GEAR_Company Introduction

The GEAR GroupLargest Independent Player in Indian MHE Market

An Introduction

The GEAR Group

Overview of the Group & Our USP

Our Sponsors

Key Management

Why Outsource MHE Operations To Us?

Our Strengths and Select Client List & Product Range


Our Sponsors

Key Management


Our Strengths and Select Client List & Product Range


India’s Largest MHE Distributor & Services Provider

Established In 2007, the Company is India’s Leading Independent Equipment Services Provider

SERVICE OFFERINGS

Provides distribution platform to internationalequipment manufacturers

Multiple and exclusive distribution tie ups forgood quality, hi tech equipments

Leverages on pan India presence andrelationships of the rental business

Trading in equipment, parts and consumables

Inventory lite trading model, low working capitalinvestment

Offers integrated material handling solutionsincluding equipment rental, operators, repairsand maintenance, fleet management etc.

Focus on premium, high quality equipments

Catering to diversified blue chipmanufacturing and warehousing companies

Leading MHE rental player with Pan Indiafootprint

Rental of Material Handling EquipmentRental of Material Handling Equipment Equipment DistributionEquipment Distribution

Overview of the GEAR GROUP

Provides distribution platform to internationalequipment manufacturers

Multiple and exclusive distribution tie ups forgood quality, hi tech equipments

Leverages on pan India presence andrelationships of the rental business

Trading in equipment, parts and consumables

Inventory lite trading model, low working capitalinvestment

Offers integrated material handling solutionsincluding equipment rental, operators, repairsand maintenance, fleet management etc.

Focus on premium, high quality equipments

Catering to diversified blue chipmanufacturing and warehousing companies

Leading MHE rental player with Pan Indiafootprint

GEAR : Gemini Equipment And Rentals Pvt. Ltd EQUIPWELL : BC Equipment Trading Company Pvt ltd

Our Network – Pan India Presence

Availability of trained, skilled operators

Intensive fleet maintenance and up gradation programme to ensure minimal

downtime

Ability to tailor-make operating lease packages to suit your requirements

Our USP

Our Network – Pan India Presence

Availability of trained, skilled operators

Intensive fleet maintenance and up gradation programme to ensure minimal

downtime

Ability to tailor-make operating lease packages to suit your requirements

Our USPPAN INDIA PRESENCE

The Group is headquartered at Mumbai andhas regional offices in Ahmedabad, BangaloreBhubaneshwar, Chennai, Delhi, Secunderabadand yards in Nagpur and Taloja

To service the repairs and maintenance needsof customers, Group uses the ‘hub and spoke’model, wherein the regional hubs will feedspares and maintenance teams to client siteson ‘as needed’ basis

Besides its network of regional offices, Grouphas support of a network of over 150 siteoffices where qualified and well equipped aftersales support teams are based.

This pan-India network of sales, operationsteam and engineers work seamlessly to ensuregreater volume of unit sales and timely serviceof customer needs. Spare parts stocks aremaintained at both site offices and regionaloffices to ensure minimal customer down timefor want of parts

PAN INDIA PRESENCE

The Group is headquartered at Mumbai andhas regional offices in Ahmedabad, BangaloreBhubaneshwar, Chennai, Delhi, Secunderabadand yards in Nagpur and Taloja

To service the repairs and maintenance needsof customers, Group uses the ‘hub and spoke’model, wherein the regional hubs will feedspares and maintenance teams to client siteson ‘as needed’ basis

Besides its network of regional offices, Grouphas support of a network of over 150 siteoffices where qualified and well equipped aftersales support teams are based.

This pan-India network of sales, operationsteam and engineers work seamlessly to ensuregreater volume of unit sales and timely serviceof customer needs. Spare parts stocks aremaintained at both site offices and regionaloffices to ensure minimal customer down timefor want of parts

Availability Of Trained, Skilled Operators

Training and Safety

Being MNC owned by pedigree, GEAR is has strong focus on safety and training of its

operators.

All our operators are well trained with many years of experience in handling and

operating forklifts and other MHE

Each operator that joins GEAR undergoes an extensive classroom as well work shop

training on safety issues around the relevant machine operation

As skilled, trained operators form an integral part of its growth strategy, GEAR is

looking to foray into setting up a training facility for operators and mechanics to ensure

that it does not suffer human resource issues as an impediment to growth

Our USP

Availability Of Trained, Skilled Operators

Training and Safety

Being MNC owned by pedigree, GEAR is has strong focus on safety and training of its

operators.

All our operators are well trained with many years of experience in handling and

operating forklifts and other MHE

Each operator that joins GEAR undergoes an extensive classroom as well work shop

training on safety issues around the relevant machine operation

As skilled, trained operators form an integral part of its growth strategy, GEAR is

looking to foray into setting up a training facility for operators and mechanics to ensure

that it does not suffer human resource issues as an impediment to growth

Intensive Fleet Maintenance

We have experienced maintenance personnel in every zone within the organization,

covering the entire country

We plan and maintain inventory of filters and lubricants for our equipment at every

zone

We have the strength to establish maintenance crew exclusively on a site if population

of equipment is more than 10 Nos

Our team is available 24 x 7 to attend to equipment as and when required

We can recommend equipment based on receipt of application details from our

respective clients

We have an ERP which assist us in the maintenance by generating automated report of

servicing due etc.

Our USP

Intensive Fleet Maintenance

We have experienced maintenance personnel in every zone within the organization,

covering the entire country

We plan and maintain inventory of filters and lubricants for our equipment at every

zone

We have the strength to establish maintenance crew exclusively on a site if population

of equipment is more than 10 Nos

Our team is available 24 x 7 to attend to equipment as and when required

We can recommend equipment based on receipt of application details from our

respective clients

We have an ERP which assist us in the maintenance by generating automated report of

servicing due etc.

Tailor-made operating lease packages

GEAR offers customized equipment rental packages to suit the requirement of the

customers

Depending on the clients requirement, we can provide equipment on a dry lease basis

(without operating crew and maintenance), however we would prefer to provide a

complete package and ensure that the equipment is operated and maintained by our

well trained manpower

On a case to case basis, we can provide a lease and sale back arrangement, where the

customer would have an option to buy the equipment after the expiry of the initial term

of the contract. In this case the advantage to the customer would be that they can

monitor the performance of the equipment during the rental contract period and then

decide if they should buy the equipment.

Our USP

Tailor-made operating lease packages

GEAR offers customized equipment rental packages to suit the requirement of the

customers

Depending on the clients requirement, we can provide equipment on a dry lease basis

(without operating crew and maintenance), however we would prefer to provide a

complete package and ensure that the equipment is operated and maintained by our

well trained manpower

On a case to case basis, we can provide a lease and sale back arrangement, where the

customer would have an option to buy the equipment after the expiry of the initial term

of the contract. In this case the advantage to the customer would be that they can

monitor the performance of the equipment during the rental contract period and then

decide if they should buy the equipment.

Our Sponsors


• Berggruen Holdings manages in excess of US$ 2 billion of net equity and has 8investment offices globally. In the aggregate the firm’s private equity portfoliorepresents businesses that currently have US$ 5 billion in revenue and in excess of 250million dollars EBITDA. In India, it invests between US$ 20 – 100 million in start upventures, private equity, secondary market and real estate. Berggruen has committedUS$ 300 million and has already invested US$ 200 million in India. Its India portfolioconsists of real estate holdings and besides GEAR, investments in the followingbusinesses:

• Berggruen Car Rentals was incorporated in April 2007 to provide services in carrental and staff transportation. The Company offers Chauffeur Drive and SelfDrive facilities for business and personal travel under the brand Car Club. It isbacked by a panel of industry experts, an impressive fleet of cars and a state-of-the art technology. Car Club currently operates in 18 cities in India includingBangalore, Chennai, Cochin, Hyderabad, Mumbai, Pune, New Delhi, Kolkata,Gurgaon, Noida, Ahmedabad, Chandigarh & Coimbatore and will soon expand to20 more cities through franchisees by 2012. Car Club is presently India’s secondlargest car rental company by volume / sales turnover.

• Berggruen Hotels was founded in September 2006 to build and operate budgethotels (“Keys”) and a new brand for upscale hotels in India and other emergingcountries. The hotels have a unique price positioning in the $50 – 60 for budgethotels in the Tier 1, 2 & 3 cities and $100 for upscale hotels. Keys Hotels currentlyowns and operates 6 hotels, three in Bangalore and one each in Trivandrum,Ludhiana and Pune. The brand also manages 6 other hotels in Mumbai, Chennai,Ahmedabad, Aurangabad, Lonavala and Mahabaleshwar. Hotels in Cochin,Vishakhapatnam and Shirdi are expected to open this year.

GEAR Group Sponsors• Berggruen Holdings manages in excess of US$ 2 billion of net equity and has 8

investment offices globally. In the aggregate the firm’s private equity portfoliorepresents businesses that currently have US$ 5 billion in revenue and in excess of 250million dollars EBITDA. In India, it invests between US$ 20 – 100 million in start upventures, private equity, secondary market and real estate. Berggruen has committedUS$ 300 million and has already invested US$ 200 million in India. Its India portfolioconsists of real estate holdings and besides GEAR, investments in the followingbusinesses:

• Berggruen Car Rentals was incorporated in April 2007 to provide services in carrental and staff transportation. The Company offers Chauffeur Drive and SelfDrive facilities for business and personal travel under the brand Car Club. It isbacked by a panel of industry experts, an impressive fleet of cars and a state-of-the art technology. Car Club currently operates in 18 cities in India includingBangalore, Chennai, Cochin, Hyderabad, Mumbai, Pune, New Delhi, Kolkata,Gurgaon, Noida, Ahmedabad, Chandigarh & Coimbatore and will soon expand to20 more cities through franchisees by 2012. Car Club is presently India’s secondlargest car rental company by volume / sales turnover.

• Berggruen Hotels was founded in September 2006 to build and operate budgethotels (“Keys”) and a new brand for upscale hotels in India and other emergingcountries. The hotels have a unique price positioning in the $50 – 60 for budgethotels in the Tier 1, 2 & 3 cities and $100 for upscale hotels. Keys Hotels currentlyowns and operates 6 hotels, three in Bangalore and one each in Trivandrum,Ludhiana and Pune. The brand also manages 6 other hotels in Mumbai, Chennai,Ahmedabad, Aurangabad, Lonavala and Mahabaleshwar. Hotels in Cochin,Vishakhapatnam and Shirdi are expected to open this year.

• UEI Global was founded in 2007, and offers Degree and vocational education invarious sectors in India. The Company currently runs 17 academies across Indiaand is led by an experienced management team who have extensive experience inthe education space. UEI has academic alliances with 3 Indian and 5 InternationalUniversities. Its placement division places students directly into Companies bycapitalizing its corporate relationships.

• For further details, see www.berggruenholdings.com

• Cycladic Capital has invested over $500 million in investment opportunities in smalland mid sized public and private companies predominantly in Europe. Cycladic hassignificant experience investing in the equipment rental business on a global basis. TheFirm was the core investor in Ashtead plc, Europe’s largest listed plant rentalcompany and Lavendon plc, the world market leader in rental of powered aerialwork platforms and is the promoter of GEAR. It has recently seeded an equipmentrental business in West Africa. Its African investment portfolio company, MonuRentTotal Equipment Solutions is the leading heavy equipment solutions and servicesprovider located right across West Africa. For details, see www.monurent.com.

GEAR Group Sponsors• UEI Global was founded in 2007, and offers Degree and vocational education in

various sectors in India. The Company currently runs 17 academies across Indiaand is led by an experienced management team who have extensive experience inthe education space. UEI has academic alliances with 3 Indian and 5 InternationalUniversities. Its placement division places students directly into Companies bycapitalizing its corporate relationships.

• For further details, see www.berggruenholdings.com

• Cycladic Capital has invested over $500 million in investment opportunities in smalland mid sized public and private companies predominantly in Europe. Cycladic hassignificant experience investing in the equipment rental business on a global basis. TheFirm was the core investor in Ashtead plc, Europe’s largest listed plant rentalcompany and Lavendon plc, the world market leader in rental of powered aerialwork platforms and is the promoter of GEAR. It has recently seeded an equipmentrental business in West Africa. Its African investment portfolio company, MonuRentTotal Equipment Solutions is the leading heavy equipment solutions and servicesprovider located right across West Africa. For details, see www.monurent.com.

Manish Walia, CEO – GEAR Group, is a pioneer in the Forklift and Material Handling

industry having over 18 years of experience. Manish has in-depth knowledge of the

product, processes & the criticality of this function within an organization. He was the

Director and Head of Sales and Operations in India for Nichiyu – A Leading Japanese

forklift manufacturer. Manish has previously established and grown a forklift rental

company in India, where he developed the concept of forklift outsourcing business with

large Indian consumer goods companies.

Niloy Dutta, CFO, is a qualified Chartered Accountant from the Institute of Chartered

Accountants of India and Cost Accountant from ICWAI, having more than 13 years

experience in various areas of Finance & Accounts, Risk Management, Business Planning

and Strategy in leading Indian conglomerates & MNCs. Has worked extensively with

greenfield projects & start-up ventures in various sectors .

S P Singh – President – HR, Legal & Admin, ‘SP’ enjoys the credit for introducing and

streamlining the company's HR structure, policies & huge work force with a firm hand & a

considerate heart. SP is one of the founding members of GEAR and brings a formidable

knowledge base in diverse vocations including management of three ICSE schools,

teaching law and management to pioneering Quality Management systems in the Indian

Construction industry.

Our Key Management

Manish Walia, CEO – GEAR Group, is a pioneer in the Forklift and Material Handling

industry having over 18 years of experience. Manish has in-depth knowledge of the

product, processes & the criticality of this function within an organization. He was the

Director and Head of Sales and Operations in India for Nichiyu – A Leading Japanese

forklift manufacturer. Manish has previously established and grown a forklift rental

company in India, where he developed the concept of forklift outsourcing business with

large Indian consumer goods companies.

Niloy Dutta, CFO, is a qualified Chartered Accountant from the Institute of Chartered

Accountants of India and Cost Accountant from ICWAI, having more than 13 years

experience in various areas of Finance & Accounts, Risk Management, Business Planning

and Strategy in leading Indian conglomerates & MNCs. Has worked extensively with

greenfield projects & start-up ventures in various sectors .

S P Singh – President – HR, Legal & Admin, ‘SP’ enjoys the credit for introducing and

streamlining the company's HR structure, policies & huge work force with a firm hand & a

considerate heart. SP is one of the founding members of GEAR and brings a formidable

knowledge base in diverse vocations including management of three ICSE schools,

teaching law and management to pioneering Quality Management systems in the Indian

Construction industry.

Why Buy when you can Rent ?

RENTRENT

ASSET LIGHTASSET LIGHT

EXPERT ONJOB

EXPERT ONJOB

NOHEADACHE

NOHEADACHE

RENTRENT

EXPERT ONJOB

RELIABILITYRELIABILITY

COSTEFFECTIVENE

SS

COSTEFFECTIVENE

SS

FLEXBILITYFLEXBILITY

NOHEADACHE

Why Buy when you can Rent ?Because it saves money (P&L Impact)

Assumptions (Rs)Cost of Equipment 100Assumed debt as a % of equipment purchase price 70%

Assumed cost of equity pa 20.00%Assumed cost of debt pa 13.00%Debt repayment period (yrs) 3.00Annual repayment of principal 23.33

Tax rate 34.00%

Profit and Loss account Owned equipment Rented equipment Savings from RentalCost of equity pa 6.00 6.00

Rental paid to GEAR 45.00 (45.00)Cost of debt pa 9.10 - 9.10Depreciation @15% 15.00 - 15.00Direct operating expenses 10.00 - 10.00S G & A costs 8.00 - 8.00

Total P&L impact before taxes (cost of equity excluded here) 42.10 45.00 (2.90)After tax cost of owning the asset in P&L 27.79 29.70 (1.91)

Add cost of equity stuck in asset 6.00 - 6.00Total cost of asset to the business on an annual basis 33.79 29.70 4.09Savings in % terms 12%



Tax rate 34.00%

Profit and Loss account Owned equipment Rented equipment Savings from RentalCost of equity pa 6.00 6.00

Rental paid to GEAR 45.00 (45.00)Cost of debt pa 9.10 - 9.10Depreciation @15% 15.00 - 15.00Direct operating expenses 10.00 - 10.00S G & A costs 8.00 - 8.00

Total P&L impact before taxes (cost of equity excluded here) 42.10 45.00 (2.90)After tax cost of owning the asset in P&L 27.79 29.70 (1.91)

Add cost of equity stuck in asset 6.00 - 6.00Total cost of asset to the business on an annual basis 33.79 29.70 4.09Savings in % terms 12%

Why Buy when you can Rent ?



Tax rate 34.00%

Cash flow Owned equipment Rented equipment Savings from RentalAfter tax cost as per P&L above 27.79 29.70 (1.91)Add back Depreciation (15.00) - (15.00)Cash outflow on account of machine 12.79 29.70 (16.91)

Equity outlfow to fund equipment acquisition (first year only) 30.00 - 30.00Outlfow on account of annual installment of debt 23.33 - 23.33Total cash annual outflow on account of equipment 66.12 29.70 36.42Savings in % terms (first year) 55%Savings in % terms (second and third year) 18%

Because it saves money (Cash Flows Impact)



Tax rate 34.00%

Cash flow Owned equipment Rented equipment Savings from RentalAfter tax cost as per P&L above 27.79 29.70 (1.91)Add back Depreciation (15.00) - (15.00)Cash outflow on account of machine 12.79 29.70 (16.91)

Equity outlfow to fund equipment acquisition (first year only) 30.00 - 30.00Outlfow on account of annual installment of debt 23.33 - 23.33Total cash annual outflow on account of equipment 66.12 29.70 36.42Savings in % terms (first year) 55%Savings in % terms (second and third year) 18%

WithGEAR

Old / LocalMHEs

Old / LocalMHEs

More nos.of MHE

More nos.of MHE

High ExpenditureHigh Expenditure

Importednew

MHEs

Importednew

MHEs

Timely R&MTimely R&MMaximumOutput

CustomerCustomer Equipwell asOEM Sales &

ServicePartner for

STILL & TCMSTILL & TCM

Scenario

CustomerDelight

More nos.of MHE

More nos.of MHE

Uncertified/Untrainedoperators

Uncertified/UntrainedoperatorsFrequent Repair

&Heavy Maintenance

Frequent Repair&

Heavy Maintenance

FrequentBreakdowns

FrequentBreakdowns

High ExpenditureHigh Expenditure

GEAR OwnedWorld Class

MHEs

Trained & CertifiedManpower

Trained & CertifiedManpower

Timely R&MTimely R&M

Efficient UseEfficient Use

MaximumOutput

•Inefficiency•Production loss

• NIFOT stands for NATIONAL INSTITUTE OF OPERATOR TRAINING.

• NIFOT has been set up to address training needs of GEAR and external parties. It is

aimed at increasing employment by addressing the skills gap prevailing in large parts

of the Indian population.

• Specialized trainings provided by NIFOT:

o Operational training

o Health & Safety training

o Maintenance training

o Behavioral training

NIFOT – GEAR’s own training center

• NIFOT stands for NATIONAL INSTITUTE OF OPERATOR TRAINING.

• NIFOT has been set up to address training needs of GEAR and external parties. It is

aimed at increasing employment by addressing the skills gap prevailing in large parts

of the Indian population.

• Specialized trainings provided by NIFOT:

o Operational training

o Health & Safety training

o Maintenance training

o Behavioral training

Our Strengths , Sample Client List& Product Range


Our Strengths , Sample Client List& Product Range

Large asset and capital base:

GEAR’s sponsors have already invested significant amounts of capital in the company andare committed to fund future growth

GEAR currently has over 470 units of equipment, asset base expected to exceed 1,000units by 2018

Large Geographic Footprint:

GEAR’s 10 regional offices and 150 points of presence at Client Sites give it a largefootprint, that cannot be matched by any other independent rental company or by anyother equipment dealer

As business scales up, GEAR is committed to opening up more regional offices, invest inyards etc to service the needs of its growing clientele

Established Business with Good Brand Recall:

GEAR has superior operations and internal controls and systems. GEAR has invested in acomprehensive ERP which gives it the Operational Edge it has over other players

Aggressive Growth Plans:

Over the next 5 years, GEAR’s plan is to grow the current fleet base of 470 units to over1,500 units

Deep Domain Expertise:

GEAR’s senior management has over 80 years of combined experience in construction,MHE, asset rental and consulting space giving it great depth and domain expertise

Our Strengths Large asset and capital base:

GEAR’s sponsors have already invested significant amounts of capital in the company andare committed to fund future growth

GEAR currently has over 470 units of equipment, asset base expected to exceed 1,000units by 2018

Large Geographic Footprint:

GEAR’s 10 regional offices and 150 points of presence at Client Sites give it a largefootprint, that cannot be matched by any other independent rental company or by anyother equipment dealer

As business scales up, GEAR is committed to opening up more regional offices, invest inyards etc to service the needs of its growing clientele

Established Business with Good Brand Recall:

GEAR has superior operations and internal controls and systems. GEAR has invested in acomprehensive ERP which gives it the Operational Edge it has over other players

Aggressive Growth Plans:

Over the next 5 years, GEAR’s plan is to grow the current fleet base of 470 units to over1,500 units

Deep Domain Expertise:

GEAR’s senior management has over 80 years of combined experience in construction,MHE, asset rental and consulting space giving it great depth and domain expertise

• Glass Industry:

Saint Gobain

Owens Corning

Asahi Glass

• Auto Industry:

Ford India

Michelin India

BMW India

JBM Auto

GEStamp

Daimler

Apollo Tyres

• FMCG / Beverage / Retail

Coca Cola India , PepsiCo

Bisleri , Nestle , HUL

• Others

Reliance

Hindalco

Alok Industries

Forbes India

KD Logistics

Rohm & Hass

Paper Products Limited

Hi Tech Carbon

INDO-RAMA

Our MHE Rental Sample Client List• Glass Industry:

Saint Gobain

Owens Corning

Asahi Glass

• Auto Industry:

Ford India

Michelin India

BMW India

JBM Auto

GEStamp

Daimler

Apollo Tyres

• FMCG / Beverage / Retail

Coca Cola India , PepsiCo

Bisleri , Nestle , HUL

• Others

Reliance

Hindalco

Alok Industries

Forbes India

KD Logistics

Rohm & Hass

Paper Products Limited

Hi Tech Carbon

INDO-RAMA

And ManyMore …

• Gujarat Guardian

• Moser Baer

• Ford India

• BMW India

• Volkswagen India

• Audi India

• RCF

• Tata Motors

• M&M

• Salcomp

• GSK

• Liebherr India

• Lucid Collide

• Maruti Suzuki

• Visteon

• Varroc Lightening

• Flamingo Pharma

• Mobis India

• Klubber Lubrications

• RR Donnelly

• Aditya Birla Group

• ABB

• Siemens India

• GE

Our AMC / After Sales Services Client List• Gujarat Guardian

• Moser Baer

• Ford India

• BMW India

• Volkswagen India

• Audi India

• RCF

• Tata Motors

• M&M

• Salcomp

• GSK

• Liebherr India

• Lucid Collide

• Maruti Suzuki

• Visteon

• Varroc Lightening

• Flamingo Pharma

• Mobis India

• Klubber Lubrications

• RR Donnelly

• Aditya Birla Group

• ABB

• Siemens India

• GE

And ManyMore …

STILL

Product Range

Combilift

TCM (Unicarriers)

JLG

CARER

Product Range

HELIBERTIN-EX

Thanks You !!!

Gemini Equipment And Rentals Pvt. Limited (GEAR)

M:+91 8080 3039 39 ; D: +91 22 6148 9801.T: +91 22 6148 9898 ; F: +91 22 6148 9888.

[email protected] ; [email protected]

www.gear-india.com │ www.equipwell.com

Gemini Equipment And Rentals Pvt. Limited (GEAR)

M:+91 8080 3039 39 ; D: +91 22 6148 9801.T: +91 22 6148 9898 ; F: +91 22 6148 9888.

[email protected] ; [email protected]

www.gear-india.com │ www.equipwell.com

GEAR_Company Introduction

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