Gender Stereotypesfor males

Gender Stereotypesfor Females

Investigation of real bugs advertisement

Investigation of Real Bugs AdvertisementWhen we observed the real bugs advertisement we made the following observations:

Girls: Are portrayed as easily frightened by bugsNo girls were seen playing with the spidersClothing: “Nerds” bowtie, sweater vest, plaid or button-down shirt“Cool Boys” T-shirts, sweatshirts, jeans, baseball capsGlasses: “Nerds” – all of them have glasses“Cool Boys” – none of them have glassesSetting: “Nerds” – indoors, probably in a science lab or classroom“Cool Boys” – outdoors, at homeMusic: “Nerds” – slower paced, classical“Cool Boys” – fast paced, rock guitarVoiceover: “Nerds” – male, precise, almost British accent“Cool Boys” – male, younger, fast paced, frenetic

Pace & Editing: “Nerds” – slow pace, single camera angle, single shot“Cool Boys” – fast paced, several shots per scene, range of camera anglesActions: “Nerds” – studying bugs, nodding, don’t actually touch bugs“Cool Boys” – shooting, squishing, stomping, scaring girls and dadFacial Expressions: “Nerds” – passive, interested, eyes wide, looking at bugs only “Cool Boys” – excited, mouths open, looking directly at the camera or at each otherWeight: “Nerds” – one boy is slightly overweight“Cool Boys” – none of the boys are overweightRelationship to Girls: “Nerds” – none“Cool Boys” – scare them, shoot at them

http://www.ithaca.edu/looksharp/General%20Media%20Literacy%20Lessons/Real%20Bugs/Real%20Bugs%20Teachers%20Guide.pdf

Real Bug InvestigationWe think that stereotypes are used in advertisements because:

the producers have so little time to convey their messages. there is an intended audience they are targeting there is an imagine they are creating (cool kids play with this toy)

Who could benefit by these messages:

the producers of this toy would benefit from the message that cool kids play with this toy as all kids want to be cool so all kids would what to buy the toy and be seen with the toy. (equals more money for producers)

Who could be harmed by this message:

Girls who choose to play with the toy might be seen as ‘butch’, because they are meant to be afraid of it.Boys who do not want to play with real bugs might be seen as a nerd or not cool

Stereotypes shown in favourite programme

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My results observations of stereotypes while watching Transformers

Results for girls and boys

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All Boys Results

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All Girls Results

Whole class Results

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There are more gender stereotypes in ads. This might be because the people selling the products are targeting kids who watch certain programmes. More male stereotypes shown in ads throughout ‘boy’ programmes, more female stereotypes shown ads throughout girls programmes

Advertising and Health

The Average Woman

HEIGHT 1.63mWEIGHT 68kg

The Average Model is

HEIGHT 1.80m

WEIGHT 53kg

Female models are getting thinner and thinner. We see images and want be like them. Often they are photo shopped and what we are shown is not real. It is an impossible standard of beauty. For our health we must understand this and be happy with who we are and how we look. Being healthy is more important than being too thin.

Girls in advertisements

GirlsGirls can and do like to build things too! Girls like to solve crime too!

Boys playing with ‘girl’ toysBoys can enjoy playing with ‘girl’ toys. It teaches them to care for others. Men cook, clean and look after kids too.

http://frombirthtopuberty.wordpress.com/2008/07/24/my-son-plays-with-dolls-what-should-i-do/

http://www.grandmasbriefs.com/home/2012/5/3/boys-and-girls-toys.html