GE AppliancesSocial Media Report

Oct 01 2015 - Dec 31 2015

Cover image courtesy ofGE Appliances FB

GE Home Appliances: Social Media Report

This report looks at GE Appliances

performance on social media between

October 1st – December 31st, 2015

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Analysis of

GE AppliancesFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

783,078 -657 -.08%United

States

Mostly Older, Female and

Attached.

GE Appliances

Engagement Score Total Fan Posts

94 585

Total Posts Brand Response Rate

81 57.44%

Total Likes Avg. Reply Time

4,336 2 hrs, 12 mins

Total Comments General Sentiment

2,753 Neutral

Total Shares

2,343

BRAND POSTS FAN POSTS

Brand Overview

783K

783K

783K

783K

783K

784K

784K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

783,078

New Fans

-657

Engagement

0

250

500

750

GE Appliances had an average engagement score of 94 and a highest of 583.

Community Analysis

GE Appliances fans are mostly Older, Female and Attached.

GE Appliances fans are largely from United States followed by Puerto Rico.

Fan Demographics Distribution of Fans

24%

76%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K

United States

Puerto Rico

India

Mexico

Philippines

Canada

Pakistan

Brazil

Egypt

0

1

1

2

2

3

3

4

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

recipe 14

Thanksgiving 11

family 10

GE Appliances 7

water filter 3

80%

20%

Brand Participation Brand Non Participation

93%

0%

7%

Posititve Negative Neutral

Brand Posts - Engagement

GE Appliances responded to 65 conversations generated by the 81 Posts they published.

GE Appliances receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

07-DEC-15, MON 11:00AM

#KitchenMath Comment with the answer!

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

583 403 788 20 Positive

17-DEC-15, THU 2:04PM

This Cranberry Upside-Down Cake is the perfect holiday dessert to impress your friends and family th ..

24-NOV-15, TUE 12:32PM

Skip the canned stuff and try this fresh (and easy) cranberry sauce for your #Thanksgiving dinner. G ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

551 55 5 408 Uncategorized

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

522 57 10 373 Positive

NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70

0 50 100 150 200

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

GE Appliances 247

GE 104

time 98

customer service 78

part 68

User Posts

0

5

10

15

20

25

30

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

GE Appliances responded to 336 conversations generated by the 585 Posts fans published.

GE Appliances appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

57%

43%

Brand Participation Brand Non Participation

22%

20%58%

Posititve Negative Neutral

Analysis of

GE AppliancesTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

19,168 1,579 8.98% United States

GE Appliances@GE_Appliances

Engagement Score

193

Total Proactive Tweets

281

Retweets Total

19

Replies Total

865

Favorites Total

1,102

Total Mention

3,904

Total Retweets

1,098

Total Replies

0

Response Rate (%)

21.21%

Average Reply Time (mins)

186

BRAND TWEETS USER TWEETS

Brand Overview

17K

17K

18K

18K

19K

19K

20K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Follower Growth

Total Followers

19,168

New Followers

1,579

10K

10K

10K

10K

10K

10K

10K

10K

10K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Followee Growth

Total Followees

9,969

New Followees

79

Engagement

0

250

500

GE Appliances had an average engagement score of 193 and a highest of 381.

0

5

10

15

20

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

281 19

Big news we just found out -https://t.co/XicNe4KQVk!

#coolfridgehotcoffee

02-Dec-15, Wed 07:23PM

ENGMT. FAV. REPLIES RETWEETS

780 18 26 25

Top Engaging Tweets

Can you see it? There's definitely steam on that glass! #coolfridgehotcoffee

https://t.co/BjWpxbMbyw

Take a look at this video to see the refrigerator in action:

https://t.co/KZgWfinUU1 #coolfridgehot..

02-Dec-15, Wed 06:59PM

ENGMT. FAV. REPLIES RETWEETS

777 24 34 20

02-Dec-15, Wed 07:30PM

ENGMT. FAV. REPLIES RETWEETS

765 20 20 26

NO IMAGE NO IMAGE NO IMAGE

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250

0 50 100 150 200 250

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120

0 500 1000 1500 2000 2500

#coolfridgehotcoffee*

#thankfulbanter*

#ouramericankitchen*

#ad*

#holidays*

#breakfastin15

#recipe*

#coffee*

#oskal*

#zoneline

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

500

1000

1500

2000

2500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

coolfridgehotcoffee thankfulbanter ouramericankitchen ad holidays

Spread of Hashtags by day

0 50 100 150 200 250 300 350 400 450

#recipe*

#zoneline

#oskal*

#coffee*

#ouramericankitchen*

#coolfridgehotcoffee*

#holidays*

#ad*

#breakfastin15

#thankfulbanter*

Engagement Score

Hashtags - Engagement

Average Response Rate : 21.21%

0

200

400

600

800

1000

1200

1400

1600

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 3 hours 6 minutes

0

200

400

600

800

1000

1200

1400

1600

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

50

100

150

200

250

300

350

400

450

500

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

500

1000

1500

2000

2500

3000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

200

400

600

800

1000

1200

1400

1600

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 1,098

-100

0

100

200

300

400

500

600

700

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 3,904

-200

0

200

400

600

800

1,000

1,200

1,400

1,600

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

General Electric 400,436 4

FOX Business 299,243 1

Lowe's 223,852 2

Freebies 4 Mom 135,769 2

IFTTT 131,137 3

TOP 5 INFLUENCERS

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