Gencat 2 0 EN

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Gencat 2.0: blogs, social networks and other tools

Directorate General for Citizen AttentionGovernment of CataloniaEAPC, 14th April 2010

www.slideshare.net/gencat

This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Generalitat de Catalunya. Departament de la Presidència) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/es/legalcode.ca.

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The communication ecosystem

“Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

Introduction

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From the mass society to the sum of individuals

http://en.wikipedia.org/wiki/Long_Tail

http://en.wikipedia.org/wiki/Cluetrain


4 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

5 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0

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Empowerment21st century

Valores sociales colectivos e individuales20th century

Valores democráticos colectivos e individuales19th century

Collective and individual liberal values 18th century

FONT: The future of eGovernment: an exploration of ICT-driven models of eGovernment for the EU by the European Commission published in 2007.

Values


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Tendencies


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Multichannel, multiplatform, multiformat, multidevice…


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Multimedia convergence


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2.0, the power of users


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Global and local information


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More audiovisual


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Quality? Education

...It is precisely the attitude and the work of parents and educators that can make a difference and ensure that young people stop wasting their time on this type of Internet and begin to use the learning and socialization spaces that are also available on Internet.


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Hybridization


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The power of communities


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Transparency, co-responsibility

Source: http://www.apho.org.uk/addons/_49906/atlas.html


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Content / Design / Technology


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Intermediaries without added value disappear

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New roles


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Model of gencat value generation on social networks


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What does gencat do on the networks?Promote networking to produce public value with the rest of actors.

1. Be transparent in relations with other agents. Collaboration is important:

- externally (clients)

- internally (communities, groups...)

2. Improve internally (and externally) efficiency levels (employees, procedures, processes, projects)

3. Encourage the participation of citizens in the creation and elaboration of public services and policies, in reflection, in assessment...

?


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Gencat examples


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Collaborative work on e-Catalunya

http

://ec

atal

unya

.gen

cat.c

at


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Administration and societyon the network


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gencat blog

http

://bl

ocs.

genc

at.c

at


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2626

We complement e-Catalunya and the ‘gencat blog’with communication on social networks and webs

2.0

Youtube (videos) Twitter

Flickr (photos) Yammer (Twitter corporatiu)

Linkedin (social network professional contacts)Delicious (favourites)

Facebook (social network)Slideshare(presentations)

Wikipedia


gencat on other social networks

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On which social networks?


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Twitter and Facebook: general social networks created for people to interact with others.

Linkedin: vertical social network for networking using contacts from professionals and the collaboration of organizations (companies and administrations).

Wikipedia: to edit content and which add value (e.g. CWI and women forgotten in history).

Other repositories and tools to share video, photos and documents-presentations files on the network: Youtube, Flickr, Slideshare and Delicious.


gencat on other social networks

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URL of the gencat profiles on social networks


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Twitter (microblogging)


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gencat Twitter

http

://tw

itter

.com

/gen

cat_

cat


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Twitter of the Ministry of Employment

http

://tw

itter

.com

/treb

allc

at


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Twitter on Emergencies

http

://tw

itter

.com

/em

erge

ncie

scat


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Facebook: web page


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gencat Facebook

ww

w.fa

cebo

ok.c

om/g

enca

t


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Gencat profiles on other networks


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gencat Youtube

ww

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outu

be.c

om/g

enca

t


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gencat Flickr

ww

w.fl

ickr

.com

/gen

cat_

cat


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gencat Slideshare

ww

w.s

lides

hare

.net

/gen

cat


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gencat Delicious

ww

w.d

elic

ious

.com

/gen

cat


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Gencat group on Linkedin

ww

w.li

nked

in.c

om


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Gencat group on Yammer

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And for the rest of the Generalitat?


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Which profiles, accounts...? 1/3

The work that needs to be done on social networks is carried outaccording to the monitoring that takes place in our organization [or activity] or the topic to which we want to give value. We use applications.

For example:

- Uvervu: http://www.ubervu.com (29 to 49 dollars / month)

- Sysomos: http://www.sysomos.com (500 dollars / month)

- Radian 6: http://www.radian6.com (600 dollars / month)

- Techigy: http://www.techrigy.com (freemium)

- Social Mention: http://www.socialmention.com (free)


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Type:

Ministries

Services/Brands

Generalitat


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The Generalitat of Catalonia, through the Presidential Department, establishes two procedures for social networks:

1. Authorization of the account/profile by the GD for Citizen Attention.

2. Application of the suitable corporate image established by the GD for Corporation Communications.

Name of department, service or brand + cat

E.g.: justiciacat, ptopcat, emergenciescat, bibliotequescat


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When a department, service or unit that manages a corporate brand wants to activate a mailbox/profile on the abovementioned socialnetworks, it must request authorization from the Directorate General for Citizen Attention, which:

1. Will authorize it, or not, if applicable.

2. Will train the person/persons who will manage the publishing and the maintenance. And it will advise them on the style of communications.

3. Will give the profiles with the suitable corporate image (according to the DG for Corporate Communications).

4. Will establish a common user and style guide for each tool.

5. Will provide advice on applications that monitor the presence on the networks, using key words, concepts…

Guidelines

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Thank you!

Gencat 2.0: blogs, social networks and other tools

Directorate Generalfor Citizen AttentionEAPC, 14th April 2010

www.slideshare.net/gencat

This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Generalitat de Catalunya. Departament de la Presidència) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/es/legalcode.ca.

Gencat 2 0 EN

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