any way.

As a youth coach and the son of two aspiring athletes, I can only point to UCLA Basketball as tohow not to “play the game”. I can't believe I am saying this about John Wooden’s program. (trulyshameful)

I can only hope you reconsider your actions and make the tough (but correct) call to relieve CoachAlford as our basketball head coach. Our program and university deserve better.

Unfortunately, I will not support UCLA athletics (or the university) in any way until you do the rightthing.

Sincerely,Rick GombosClass of 1999



From: DEREK EARL VALENZUELA MATEO


Subject: Make a change


Dear sirs,

I am proud Bruin from the High School Scholars Program to Undergrad and Graduate School.My brother and I were raised as Bruins and both attended when revenue athletics were respectable and accomplished.

I'm writing to articulate my reasons for not renewing either my football and basketball season tickets given the recent release about Coach Alford's retention. We have a loyal group of 16 football seats and 4 basketball seats. As of Vegas, all 4 hoops seats will not be renewed with some football to be cut as well. It is unthinkable that this man was ever even considered let alone hired with such a generous compensation package given his lack of on court success and his downright immoral behavior protecting his player's sexual offenses. Abominable.

Despite this we have given the Athletic department the benefit of the doubt with both Coach Dorrell and Coach Neuheisel (who we like as 84 Rose Bowl Champs and men but not as UCLA head football coaches) and even understood that a change needed to be made with Coach Howland.

These past three years in Pauley have been inexcusable. Minus the Pac 12 Tourney run in his first year, Coach Alford's teams have been undisciplined, lax, and not "firing out." Sweet 16's over lower seeds are not accomplishments at UCLA.

5 Sweet Sixteens for Lavin. Fired. 3 Final Fours with Howland. Fired. Banner 11 with Coach Harrick. Fired. Alford isn't even in the same universe until he was shamefully put there.

Please fix this abomination of nepotism, bad basketball, and embarrassment to our beloved alma mater.

Until then, I cannot support UCLA Athletics and will instead remain active in Alumni Association, Unicamp, and other mentorship programs with student groups where I know my voice is heard and has a positive impact.

Derek Mateo 96 99



From: Brian Shaw


Subject: State of UCLA Men"s Basketball


Dear Mr. Rebholz, Mr. Guerrero and Chancellor Block,

I heard through media reports today that the UCLA administration is not considering a men's basketball coaching

change at this time. What a shame. I respectfully disagree with this decision, if indeed true.

In all my years supporting UCLA, I have never heard such unanimous uproar over a situation as faced right now. I

believe a big mistake is being made and I needed to share my opinion with you.

I certainly hope different news comes out of the administration shortly. How wonderful would that be...

I understand this must be very stressful for you to deal with, but I am emailing because I would feel amiss if I did

not do so.

I am considering not renewing my Wooden Club membership considering the awful performance by this year's

team. I line in the San Francisco Bay Area. I did not attend the Bruins' Men's Basketball away games in the Bay Area this season. After being swept and starting a five game losing streak to end the season, I'm glad I stayed home.

Please revisit retaining Steve Alford. After losing to USC three times this year, certainly a new direction is

warranted.

--Best regards, Brian D. Shaw (Class of 1992)

Sent from my iPhone



From: Sean Corson

To: AD; Chancellor Gene D. Block ; Rebholz, Joshua

Subject: Fire Steve Alford Now


Mr. Guerrero,

It appears that the decision has been made to retain Steve Alford next year. I'm sure I'm not the first to express my concern over this decision. Steve Alford has had three years to build a basketball program worthy of the UCLA name, and instead he has cratered the program, fractured the fan base, and created a toxic locker room.

Mr. Guerrero, this is your chance to leave a lasting legacy at UCLA. If you double down on Steve Alford now and he fails to put together a successful season next year (which would have to include a top 2 Pac-12 finish, a protected tournament seed, and a final four trip), you are essentially sealing your legacy as an extremely poor judge of coaching talent, and the AD who backed one of the worst basketball coaches in UCLA history. I have no doubt that we will get more of the same next year with Steve Alford: poor defense, no intensity,

unexplainable losses, and an early exit from the NCAA tournament. What else can you count on? No fan support, donations drying up, and a lack of confidence in your abilities to make the next coaching hire (which you will have to do next year if you keep Alford this year).

Please make the right decision and get rid of Steve Alford now to save UCLA basketball and your legacy.

Sean CorsonBA Economics, Class of 2000UCLA Anderson School of Management, Class of 2006



From: Frank Damon

To: Block, Gene

Cc: Guerrero, Dan; Rebholz, Joshua

Subject: PLEASE fire Steve Alford



We are writing you with a plea to please do all you can to have Steve Alford fired ashead basketball coach of UCLA.

My wife and I are both very proud graduates of UCLA and love every aspect thisgreat university. We are lifetime members of the Chancellor’s Society and have been members of the Wooden Athletic Fund (and its predecessor) for 30 years, the lengthof time we have had season basketball tickets. We have also established asubstantial endowment in perpetuity for the UCLA Academic Advancement Program(AAP), and have been members of its Scholarship Council for over 10 years. Weboth have taught at UCLA in varying capacities and are engaged in several other

other campus activities. We bleed blue and gold!

We are extremely distressed and embarrassed that Head Basketball Coach Steve Alford has not been fired after this past season, the likes of which has not been seenby most people alive today. In fact, the once brilliant basketball program has, for thepast 3 years under his leadership, sunk to a deplorable abyss that we have neverwitnessed. It is not just the lack of determination and will, but also the nepotismwhich we find horrifying. It is appalling that Coach Alford is still representing UCLAand coaching its basketball team.

i know you have seen and heard all of the now all too familiar reasons for dismissinghim, but I just want to add one other thing: UCLA proudly states on its website thatthere are nearly 150 departments and programs at UCLA. Can you really state that ifany of these departments demonstrated a downward trajectory over a 3 year period

AND was guilty of nepotism, that the administration of UCLA would take no action? Ithink not. The Athletic Department is a $100 Million department of UCLA. There hasbeen a downward trajectory for 3 years now and there is nepotism in the basketballprogram. In fact, I would ask you to review the Athletic Department pages on theUCLA website and ask you if you think the basketball program is consistent with what you see there? It is, in truth, mind-boggling that so many of us have to write theseletters when it is so patently clear that Coach Alford should be fired. The basketball

program is not living up to the standards that I think you would hold to any of the other 150 departments and programs at UCLA.

We love UCLA and always will. Unfortunately our love of UCLA basketball hasdissipated and vanished. Please do all you can do to fire Steve Alford so we can,once again, feel pride in our rich basketball program and history.

Frank Damon, BAUCLA Class of 1965



Linda Damon, Psychology Ph. D.Class of 1971

Frank Damon

fldamon@



From: Gilberto Limon

To: Guerrero, Dan; Block, Gene; Chancellor Gene D. Block

Subject: very, very disappointIng to a lifelong Bruin fan


In spite of his record and the half empty Pauley Pavilon this past season, you guys are keeping Alfraud? His record may improve next year, but that will only be because of the incoming freshman.The dude can't coach. He can't coach. Ask other coaches. The PAC-

12 coaches want him to stay so UCLA will continue to underachieve.

Dan, you may know baseball, but that's it in sports. You're more of an administrator than an athletic director. Gene, please promote Dan to an administrative job and get a real athletic director, someone who knows all sports, especially the revenue-producing ones.

Gilberto LimónUCLA Law School class of 1975



From: Jeremy West


Subject: Sick


UCLA basketball is sick. Don't kill it. Restore its greatness. Do the logical thing. Fans deserve a voice.

Jeremy West

Sent from my iPhone



From: Kenji Kumara

To: Rebholz, Joshua

Subject: Kareen"s comment ring true now


x months ago, Jeff Eisenberg wrote an article entitled "Scathing criticism from

prominent ex-players is hurting UCLA." It was the kind of commentary that one

might expect from a Morgan Center toady. It referenced the "notoriously hard-to-

please fan base" (aka the irrational fan base), and repeated the frequently-used claim

that any criticism of the program damages recruiting efforts.

For the record, here's the criticism from Kareem Abdul-Jabbar that Eisenberg felt was

so inappropriate (emphasis added):

"It's real ugly, man. I have to say that," Abdul-Jabbar said. "I watched

them in the playoffs. They don't even know how to run the fast break. You know, I'm not trying to sit on the sidelines and throw stones at

Coach Alford. He has a tough job.Bu t peop l e u s ed t o l ea r n h ow t o

p l a y t h e g ame a t UCLA . I d o n ' t t h i n k t h a t ' s h a p p en i n g n ow ,

and I think that's a real disappointment to those of us who are part of

the tradition."

Eisenberg was quick to dismiss the content of Kareem's criticism by chalking it up to

"sour grapes" (emphasis added):

Where Alford has fallen short of expectations is in his ability to connect

with the UCLA fan base, generate interest in the program and fill

Pauley Pavilion...

None of that was among Abdul-Jabbar's concerns,w h i c h s uggest s he

p r obab l y ha s n ' t b een pay i n g cl o se a t t e n t i o n t o h i s a lma

m a t e r . In fact, his criticism smacked of sour grapes from a man who

publicly expressed interest in the UCLA job after Howland's firing but

never became a serious candidate.

In hindsight, it's clear that Kareem's prescient warning shouldn't have been so readily

dismissed by those impressed by Alford's Lavinesque results in his first two seasons.

Like other Alford admirers, Eisenberg's defense of Alford started with "back-to-back

Sweet 16s." In fact, Eisenberg's defense of Alford in the fall of 2015 could easily have

been written on behalf of Steve Lavin back in the fall of 2002.



For those who have tried their best to forget the Lavin era, let me remind you briefly

of the state of UCLA basketball prior to the start of the 2002-03 season. In 2000-01,

Lavin guided the Bruins to a third place finish in the Pac-10 with a 14-4 conference

mark and a 23-9 record overall. The Bruins advanced to the Sweet 16 before losing to

#1 Duke in the East Regional Semifinal.

A year later, Lavin had the Bruins back in the Sweet 16, though they were eliminated

from the competition at that point by Missouri. Despite another trip to the Sweet 16,

the Bruins had undeniably regressed from the previous season. In 2001-02, the

Bruins finished sixth in the Pac-10 with an 11-7 record and a 21-12 overall mark.

For those not dazzled by another Sweet 16 appearance, the warning signs were clear.

In 2002-2003, Lavin's Bruins were horrible. They finished with a 6-12 conference

record, which earned them sixth place in the Pac-10. Overall, Lavin's Bruins ended up

with a losing record and, needless to say, did not receive an invitation to play in the NCAA Tournament.

Sound familiar?

Of course, when Eisenberg slammed Kareem in September 2015, he had no idea that

the Bruins would fail miserably this season. In fact, he apparently expected success

on the court for the Bruins because he lauded Alford's coaching (emphasis added):

[T]he strangest part of Abdul-Jabbar's comments is that he chose to

attack the third-year coach's teaching ability.

UCLA has improved steadily from November to March in both Alford's

two seasons and Norman Powell, Tony Parker and Kyle Anderson are

among the many players who developed rapidly under his tutelage.

Those are signs that A l f o r d an d h i s st a f f a r e do i n g an ex cel l en t

j o b i n sk i l l d e v el o pm en t a n d i n p u t t i n g t h e i r p l a y er s i n a

pos i t i on t o succeed .

I've previously debunked Eisenberg's claim that "UCLA has improved steadily

from November to March." As you can see from the construction of his argument,

Eisenberg's conclusion that Alford and his coaching staff must be doing "an excellent

job in skill development and putting their players in a position to succeed" wasn't

based on anything more than Eisenberg's unfounded assertion that the Bruins had

"improved steadily" in both of Alford's first two seasons.



That raises an interesting question. In light of the dreadful performance of Steve

Alford's Bruins this season, particularly in February and March, would Eisenberg use

the same logic to conclude that Alford and his staff are doing a lousy job in skill

development and in putting their players in position to succeed? Even without

watching a game, or in fact, knowing anything about basketball, doesn't Eisenberg's

reasoning require him to conclude that Alford's teaching ability is poor?

Of course Kareem based his comments on his own observations and his knowledge of

the game. I assume he voiced his opinion because of his genuine concern for the best

interest of UCLA's basketball program. After all, as he said in his comment, he's part

of the tradition. He clearly wants today's student-athletes to "learn how to play the

game" while they are at UCLA. He clearly wants the program to carry on the tradition

established by Coach Wooden. Was he wrong to emphasize substance over the

appearance of success? Was he wrong to be focused on the long term goals of the

program rather than its short term concerns?

Five months of inconsistent, undisciplined, fundamentally poor basketball have

proven Kareem right in his criticism. Those same five months have also

demonstrated the folly of judging the success of a basketball program on a handful of

games in March. And most importantly, those five months have shown the short-

sightedness of trying to shield Steve Alford from criticism of his coaching.

The best interests of UCLA Men's Basketball are not served by ignoring signs of

trouble, and every attempt to put off acknowledging and addressing the problem

ultimately contributes to the problem.

The lesson of the Lavin era is don't base judgments of coaching ability on the results

of a few games in March. Why is that such a hard lesson to learn?



From: Scott Bianchi

To: Block, Gene

Subject: The time is now



I'm now hearing that the AD has decided to retain Coach Alford. Please tell me this isn't true. We all know that he will never turn this program around and it's pure laziness on the Athletic Depts part to allow him to continue

coaching. Now is the time to FIRE coach Alford. Not next year or the year after but NOW! I will never attend

another basketball game as long as he is coach at Ucla. My friends who are season ticket holders have decided not

to renew next year nor donate to the WAF fund as long as he is coach. Be prepared for a mass exodus of your

fanbase next year, and an even emptier Pauley Pavillion, if this is the decision to retain Alford. The only reason I

am donating to WAF is because of my love for football and maintaining my season tickets. However, I would

seriously consider dropping all donations if it has come to the point that my beloved University has decided to

destroy our once proud basketball team by maintaining status quo with Alford at the helm. The entire athletic dept

should be ashamed if this is the decision that is being made. Keeping that man on as coach is an absolute insult to

the Ucla fan base and to the university brand. You will be alienating your most passionate fanbase with this move

and it may fracture this family beyond repair. Alford's contract needs to be terminated now. Please don't retain

Alford just because it's easy...show the country that Ucla deserves to be lead in a new direction, to its rightful place,

as the top basketball program once again.

SB

Sent from my iPhone



From: Tony Mallord


Subject: State of UCLA Basketball


Please rescue UCLA BBall.

It is ridiculous to keep an incompetent Head Coach around when everyone knows it is just postponing his inevitable firing.

Doesn't UCLA deserve the best coach available?

Can't we agree that Steve Alford is far from even being a decent coach?

You are ruining UCLA B Ball. Pauley Pavilion will be empty next year, and the B Ball team will not make the tournament especially after losing transfers and early NBA entrants.

Alford has lost this team (except Bryce)

Please rescue UCLA Basketball from irrelevancy.

PLEASE!!Tony Mallord



From: Alan Cox

To: Block, Gene

Subject: Love of UCLA hoops vs. self-preservation



After an historic beatdown by a pedestrian USC team, a reasonable person would think, "Surely UCLA's leaders

can see the same things even a casual fan can see." Namely that 1) the players quit on their coach and 2) the

COACHES QUIT on their players, sending them out to battle with a horribly conceived game plan that basically

guaranteed an historic demolition (starting in an 11-0 hole).

And if THAT weren't bad enough, the vast majority of UCLA supporters were further demoralized to see its own

Athletic Department apparently turn on them, in the form of a leaked report to Bruin Report Online saying that,

against all common sense, Coach Alford will be retained for another season.

Talk about kicking your supporters when they're down. After reading that, we could only imagine the roaring cheers

coming from USC at this glorious news.

A consensus of UCLA supporters- highest level donors, WAF members, fans- can see beyond a shadow of a doubt

the team is mired in nepotism and low morale that render it incapable of winning at a championship level under

Coach Alford.

However, instead of standing up for this consensus of UCLA supporters regarding the state of the program, the

leaked reports today of Alford's retention smack of denial and self-preservation led by the UCLA AD.

The news was the equivalent of thumbing its nose at its own loyal supporters. It was quite angering and completely

unacceptable.

What is wrong here? Would Kentucky, UNC, Duke, Kansas, or even Arizona do this to its committed supporters?

If John Wooden were still alive today, he would be absolutely devastated to see his beloved school's athletic

department waging such a sad, selfish campaign against its own proud, loyal, long-suffering fan base, which just

wants to have competitive greatness- NOT mere "improvement" or sweet 16's- be the core value that everyone,

players and coaches alike, can aspire to for the love of the school's championship tradition and team.

There is one thing- and one thing only- that is standing in front of the rebuilding of UCLA back to its traditional

greatness.

It's the current destructive, self-preservation efforts of UCLA's Athletic Department refusing to admit it's mistake in

keeping Coach Alford in charge of its flagship program. It's so embarrassingly and PAINFULLY obvious to Bruin

(and non-Bruin) fans alike.

Consequently, we're engaged in yet another historic battle for the reputation of UCLA hoops (and the legacy of

current athletic director Dan Guerrero): Supporters who want to rebuild and preserve UCLA's great basketball

tradition vs. the self-preservation of the UCLA AD, so evident today in the leak reporting the retention of Coach

Alford.

Love vs. Self-Preservation. Wow.

Sir, I believe Coach Wooden would be rolling in his grave seeing his beloved program engulfed in such a sad,

destructive battle for its future.

Please Mr. Chancellor, end this nightmarish soap opera and help your own AD see what is plainly obvious to



From: Andrew Marroquin


Subject: Fwd: UCLA BBALL DYING A SLOW DEATH


---------- Forwarded message ----------From: "Andrew Marroquin" <[email protected]>

Date: Mar 11, 2016 11:04 PMSubject: UCLA BBALL DYING A SLOW DEATHTo: <[email protected]>Cc: < [email protected]>

Dan,

We are sitting at home for the NCAA tournament, had a record worst year in many categories, the team has regressed, ZERO Excitement to attend a game at Pauley. Let that resonate.

Good Night,

Furious Fan

Gene Block's Emails on Steve Alford - Part 1

Documents

Transcript of Gene Block's Emails on Steve Alford - Part 1