Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... ·...
Transcript of Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... ·...
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Gen Z: Hope Restored7 Early insights, reflections, observations, stories of US children, ages 21 and under
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Things I Hear From Mike Ideas That Come To Brain
#ANCMyBigIdea / (650) 745-5003
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How to Kahoot…
1. Pull out your phone2. Open a web page – Kahoot.it3. Enter in the ID4. Use your phone to answer questions during the presentation5. REAL TIME results!
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© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS4
Gen Z MillennialsTech Innate: 5 screens Tech Savvy: 2 screensThink in 4D Think in 3DJudiciously Share (GeoLoco Off) Radical Transparency (share all)Active Volunteers SlacktivistsBlended (race & gender) Multi-culturalTogetherness ToleranceMature ImmatureCommunicate with Images Communciate with textMake stuff Share stuffHave humility Have low confidenceFuture focused Now focusedRealists OptimistsWant to work for success Want to be discoveredCollective Conscious Team orientation
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“Technology is only new if you remember it the way before. Otherwise, that is all you know”
Technology
– A Very Smart Person
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“Today, the world’s largest bookseller, Amazon, is a software company—its core capability is its amazing software engine for selling virtually everything online...”
Retail
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“Today’s dominant music companies are software companies, too: Apple’s iTunes, Spotify and Pandora. Traditional record labels increasingly exist only to provide those software companies with content.”
Music
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“Today’s fastest growing entertainment companies are video game makers—again, software—with the industry growing to $60 billion from $30 billion five years ago. And the fastest growing major videogame company is Zynga (maker of games including FarmVille), which delivers its games entirely online.”
Gaming
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“The financial services industry has been visibly transformed by software over the last 30 years. Practically every financial transaction, from someone buying a cup of coffee to someone trading a trillion dollars of credit default derivatives, is done in software.”
Financial Services
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Really? Technology is going to change the way we eat?
Foodservice
Case study
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These signs are all over Domino’s corporate offices.
Almost 1/3 of Domino’s employees are in technology.
Case study
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And, Domino’s digital orders have better metrics than non-digital:
Customer satisfaction is higherOrder accuracy is higherTicket size is higherProfitability is higherCustomer retention is higherOrder frequency is higher
“45% of our sales are digital.”
J. Patrick DoyleCEO, Domino’s
Case study
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“We have made a quantum increase in our investment in technology.”
J. Patrick DoyleCEO, Domino’s
Case study
Text a pizza emoji to Domino’s to make an order
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“We have made a quantum increase in our investment in technology.”
J. Patrick DoyleCEO, Domino’s
Case study
Order Pizza on the Microsoft XBOX Gaming Console
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“We have made a quantum increase in our investment in technology.”
J. Patrick DoyleCEO, Domino’s
Case study
Voice ordering with the Domino’s mobile app
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“We have made a quantum increase in our investment in technology.”
J. Patrick DoyleCEO, Domino’s
Case study
Order Pizza with the Domino’s smartwatch app
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“Cultural diversity is only realized by Gen Z if it is pointed out to them. Otherwise, this is all they’ve known.
Cultural Diversity
– A Very Smart Person
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Largest Generation of Foodies
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Fusion foodnoun | fyoo-zhuh n food |
A general term for the combination of various forms and elements of different culinary traditionsSynonyms: mashup food
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Popular Fusion Foods
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Spaghetti Tacos are slowly taking the country by storm
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© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS23
The Ramen Burger is a hybrid of ramen noodles & beef
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The “Tacone” is portable and mess free
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Fruit Tacos offer a unique take on a savory dish
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Breakfast Waffle Tacos … all the rage right now
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The “Ham Dogger” plays at your summertime taste
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The “Taco Quesadilla Pizza” is oozing in flavor
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The “Thanksgiving Burrito” is a tasty remix of the Thanksgiving feast
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“Gen Z is growing up in a post 9/11 world. They’ve experienced a recession at a young age. They are realists. Not optimists.”
Reality
– A Very Smart Person
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“Gen Z is growing up in a post 9/11 world. They’ve experienced a recession at a young age. They are realists. Not optimists.”
Reality
– A Very Smart Person
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“Rather than tell me, Gen Z is about show me. Show me with visuals rather than tell me with text.”
Show me
– A Very Smart Person
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Gen Z are ultimate consumers of “snack media”
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© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS34
Gen Z MillennialsTech Innate: 5 screens Tech Savvy: 2 screensThink in 4D Think in 3DJudiciously Share (GeoLoco Off) Radical Transparency (share all)Active Volunteers SlacktivistsBlended (race & gender) Multi-culturalTogetherness ToleranceMature ImmatureCommunicate with Images Communciate with textMake stuff Share stuffHave humility Have low confidenceFuture focused Now focusedRealists OptimistsWant to work for success Want to be discoveredCollective Conscious Team orientation
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© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS
Practice• Booth XXX• Professional Profile Pictures• Crazy fun social media pictures
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How does this impact the way I operate my program? (Staff Training, Menu planning,
How does this impact the way I do marketing with GenZ?
Inspired Questions