Gemius republica moldova iulie 2012
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Transcript of Gemius republica moldova iulie 2012
Catalin EmilianGemius
Chisinau, 03.09.2012
Moldovan Internet Landscape
First audience data
Different types of data combined:•Traffic data•Panel data•Establishment study
Mobile apps
Hybrid approach to internet measurement
Gemius was the first research company to successfully operate a hybrid methodology and is the true pioneers of this approach
Concept of hybrid measurement was presented by Gemius on ESOMAR conference Wordwide Audience Measurement in Los
Angeles, USA 2003
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,
JIC Standard: Poland, Czech Republic, Slovakia, Hungary, Slovenia, Turkey, Israel, Denmark, Ukraine, Belarus, Moldova.
De facto currency: Lithuania, Latvia, Estonia, Bulgaria, Bosnia, Croatia
Start-up: Russia, Serbia, MENA (UAE, KSI, Egypt, Lebanon, Jordan, Syria, Kuwait, Morocco, Tunisia)
Gemius as the currency in online measurement
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Moldovan internet
50,5%Internet penetration
1 502 637Internet Users
1,3 mln EUROnline AdSpends 2011
≈ 1 EUROnline Adspends per Internet User
Source Online Adspends 2011 Zenith Optimedia
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Moldovan Internet market among other
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Moldovan Internet market among other
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Moldovan Internet – main characteristics
1 502 637 internet users
1054 page views per internet user
24 h 28 minutes spent by one internet user per month
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
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Moldovan Internet – main characteristics
54% of Moldovan online audience are men, 46% - women
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
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Moldovan Internet – main characteristics
Only 47 % of page views are made by men; women browse more
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
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Moldovan Internet – main characteristics
Men spend significantly less time online than women
29:32
20:06
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
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Moldovan Internet – main characteristics
Age group 20-29 is most represented on the internet
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
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Moldovan Internet – second youngest population in CEE
Share of people in the age group 15-34
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Moldovan Internet – main characteristics
Among education groups higher education group is most present online, however online activity decreasing with education
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
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Moldovan Internet – high share of best educated users
Share of people with higher education
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Top websites in Moldova
Source: BATI Internet Audience Measurement, gemiusAudience July 2012.
THANK YOU
Join us @:
Facebook.com/GemiusGroup Twitter.com/Gemius Slideshare.net/Gemius_com YouTube.com/WwwGemiusCom
Contact:
Catalin EmilianCountry Manager Romania & [email protected]