GDUSA Magazine January/February 2014

GDUSAGRAPHIC DESIGN USA

GDUSA

JANUARY | FEBRUARY 2014

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PEOPLE TO WATCHSTUDENTS TO WATCHSPONSORED BY THE CREATIVE GROUP

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GORDON KAYE IS THE PUBLISHER OF GDUSAComments, suggestions and letters can be sent [email protected].

51ST ANNIVERSARY PEOPLE TO WATCH

Life is complicated, nuanced, confusing, full ofgrays. I hate that. Whoever made up the gamecould have simplified the rules or at least given us more precise instructions. I’m just saying.Nevertheless, every once in a while, there is a moment in which you suddenlysee or understand something in a new or very clear way. (Maybe more thanonce-in-a-while for those of you living in Colorado, Washington or the medicalmarijuana states.)

For me, one of these epiphanies is that a personal strength can also be apersonal weakness, that the very behaviors, attitudes and qualities that makeyou successful are often the same ones that hold you back. You may havelearned this truth in kindergarten, but I am a bit slow on the uptake and itrecently hit me like a ton of bricks.

So I was especially interested to discover that several of the 2014 “People ToWatch” participants — this is our annual spotlight on newsworthy, talentedand influential designers — grasp the dual nature of strength and weakness,function and dysfunction, when it comes to their work.

For example, Alex Center of The Coca-Cola Company sees his greatest creativestrength as having “passion” and his greatest weakness as having “passion.”For Ellen Bruss of Ellen Bruss Design, the strength is “fussiness” and theweakness is “not knowing when to stop being fussy.” Kim Kiser of DimensionalFund Advisors sees perfectionism as a positive trait — “I’m a perfectionist,so I obsess over the details” — until she doesn’t — “I’m a perfectionist, soI lament over the details.”

Shall we continue? Julia Zelts of Hyperakt says her greatest asset is “attentionto detail.” Her greatest deficit — you guessed it — “attention to detail.”Simon Endres of Red Antler attributes success to “being a generalist” whereashis weakness is that “I’m a generalist.” In slightly different expressions, wehear a similar duality from the inimitable Chip Kidd, from the eloquent DavidVanden-Eynden, from NPR’s Liz Danico, the Foreign Policy Association’s TonyaLeigh, and Brand Fever’s Vicky Jones. I could go on, but you get the point.

Me? Thanks for asking. Among others, addicted to work. At once, incrediblyproductive and very limiting.

There are lots of insights about graphic design and its practitioners in the51st Anniversary People To Watch report. We hope you enjoy it, along withthe annual Students To Watch and Designer-Friendly Companies featuresthat accompany it.

As in the past, we selected people and institutions we know and respect. Butthe community is increasingly large, diverse, democratic and decentralized,so we welcome — need — your help. Feel free to let us know about otherswho deserve recognition. Our print magazine, website, app, enewsletter anddigital publication are at your disposal.

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GDUSA - Graphic Design USA Volume 50 / No. 1 January/February 2014Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6times a year with combined issues in January/February, March/April, May/June,July/August, September/October, November/December. Executive, editorialand advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003.Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com. SUBSCRIPTION:Domestic, $72 one year. International, $120 one year. Periodicals postagepaid at New York NY and additional mailing office. POSTMASTER: Sendaddress changes to GDUSA - Graphic Design USA, PO Box 3072, LanghornePA 19047. Permit #224.

8 PEOPLE TO WATCHGDUSA starts each year by choosing a group of People ToWatch who embody the spirit of the creative community.The criteria: individuals who we respect for a combinationof talent, leadership, newsworthinesss, insight, businesssavvy and community involvement. In a field so deep intalent and intelligence and achievement, this is clearly asubjective process. Still, for five decades, it often worksout: the roster of past participants is star-studded and the2014 group adds to the luster.

58 PAST PEOPLE TO WATCHA complete list of our past People To Watch. It is aremarkable array of the great and near-great. If this listdoes not read like a Hall of Fame — the early decadesincluded Saul Bass, Lou Dorfsman, Milt Glaser, GeorgeLois, Massimo Vignelli — the last couple of years StefanSagmeister, Jessica Hische, Natasha Jen, Jessica Walsh —we don’t know what does.

60 STUDENTS TO WATCHWith the help of America’s leading schools, we identify25 of the top art and design students in the land repre-senting top institutions. It’s a win-win for everyone: thestudents get recognized and we get energized. A specialthanks to The Creative Group, the specialized staffingfirm, for helping make this feature possible.

76 DESIGNER-FRIENDLY GUIDECompanies and institutions that understand the creativemind are rare. Every year, we spotlight a selection of designer-friendly companies and resources who provide first rateproducts, services, resources, information, value. Frompapermakers to image providers to manufacturers to distributors to eventmakers to associations, they stand with the graphic design community in this time of change.

104 FOCUSIn this special issue spotlighting influential graphicdesigners of the past and present: Diane Domeyer of TheCreative Group talks about developing your own 2014professional development plan; Pantone lets us in on themagical purple, Radiant Orchid, that is its Color of the Year;and Gerry Bonetto of Choose Print continues to bust thenegative myths about print, paper and the environment.

CONTENTS | JANUARY – FEBRUARY 2014

WWW.GDUSA.COM

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http://www.gdusa.com

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Gordon KayePublisher

ART & PRODUCTION

Ilana GreenbergCreative Director

Rachel GoldbergProduction Director

Samuel PeltzArt/Photo/Multimedia Editor

ADMINISTRATION & READER SERVICES

Althea EdwardsAccounts Manager

Milton L. KayeCompetitions

Nisa AndrewsCompetitions

Jennifer HoffScott SczcypiorskiInternet Services

Robert Kaye-WalshCirculation

EDITORIAL

Gordon KayeEditor

Sasha Kaye-WalshE-Newsletter Editor

Charlotte KayeAssistant Editor

ADVERTISING

Ron AndrianiExecutive VP, Integrated Marketing + Business [email protected]

Gordon Kaye [email protected]

GDUSAGRAPHIC DESIGN USA

Chip Kidd has revolutionized book cover design andbook packaging in America. He's also a first-rate author,dynamic lecturer, and consummate newsmaker. Inshort, the perfect choice to set the tone for this year’sPeople To Watch feature. Full story begins at PAGE 9.

PHOTOGRAPH: HENRY SENE YEE

COPYRIGHT 2014 BYKAYE PUBLISHINGCORPORATION

ABOUT THE COVER

THANK YOU

THE CREATIVE GROUP

Thanks to The Creative Group for sponsoring this Students To Watch feature. It is especially

appropriate as this leading specialized staffing agency is a generous supporter of the creative

community and very welcoming to young designers. In this competitive job market, creative

professionals — including many new and recent graduates — turn to staffing firms for

advice, information and assistance. The Creative Group is an outstanding resource, with

a strong track record of placing interactive, design, marketing, advertising and public

relations professionals with a variety of firms. Contact: www.creativegroup.com

KALLIMA PAPER

The cover of this special edition of GDUSA is printed on FSC-certified Kallima Coated Cover

C2S, part of the Kallima Paper family of FSC-certified coated cover paperboard, proudly

manufactured by the Tembec Paper Group. A leading advocate of sustainability, Kallima has

a distinct low-density high-bulk construction resulting in less trees used and signficant

cost savings to the customer. Kallima’s trusted line of Coated Cover C1S, C1S Plus and

C2S are also known for their white shade. Their website has has lots of paper, design and

production information, and carries one of our favorite blogs.

Contact: www.kallimapaper.com and kallima.com/blog1-Storyboard

CHECK OUT OUR DESIGNER-FRIENDLY DIRECTORY STARTING ON PAGE 76!

January 12 TOC Impo_SEPT 07 TOC/Staff 1/29/14 4:50 PM Page 6

The most comprehensive degree programs in graphic design.

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PEOPLE TO WATCH

GDUSA STARTS EACH YEAR BY CHOOSING A GROUP OF PEOPLE TO WATCH WHO EMBODY

THE SPIRIT OF THE CREATIVE COMMUNITY.

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LIZ DANICOCREATIVE DIRECTOR, NPR, WASHINGTON DC/NEW YORK NY

As Creative Director for NPR, Liz Danico is guiding both the visual and user experience

across NPR-branded digital platforms and content. Her team ensures that NPR presents

an experience on par with the excellence of its content and supports NPR as they con-

sider new standards in design and storytelling. She is also Chair and Co-founder of the

MFA Interaction Design program at SVA. In just five years, its alumni have not only

founded their own companies, but made contributions at the likes of Apple, Facebook,

frog, IDEO, Johnson & Johnson, R/GA, Twitter, Yahoo!, Yelp, and more. She has written

for design-minded publications, including Eye, Interactions, and at bobulate.com. As

an independent consultant, Liz has advised initiatives that bolster new ideas in design,

including Austin Center for Design, NEA Studio, and Thiel Fellowship, and she has worked

with businesses on design, planning, and execution of short-and-longterm digital programs.

She has cultivated user-centered programs through collaborative methods in education,

digital design, and technology to foster positive change. Collaborators included Teach

for All, The New York Times, This American Life, and the TED Prize. Liz observes that

there are alot of parallels between raising her dog and the practice of design.

THOUGHTS ON THE STATE OF GRAPHIC DESIGNGraphic design will be more attentive to the canvas of the invisible over the visible.As interfaces dissipate into human behavior and items formerly known as buttonsand screens dissipate into public spaces, our roles take on different challenges.Material for creation is now embedded and transmitted through a new stack — onethat contains concepts like mobile, social, sensors, and context to be successful.This graphic design will succeed if it's responsive, dynamic, and smart in both socialenvironments and private spaces. And that sort of design is not always rewardedfor what is seen, but for what is not.

FAVORITE COLOR? Slate

FAVORITE TYPEFACE? Skolar

FAVORITE APP? Dark Sky

FAVORITE TV SHOW? Swedish version of Wallander

FAVORITE BOOK? The Power Broker, by Robert Caro

FAVORITE MOVIES? Fitzcarraldo, The Fifth Element, Ric Burns' New York PBS Documentary

FAVORITE MUSICIAN OR BAND? Jeremy Denk

FAVORITE FINE ARTIST? Sol LeWitt

FAVORITE GADGET? Dropcam

BOOKMARKED WEBSITES? Google Drive, Feedly, Expression Engine,Tumblr Dashboard, Instapaper's Read LaterBookmarklet

TALENT YOU WISHED YOU POSSESSED?The superpower to say no.

GREATEST STRENGTH AS A DESIGNER? Lateral thinking (also known as the inability to do just one thing).

BIGGEST WEAKNESS AS A DESIGNER? The inability to say no.

| THE CRITERIA |

Individuals we have come to know and respect for a combination of talent, leadership,

success, newsworthiness and community service. In a field so deep in talent and broad

in numbers, this is clearly a subjective process. Still, for five decades, it has seemed

to work out pretty well: the roster of past participants is star-studded, to say the

least. The 2014 group adds to the shine. As GDUSA completes its 50th year, and

pivots to the next 50, we asked the group for, among other things, insights into the

future shape or direction of “Graphic Design” as art, communication or business.

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2014 | PEOPLE TO WATCH

THOUGHTS ON THE STATE OF GRAPHIC DESIGNOkay, so just what is graphic design? The dull butcorrect answer is that graphic design is purposefulplanning that uses any combination of forms, pic-tures, words, and meanings to achieve one’s goal.But that is boring. The far more interesting answer isthat graphic design is problem-solving (and some-times making something really cool in the process).There are all kinds of problems to solve: good, bad,complicated, easy, annoying, fascinating, dull, life-threatening, mundane. There are problems thatmatter only to you and no one else, and problemsthat determine the fate of mankind. And some ofthem are truly unsolvable — but of course thatdoesn’t stop people from trying, and it shouldn’t. Butthe main thing to learn about graphic design prob-lem-solving is that the best solution can usually befound in the best definition of the problem itself.

— from GO: A Kidd’s Guide to Graphic Design

FAVORITE COLOR? Flesh. (Not a metaphor)

FAVORITE TYPEFACE? Anything that gets the message across.

FAVORITE APP? Toastr ovn.

FAVORITE TV SHOW? Keeping Up With The Kardashians' Intestinal Tracts,Duck Dynasty: Patricide

FAVORITE BOOK? Killing Bill O'Reilly

FAVORITE MOVIES? I would say ‘Helvetica,’ except I’m not in it. Ahem.

FAVORITE MUSICIAN OR BAND? Anything that Kanye West HATES.

FAVORITE FINE ARTIST? The IRS

FAVORITE GADGET? Inspector

BOOKMARKED WEBSITES? noneofyurbizness.com, gianthairyde4mitees.com,whysomanyharelipbabies?.com, enufwiththeharelipbabies.com

TALENT YOU WISHED YOU POSSESSED? Talent

GREATEST STRENGTH AS A DESIGNER?I’m NOT a perfectionist.

BIGGEST WEAKNESS AS A DESIGNER? I DO give a shit. (That IS a metaphor)

CHIP KIDDASSOCIATE ART DIRECTOR, ALFRED A KNOPFNEW YORK NY

The legendary Chip Kidd is both an accomplished designer and writer. His book

cover designs for Alfred A. Knopf, where he has worked non-stop since 1986, have

helped create a revolution in the art of American book packaging. Among his

myriad honors, he is the recipient of the National Design Award for Communica-

tions, as well as the Use of Photography in Design award from the International

Center of Photography. He is perhaps best known to the public for the iconic T-Rex

image he designed for Jurassic Park. Kidd has also published two novels, The

Cheese Monkeys and The Learners, as well as Batman: Death By Design, an orig-

inal graphic novel published by DC Comics and illustrated by Dave Taylor. He is

also the author of several books about comics, and the co-author and designer of

True Prep, the sequel to the beloved Official Preppy Handbook. A distinguished

and prolific lecturer, Kidd has spoken at Princeton, Yale, Harvard, Brown and RISD;

his 2012 TED talk has garnered hundreds of thousands of hits and is cited as one

of the “funniest of the year;” and USA Today has called him “the closest thing to

a rock star” in the design world. Chip’s latest project is GO: A Kidd’s Guide to

Graphic Design (GoTheBook.com). It’s a playful and spirited book that introduces

to young people how graphic designers communicate their ideas to the world.

10 GDUSA

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12 GDUSA

THOUGHTS ON THE STATE OF GRAPHIC DESIGNThis is the single most exciting time in history to bea designer. Businesses are starting to really value ourrole in the workplace and our ability to drive positivegrowth and think holistically. Design is no longer justabout making things that look beautiful or stylish.The new role of the designer involves creating con-sumer experiences and product systems that havethe power to effect people's lives. I am optimistic thatin the future more companies will embrace this wayof design thinking and understand that good designis simply good business.

FAVORITE COLOR? Orange

FAVORITE TYPEFACE? Impact, the official font of memes

FAVORITE APP? Instagram & Twitter (both @thealexcenter)

FAVORITE TV SHOW? Shark Tank

FAVORITE BOOK? Baked In by Alex Bogusky & John Winsor

FAVORITE MOVIES? Spike Jonze's Her

FAVORITE MUSICIAN OR BAND? Kanye West

FAVORITE FINE ARTIST? Aakash Nihalani

FAVORITE GADGET? I cannot function without my iPhone

BOOKMARKED WEBSITES? Immaculate Infatuation, FastCoDesign, Grantland,Le Meme

TALENT YOU WISHED YOU POSSESSED? I really wish I could dunk

GREATEST STRENGTH AS A DESIGNER? Passion

BIGGEST WEAKNESS AS A DESIGNER? Passion

ALEX CENTERLEAD DESIGNER, THE COCA-COLA COMPANYNEW YORK NY

Alex Center is a Brooklyn-based designer who currently works for the small

startup, The Coca-Cola Company. He grew up in the town of Oceanside NY,

home to the world's second Nathan's Famous Hot Dogs. He once worked for the

New York Knicks as a designer where he worked with both his childhood idol,

John Starks and nemesis Isiah Thomas. He has spent most of his professional

hours being creative on behalf of the beverage brand vitaminwater. Over the years,

he has designed packaging that has been in hands across the globe, created

breakthrough marketing campaigns, launched innovative new products and once

met rapper 50 Cent who told him “You must think you're pretty special.” He got

nervous and instantly started sweating. In 2011, Alex was named one of the 200

Best Packaging Designers by Luerzers Archive. Today, he leads the design vision

and strategy for global brands at Coca-Cola that include vitaminwater, smartwater

& Powerade. In his personal time he enjoys rooting for New York sports teams

that wear orange/blue, doing improv at the UCB Theatre and searching for the

freshest prosciutto in New York City.


PANTONE® and other Pantone trademarks are the property of Pantone LLC. Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated. © Pantone LLC, 2014. All rights reserved.

The world is colored with possibilities. How you look at it is up to you. It’s your imagination. Your vision. Your eye. We add a colorful lens. A lens we’ve been crafting and perfecting for over 50 years. A lens you can look through, whether you’re a creator of design or a lover of design. With Pantone’s insight and tools, you have the power to make it well-designed. Make it vivid. Make it memorable. Make it yours. Make it Brilliant.

Find out more at Pantone.com

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GDUSA 15

THOUGHTS ON THE STATE OF GRAPHIC DESIGNI feel both optimistic and pessimistic about the futureof our community. Here is why. I feel that increasinglydesign is being understood in the effects it can havein the world when done well. I am optimistic that thistrend will continue. With this comes a brighter spot-light that attracts folks wanting to get into the field.Many without proper training. This coupled with thesoft and hardware available to everyone makes it easyto produce uninformed design. I am pessimistic thatthis trend will continue.

FAVORITE COLOR? Black

FAVORITE TYPEFACE? Trade Gothic

FAVORITE APP? Instagram

FAVORITE TV SHOW? Seinfeld

FAVORITE BOOK? The Tipping Point

FAVORITE MOVIES? Bar Fly

FAVORITE MUSICIAN OR BAND? Jawbreaker

FAVORITE FINE ARTIST? Thomas Campbell

FAVORITE GADGET? iPhone

BOOKMARKED WEBSITES? This isn't happiness, Eight Hour Day, Swiss Miss, Design.Work.Life.

TALENT YOU WISHED YOU POSSESSED? To be able to play piano

GREATEST STRENGTH AS A DESIGNER? Ideation

BIGGEST WEAKNESS AS A DESIGNER? Illustration skills

JOSH HIGGINSFACEBOOKMENLO PARK CA

Currently a manager for the Communication Design team at Facebook, Josh

recently concluded his role as Design Director for President Obama’s 2012

campaign. As the Design Director, Josh built and led the design team for the his-

toric 2012 political campaign in which the web, design, and technology played

a pivotal role. The responsibility of Josh and the team was to design the Obama

2012 campaign both online and offline. A main focus of his was to create a uni-

form message and consistent visual language across all mediums. With roots in

both advertising and graphic design, Josh’s work has earned him national honors.

Josh dedicates a percentage of his time to social causes. Finding creative ways

to support them has manifested into successful exhibits and charitable projects,

like The Hurricane, So-Cal and Haiti Poster Projects, in addition to lecture series

with photographers, designers and film makers with proceeds donated to various

charitable organizations.



16 GDUSA

THOUGHTS ON THE STATE OF GRAPHIC DESIGN

We feel very optimistic about the future. The pace oftechnological advancements keeps us on our toes.Design has a more prominent role than ever and itwill only continue to grow in importance as the gen-eral public sees how it can improve their lives. We areall exposed to more sophisticated user experiencesand brand stories than ever before. From a clientperspective, design is more intertwined than everwith the way brands tell their stories and executetheir strategic vision.

FAVORITE COLOR? DP: Orange JZ: RGB

FAVORITE TYPEFACE? DP: Brauer Neue, Chevin, Soho JZ: Knockout

FAVORITE APP? DP: Adobe Illustrator, Rdio JZ: Adobe Illustrator

FAVORITE TV SHOW? DP: The Wire JZ: The Wire

FAVORITE BOOK? DP: A Hundred Years of Solitude by Gabriel GarciaMarquez, Emergence by Steven Johnson JZ: Catherine The Great: Portrait of a Woman by Robert Massie

FAVORITE MOVIES? DP: 2001: A Space Odyssey, Bladerunner JZ: American Splendor

FAVORITE MUSICIAN OR BAND? DP: The Beatles, Radiohead, Fleet Foxes JZ: The Beatles

FAVORITE FINE ARTIST? DP: Los Carpinteros (Cuban) JZ: Most German Expressionists

FAVORITE GADGET? DP: iPhone, Fuelband JZ: iPhoneBOOKMARKED WEBSITES? DP: Lookwork, Dropmark, Brand New, AppleInsiderJZ: Feedly -- all my favorite sites in one location

TALENT YOU WISHED YOU POSSESSED? DP: Time travel, Ability to fly JZ: I wish I was a better multitasker

GREATEST STRENGTH AS A DESIGNER? DP: I think more clearly under pressure JZ: Attention to detail

BIGGEST WEAKNESS AS A DESIGNER? DP: I love the beginnings and endings of projects.The middle, I like less. JZ: Attention to detail

JULIA ZELTSER + DEROY PERAZAPARTNERS, HYPERAKTBROOKLYN NY

Julia Zeltser and Deroy Peraza met at Parsons The New School for Design in

1996. They formed a fantastic friendship based on shared values and a mutual

respect for each other’s work. In 2001, soon after graduating from Parsons,

they partnered up to start Hyperakt, a Brooklyn design studio that helps change-

makers tell their stories. Over the last decade, Hyperakt has been creating

meaningful design for clients like UNICEF, Bill & Melinda Gates Foundation, Ford

Foundation, Google, the United Nations, Sesame Street and many others. The

studio has won major industry awards from organizations including the ADC, TDC,

AIGA, SEGD, One Club, Communication Arts, Graphis, and Society of Illustrators

for its work in Branding, Print, Web, Data Visualization and Environmental Design.

Julia and Deroy lead a team of 10 and serve as Hyperakt’s Creative Directors.

Together, they have forged a path to focus the studio’s client work on important

social issues about which they are passionate. Julia and Deroy also love bringing

the creative community together with events, among them Hyperakt's Lunch Talks,

a series of monthly presentations featuring prominent designers and thinkers,

and Re3 StoryHack, a hackathon for storytellers with a conscience.


Did you know that there are now 49% more trees growing in the U.S. forests than 50 years ago.†

Magazines are printed on paper made from renewable wood…good news if you love spending a leisurely afternoon leafing through your favorite magazine.

To discover some surprising environmental facts about print and paper, visit

www.youlovepaper.info/us

† Society of American Foresters

100% more relaxed 49% more trees

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18 GDUSA


It is an amazing time to be a designer. There is dawn-ing recognition that the thinking and skills we bringare important to success in almost any endeavor.Although we may not supplant the primacy of linear,logical thinking, we are able to compliment it withapproaches that are more holistic and empathetic.At the risk of sounding seriously corny, perhaps thisis the dawn of the age of design.

FAVORITE COLOR? White

FAVORITE TYPEFACE? Myriad

FAVORITE APP? Adobe’s Project Parallel

FAVORITE BOOK? The Horse’s Mouth by Joyce Cary

FAVORITE MOVIES? Diva

FAVORITE MUSICIAN OR BAND? Van Morrison

FAVORITE FINE ARTIST? Theo Jansen

FAVORITE GADGET? Festool Domino Joiner

BOOKMARKED WEBSITES? I don’t use bookmarks

TALENT YOU WISHED YOU POSSESSED? Rhythm

GREATEST STRENGTH AS A DESIGNER? Seeing connections

BIGGEST WEAKNESS AS A DESIGNER? Technical aptitude

MICHAEL GOUGHVICE PRESIDENT OF EXPERIENCE DESIGN, ADOBESAN FRANCISCO CA

As Adobe's Vice President of Experience Design, Michael Gough leads an internal

design practice of 100+ focused on creating the next generation of digitally enabled

experiences. Gough’s global XD team spans architects, academics, sculptors, DJs,

writers, designers and engineers with expertise ranging from interaction and visual

design to research, information architecture and programming. Gough and his

team are chartered with creating smart, sophisticated applications and power-

ful tools for creatives and users around the world to engage with images, video,

multimedia and everything in between. A longtime design evangelist and advocate

for the next generation of creatives, Gough has been pushing the envelope with

disruptive designs and technology innovation for years. Prior to joining Adobe in

2005, Gough was the Chief Creative Officer at Macromedia; he has additionally

served as vice president of Brand Design at Nike, the Chief Creative Officer of

Quokka Sports, and the creative director of Construct. Gough is a regular speaker

at industry conferences, with recent engagement highlights this year including

MAX The Creativity Conference, Bloomberg Next Big Thing, AGI London, Design

Thinkers, and is a planned speaker at SXSWedu and SXSW Interactive for 2014.


Did you know that there are now 49% more trees growing in the U.S. forests than 50 years ago.†

Magazines are printed on paper made from renewable wood…good news if you love spending a leisurely afternoon leafing through your favorite magazine.

To discover some surprising environmental facts about print and paper, visit

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THOUGHTS ON THE STATE OF GRAPHIC DESIGNIn the next few years, I see more companies buildingtheir own inhouse teams. The cost savings and brandexpertise are undeniable. Becoming fully invested ina company’s growth and success offers a rewardingdynamic you only get as an insider. Agencies willhave some competition wooing design candidates.Jeans-wearing aside, there is great opportunity in-house. I am also excited about blurring the linesbetween editorial and design; between design andinteractive; and between strategy and project man-agement. Breaking down silos to spur collaborationacross creative teams leads to great work.

FAVORITE COLOR? PMS 3145

FAVORITE TYPEFACE? Neutraface (if only I could find a project to use it in)

FAVORITE APP? Any map app (I have to drive now on streets that aren’t numbered)

FAVORITE TV SHOW? The X-Files (yes, I’m dating myself)

FAVORITE BOOK? Anything by Kurt Vonnegut

FAVORITE MOVIE? True Romance, Donnie Darko, Blade Runner

FAVORITE BANDS? Yo La Tengo

FAVORITE FINE ARTIST? Miro

FAVORITE GADGET? The closest wine/beer opener

BOOKMARKED WEBSITE? dictionary.com, fab.com, in-source.org

TALENT YOU WISH YOU POSSESSED? Sleeping through the night

GREATEST STRENGTH AS A DESIGNERI’m a perfectionist, so I obsess over the details

GREATEST WEAKNESS AS A DESIGNERI’m a perfectionist, so I lament over the details

KIM KISERCREATIVE DIRECTOR, DIMENSIONAL FUND ADVISORSAUSTIN TX

After 17 years in New York, Kim relocated to Austin TX in the fall of 2012 to join

Dimensional Fund Advisors as their creative director. At Dimensional, a privately

owned asset management firm with more than $300 billion in assets worldwide,

Kim oversees a 30-person creative studio made up of editorial, design, interactive,

and presentations teams. Before moving to Texas, she spent nearly 10 years at

Morgan Stanley, where she served as vice president and global creative director,

managing the brand and overseeing print, web, and animation design produced

in the firm’s New York, London, and Tokyo studios. Prior to Morgan Stanley, Kim

worked on the agency side as an art director for the arts, biotech, finance, and

publishing industries. After earning a bachelor’s degree in journalism from the

University of Texas at Austin, Kim started her career crafting television, radio, and

print ads. She earned a master’s in communications design from Pratt Institute

in New York City, where she taught Psychology of Visual Perception in the grad-

uate communications design department for eight years. She is on the board of

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22 GDUSA


THOUGHTS ON THE STATE OF GRAPHIC DESIGNI expect the pace at which design projects are com-pleted and the speed of the design process itself tocontinue to accelerate. The immense application andfocus of digital tools being applied to design andmanufacturing has cut delivery time of a finishedproduct by 30-50%. In the case of digital printing,it’s only hours. Digital tools help to provide moredesign options in a much shorter time. From autosto graphic design there is a greater expectation anddemand for shorter delivery timetables. Since de-sign now does literally come out of a “box” and theincrease in productivity that is made possible hastended to marginalize graphic design to the extentthat the sheer volume of graphic product is makingit so ubiquitous, especially on the Web, that even“good design” is now completely taken for granted.I am concerned that there is so much great workbeing done now that we will lapse into a “stagnationof quality.” The public is being exposed to highercaliber work in such quantity that this may lead toa kind of aesthetic complacency. Personally, I wouldlike to see graphic design return more to its roots asa craft and not as the product of a technician.

FAVORITE COLOR? Red

FAVORITE TYPEFACE? Avant Garde Gothic

FAVORITE APP? Google Sky Map

FAVORITE TV SHOW? PBS: NOVA, Sherlock

FAVORITE BOOK? Autobiography of a Yogi by Yogananda, Rise of the Creative Class by Richard Florida

FAVORITE MOVIES? Star Wars

FAVORITE MUSICIAN OR BAND? Miles Davis

FAVORITE FINE ARTISTS? Hermon Futrell, Allie McGhee

FAVORITE GADGET? Corkscrews of all kinds

BOOKMARKED WEBSITES? Design Boom, Science Daily

TALENT YOU WISHED YOU POSSESSED? Being multilingual

GREATEST STRENGTH AS A DESIGNER? Listening

BIGGEST WEAKNESS AS A DESIGNER? Time management

DAVID RICEPRESIDENT, DESIGNCOM

CHAIRMAN & FOUNDER, ORGANIZATION OF BLACK DESIGNERS, WASHINGTON DC

David Rice is president of DesignCom and has been a principal of his own firm

for the past 26 years. He is also the founder and chair of the Organization of

Black Designers which currently numbers 8,700 members nationally and lists

a database of more than 48,000 African-American designers. OBD produces

DesigNation, the only national conference for designers that promotes diversity

throughout the entirety of design professions. David is a former member of the

Michigan Council for the Arts and a three-time member of the Design Arts Panel

of the National Endowment for the Arts. He has served as a member of the Exhibits

Planning Committee of the Smithsonian Cooper-Hewitt, and he recently joined

the advisory board for the Creative Corridor Initiative in Detroit, an initiative to

attract businesses that have creativity as their core asset. A graduate of the College

for Creative Studies (CCS), which he attended on scholarship, he was honored as

a Distinguished Alumnus in 2007. His postgraduate work was in marketing with

an emphasis on entrepreneurial development, and he has completed the Harvard

University Entrepreneur Development Program. David has taught at Parsons School

of Design, and lectured at the likes of Illinois Institute of Technology, Art Center

College of Design, Wharton School of Business, Pratt, North Carolina State,

University of Cincinnati, Indiana University, University of the Arts and LSU, to

name a few. He has won innumerable industry awards and been featured in all

major industry publications.


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24 GDUSA


THOUGHTS ON THE STATE OF GRAPHIC DESIGNFortunately, design is not static so knowing that thefuture of design is an evolutionary process is actuallyreassuring. It keeps it exciting. Let’s face it, tech-nology is the 800-pound gorilla in the room and it isquickening the pace of design evolution. Our clientsare asking us to incorporate more technology into thework we do. This is the new normal. However, theunderlying needs of people using an environmentremain the same: to be reassured; to not be lost;to understand where you are; to feel confident. Ourgoal remains the same — to make life a little eas-ier and more beautiful through thoughtful planningand design.

FAVORITE COLOR? Black and white

FAVORITE TYPEFACE? I like so many, but the ones I use most frequentlyare Univers, Futura, Helvetica, Gotham

FAVORITE APP? Solitaire

FAVORITE TV SHOW? Monty Python

FAVORITE BOOK? I read mainly non-fiction however I do like Carl Hiaasen’s books

FAVORITE MOVIE? Blade Runner

FAVORITE MUSICIAN OR BAND? I’m terrible at remembering names, but if you hum a few bars…

FAVORITE FINE ARTIST? Too many to list

FAVORITE GADGET? My Porsche

BOOKMARKED WEBSITES? My bank, NOAA

TALENT YOU WISHED YOU POSSESSED? A singing voice — I can’t carry a tune in a bucket.

GREATEST STRENGTH AS A DESIGNER? No pre-conceived notions

BIGGEST WEAKNESS AS A DESIGNER? Not knowing when to stop

DAVID VANDEN-EYNDENPRINCIPAL, CALORI & VANDEN-EYNDEN, LTD.NEW YORK NY

David grew up in the suburbs outside of Cincinnati OH. A childhood filled with

curiosity and tinkering led him to The Ohio State University where he earned a

BS in Industrial Design with a Visual Communications major. After graduation

he moved to San Francisco where the design scene was more challenging than

Columbus. After a four-year stint in San Francisco, he moved to New York (“if you

want to run with the big dogs you have get off the porch,” he says) and together

with Chris Calori, his life long partner, formed Calori & Vanden-Eynden, Ltd.

The firm specializes in environmental graphic design (EGD) and has had the

good fortune to have completed projects throughout the US and Asia. Early

practitioners of EGD, David and Chris helped establish the field as an integral

component of the built environment. David has been recognized as one of the

25 most influential designers in the field of EGD. Both he and Chris Calori are

Fellows of the Society for Environmental Graphic Design (SEGD) and have

taught, lectured, presented, and lobbied about the field.



GDUSA 27

THOUGHTS ON THE STATE OF GRAPHIC DESIGNWe feel very optimistic about the future. It seems tous that our clients have a better understanding ofthe importance of the Hispanic market. Additionally,Hispanic culture is having a profound effect onmusic, sports, food, art, fashion and finally politics.This creates a lot of opportunities for any designagency that specialize in this wonderful culture.

FAVORITE COLOR? Rosa Mexicano

FAVORITE TYPEFACE? We do not discriminate; we like them all!

FAVORITE APP? Adobe Kuler

FAVORITE TV SHOW? Mr. Bean

FAVORITE BOOK? Mi Libro Mágico

FAVORITE MOVIES? Any movie directed by Alejandro Jodorowsky

FAVORITE MUSICIAN OR BAND? Massive Attack and Radiohead

FAVORITE FINE ARTIST? Pablo Picasso

FAVORITE GADGET? Apple iPhone

BOOKMARKED WEBSITES? Census.gov and pewhispanic.org

TALENT YOU WISHED YOU POSSESSED? Better negotiator

GREATEST STRENGTH AS A DESIGNER? Able to visualize

BIGGEST WEAKNESS AS A DESIGNER? Give away strategy

LUIS FITCH + CAROLINA ORNELASCO-FOUNDERS, UNOMINNEAPOLIS MN

Spot-on cross cultural design solutions are a given for Mexico natives, and UNO

co-founders, Luis Fitch and Carolina Ornelas. Growing up in Tijuana, Mexico

together, working abroad in Europe, and working/living in multiple U.S. locations

(from East Coast to West Coast, from Midwest to Deep South), they have a shared

understanding of acculturation and culture blending. They draw on their vast

cultural experiences for strategy and design inspiration. Arts, music, food, festivals,

sports, architecture, decor, traditions, and holidays all influence their work.

Their partnership chemistry is rooted in a shared cross-culture journey and mutual

passion for experiencing diversity. Favorite pastimes even align: international

travel, foreign films, ethnic food, flea markets, museums, fine art, and DIY projects.

Given their complementary business talents, dividing UNO’s leadership roles came

naturally. Strategic missions are shared; Luis leads creative ventures while Carolina

drives operations and account management. Their staff is handpicked to be

multicultural and adept at the cultural/idiomatic differences that characterize

the U.S. mass market. Luis and Carolina very deliberately built an agency of

broad perspective and future-oriented thinking… with deep respect for the past.


28 GDUSA


have blurred. We work with our clients on a levelthat reaches far beyond being a designer; we areconfidants, guides, and trusted business advisors.We help clients align their internal culture with theirexternal brand, and design is the currency betweenthem. Great design is expected — we see more com-panies start with their purpose and use design toecho that cause. It’s very powerful and it is influenc-ing how design is understood in the world. I’d liketo think I’m the eternal optimist and wired to leanthat way in business. I’m certainly optimistic at thestrength of design and the transformation we seehappen with our clients. I hear people speak of thedimming prospects of design and how crowdsourcingthreatens the craft, but I’m not terribly concerned.There are still people in the world who love theirbrands too much to go for that — I look for themand they look for us.

FAVORITE COLOR? How about favorite two? Brown and Grey

FAVORITE TYPEFACE? Recently, I like Klinic Slab but I love hand lettering more

FAVORITE APP? Tumblr

FAVORITE TV SHOW? Masters of Sex

FAVORITE BOOK? Burning in Water Drowning in Flame by Charles Bukowski

FAVORITE MOVIES? The Curious Case of Benjamin Button, Edward Scissorhands, Harry Potter, SherlockHolmes, Charlie Chaplin films, Documentaries

FAVORITE MUSICIAN OR BAND? Paramore, Rhianna, Civil Wars, Otis Redding

FAVORITE FINE ARTIST? I think Jenny Holzer is insanely cool


BOOKMARKED WEBSITES? Awwwards, Art of the Title, Pitchfork, Visual News

TALENT YOU WISHED YOU POSSESSED? That I could heal

GREATEST STRENGTH AS A DESIGNER? I am able to see the visual story before it exists

BIGGEST WEAKNESS AS A DESIGNER? I am a perfectionist, I hold others and myself to thehighest caliber, and I don’t know when to quit

SUNNY BONNELLCO-FOUNDER & CREATIVE DIRECTOR, MOTTOMYRTLE BEACH SC

Sunny Bonnell is co-founder and creative director at Motto, a brand strategy

and design firm that works with emerging brands and scaling companies to build

purpose-driven brands. Sunny and her strategy sidekick Ashleigh Hansberger

began collaborating on projects in their early twenties before starting Motto in

2005. Sunny is primarily responsible for driving the visual voice for Motto’s clients

across identity, print, packaging, and mobile/web. Her work and thought leader-

ship has been recognized in numerous publications including Inc. Magazine,

Print, HOW, CSS Design Awards, The Dieline, LogoLounge, Big Book of Packaging,

Art Institute, Fox News, and MSN Business. She is currently a blog author for the

Awwwards. When she’s not solving brand problems, she spends time inspiring

others to pursue their passions. Sunny is a breakfast lover, silent film aficionado

and loves paperboy hats.


The demand for a designer’s skillset has grown increasingly complex. Design-ers are expected to cross disciplines more effortlessly — across branding,strategy, web, mobile and technology — to be multi-faceted and superior inall we create. That expectation is growing as the definition of branding evolves.And because brands are so personal now, clients are seeking extremely in-volved creative partners to help shape their vision. In our business, the lines


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THOUGHTS ON THE STATE OF GRAPHIC DESIGNBrands will be looking for a true partner that isinvested in the outcome of their business and ableto execute across multiple channels. With so muchcross pollination between disciplines, we’ll face newchallenges that change how, what, and where wedesign. Graphic design’s critical role in society isintrinsically linked to the growing need for creativesolutions to help people not only navigate but alsotake advantage of the deluge of information swirlingaround us. If we consider graphic design as anexpanding field that can truly affect peoples lives,then I feel excited about what the future holds.

FAVORITE COLOR? Toyo Green CF10268

FAVORITE TYPEFACE? Anything by Christian Schwartz (Commercial) or Kris Sowersby (Klim)

FAVORITE APP? InstaG!

FAVORITE TV SHOW? Deadwood vs Spongebob

FAVORITE BOOK? Current: How Music Works by David Byrne; Unforgettable: Dellio’s White Noise; Margaret Atwood’s Oryx and Crake; Michael Ondaatje’s ComingThrough Slaughter; Anything by Haruki Murakamiand Ralph Ellison

FAVORITE MOVIES? Blade Runner (any cut), Brazil, Tokyo Drifter, The Conformist, The Lives of Others

FAVORITE MUSICIAN OR BAND? Touchstones: Stevie, Marvin, Bill Withers, Nina Producers: Floating Points, Madlib, Appleblim Provocateurs: Kanye, MF Doom

FAVORITE FINE ARTIST? Maurizio Cattelan, Cady Noland, Katerina Fritsch,Charles Ray, Kanye West (check the video for Bound 2!)

FAVORITE GADGET? Pencil and paper

BOOKMARKED WEBSITES? www.niceantlers.com (our tounge in cheek style blog),www.mediaredefined.com

TALENT YOU WISHED YOU POSSESSED? To write well

GREATEST STRENGTH AS A DESIGNER? I’m a generalist

BIGGEST WEAKNESS AS A DESIGNER? I’m a generalist

SIMON ENDRESCREATIVE DIRECTOR/PARTNERRED ANTLER, BROOKLYN NY

An accomplished sculptor, Simon has 20 years of experience in advertising

and branding, including work for Target, Sony, NBCUniversal, Intel, Virgin, Google-

labs, Royal New Zealand Ballet, and Amnesty International. Before Red Antler,

Simon co-founded and grew Team ProAm, following a two year stint as Senior

Designer with Kirshenbaum, Bond & Partners. In 2009, Simon joined Red Antler

as Creative Director and Partner alongside JB Osborne and Emily Heyward. Based

in Dumbo, Brooklyn, Red Antler is a branding and design consultancy that spe-

cializes in startups and new ventures. The team is passionate about design and

language as a way to solve strategic challenges, building brands from the ground

up — both online and off. At Red Antler, Simon has led the brand development

of Maria Sharapova’s Sugarpova, Richard Branson’s global initiative The B Team,

Birchbox, Rent the Runway, Vevo, and a slew of other brands that no one has

heard of — yet. Simon strives to communicate in a way that is both conceptually

rigorous and visually optimistic. His love of music and contemporary art con-

tinually informs the way he approaches his work. He lives in Cobble Hill with his

wife and two sons, and plays a mean game of tennis.


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THOUGHTS ON THE STATE OF GRAPHIC DESIGNI feel optimistic about design. It is becoming main-stream in retail and the consumer has come to expectit. We now want (and can have) both function andbeauty. Clients and retailers who support design arebeing rewarded by broader society so clients are eagerto embrace design. There is also a lot more cross-pollination with what design means. We’ve recentlydone showroom layouts and interiors, which was aunique opportunity to keep the brand consistent. Isee more of that happening in the coming years.

FAVORITE COLOR? Prada Blue

FAVORITE TYPEFACE? Bodoni

FAVORITE APP? Slate

FAVORITE TV SHOW? Girls

FAVORITE BOOK? To Kill a Mockingbird

FAVORITE MOVIES? Nebraska, Pulp Fiction, Who's Afraid of Virginia Woolf?

FAVORITE MUSICIAN OR BAND? Iggy Pop, Jack White, Charlotte Gainbourg

FAVORITE FINE ARTIST? I'm a collector, I can't pick just one: Eduardo Sarabia, Gonzalo LeBrija, Federico Solmi,Adam Milner, Stephen Batura, David Zimmer.

FAVORITE GADGET? All of them

BOOKMARKED WEBSITES? Too many to list

TALENT YOU WISHED YOU POSSESSED? Musical

GREATEST STRENGTH AS A DESIGNER? Fussiness

BIGGEST WEAKNESS AS A DESIGNER? Not knowing when to stop being fussy

ELLEN BRUSSCREATIVE DIRECTOR, ELLEN BRUSS DESIGNDENVER CO

I was born in Cedarburg WI, a small picturesque town north of Milwaukee. I did

virtually every art and craft growing up, including redesigning my cursive, to the

puzzlement of my much older brothers and parents. I studied under Joseph Kuszai

at Michigan State earning a BFA with an emphasis in Graphic Design. I loved the

very Bauhaus program. After graduating from MSU, I moved quickly to Colorado,

a state with a milder climate. I worked in design at a natural foods store, and

then in rock n' roll for a number of years. I also freelanced for agencies and design

firms, large and small. In 1990, I had enough clients to go on my own and hire

a designer. My firm, EBD, now has eight employees and specializes in retail; real

estate; and cultural work in all aspects of design from naming, brand, collateral,

packaging, web, environmental, and some interior and holiday design programs.

I am on the advisory board of AIGA Colorado, and am a past board member and

current volunteer for the Museum of Contemporary Art/Denver.



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34 GDUSA



I believe society is becoming more and more seducedby design – a temptation that was initiated duringthe rise of modernism, then became objectified byApple, and has now been commandeered by all andsundry from Brooklyn to Beijing. Consequently, weare now all patrons of design and are highly influ-enced by its charm. I see this particularly with B2Bclients who are finally recognizing its strength, andrealizing that the lines between a customer and acorporation blur – because we are all consumers,regardless on which side of the fence we stand.This makes everything I do harder and easier atthe same time, and is beginning to impact everydecision I make.

FAVORITE COLOR? Individually: 100%C, 100%M, 100%Y 100%K

FAVORITE TYPEFACE? Neue Helvetica 65

FAVORITE APP? HootSuite

FAVORITE TV SHOW? I don’t watch TV but I have watched the Sopranosseries back-to-back 3 times

FAVORITE BOOK? Right now, Quiet by Susan Cain

FAVORITE MOVIES? Hook, The Anniversary Party, Amores Perros, Requiem for a Dream

FAVORITE MUSICIAN OR BAND? Lifetime: Small Faces. On constant repeat: The Shins, Muse, Interpol

FAVORITE FINE ARTIST? Sol LeWitt, Joseph Kosuth, Anish Kapoor, Simon Patterson

FAVORITE GADGET? If I had one, a Nespresso coffee machine

BOOKMARKED WEBSITES? Pathetically FaceBook is my only real go to resource

TALENT YOU WISHED YOU POSSESSED? The ability to come up with ideas on the fly, I hate brainstorms.

GREATEST STRENGTH AS A DESIGNER? Typography. And being able to connect the dots conceptually.

BIGGEST WEAKNESS AS A DESIGNER? I’m not a salesman

RICHARD SMITHCREATIVE DIRECTOR, SULLIVANNEW YORK NY

Richard Smith is a creative director at Sullivan, a multi-disciplinary brand engage-

ment firm dedicated to connecting customers to brands at the very moments

they’re likely to make decisions. At Sullivan, Smith has led teams on branding

projects for Duke University, The Washington Ballet, Deutsche Bank, Human Rights

Watch, and the ICA, Virginia Commonwealth University’s new arts museum. He

began his career at the legendary Peter Saville Associates in 1985, and went on

to co-found Area, a small but influential London design studio. Area’s work became

synonymous with the band Depeche Mode and fashion designer John Galliano.

In 2009, Smith initiated the Dollar ReDe$ign Project – a polarizing proposal to

restart the American economy lauded by the international press for its originality.

Richard has received numerous awards including a D&AD silver award and a SPD

silver award for creativity, and he has worked with clients across a range of indus-

tries including Alexander McQueen, the Mandarin Oriental Hotel group, Virgin,

the Serpentine Gallery, De Beers, Bloomberg, Target, and Surface magazine.

Smith’s work has appeared in numerous books and magazines including Creative

Review, Eye, Time, No Brief, Vogue, The Huffington Post, Stern, GDUSA, Paper

Works, the Guardian, Experimental Formats, Cool Sites, and The New York

Times. He lives in Manhattan with his wife and two sons, Max and Dylan.



THOUGHTS ON THE STATE OF GRAPHIC DESIGNI feel positive about the future of design. I see theindustry continuing to morph, becoming less aboutdesigning artifacts and more about designing expe-riences. This doesn’t mean the death of craft, but itdoes mean a re-emphasis on ideas. One trend I’veexperienced in recent years is multiple firms/agenciescollaborating and building richer experiences together.This does point to the need to change how we teachand mentor designers, training them to think beyondwhat’s in front of them to how their ideas live andgrow beyond their creation.

FAVORITE COLOR? Blood Red

FAVORITE TYPEFACE? Not Archer

FAVORITE APP? KitCam

FAVORITE TV SHOW? American Horror

FAVORITE BOOK? The Chronology of Water by Lidia Yuknavitch

FAVORITE MOVIES? Pulp Fiction, Blade Runner, Star Trek (2009)

FAVORITE MUSICIAN OR BAND? Rihanna

FAVORITE FINE ARTIST? Marcel Duchamp

Favorite Gadget? Chef's Knife

BOOKMARKED WEBSITES? Just one, Cocktail Virgin Slut

TALENT YOU WISHED YOU POSSESSED? Anything musical

GREATEST STRENGTH AS A DESIGNER? Collaboration

BIGGEST WEAKNESS AS A DESIGNER? Decorating

MICHAEL CONNORSVICE PRESIDENT, DESIGN, HORNALL ANDERSONSEATTLE WA

Michael knows that great ideas can come from anywhere, but are a lot more

likely to be generated through a positive, energetic and collaborative process.

Since joining Hornall Anderson in 2005, Michael has grown lasting relationships

with diverse clients by leading teams grounded in strategy and inspired to do

emotionally compelling work that connects with audiences and motivates action.

Bringing over 25 years of extensive expertise collaborating with clients such as

Quaker, Tropicana, Frito-Lay, T-Mobile, Janus, Pedigree, ConAgra, CitationAir,

PayPal, California Closets, Seattle Art Museum, Pacific Northwest Ballet, and

Amgen, Michael helps businesses evolve and dominate in their category. Michael

graduated with honors from the Art Institute of Dallas and continues to learn and

discover new inspiration through travel — finding fresh ideas wherever he goes.

With offices in Seattle and London, Hornall Anderson, specializes in the design and

execution of customer experiences that bring meaning to brands and consumers.

It is a part of Diversified Agency Services, a division of Omnicom Group Inc.

GDUSA 37

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38 GDUSA


THOUGHTS ON THE STATE OF GRAPHIC DESIGNCreative excellence, innovation and design are inhigh demand. They are a new currency and the pathto differentiation. The need to differentiate in newand innovative ways is critical for so many compa-nies, products and services. Today, differentiationhappens online, offline and mobile. Also, change isthe only constant. Our advice to aspiring designersis to craft themselves to be digitally centric, tomake themselves a “hybrid.” We look for hybriddesigners for our team because they can change andinnovate at a rate faster than the change rate outsideof our organization. I have immense optimism for thefuture and the value design brings to society andcommerce. I have actually never been so excited.As an organization, we are more clear and convictedabout who we are and how we create impact thanever before.

FAVORITE COLOR? Red

FAVORITE TYPEFACE? Benton Sans

FAVORITE APP? EvernoteFAVORITE TV SHOW? Dancing with the Stars

FAVORITE BOOK? The Accidental Creative, Butterflies in the Sky(a 10-page book my 7 year old wrote)

FAVORITE MOVIE? The Constant Gardener

FAVORITE MUSICIAN OR BAND? Edith Piaf, Sergio Mendes, Antonio Carlos Jobin

FAVORITE FINE ARTIST? Rex Ray

FAVORITE GADGET? My red stapler. It is a GREAT red. And of course my fabulous iPhone.

BOOKMARKED WEBSITES? So many! Newfangled.com They are so good at being good at who they are.

TALENT YOU WISHED YOU POSSESSED? Multiply time in a day; so much I want to do.

GREATEST STRENGTH AS A DESIGNER? A gut feeling.

BIGGEST WEAKNESS AS A DESIGNER? I always want to make it better.

VICKY JONESPRESIDENT, BRAND FEVERATLANTA GA

Vicky Jones is the creatively gifted leader of Brand Fever, among the Southeast’s

most vibrant brand and marketing firms. Originally from Antwerp, Belgium, she

grew up in the U.S. Virgin Islands. Vicky has a keen eye to see beyond the surface

and read between the lines. To do the homework behind first impressions. To

seek deeper meaning, express value and purpose. To desire authenticity and speak

the truth. These lessons endured through her days at prominent Atlanta firms

such as Wages Design, TW Design and SA+A. Vicky brings that unique perspective

to the work performed by Brand Fever, the company she founded in 1997.

Whether it is leading a brand positioning evolution, a web redevelopment effort,

or a national brand identity launch, Vicky inspires work that consistently delivers

business-building results and meaningful experiences online, offline and mobile.

Her honest communication and ambitious expectations helps her staff to push

beyond convention, and to thrive in a collaborative atmosphere that hones con-

ceptual aptitude. Brand Fever’s efforts are recognized year after year through

industry awards and by globally acclaimed clients who seek the thought lead-

ership that Vicky provides. Clients include some of the world’s largest companies

and most iconic brands such as The Coca-Cola Company, Cox Communications,

Georgia-Pacific Corporation, UPS, AmericasMart and Mohawk Industries.



http://www.howdesignlive.com

40 GDUSA


THOUGHTS ON THE STATE OF GRAPHIC DESIGNThe rise of social media has given a great deal ofmainstream exposure to graphic design and gener-ated much more appreciation for the discipline.These online platforms help design reach more peo-ple who wouldn’t have seen it before. I’m alwaysoptimistic about the future of design, and there arealways new ways to deliver messages to the public,especially new opportunities that we as designerscan create.

FAVORITE COLOR?PMS 200

FAVORITE TYPEFACE?Futura

FAVORITE APP?Uber

FAVORITE TV SHOW?Most anything on PBS Sunday

FAVORITE BOOK?Too many to list

FAVORITE MOVIES?Blade Runner, Purple Violets & Helvetica

FAVORITE MUSICIAN OR BAND?Changes daily

FAVORITE FINE ARTIST?Odd Nerdrum

FAVORITE GADGET?iPad Air

BOOKMARKED WEBSITES?New York Times, TechCruch, MacRumors, Pinterest & Sprout Social

TALENT YOU WISHED YOU POSSESSED?Programming / Code Writing

GREATEST STRENGTH AS A DESIGNER?My attention to detail

BIGGEST WEAKNESS AS A DESIGNER?I’m terribly hard on our work, but it always keeps us working to improve and seek new inspiration

WILLIAM MCMILLIAN PRINCIPAL & CREATIVE DIRECTOR, MCMILLIAN + FURLOWBROOKLYN NY

William McMillian grew up in the small farming community of Trenton MO. The

son of two schoolteachers, he dreamed of living in a big city and starting his own

design studio from an early age. After attending the Kansas City Art Institute, he

got his start by working for several design and advertising companies as an intern.

His greatest internship experience came from EAT Design, where he was able to

learn how a small studio is operated firsthand. Working alongside studio princi-

pals Patrice Eilts and Mark Anderson, William was one of the first KCAI students

to win two OMNI awards for his work at EAT. He moved to New York City in

1996, where he worked as an Art Director first at the New York Times Magazine

Group and later at Condé Nast Publications. After freelancing for years, William

left Condé Nast in 2003 to start his own graphic design studio. Originally called

McMillian Design, the firm became McMillian + Furlow in 2010. In his 20 years

of experience, McMillian’s work has been featured in several major design mag-

azines, publications, online competitions and design blogs.


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42 GDUSA


THOUGHTS ON THE STATE OF GRAPHIC DESIGNDesign is an ever-changing field and, as the worldbecomes more technological, designers will beforced to design in a way that’s less decorative andmore elegant, responsive and engaging. I believeeverything that exists in this world is because some-one designs it. Therefore, there will always be a roleand a need for designers.

FAVORITE COLOR? Red, because it can be powerful, elegant, dynamic and passionate

FAVORITE TYPEFACE? Really depends on my mood, but mostly Helvetica,Whitney and Papyrus

FAVORITE APP? SnipSnap, Tipsy

FAVORITE TV SHOW? Parenthood, 2 Broke Girls, Law & Order (SVU)

FAVORITE BOOK? Kindred, The Tipping Point: How Little Things CanMake a Big Difference, Who Moved My Cheese

FAVORITE MOVIES? Eve’s Bayou, A Will of Their Own, Love Jones

FAVORITE MUSICIAN OR BAND? Dianne Reeves, Billy Joel, Amy Winehouse, Elton John, Ella Fitzgerald

FAVORITE FINE ARTIST? Gordon Parks, Frida Kahlo, Salvador Dali

FAVORITE GADGET? Camera, iPhone

BOOKMARKED WEBSITES? Pandora, Ebay, IMDB

TALENT YOU WISHED YOU POSSESSED? The ability to speak several languages

GREATEST STRENGTH AS A DESIGNER? Loving what I do and being able to get lost in my work

BIGGEST WEAKNESS AS A DESIGNER? Taking on too much and not knowing when to quit

TONYA LEIGHCREATIVE MANAGER, FOREIGN POLICY ASSOCIATIONNEW YORK NY

Tonya Leigh is the creative manager at the Foreign Policy Association, a non-profit

organization in New York City that focus on developing awareness, understanding,

and informed opinion of U.S. foreign policy and global issues. Working at FPA

has given Tonya the opportunities and challenges to design for diverse audiences

of international and local policymakers, educators, youth and retirement com-

munities. In her work, she plays a critical role in the organization’s marketing and

branding initiatives. She is responsible for designing the organization’s marketing

materials, special events collateral, display and promotional graphics. She has won

numerous awards for her work and been featured in several publications. Tonya

is also a photographer, who has exhibited her work in several U.S. cities. She is

the founder of “underEXPOSED,” a group that provides opportunities for female

photographers of color to exhibit their work. She feels design and photography

should be approached from new perspectives in order to have a lasting impact

on the viewer. In her career she’s designed for both private and public sectors

including newspaper, arts, non-profit, educational and health industries. Tonya

received a BFA in Design from Virginia Commonwealth University and a Masters

Degree in Design Management from Pratt Institute.


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44 GDUSA


THOUGHTS ON THE STATE OF GRAPHIC DESIGNOur profession has changed greatly over the short20-plus years I’ve been part of it, and I anticipatethat it will continue to evolve with blazing speed asit has for hundreds of years. Critical components ofour design and communication processes are con-stantly being replaced with new and emerging tech-nologies. This is the way of the future. Many youngdesigners may no longer be familiar with typesetters,etchers or “stripper” professions. Will it be our turnto simply fade away with these antiquated profes-sions? I honestly can say with optimism “Never!”Quite simply, designers have continually adapted overthe ages and with every new innovation continue tooffer something truly timeless: the ability to commu-nicate. Clients will always need to promote theirproducts or communicate impactful messages tosociety. This has — and always will be — a keymarketing goal. As designers, we have a specialability. We know how to bring communications to lifethrough visuals and type that impact our clients'audiences — no matter what the tool or time period.This is why I believe that smart, innovative graphicdesigners who take time to understand their clients(and, more importantly, their audiences) will alwaysbe in demand.

FAVORITE COLOR? Yellow

FAVORITE TYPEFACE? Fonts that have character

FAVORITE APP? InDesign

FAVORITE TV SHOW? Homeland

FAVORITE BOOK? The Devil in the White City

FAVORITE MOVIE? Back to the Future

FAVORITE MUSICIAN OR BAND? The Beatles

FAVORITE FINE ARTIST? Kit Williams

FAVORITE GADGET? iPod

TALENT YOU WISHED YOU POSSESSED? Ability to play a musical instrument

GREATEST STRENGTH AS A DESIGNER? Conceptualization

BIGGEST WEAKNESS AS A DESIGNER? Being a perfectionist

PATRICK SCHABCREATIVE DIRECTOR, GERARDWARRENVILLE IL

Although Patrick has been a professional designer for more than 20 years, his

creative passion actually began during childhood. While other children in his third-

grade class were coloring “within the lines,” Patrick found interest in abstract

drawings and the graphic appeal within pop culture around him in advertisements

and ads. His artistic talent led him to special advanced art classes as a young

child and ultimately to a fine arts degree in design from the University of Illinois

at Chicago. Patrick worked for one year under his instructor, Michael Glass, then

for 13 years at Pressley Jacobs Design, primarily with B2B clients. During that

time he refined his skills and knowledge of design as well as his understanding

of successful client relationships. With this knowledge, Patrick joined Gerard in

2007, a WBE-certified strategic branding and marketing communications agency

based in the Chicago area. As one of the agency’s creative directors, Patrick

currently oversees a team of creatives to develop uniquely inventive and powerful

integrated B2B and B2C campaigns. Clients include Navistar, Officemax and AAR

Corp, to name a few. When not at the agency, Patrick enjoys mountain biking,

woodworking and camping with his two boys and his wife, Jeanne.


GDUSA 47


THOUGHTS ON THE STATE OF GRAPHIC DESIGNAs designers, our development is never complete. Weare constantly educating ourselves about emergingtechnology and evolving our skills to best representour clients’ interests, which may change from day today. As design has become more accessible, clientsare expecting more for less, but at the same time,more industries are beginning to understand thebenefits of great design. As technology continues toinfiltrate our world, the key to our success will be lessabout what we already know, and more about howwell we’re able to adapt our skills to the mediumthat solves the problem at hand.

FAVORITE COLOR? Black


FAVORITE APP? Facebook

FAVORITE TV SHOW? Game of Thrones

FAVORITE BOOK? Anything by David Sedaris

FAVORITE MOVIE? Election

FAVORITE MUSICIAN? Beirut

FAVORITE FINE ARTIST? Jenny Holzer


BOOKMARKED WEBSITES? commarts.com, identitydesign.com, adweek.com, underconsideration.com/brandnew, osocio.com. logodesignlove.com

TALENT YOU WISH YOU POSSESSED? Singing

GREATEST STRENGTH AS A DESIGN? Clean Design for Clear Communication

BIGGEST WEAKNESS AS A DESIGNER? Drawing Skills

AERIEN MULLSENIOR ART DIRECTOR BRUNET-GARCIA, JACKSONVILLE FL

Aerien Mull is a Senior Art Director for Brunet-García, a social impact advertising

agency. The agency specializes in branding and strategic marketing and commu-

nication for a wide spectrum of public enrichment and behavioral change clients.

With experience that spans both the client-side and agency-side of advertising,

Aerien’s unique insights have informed both creative and business strategy at BG.

Over the past six years, Aerien has helped the agency craft cross-cultural, com-

pelling messages that enrich our lives and inspire meaningful change in our global

community. Equal parts artist and analyst, she always brings fresh creative vision

to all her strategically-driven branding and advertising solutions. Her work has

been recognized by multiple national awards and publications for excellence in

creativity and effectiveness in advertising including numerous National ADDY®

and GDUSA American Graphic Design Awards, and has been recognized by the

One SHOW, Print, and Communication Arts. Aerien graduated magna cum

laude from the University of Michigan School of Art & Design with a B.F.A. in

visual communication.


48 GDUSA


THOUGHTS ON THE STATE OF GRAPHIC DESIGNWe live in a fast-paced, media-heavy world withinformation overload. The best design is the onethat does what it needs to do, does it well, and thengets out of the way of itself. That doesn’t meanstark, utilitarian, or thoughtless design. Rather, everycolor, every typeface, every illustration and embel-lishment should be in service of the communicationobjective … not the designer.

FAVORITE COLOR? The Fall palette

FAVORITE TYPEFACE? Whatever’s most appropriate to convey the right message to the right audience

FAVORITE APP? Facebook, The New York Times

FAVORITE TV SHOW? Modern Family, Homeland

FAVORITE BOOK? Beloved by Toni Morrison

FAVORITE MOVIE? Life is Beautiful, Slumdog Millionaire

FAVORITE BANDS? REM (for reminiscing), Ingrid Michaelson (for singing), U2 (for feeling)

FAVORITE FINE ARTIST? Miro

FAVORITE GADGET? Toss up between the Microplane zester/grater and the Rainbow Loom

BOOKMARKED WEBSITE? Pandora

TALENT YOU WISH YOU POSSESSED? I dance to Beyonce, but I wish I danced like Beyonce

GREATEST STRENGTH AS A DESIGNER?Respect for copy

GREATEST WEAKNESS AS A DESIGNER?I don’t know Illustrator; fortunately, as a creative director, this doesn’t get in the way of doing my job.

DEB LEVYCREATIVE DIRECTOR CARROTNEWYORK, NEW YORK NY

CarrotNewYork (CNY) specializes in creating brand-sponsored education market-

ing programs for corporations, nonprofits, and government agencies, all seeking

imaginative, impactful ways to reach key consumers where they learn, live and play.

As Creative Director, Deb manages a team of developers, designers, illustrators

and writers in the creation and production of digital games, websites, curriculum,

videos, posters, songs, and books. Having spent much of her career crafting mar-

keting messages and materials for industries like consumer package goods and

pharmaceuticals, she is now thrilled to specialize in social responsibility, and

ideate programs that promote nutrition, emergency preparation and environmental

awareness, to name just a few issues. She has been an Associate Creative Director

at Ogilvy and had her own consulting company. She has recently achieved one

of her lifelong goals, publishing the novel Bury the Hot, the true story of a

Holocaust survivor, to rave reviews.


THOUGHTS ON THE STATE OF GRAPHIC DESIGNThis is the dawn of change. I think we’ll see a declinein print design as more and more communicationsmove to digital platforms, but overall, I’m optimisticabout industry growth. Because of new media, thereare more opportunities for visibility and communica-tions, and ultimately more clients looking for strate-gies and solutions. Despite the influx of online designshops, we've experienced that it's not just graphicdesign that people are looking for — our clientscome to us because they’re looking for marketing andbranding specialists in a broader scope. It’s all aboutintegrated communications.

FAVORITE COLOR? Cool Gray 7

FAVORITE TYPEFACE? Futura

FAVORITE APP? The Weather Channel (unpredictable Midwest weather)

FAVORITE TV SHOW? Cafe Racer

FAVORITE BOOK? Fear and Loathing in Las Vegas

FAVORITE MOVIES? Goodfellas, Departed, American Psycho

FAVORITE MUSICIAN OR BAND? Kid Cudi, deadmau5, The Black Keys, Tom Waits

FAVORITE FINE ARTIST? Chuck Close

FAVORITE GADGET? Keurig

BOOKMARKED WEBSITES? Barstool Sports, Uncrate, Silodrome, Hodinkee, UnderConsideration

TALENT YOU WISHED YOU POSSESSED? I wish I could dunk

GREATEST STRENGTH AS A DESIGNER? Listening

BIGGEST WEAKNESS AS A DESIGNER? Recognizing the moment a design is finished

ADAM ISPASCREATIVE DIRECTOR, THE GROSSBAUER GROUPCHICAGO IL AND CHESTERTON IN

As Creative Director for The Grossbauer Group, an integrated marketing agency

with offices in Chicago and Northwest Indiana, Adam Ispas leads a close-knit

design team in creating and executing award-winning branding, print and multi-

media campaigns. Along with designers Sarah Bane and Amanda Jozaitis, Adam

has developed close creative relationships with clients representing diverse fields

of professional interest, both nationally in the community they live in and serve.

Born and raised near the shores of Lake Michigan, Adam enjoys the opportunity

to both work and live in two very different environments: the wooded lake culture

of Northwest Indiana and the vibrant, buzzing city of Chicago. Inspired by travel,

nature and exploring the beauty of everyday objects, Adam’s creative method

begins with questioning everything before developing a solid concept as the

strategic foundation to every communications challenge. Passionate about the

grid system, his design aesthetic is logical, clean, and structured. Adam joined

The Grossbauer Group in 2006. He has a BS in Graphic Design with a minor in

Art History from Indiana State University.

GDUSA 49


50 GDUSA


THOUGHTS ON THE STATE OF GRAPHIC DESIGNI’m very optimistic about the future. Whether thebusiness of design is more or less challenging thanin the past changes for everyone, so it’s hard to meas-ure the impact of our industry’s transformation fromthat perspective. Creatively, however, I’m having morefun than I ever did. More and more, our work livesacross an expanding universe of channels and cutsacross more disciplines. The role of the creative isexpanding, from concept and execution to having awider influence on our culture and our clients’ busi-ness. If you are able to see past the new challengesthat come with the transformation, it’s an amazingtime to be a designer.

FAVORITE COLOR? ea!00

FAVORITE TYPEFACE? Benton Condensed

FAVORITE APP? 123D Sketch

FAVORITE TV SHOW? Twin Peaks

FAVORITE BOOK? The Logodaedalian's Dictionary of Interesting and Unusual Words

FAVORITE MOVIES? Good Morning Babylon

FAVORITE MUSICIAN OR BAND? Casals

FAVORITE FINE ARTIST? Picasso

FAVORITE GADGET? iOS

BOOKMARKED WEBSITES? phaidon.com

TALENT YOU WISHED YOU POSSESSED? Music

GREATEST STRENGTH AS A DESIGNER? Ideas

BIGGEST WEAKNESS AS A DESIGNER? Patience

DIEGO KOLSKYPARTNER + CREATIVE DIRECTORMBLM, NEW YORK NY

Diego Kolsky was born in Buenos Aires, Argentina, in 1967. He graduated

with a degree in Graphic Design from the University of Buenos Aires, School of

Architecture and Design. After completing an internship in Buenos Aires, Diego

moved to New York, where he completed a MS degree in Communications Design

from Pratt Institute. His thesis project explored the use of digital media in public

space (an underground network of screens in the subway system, with the double

purpose of creating a dialog between the city surface and the underground land-

scape, as well as serving as signage). Upon graduation, Diego joined Diefenbach

Elkins – which later became FutureBrand – in 1994. He stayed with the company

for 13 years, running projects and developing teams working for clients in the

U.S., Latin America and the Middle East. In 2006, he left FutureBrand to start

his own practice; from 2006 to 2010 he worked both with agencies (like R/GA)

and for his own clients. The largest was an insurance company based in Portland

OR. Says Diego: “Looking for a change, I considered moving there but settled

instead for starting a new business with former colleagues. Three years ago we

set out to define a new type of agency that brings people, brand and technology

closer together. We defined the result ‘brand intimacy’, and in 2013 published

out first annual study. It’s going great.”



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52 GDUSA


THOUGHTS ON THE STATE OF GRAPHIC DESIGNI feel optimistic about the future of design. The onlything constant in the design industry is change.That’s why it's so exciting. Every day, design is moreand more the topic of conversation. Kickstarter. Ourdevices. Healthcare. Design awareness is at an all-time high. As designers, we continue to evolve. Thenew designer thinks much more strategically thanever before. The craft will always remain an impor-tant part of our process, but we now create solutionsin many different forms, including intangible itemslike experiences. Our process has also shifted frommass communication to something more personal.It’s more important than ever for us to have empathyso we can customize messages to specific audiences.As society becomes more aware of the value of design,we are seeing success with clients who recognizethat design is no longer a service that comes at theend of the process. Designers are most effective asthought leaders when we can work collaboratively tosolve complex problems. At Struck, we observe thesetrends and the ever-changing needs of our clients.We have evolved from a traditional agency to one thatis insight-driven and multi-disciplinary by addingexpertise in strategy, digital innovation and designexpertise. We embrace the move toward co-creation,collaboration and integrative design.

FAVORITE COLOR? Blue

FAVORITE TYPEFACE? Helvetica


FAVORITE TV SHOW? Esquire, The Getaway

FAVORITE BOOK?The new Kapitza geometric pattern book.

FAVORITE MOVIE? Airplane

FAVORITE MUSICIAN? Michael Jackson

FAVORITE FINE ARTIST? Mark Rothko


BOOKMARKED WEBSITES? NYmag, Huffington Post, Ffffound, Design Observer

TALENT YOU WISHED YOU POSSESSED? I wish I was a rock star

GREATEST STRENGTH AS A DESIGNER? Curiosity

BIGGEST WEAKNESS AS A DESIGNER? Indecisiveness

KEVIN PERRYSTRUCKSALT LAKE CITY UT

Kevin Perry is a designer and business professional with over a decade of agency

experience. He currently drives all resource operations at Struck, an internationally

acclaimed digital-forward creative agency headquartered in Salt Lake City. Clients

include Nickelodeon, DreamWorks, Sony Pictures, Jack in the Box and Deer Valley

Resort. He provides operational expertise to the company, and orchestrates the

diverse talents of more than 75 creative and strategic experts across the agency’s

multiple offices. Kevin teaches at the University of Utah and his work has been rec-

ognized from some of the industry’s most respected competitions and publications.

He is the cofounder of Salt Lake Design Week and the ReVinylize project, and

currently serves on the national board of AIGA.


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54 GDUSA


THOUGHTS ON THE STATE OF GRAPHIC DESIGNI am massively optimistic; practically utopian. I seea continued convergence, conversation and blend-ing across various practices, including architecture,programming, design, filmmaking, material science,electrical engineering and startup culture. In thisconvergence, I believe the fundamentals of designand storytelling won’t change much. The tools andtechniques will broaden significantly opening up newopportunities to engage audiences in ways that areboth broad and increasingly personal and intimate.

FAVORITE COLOR? #eaeaea

FAVORITE TYPEFACE? Knockout

FAVORITE APP? Uber

FAVORITE TV SHOW? The Wire

FAVORITE BOOK? The Brief and Wondrous Life of Oscar Wao

FAVORITE MOVIE? Blade Runner

FAVORITE MUSICIAN/BAND? Fugazi

FAVORITE FINE ARTIST? Chris Ware

FAVORITE GADGET? iBaby Monitor

Bookmarked Websites? FastCo

TALENT YOU WISHED YOU POSSESSED? Any musical ability

GREATEST STRENGTH AS A DESIGNER? I appreciate other people’s talents a lot and really enjoy seeing others succeed

BIGGEST WEAKNESS AS A DESIGNER?I sometimes want to jump in and do it myself

JOSH GOLDBLUMFOUNDER & CREATIVE DIRECTOR, BLUECADETPHILADELPHIA PA

Josh is the founding principal of Bluecadet, and an expert in digital strategy,

design, information architecture, web development, and transmedia storytelling.

He has travelled widely as an interactive producer, and has been featured as a

speaker at numerous conferences. Josh’s work has been profiled by The New

Yorker, USA Today, People Magazine, CNN, NPR’s Morning Edition, CBS News,

HOW, Communications Arts and Adobe. His projects have also won several awards,

including an Emmy, a Webby, a SXSW Award and two AAM MUSE awards. Josh

holds a B.A. from Tufts University and a B.F.A. from the School of the Museum

of Fine Arts. Bluecadet is an interactive design studio that creates engaging

experiences with multimedia. The firm has a staff of twenty full-time producers,

designers, and developers, as well as a network of freelancers and partners from

all over the world, share a passion for bringing great stories to life through

design and technology.


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Sean AdamsDeb AdamsSteven AddisDeborah AdlerMegan AdomaitisJustin AhrensIan AdelmanStuart Rankin AldenJamie AlexanderJonathan AlgerMarc AltAlan AltmanAmanda AltmanCharles S. AndersonGail AndersonJack AndersonMaxey AndressPrimo AngeliDavid AnnunziatoRichard AnwylDavid ArchambaultWilliam ArmenterosGlenn John ArnowitzJonathan AsherDavid AughenbaughJohn AvilaKim BaerChris BaileyPeter BainGary BakerJimmy BallJohn BallScott BallumHal BarberSidney BarcelonaBonnie BarnesRick BarrackLisa M. BarracoFrank BasemanPaul BasistaSaul BassDoug BartowConstance BeckDavid BeckerJulie BeelerShannon BeerHoward BelkMila BellidoBurkey BelserPatricia BelyeaStephen D. BenfieldStuart BerniRafi BernsteinJim BerteJodie BerzinCandace BexellJohn BielenbergJack BiesekJen BilikKarl BischoffDan BittmanRoger BlackWendy BlattnerMarc BlausteinBen BlumenfeldDavid BlochIvan BodenEric BoeltsJames BoiterGary BonillaBill BonnellRick BonelliJohn BorgPeter Borowski

Doug BoydRichard BoyntonDave BradenConor BradyJohn BradyJeffrey BrallBrian BrandisiHarriet BreitbordeAndy BrenitsCharles BriceTalamieka BriceKeith BrightCraig BrimmGaby BrinkAndrew BrownCathy BrownLinda BrownShawn BrownStephen BucheitLynn BuckleyPaul BuckleyJohn BurgessWill BurkeJ.W. BurkeyDavid ButlerBill CahanChris CaloriHamish CampbellEvan CampisiDavid CanaanKen CarboneBill CarkeetLaurie CarriganSteve CarsellaTsia CarsonRichard CassisDana CastleDavid CeradiniFred CisnerosSusan ChaitClive ChajetWing ChanMargo ChaseMarcos ChavezJoshua ChenNorman CherubinoIvan ChermayeffStan ChurchLaurie ChurchmanSeymour ChwastRobert CiprianiSam J. CiullaBretton ClarkSheree ClarkeMatthew ClarkJames ClunieSheila CobbBarbara CohenMatt CokeleyJane CokerRobin ColangeloAlisa ColemanOwen ColemanBrian CollinsAnthony ColombiniRalph ColonnaJenn David ConnollySusan V. ConsalesRoger CookKenneth R. CookeGrant CopelandGavin CooperMichelle CooperJeffry Corbin

Karen CorellMark CourtneyCarl CoxFrank CoyneDailey CraftonRachel CrawfordJack CrifasiDorothy CrossJim CrossMoira CullenSteve CullenHillman CurtisMorgan DalyRita DalyJerod DameRichard DanneDrew DaviesTom DaviesLynda DeckerMatt DeFrainMichele DeHavenKen DeLorRob DeLukeLaurie DeMartinoAmy DemasGabe DeMatteisJerry DemoneyBarry DeutschWilliam DickinsonBrian DiecksBill DirzuilaitisChris DoStephanie DonahueJaye DonaldsonThomas DooleyLou DorfsmanStephen DoyleDora DrimalasMartin DuffyWilliam DrenttelJoe DuffyBecky EasonVanessa EcksteinDave EdmundsonTerri EdelmanKyle EertmoedArthur EisenbergTina Roth EisenbergMonica EliasRachel ElnerMichael B. EndyCarrie EnglishMarc EnglishRafael EsquerPatrica EvangelistaJoseph EssexNancy EssexLeslie EvansStan EvensonCharlyne FabiJonathan FalkRalph FamigliettaJames FarisGene FedericoScott FeldmanBill FergusonMike FetrowIra FinkelsteinJeff FisherAmy FisterLuis FitchBrian FlahiveJeff FlickMatthew Flick

Bryan FlynnKarin FongBart ForbesDavid FordJohn ForsterTom FowlerCraig FrankeBenjamin FranklinKathy FredericksonShawn FreemanKelly FriedlPeter GalperinPatrick GallagherGuy GangiBrian Ganton, Jr.David GaugerEarl GeeScott GeigerSteff GeissbuhlerJens GelhaarAlexander GelmanBrad GensurowksyAlly GersonFabian GeyrhalterBob GillTim GirvinMilton GlaserMarc GobeBob GoebelKeith GoldGabe GoldmanTerri GoldsteinPeter GoodTimothy GoodmanJonathan GouthierCritt GrahamBill GrantGwen GranzowAmy GraverRobert M. GreenbergRic GrefeAdam GreissBruce GriffithGlenn GroglioGerri GuadagnoBrian GundersonMichael GunselmanJohn GustafsonAmy GustincicCarolyn HadlockCarla HallTed HansenPhil HamlettStanley HainsworthMark HamiltonEd HanGraham HansonKen HansonSandi HarariBarbara HarringtonJack HarrisJill HarrisIlene HarsipDale HartTim HartfordBarbara HartingerStefan HartungSteve HartmanDennis HattonSagi HavivLuke HaymanVickie P. HaymanBill HealeyRick Heffner

Karl HeiselmanDebra HeiserJessica HelfandKeith HelmetagMichael HendrixLinda HennemanJonathan HermanEleazer HernandezAndrew HershbergerChristine HersheyNeha HettangdiMarcus HewittAniko HillBrian HillJessica HischeDrew HodgesMichael HodgsonJulia HoffmannRichard HollantTimothy HolmesGregory HomCarol HooverLisa HouseJill HowryJessie HuangJohn HudsonCarlos HuertaHector HuertaOctavio HuertaMike HughesBrian HuntRandy J. HuntWayne HuntKent HunterNancy Hunt-WeberMatt HuttonCameron HyersTerry IrwinKim Brown IrvisAlexander IsleyCathe IshinoItiBetsy JacksonEllen JacobRob JacksonMichael JagerKatie JainJanine JamesNathan JamesNatasha JenChristopher JenningsLinda JenningsDavid JensenPatti JensenBrown JohnsonKaren JohnsonMargaret JohnsonWilliam Lee JohnsonShalmir Tippit JohnstonVicki JonesAnn JordanJerome JonesDoug JosephSuzanne JuristEllen KahnLynda KahnDavid KaiserKen KaminskiWalter KaprielianSusan KarlinJerry KathmanMichael Ian KayeKevin KearnsSusan Jackson Keig


GDUSA 59

Robert KerenIris KeitelZia KhanAndrew KibbleBrenda KilmerRichard KilmerYang KimBarry KingJennifer KinonShardul KiriKatie KirkChristine KlaehnKim KnollSheri L. KoettingPritsana Kootint-HadiatmodjoJamie KovalKay KresbachFanny KrivoyKevin KuesterDeanna Kuhlmann-LeavittKaren KwanSeth LabenzJoseph LaCrueCindy LaidlawTom LaidlawDavid LamRick LandesbergDavid LangtonKelly LappinTim LarsenCarol LaskyMarcia LausenNick LawJake LefeburePum M. LefebureYann LegendreKerry LeimerTed LeonhardtStuart LeslieMaeLin LevineMarc S. LevittGlenn LevyJames LienhartJoe LisaiusSteven LiskaMonica LittleDave LizotteJen LockardVernon LockhartMaria LoConteGeorge LoisLori LongStewart Lopez-BonillaJan LorencLeonard LoriaRobert LoueyKenneth D. LoveEllen LuptonKevin LyonsDana LytleMike MacadaanJohn MaerzkeSharon MahoneyKevin MannVince ManzeJoe MarianekJoel MarkquartBobby C. Martin, Jr.Steve MartinTod MartinZoa MartinezJohn MasseyTakaaki MatsumotoPaul Matthaeus

Su MathewsScott MatzChristine MauJennifer MayerJohn Mazur IIIVictor MazzeoAmy McFarlandTom McManimonBeth McPhersonMonte MeadDamon MeibersDenise MendelsohnJackie Merri MeyerBrian MillerErik MillerHerb MeyersScott MikusScott MillenDavid MillerJay MillerJohn MillerDebbie MillmanScott MiresRon MirielloClement MokJim MoranNoreen MoriokaDouglas MorrisJennifer MorlaGordon MortensenJim MousnerTony MoxhamTodd MuellerJohn MullerKirk MyrheMark NadenRobert NakataDarren NamayeDana NeibertDavide NicosiaBrian NiemannLouis N. NessimPaul NewmanWing-Ip NganJoan NicosiaJohn NishimotoJohn NunziatoBill OberlanderEmily ObermanDan O’BrienEd O’BrienBill O’ConnorJames O’ConnorJanet OdgisTerry O’GaraMatt OhnemusBarbara OlejniczakJennifer OliverEddie OparaCheryl OppenheimJoven OrozcoMaria OrozovaFernando OsumaMichael OzanBill PaetzoldCarlo PagodaNatalie PangaroJudy PaoliniJohn ParhamJim ParkerMatt PashkowStephanie PaulsenDevon PedzwaterBennett Peji

Amy PerryAllan PetersRobert PetrickBenjamin PhamKen PhillipsSteve PhillipsLeslie PhinneySupon PhornirunlitCandy PiemonteTodd PierceGeorge PiersonPaul PiersonDennis PilsitsRocco PiscatelloAnnette M. PiskelJonathan PiteWalter PorrasPatty PotterL. Richard PoulinNeil PowellMarion E. PowersWendy Pressley-JacobsNatalie PryorDavid PuelleChris PullmanFrank QuadfliegKenneth QuailWendy QuesinberryMike QuonMark RandallDebra RizziKeith RizziJason RosenbergRoy RubRobynne RayePatrick RedmondStefan ReddickAnn ReevesRodney ReidDavid RiceEd RiceForrest RichardsonRob RichardsLana RigsbyTom RitchieJon RittIrasema RiveraJim RivettDebra RizziKeith RizziKen RobertsDana RobinsonSusana Rodriguez de Tem-blequeVictor RodriguezKyle RombergRichard RosenSusan RouzieJennifer RoycroftBill RozierRegina RubinoAnthony RussellAnthony RuttaLance RutterDennis RyanRobert Sedlack, Jr.Stefan SagmeisterDavid SalanitroGreg SamataPat SamataJess SandMaruchi SantanaYolanda SantosaPaula Savage

John SaylesDavid SchimmelToni SchlowalterSara SchneiderDavid SchuemannBrian SchultzJay SchwartzKen SchwartzMark SchwartzMary ScottMike ScriccoJ.J. SedelmaierElinor SelameClifford SelbertRichard ShannonRichard ShearSam SheltonMamoru ShimokochiMark ShooleryRishi ShourieLimore ShurDmitri SiegelBonnie SieglerMichele SilvestriChristopher SimmonsKelly SimmonsBeth SingerBrian SingerRick SlusherDavid SmithDaniel SmithKim Graham SmithAngela Shen-HsiehRichard SmithTyler SmithKarl SmizerLeslie SmolanSam SohailiTed StanaszekBen SteeleDana SteffeJennifer SterlingDiane StermanPeter StorchScott StowellJeff St. OngeNathan StrandbergMichael StrassburgerKerry StratfordAmy StrauchRobyn StreisandMichael StinsonColleen StokesMarc V. StressLee SuchardaToby SudduthJennifer SukisScott SugiuchiBrian SullivanElaine TajimaBob TalarczykJill TanenbaumJeffrey TautenhanJoel TemplinLucille TenazasEric TengKevin TeevensBret TerwilligerVineet ThaparScott TharesRick TharpBill ThorburnRobin ToomsPeleg Top

Nick TorelloMatt TouchardFred TiekenGail TiekenAnne TraverBrett TraylorJanet TraylorJabok TrollbackRondi TschoppGerald TuckerLeslie TuckerDavid TurnerStephen TurnerRay UenoWendy UnderhillRobert ValentineRick ValicentiRon VandenbergTammy VasersteinMassimo VignelliArmin VitDavid VoglerPetrula VrontikisRichard WachterKevin WadeBob WagnerCarol WahlerJurek WajdowiczMichael WaldronJessica WalshKevin WalkerBob WarkulwizDina WasmerJohn WatersCheryl WatsonCheryl Towler WeeseTodd WeinbergerKen WehrmanAlex WeilDon WellerCinthia WenChris WendelSharon WernerRobert Shaw WestPaul WhartonKenneth WhiteRoy WhiteBob WhitmoreH.Robert WientzenGail WigginPam WilliamsSarah WilliamsGreg WillisAnn WilloughbyDebby WinterHenry WolfTracy WongDavid Stoyan WootersLaura Coe WrightNanette WrightTom WrightHideki YamamotoBrian YapLisa YeeJeff YeltonAlex YildizHenry YiuChris YoungDavid YoungGarson YuAlisa ZamirBarbara ZenzPamela ZucckerKaren Zuckerman


STUDENTSTO WATCH

SPONSORED BY

THE CREATIVE GROUP

Jan 14 STW impo_Layout 7 1/29/14 11:35 AM Page 60

http://www.creativegroup.com

GDUSA 61

THANKS TO THE CREATIVE GROUP FOR SPONSORING THIS STUDENTS TO WATCH FEATURE.

It is especially appropriate as this national specialized staffing agency is a generous supporter of the creativecommunity and very welcoming to young designers. In this competitive job market, creative professionals —including those just starting their careers — often turn to staffing firms for advice, information and assistance.The Creative Group is an outstanding resource, with a strong track record of placing interactive, design, mar-keting, advertising and public relations professionals with a variety of firms. For more information, please visitcreativegroup.com or connect at facebook.com/thecreativegroup or twitter.com/creativegroup

| STUDENTS TO WATCH |

With the help of several of America’s leading art and design schools, we

once again identify top students ready to burst on the design scene. Some

are undergrads, others are graduate students, all have found personal

and professional growth through their programs. Our Students To Watch

feature has become tradition that resonates and renews: the students get

recognized and the professional creative community gets refreshed. In

next month’s GDUSA magazine, the wonderful institutions (and others)

from which these students come will themselves get the spotlight.

2014


62 GDUSA

LAUNCHING YOUR PROFESSIONAL DESIGN CAREER? CONSIDER AN INTERNSHIP

One of the greatest challenges facing recent grads as theyseek their first full-time design job is a lack of professionalexperience. How can you get a foot in the door with prospectiveemployers if they seek candidates with previous experience?

An internship can be an effective way to bridge that gap. These opportunitiesallow you to gain on-the-job skills and make valuable connections – they caneven lead to full-time opportunities. In fact, more employers than you mightthink use internships as a way to find prospects for entry-level positions.Advertising and marketing executives surveyed by The Creative Group said thetop benefit of offering internships is the ability to identify new talent.

The challenge for students is landing a useful internship. A majority of executivessaid their agency or firm does not offer this type of program. Here are five tipsto help you identify – and land – an internship that supports your career goals:

1. DON’T DAWDLE Start your search early to allow ample time to research companies of interest,connect with your college career center and contact members of your networkfor leads. Scour job boards and websites geared specifically toward internshipseekers and designers, like InternMatch (internmatch.com) or AIGA’s internshiplistings (designjobs.aiga.org).

2. REFINE YOUR MARKETING MATERIALS Like the application process for a full-time design job, most employers requirea resume, cover letter and portfolio from intern candidates. Carefully proofreadyour resume and cover letter, and ask a mentor or professor to review your workto catch anything you missed and check for clarity. Make sure your portfoliois organized and easy to navigate. Show classwork, pro bono pieces or even somepersonal design projects that demonstrate your range and creative thinkingskills. Go for quality over quantity when making your selections – seven to 10pieces should suffice.

3. DRESS TO IMPRESS Have an interview coming up? Invest in a business-appropriate outfit. Even thoughsome companies have relaxed dress codes, you want to make a strong first im-pression. You gain instant credibility when you’re well groomed and well dressed.

4. FOCUS ON THE EMPLOYER’S NEEDS Emphasize the ways you can benefit the organization, not what you hope to gainfrom the internship. While good managers want fledgling designers to learnand grow, they don’t have time for excessive handholding. Position yourself assomeone who can take direction and will be able to make contributions with-out constant feedback.

5. SHOWCASE YOUR SOFT SKILLS There’s much more to being a successful designer than artistic talent andtechnical expertise – soft skills matter, too. Hiring managers look for candidateswith strong communication and problem-solving abilities. When you go to aninterview, be enthusiastic, friendly and polite to everyone (including the recep-tionist) you encounter from the moment you walk in the door.

The Creative Group is a specialized staffing service placinginteractive, design and marketing professionals with avariety of firms. More resources, including online job-hunting services, candidate portfolios and TCG’s blogcan be found at creativegroup.com.

| MESSAGE FROM THE CREATIVE GROUP |

Jan 14 STW impo_Layout 7 1/29/14 12:10 PM Page 62


Jessica GiboinSynstad Knut

ENROLL NOW FOR SPRING 2014

EARN YOUR ACCREDITED DEGREE IN GRAPHIC DESIGN ENGAGE IN CONTINUING ART EDUCATION COURSES

EXPLORE PRE-COLLEGE ART EXPERIENCE PROGRAMS

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*Acting degree program is not available online.**B.Arch is currently in candidacy status. Visit www.academyart.edu to learn about total costs, median student loan debt, potential occupations and other information.

STUDY ONLINE OR IN SAN FRANCISCO

Acting*

AdvertisingAnimation & Visual Effects

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Jewelry & Metal ArtsLandscape Architecture

Motion Pictures & TelevisionMultimedia Communications

Music Production & Sound Design for Visual Media

PhotographyVisual Development

Web Design & New Media

http://www.academyart.edu

64 GDUSA

2014 | STUDENTS TO WATCH

KACIE MILLSMARYLAND INSTITUTE COLLEGE OF ART (MICA)

Kacie Mills is an artist and activist at MICA in Baltimore MD. Thisspring she’ll graduate with a BA in Graphic Design and Human-istic Studies, an integrated major that has let her pursue a widerange of social issues (including economics, history, philosophyand what it means to be human in the 21st century). While herpassion and skill set is design, she tries to use it to make gripping,socially conscious work about issues that are meaningful and rel-evant. In her opinion, it’s time to shake things up.

FAVORITE COLOR? Cerulean on weekdays

FAVORITE TYPEFACE? I’m not supposed to say Gotham

FAVORITE APP? Recessapp.io (shameless plug!)FAVORITE TV SHOW? Louie (C.K.), Parks and Rec, Orange is the New Black, Arrested Development

FAVORITE BOOK? Light: A Wizard of Earthsea Heavy: Deep Green Resistance

FAVORITE MOVIES? The Truman Show, Groundhog Day, Good Will Hunting. Recently wrecked by Biutiful.

FAVORITE MUSICIAN OR BAND? Sufjan Stevens probably forever, Little Dragon, Future Islands

FAVORITE FINE ARTIST? James Turrell knows what’s up

FAVORITE GADGET? Hands

BOOKMARKED WEBSITES? butdoesitfloat

TALENT YOU WISHED YOU POSSESSED? Wilderness Survival! Ack!!

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?Damn you, Oliver Munday

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Post Typography is killin it

PHILIPPE CAORHODE ISLAND SCHOOL OF DESIGN (RISD)

Philippe Cao was born in France but has spent most of his child-hood living in Japan and China. Most recently he’s worked onredesigning the native Clock app for Google’s Android devices aswell as a typeface for use in synthetic-meat catalogues. His list ofobsessions is always changing but right now they include: Americanfootball uniforms, cats, cheese, patches, neon colors, meat things,superhero comics, and the mythology of Kanye West. He is currentlyfinishing his last year in the Graphic Design Department at RISD.

FAVORITE COLOR? Yellow, for now

FAVORITE TYPEFACE? Fugue

FAVORITE APP? Spaceteam, Yahoo Weather

FAVORITE TV SHOW? Breaking Bad

FAVORITE BOOK? Chronicle of a Death Foretold by Gabriel Garcia Marquez

FAVORITE MOVIES? Rushmore, Spring Breakers, Blade Runner, Samsara

FAVORITE BAND? LCD Soundsystem

FAVORITE FINE ARTIST? James Turrell

FAVORITE GADGET? The Internet

BOOKMARKED WEBSITES? Its Nice That, But Does it Float, the Verge, Colossal, Singularity Hub

TALENT YOU WISH YOU POSSESSED? Incredibly fast shoelace-tying ability

FAVORITE GRAPHIC DESIGNER? Sang Mun

FAVORITE DESIGN FIRM? Lundgren + Lindqvist


GDUSA 65

REYMUNDO PEREZ IIICALIFORNIA COLLEGE OF THE ARTS

A Bay Area native born in Santa Rosa, Reymundo Perez III is anaturally talented illustrator and craftsman currently pursuing hisBFA in Graphic Design at California College of the Arts. He wasselected for CCA’s Sputnik Design Studio in spring 2013 and re-cently accepted a Monotype Award for Typographic Excellence.Reymundo has natural curiosity and drive, and his talents rangefrom publications to type design, video, web, and experimentalprocesses, involving hand work whenever possible. Aside fromhis own personal work, he has a deep passion for helping othersmaterialize their visions and goals (no matter how big or impossiblethey appear). Reymundo is currently in an indie alt-rap bandcalled papervehicle.

FAVORITE COLOR? Pantone 2028, Vermilion

FAVORITE TYPEFACE? Eudald News by Feliciano Type Foundry

FAVORITE APP? Fontlab

FAVORITE TV SHOW? The History Channel’s Ancient Aliens

FAVORITE BOOK? The Stranger by Albert Camus

FAVORITE MOVIES? Big Trouble in Little China, Shinobi by Ten Shimoyama, 13 Assassins by Takashi Miike

FAVORITE MUSICIAN OR BAND? Babelfishh, Evak1, James Reindeer, Absurd, the Buriers

FAVORITE FINE ARTIST? Giorgio de Chirico

FAVORITE GADGET? Cintiq 13HD (saving up at the moment)

BOOKMARKED WEBSITES? alphabeticorder.com, themavenist.org, medium.com

TALENT YOU WISHED YOU POSSESSED? Playing the piano

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Martin Venezky, Marian Bantjes, James Victore

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Pentagram

JONAS CHRISTIANSENSCHOOL OF VISUAL ARTS (SVA)

Jonas says: “I’m a 24 year old art director currently in my lastyear at the School of Visual Arts. Before coming to New York Cityfor school, I lived my whole life in a little town in the north ofGermany. After graduating high school, I took part in a communityservice at a local kindergarten for children with special needs.Before applying to SVA, I took a 6 month internship at KMF, anad agency in Hamburg. New York has always been my dream placeto live, and having been interested in design since childhood, itwas a perfect match. I originally aspired to be a Disney employee,which soon morphed into a fascination of web design. In myteenage years, I started to learn HTML/CSS/Photoshop, and thenI became interested in the interactive work that ad agencies weredoing. After being at school and interning at Scholz and Friendsin Germany and Pereira & O’Dell in NYC, my fascination for thepossibilities that advertising offers and its transformation fromclassic to interactive storytelling has grown tremendously.”



FAVORITE APP? Spiegel Online

FAVORITE TV SHOW? Friends

FAVORITE BOOK? Harry Potter Series

FAVORITE MOVIES? The Empire Strikes Back, Fight Club, Home, The Godfather

FAVORITE MUSICIAN OR BAND? The Sound of Rain

FAVORITE FINE ARTIST? Dali


BOOKMARKED WEBSITES? Fast Company, Reddit, Gmail

TALENT YOU WISHED YOU POSSESSED? Piano

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? David Droga

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?Wieden+Kennedy


66 GDUSA


VANSUKA CHINDAVIJAKACADEMY OF ART UNIVERSITY

Vansuka Chindavijak grew up in Bangkok, Thailand where she spentmost of her childhood mastering the piano. She became a pianoteacher and planned to study music in college until she realizedthat it was not her true passion. She received her bachelor's degreewith honors in graphic design from Chulalongkorn University inBangkok. After graduating, she worked at a creative agency for afew years before deciding to pursue her master's degree at Academyof Art University. Her thesis, Forword, is an app in developmentto help people with dyslexia. When she is not kerning or designing,she likes to explore her love of food.

FAVORITE COLOR? Grey

FAVORITE TYPEFACE? DIN, Avant-Garde, Gotham


FAVORITE TV SHOW? South Park

FAVORITE BOOK? A Wild Sheep Chase

FAVORITE MOVIES? Gattaca, Eternal Sunshine of the Spotless Mind

FAVORITE MUSICIAN OR BAND? Moderndog, Sigur Rós

FAVORITE FINE ARTIST? René Magritte, Henri Matisse


BOOKMARKED WEBSITES? facebook, ffffound

TALENT YOU WISHED YOU POSSESSED? Handlettering

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Peter Saville, Paula Scher, Jessica Walsh


ROBERT GUYACADEMY OF ART UNIVERSITY

Growing up alongside companies built by artists in Costa Mesa,CA, Robert Guy acquired an initial passion and respect for thearts. He moved to San Francisco in 2008 and has since receivedhis BFA from the School of Graphic Design at Academy of ArtUniversity. Currently, he is awaiting financial backing for hisgraphical commodities firm Guycorp®.

FAVORITE COLOR? Heavy K

FAVORITE TYPEFACE? Stencilia, Regular

FAVORITE APP? ebay

FAVORITE TV SHOW? 60 Seconds

FAVORITE BOOK? Galápagos

FAVORITE MOVIES? Gummo, The Undersea World of Jacques Cousteau

FAVORITE MUSICIAN OR BAND? Lives of Angels, Mark Mothersbaugh, Kraftwerk

FAVORITE FINE ARTIST? Tom Sachs

FAVORITE GADGET? Pocket Knife

BOOKMARKED WEBSITES? tested.com

TALENT YOU WISHED YOU POSSESSED?Insomnia

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Aaron James Draplin

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Sagmeister & Walsh


MARTIN MGWENYAFULL SAIL UNIVERSITY

Martin Ngwenya was born in Philadelphia PA, where he developeda fondness for sketching and computer arts. Once he realized hecould make a career of doing what he loved, he attended The ArtInstitute of York to obtain an Associates in Specialized Technologies.After acquiring his BFA in Interactive Media Design from the ArtInstitute of Atlanta, he currently works as a Marketing Coordinatorand Graphic Designer. In need of a deeper understanding of thevisual arts, Martin is currently working towards completing hisMaster of Fine Arts in Media Design at Full Sail University. Martinexplores many design disciplines to offer exceptional cross platformmarketing campaigns and phenomenal design solutions.

FAVORITE COLOR? Pantone 279 C

FAVORITE TYPEFACE? Melbourne

FAVORITE APP? Unstuck

FAVORITE TV SHOWS? Mad Men, Breaking Bad

FAVORITE BOOK? Gin, Incense and Deacon Blues

FAVORITE MOVIES? Fight Club, Requiem for a Dream, American Beauty, Inception

FAVORITE MUSICIAN OR BAND? Just about everything

FAVORITE FINE ARTIST? Mark Rothko

FAVORITE GADGET? iPad

BOOKMARKED WEBSITES? artisnavi.com, jalopnik.com, lifehacker.com

TALENT YOU WISHED YOU POSSESSED? Being ambidextrous

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Justin M. Maller

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY?2 Advanced, Imaginary Forces

HANDEL EUGENEFULL SAIL UNIVERSITY

Handel says: “My name is Handel Eugene; I’m a Haitian Americanmotion designer in Los Angeles, CA and I’m a current Digital Artsand Design Bachelor of Science Degree Program student at Full SailUniversity. I feel privileged to be a part of such a creative industrythat allows me to express myself with new ideas through com-mercial arts. When I’m not animating or designing, I’m takingphotos and looking for inspiration that gets me away from thecomputer. I love reading, drawing, California, nature, art museums,and my mom. I’m very passionate about personal projects. I feelthis is a very important part of being an artist, and is what fuelsme creatively while keeping me inspired. My ultimate dream andaccomplishment I wish to achieve is to use my talents for good,for a purpose greater and more impactful than my own. It has beensaid that good design can change the world, and I wish to be apart of the change for good no matter how big or small in scale.

FAVORITE COLOR? Grey

FAVORITE TYPEFACE? Gotham

FAVORITE APP? After Effects/Evernote

FAVORITE TV SHOW? House of Cards

FAVORITE BOOK? How to Steal like an Artist by Austin Kleon

FAVORITE MOVIES? Anything with Leonardo DiCaprio

FAVORITE MUSICIAN OR BAND? Lecrae

FAVORITE FINE ARTIST? Salvador Dali

FAVORITE GADGET? My Canon

BOOKMARKED WEBSITES? thisiscolossal.com, motionographer.com, piccsy.com

TALENT YOU WISHED YOU POSSESSED? Traditional Illustration/Animation

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Jonathan Kim, Danny Yount, Ash Thorp

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Giant Ant

GDUSA 67


68 GDUSA


GERRE MAE BARCEBALDREXEL UNIVERSITY

WESTPHAL COLLEGE OF MEDIA ARTS AND DESIGN

Gerre Mae Barcebal is a senior at Drexel University in pursuit ofa BS in Graphic Design with a minor in Marketing. She worked atEsquire Magazine as the Art and Design Intern for her six monthco-op. Gerre Mae has had a passion for design since high school.She is involved in the Campus Activities Board, Graphics Group,and Filipino Intercultural Society. In just four years, she has earnedtwo professional awards, including a Gold Award from CreativityAnnual. Her work on the typography adorning the Herman MillerHub was published in Drexel’s newspaper. And she was featuredon Drexel’s blog for her t-shirt design and ONELOVEPH campaignto raise money for Typhoon Haiyan relief. Her work is infused withher tenacious spirit and enthusiasm for design. Gerre Mae keepsdreaming big and aspires to end up back in New York City.

FAVORITE COLOR? Green

FAVORITE TYPEFACE? Bodoni Family


FAVORITE TV SHOW? Breaking Bad, Walking Dead, Orange isthe New Black, That 70’s Show, Arrested DevelopmentFAVORITE BOOK? The Five People You Meet in Heaven, Perks of Being a WallflowerFAVORITE MOVIES? When Harry Met Sally, Harry Potter, AmericanBeauty, Extremely Loud and Incredibly Close, The GraduateFAVORITE MUSICIAN OR BAND? I listen to everything. R&B, Rap, Alternative Rock, Indie, andespecially love old music

FAVORITE FINE ARTIST? Yayoi Kusama

FAVORITE GADGET? Wacom Tablet, iPhone 5, Galaxy GaugeBOOKMARKED WEBSITES? fastcompany.com, bookcoverarchive.com

TALENT YOU WISHED YOU POSSESSED? Surfing, swimmingFAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Chip Kidd, Paula Scher, Stefan Sagmeister


LUIS QUEVEDODREXEL UNIVERSITY

WESTPHAL COLLEGE OF MEDIA ARTS AND DESIGN

Luis Quevedo is a senior Graphic Design student at Westphal Collegeof Media Arts and Design at Drexel University in Philadelphia,Pennsylvania. Born in Venezuela, Luis spent most of his life inNew York City before moving to Philadelphia for college. He is agraphic designer for Drexel University’s College of Arts and Sciencesas well as the President of Drexel’s Graphics Group, a student-rundesign firm. In addition, Luis currently works at SEDSO, a full-servicedesign collective based in Philadelphia, where he offers compre-hensive creative services. Luis always puts his best foot forwardwhen tackling projects in and out of school. With the support ofhis friends and family and a passion for design, he has won variousawards for his work during his time in college. He has also had theopportunity to explore the culture and design abroad through studyin London and Tokyo. After college, Luis plans to continue travel-ing and gaining new experience to fuel his design inspiration.


FAVORITE TYPEFACE? Futura


FAVORITE TV SHOW? The Walking Dead

FAVORITE BOOK? The Silver Linings Playbook

FAVORITE MOVIES? The Lion King, Toy Story 3

FAVORITE MUSICIAN OR BAND? Britney Spears

FAVORITE FINE ARTIST? Claude Monet


BOOKMARKED WEBSITES? Behance, Facebook, ONTD

TALENT YOU WISHED YOU POSSESSED? Singing. I do enough of it, just wish I did it well.

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Milton Glaser



CHRISTIAN SMITHSCHOOL OF ADVERTISING ART

Christian Smith is a 20-year-old designer born and raised inKettering OH. Growing up, he was always drawing on any paperhe could find. In high school he took an informational technologyclass where he built his first website. After that, he began to usethis technology class as a way to learn Photoshop and Illustratorwhen the teacher wasn’t looking. He also used his fine art teacher’siMac to do tutorials. Christian started out making gig posters fora local music venue where he volunteered and a year later gotaccepted into SAA. He enjoys making designs that create anexperience and bring joy to people.

FAVORITE COLOR? All shades of blue

FAVORITE TYPEFACE? Brandon Groutesque, Futura Bold

FAVORITE APPS? Vsco Cam, Bible

FAVORITE TV SHOWS? The Office and Parks and Rec

FAVORITE BOOK? The Hobbit (one of the only books I’ve read)

FAVORITE MOVIES? Tarzan and anything that will make me laugh

FAVORITE BAND? We Were Promised Jetpacks

FAVORITE FINE ARTIST? Rembrandt

FAVORITE GADGET? The Swiss Army Knife

BOOKMARKED WEBSITES? Dribbble, BestDesigns, Awwwards

TALENTS YOU WISHED YOU POSSESSED?Sword Fighting or Pole Vaulting

FAVORITE GRAPHIC DESIGNERS? James Graves, Drew Melton, and Nathan Yoder

FAVORITE DESIGN FIRM? Focus Lab, LLC

BRENDAN SCHINDLERSCHOOL OF ADVERTISING ART

Brenden Schindler is a locally grown Dayton OH native; even at ayoung age he was always seeking to illustrate what his imaginationheld. Brenden has had the passion to follow his dream of making arthis career, and a strong work ethic passed down from his parents.He is always striving to learn something new, which brought himto SAA, where he is finishing his final year. Loving the process ofcreating something from nothing, he believes in starting by abusingSharpie markers, and having fun doing it. If he’s not drawing at hisdesk, he’s refining his skills as a barista at Press Coffee Bar. Hesays: “Is it too informal to give shout outs? Here’s to the biggestpart of my life: my mother Kristin, father David, brother Mason,and all my friends who have encouraged me.”

FAVORITE COLOR? Various shades of fallFAVORITE TYPEFACE? Anything created from type that was found on old objects

FAVORITE APP? Notes, The Holy Bible

FAVORITE TV SHOW? For sentimental reasons, Seinfeld

FAVORITE BOOK? Moby Dick

FAVORITE MOVIES? The Sandlot, The Goonies

FAVORITE BANDS/ARTISTS? Currently Snowing, Modest Mouse,A Tribe Called Quest, Pete Rock, Seahaven, Yuck, Backtrack,Woody Guthrie, Moruf, Blu & Exile,Cloakroom FAVORITE FINE ARTISTS? Pose msk, Dface, Michael Sieben, Gary Taxali, Jacob Des,Matthias Seifarth, The Seven Seas, Caravaggio, Peter Paul Rubens

FAVORITE GADGET? Does a slingshot count?

BOOKMARKED WEBSITES? Booooooom, Smith Journal, and Hooligans Tribe

TALENT YOU WISHED YOU POSSESSED? Welding, Woodworking, or archery

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Timba Smits

FAVORITE DESIGN FIRM OR AD AGENCY? Morning Breath Inc. or Kindred Studio

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70 GDUSA


STACY KAMINPRATTMWP/PRATT INSTITUTE

Stacy is now a junior at Pratt Institute in Brooklyn after two years inUpstate NY at PrattMWP. In her time as a graphic design student,she has been featured on Packaging of the World and received anAmerican Graphic Design Award from GDUSA. Among her inter-ests in digital arts, Stacy also enjoys all types of fine art. She iscurrently exploring the wonders of silkscreen as well as a continuedlove for illustration and photography. Stacy strives to continueshowing her unique personality through her work and to alwayslove what she does.

FAVORITE COLOR? Any type or purple


FAVORITE APP? instagram

FAVORITE TV SHOW? Buffy the Vampire Slayer

FAVORITE BOOK? Uglies

FAVORITE MOVIES? Anything Disney or super campy

FAVORITE MUSICIAN OR BAND? Guster

FAVORITE FINE ARTIST? Picasso

FAVORITE GADGET? Wacom tablet

BOOKMARKED WEBSITES? Tumblr, Packaging of the World, Kuler

TALENT YOU WISHED YOU POSSESSED? TelepathyFAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Chip Kidd

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Grey Group

ADOLFO GUTIERREZPRATTMWP/PRATT INSTITUTE

Adolfo Gutierrez was born in Harbor City CA and raised in LangleyPark MD. With an interest in typography, and how design and artevoke emotions, he enrolled at attend PrattMWP. There, he stud-ied foundations in art and developed skills from welding to typedesign. After two years on the Utica NY campus, he relocated tothe Brooklyn campus of Pratt Institute. He expects to graduate inMay with a B.F.A. in Communications Design. Having interned atAtlantic Records, Adolfo understands working with large-scaleclients and making ideas become reality. Outside of freelancing,working, studying or interning, he enjoys listening to an eclecticarray of music, watching documentaries, cooking, traveling, andhaving a good time.

FAVORITE COLOR? Pantone 333

FAVORITE TYPEFACE? Fedra, Neutra

FAVORITE APP? Camera

FAVORITE TV SHOW? Gangland, Bizarre Foods, Marvel Comics X Men

FAVORITE BOOK? Frankenstein, The Stranger, The Metamorphosis

FAVORITE MOVIES? American History X, Girl with the DragonTattoo, Dude Where's My Car

FAVORITE MUSICIAN OR BAND? The Weeknd, Grupo Miramar,Bastille, The Fugees, Shadows on Stars

FAVORITE FINE ARTIST? Alberto Giacometti, Giovanni Boldini

FAVORITE GADGET? Sketchbook

BOOKMARKED WEBSITES? ffffound.com, juxtapoz.com, minimalsites.com

TALENT YOU WISHED YOU POSSESSED? Playing the violin

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Ed Fella

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Mother, Ilovedust


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MATTIE DERRICOTHE COLLEGE OF SAINT ROSE

Mattie Derrico feels as though she is not from this planet andthus uses her “out of this world” mind to influence her life andgraphic design work. Last May she earned her BFA in GraphicDesign at The College of Saint Rose in Albany NY, where sheworked many sleepless nights, and was taught by a talented andcaring group of design professors. Today you can find her walkingthrough Times Square on the way to work at a job she couldn’t havemore perfectly imagined – a designer for MTV Networks/LOGO. Shebelieves that creativity is key and will never be able to look at any-thing the same without judging its design (thanks to her teachers).Mattie wouldn’t be where she is today without her mom and sister.

FAVORITE COLOR? Sea Foam Green, Black, Silver

FAVORITE TYPEFACE? Nimbus Sans

FAVORITE APP? Twitter, Instagram

FAVORITE TV SHOW? Shameless and The Office

FAVORITE BOOK? Crank by Ellen Hopkins

FAVORITE MOVIES? Requiem for a Dream, Fight Club, The Royal Tenenbaums

FAVORITE MUSICIAN OR BAND? Deadmau5

FAVORITE FINE ARTIST? Camille Rose Garcia

FAVORITE GADGET? iPhone 5s

BOOKMARKED WEBSITES? Tumblr, Google, Soundcloud

TALENT YOU WISHED YOU POSSESSED? Time Travel

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Stefan Sagmeister


TIM MARATHE COLLEGE OF SAINT ROSE

Tim Mara grew up outside of New York City in Orange County NYwith the best friends and family anyone could ask for. He was alwaysinvolved in sports, fine arts, music, the outdoors, and much more,but it wasn’t until he discovered graphic design that he knew whathe wanted to do. Tim earned his BFA in Graphic Design at TheCollege of Saint Rose, May 2013, where he was taught by peoplehe describes as “talented, passionate, and caring.” Currently, Timis an Art Director at TracyLocke in Wilton CT, where he began hiscareer and works with amazing people on great brands such asSony PlayStation and Don Q Rum. Now residing in Norwalk, hecontinues to work hard every day to take his career to the nextlevel and expand his knowledge of the industry.

FAVORITE COLOR? Red

FAVORITE TYPEFACE? Gotham, Mrs. Eaves

FAVORITE APP? Maps

FAVORITE TV SHOW? The Office, The Mentalist

FAVORITE BOOK? The Art of the Leader

FAVORITE MOVIES? Remember the Titans, The Book of Eli

FAVORITE MUSICIAN OR BAND? Led Zeppelin

FAVORITE FINE ARTIST? Dale Chihuly

FAVORITE GADGET? Magic Mouse

BOOKMARKED WEBSITES? AdWeek, Mediabistro

TALENT YOU WISHED YOU POSSESSED? Play the guitar

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Michael Bierut

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? DDB


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JOHN OLSONPRATT INSTITUTE

Born in Poughkeepsie NY, John Olson is currently a second yeargraduate student in the Communication Design program at PrattInstitute. His undergraduate degree is in Illustration from theColumbus College of Art and Design. After graduating in 2009,John worked in Columbus OH for three years as an interactivedesigner before moving back to New York and returning to school.The decision to continue his education at Pratt was spurred bya desire to explore more conceptually challenging projects, andto create a more meaningful contribution to the creative commu-nity. John states: “My time at Pratt has been invaluable. I havebeen able to work with talented professors and design firms inNew York, and even collaborated internationally with students fromthe St. Joost academy in The Netherlands. I am thankful for thelast year and a half, energized for my last semester, and excitedfor the challenges that lay ahead as a working professional inNew York City.”

FAVORITE COLOR? Cyan

FAVORITE TYPEFACE? DIN next


FAVORITE TV SHOWS? Community, The Walking Dead, Bob's Burgers

FAVORITE BOOKS? Room by Emma Donoghue, The Bedwetter by Sarah Silverman

FAVORITE MOVIES? Fantastic Mr. Fox, Fargo, Wet Hot American Summer

FAVORITE MUSICIAN OR BAND? Janelle Monae

FAVORITE FINE ARTIST? Katharina Fritsch

FAVORITE GADGET? My IPad

BOOKMARKED WEBSITES? gooddesignmakesmehappy.com

TALENT YOU WISHED YOU POSSESSED? I wish I could dance!

FAVORITE GRAPHIC DESIGNER? Ivan Cash

FAVORITE DESIGN FIRM WORKING TODAY? Mother New York

KURT WOERPELPRATT INSTITUTE

Kurt Woerpel is the fourth Kurt Woerpel in a small lineage of lazy-namers. Middle School joke permutations on his name include:Purple Woerpel, Captain Kurt, Corporal Woerpel, & Shirt Purple(sounds better out loud) to name a few. His name backwards is VILepreow Tdraehrebe Truk, which sounds exotic. His favorite culturalKurts are Kurt Vonnegut and Kurt Cobain, with the rest of the culturalKurts being mostly okay but not really doing it for him. He is fromCharlottesville VA but now lives in Brooklyn NY where he is finishinghis studies at Pratt Institute. He enjoys making things very much.

FAVORITE COLOR? Mint Green or Fluorescent Pink

FAVORITE TYPEFACE? Berthold’s Akzidenz Grotesk

FAVORITE APP? This American Life

FAVORITE TV SHOW? Currently Adventure Time

FAVORITE BOOK? Kafka on the Shore was great – includes talking cats, raining fish, ghost romance, etc.

FAVORITE MOVIES? The Life Aquatic with Steve Zissou

FAVORITE MUSICIAN OR BAND? Definitely the hardest question… recently been listening to a lot of The GorillazFAVORITE FINE ARTIST? Not sure - I remember an artist (Darren Bader) at Moma PS1 who put two burritos on a windowsillin the corner of an empty gallery. “Chicken Burrito, Beef Burrito.”They’re not supposed to be eaten but I asked a guard and apparently someone accidentally eats one every other week or so.That really made it for me.FAVORITE GADGET? Are shoes a gadget? BOOKMARKED WEBSITES? Reddit; it does most of the work for you

TALENT YOU WISHED YOU POSSESSED? ForesightelekinesisFAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Paul Sahre is pretty great. (Hello Paul!)

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? There are a lot of good ones... Karlssonwilker, M/M Paris, Hort,Nobrow…


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KATIE CARROTHERSUNIVERSITY OF CINCINNATI,

COLLEGE OF DESIGN, ARCHITECTURE, ART AND PLANNING (DAAP)

Katie says: “I was attracted to the field of design because I love tolearn about new topics and solve complex problems. My favorite partof design is the process because I think it tells the richest story.I live my life in constant cycles of travel. I’ve co-oped in Cincinnati,Boston, and Chicago. I have a passion for volunteering and havebeen involved in a student service organization throughout college.I’ve participated in alternative break trips to El Salvador, Peru,and Guatemala and will be heading to Nicaragua this Spring. Ialso teach gymnastics to children. I’m a child at heart and I wish Icould be surrounded by kids at all times. I love all things active butmy life revolves around two hobbies: running and yoga. I'm a suckerfor quotes, sunsets, and all things purple. I can’t get enough coffeemugs, watches, or friendship bracelets. I call my mom everydayand consider Target a second home. I laugh at almost everythingand strive to wear at least three patterns at once. I live by onemotto: when in doubt, cute it out.”

FAVORITE COLOR? Purple (all shades!)


FAVORITE APP? Clear, To Do

FAVORITE TV SHOW? New Girl, The Mindy Project

FAVORITE BOOK? Into the Wild by Jon Krakauer

FAVORITE MOVIES? You’ve Got Mail, Love Actually, Up

FAVORITE MUSICIAN OR BAND? One Direction (no shame), Volcano Choir

FAVORITE FINE ARTIST? Charlie Harper

FAVORITE GADGET? Jawbone Up

BOOKMARKED WEBSITES? Refinery29, Design Observer

TALENT YOU WISHED YOU POSSESSED? Speak sign language

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Jessica Hische

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Firebelly

MONICA ROESNERKANSAS CITY ART INSTITUTE

Born and raised in Colorado, Monica Roesner has always been aMidwest girl. After finding her passion for design by volunteeringfor her high school newspaper, she decided to pursue art and designat the Kansas City Art Institute starting in 2011. Currently a jun-ior in Graphic Design, Monica has interned at the Nelson-AtkinsMuseum of Art and currently works as a designer for Foot Traffic.Monica stays busy with school and work but in her spare time herfavorite activities include reading comics, watching movies andcooking with friends. Monica looks forward to finishing up hereducation at KCAI and professionally pursing design, and is excitedto go wherever her passions take her.

FAVORITE COLOR? Whatever suits me at the time

FAVORITE TYPEFACE? Scala Sans

FAVORITE APP? Flipboard

FAVORITE TV SHOW? Firefly (I’m a geek at heart)

FAVORITE BOOK? Uglies, Airborn, Jane Erye

FAVORITE MOVIES? How to Train Your Dragon, Dead Poets Society, Riddick

FAVORITE MUSICIAN OR BAND? Jónsi, Bon Iver, Daughter

FAVORITE FINE ARTIST? Kate MacDowell

FAVORITE GADGET? External Hardrive

BOOKMARKED WEBSITES? Dropmark, Shapeways, Etsy

TALENT YOU WISHED YOU POSSESSED? Being able to memorize things quickly

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY?Jessica Hische

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Second Story in Portland OR


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KRISTINE GARCIAPHILADELPHIA UNIVERSITY

Kristine Garcia was born in the Philippines and migrated toColumbia, MD when she was 7. In high school, her talent startedto blossom and receive recognition. Currently, she is a senior atPhiladelphia University pursuing a B.S. degree in Graphic DesignCommunication. Since the finger painting and hopscotch days,Kristine has enjoyed bringing her creativity to life. While growing upshe loved drawing, painting, even sculpting things out of clay.Kristine’s passion drives her to be the best she can be. She’s alwayseager to learn more so she can become better. Aside from design,she enjoys taking part in community service. Making a differenceand impacting the lives of others is something she holds dear. Aftergraduation from PhilaU, Kristine hopes to land a job working withpeople who share the same excitement for design as she does.

FAVORITE COLOR? I find beauty in every color…

FAVORITE TYPEFACE? Trade Gothic, Neutraface, Mrs. Eaves, Clarendon

FAVORITE APP? Pinterest

FAVORITE TV SHOW? Too many! Criminal Minds, Dexter, Law & Order, NCIS, CSI

FAVORITE BOOK? Gathering Blue by Lois Lowery

FAVORITE MOVIES? Hard Ball, Million Dollar Baby, Up, Despicable Me, Seven Pounds

FAVORITE MUSICIAN OR BAND? Constantly changes…

FAVORITE FINE ARTIST? Vincent van Gogh

FAVORITE GADGET? My Macbook!

BOOKMARKED WEBSITES? good.is, thedieline.com, graphic-exchange.com, pinterest.com

TALENT YOU WISHED YOU POSSESSED? Mind reading, singing skills

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Paula Scher

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Pentagram, 160over90

RAMON TEJADAOTIS COLLEGE OF ART AND DESIGN

Ramon Tejada lives in Brooklyn NY and is currently a SeniorDesigner at The New School. He also creates designs, collateral anddigital/social media consulting, as studio WORK-PROGRESS.net.He is a graduate of Wheaton College, Bennington College (MFA),and Otis College Of Art and Design in Los Angeles (MFA). He alsomakes work as part of US, a decentralized collective in LA, NYC,and Austin, Texas. He was born in Dominican Republic and raisedin NYC, but has lived all over the USA and in Europe.

FAVORITE COLOR? Pantone 805 U - Fluorescent

FAVORITE TYPEFACE? Akzidenz Grotesque

FAVORITE APP? Instagram to share work with friendsFAVORITE TV SHOW? I could easily tell you which ones are not my favorite.

FAVORITE BOOK? The Great Gatsby

FAVORITE MOVIES? This year? By far, Twelve Years a Slave. Harrowing, hard to watch,tough, essential and exquisite art.

FAVORITE MUSICIAN OR BAND? Madonna!

FAVORITE FINE ARTIST? Kara Walker, Dan Flavin, BarnettNewman (especially Vir Heroicus Sublimis), Pina Bausch

FAVORITE GADGET? my iPhone

BOOKMARKED WEBSITES? NYtimes.com, NYmag.com

TALENT YOU WISHED YOU POSSESSED? Better Illustration skills

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? My contemporaries and the staff at The New School. Besidesthat, all the awesome people I have worked with in the last fewyears ... especially the artists and designers during grad schoolat Otis College of Art and Design.

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Here’s a few: Yasmin Khan, Karel Martens, Walker Art CenterStudio, Handbuilt Studio, And/And, Willem Henri Lucas, Cornel Windlin, Mavis and van Deursen, Morag Meyerscough.

PAU

LA G

IRA

LDO


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YULIA YUSHINASESSIONS COLLEGE FOR PROFESSIONAL DESIGN

Russian-born Yulia Yushina emigrated on her own from her home-land to the south of Spain at the age of 19. Yulia was drawn tographic design by her natural affinity for aesthetics and beauty,and by the desire for a career that is more than a job. Currentlyin her second year of the Graphic Design Associate degree pro-gram at Sessions College, Yulia has discovered a love for typog-raphy and learned to strive for simplicity in design by diggingthrough the depth of complexity. Upon graduation in Spring2014, her wish is to run a small design studio and make a con-tribution to successful development of small and big enterprises.

FAVORITE COLOR? Turquoise

FAVORITE TYPEFACE? Didot

FAVORITE APP? 8tracks

FAVORITE TV SHOW? Do not watch TV

FAVORITE BOOK? Design by Nature, Maggie Macnab

FAVORITE MOVIES? Spring, Summer, Fall, Winter … and Spring (by Ki-duk Kim)

FAVORITE MUSICIAN OR BAND? Lamb (electronic music duo Lou Rhodes and Andy Barlow)

FAVORITE FINE ARTIST? Claude Monet

FAVORITE GADGET? My iPhone5C

BOOKMARKED WEBSITES? design-seeds.com, lovelypackage.com, lanciatrendvisions.com,myfonts.com

TALENT YOU WISHED YOU POSSESSED? Painting

FAVORITE GRAPHIC DESIGNER OR ART DIRECTOR TODAY? Louise Fili

FAVORITE DESIGN FIRM OR AD AGENCY WORKING TODAY? Non-Format


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123RF

4over

48 Hour Print

Admore (Ennis)

Adobe

Agfa

AIGA

APDF

Apple

Aquent

Art Directors Club

Artisan

Art Resource

Berthold

Bigstock

The Boss Group

Blurb

Bridgeman Art Library

Canon

Cascades

Choose Print

Clearwater

Corbis

Corel

Corporate Image

CTI Paper USA

The Creative Group

Dell

DMI

Domtar

Envelopes.com

Epson

Erickson Stock

Fey Printing

Fibermark

FSC

FunctionFox

Getty Images

GLM

Graphic Arts Show Company

Green-e

Green Seal

HLP Klearfold

Hoefler & Co.

How/F&W Media

HP

Image Source

Imagers

Ing Image

Inmagine

Insource

International Paper

iStock By Getty Images

Jam Paper

Kallima

Kodak

Masterfile

Media Bakery

Microsoft

Modern Postcard

Mohawk

Monotype

Moo

MPress LLC

My1Stop

National Geographic Creative

Naked Binder

Navitor

Neenah

Offset

P22 Type Foundry

PAF/Graphics of Americas

Pantone

The Paper Mill Store

The Print Council

Printrunner

Quark

Rainbow Alliance

Roland DGA

Sappi

SEGD

SFI

Shutterstock

SPD

STA

Stockfood

Stocksy

Thinkstock by Getty Images

Two Sides

Type Directors Club

Unimac Graphics

Unisource

Univenture

Uprinting.com

Veer

Verso

Video Blocks

Visual Connections

Wacom

Xerox

xpedx

Yupo

At the start of every year, we spotlight roughly100 companies and organizations providing first-rate products and services to creative professionals, adding value and finding solutions,communicating and standing behind our community and, more often than not, taking environmental and social responsibility seriously.

Companies who understand the creative mind have always been rarebut, in our half-century of publishing, it is hard to remember a timewhen they have been more scarce. Changing technologies and tight-ening economics are creating dislocations, established brands aredisappearing faster than Washington’s credibility, and many companieswho once embraced the magnificent — and, ironically, still robust —graphic design market have lost their focus. That makes the 2014roster even more selective and deserving of recognition.

In the current listing, you will find treasures: paper mills and distrib-utors, commercial and digital printers, stock agencies and type houses,hardware and software companies, recruiters and consultants, tradeshows and industry associations, myriad goods and service providers.These are smart and motivated organizations who “get it” — that yoursuccess is their success — and who have the commitment and resourcesto invest in the creative community.

Included are company overviews, new developments of note, and contactinformation for buyers and specifiers. Not included are schools: we havebroken educational institutions into a separate listing for their ownspotlight in the March/April edition.

Why does all this matter? Because in an age of interdependence, collab-oration and the blurring of design and production, you are only as goodas your tools, your technologies, your services, your vendors, your knowl-edge and your information. That is true when the economic headwindsare for you and against you.

– GORDON KAYE

DESIGNERFRIENDLY COMPANIES +RESOURCES

< THE NEW APPLE MAC PRO: A POWERFUL CREATIVE PROFESSIONALWORKSTATION IN A SURPRISINGLY SMALL PACKAGE.


78 GDUSA

2014 | DESIGNER FRIENDLY DIRECTORY

[1] 123RFThis royalty free digital media library offers a wide variety ofbudget-friendly commercial and editorial images, video footage,audio clips, logo designs and illustrations. From its humble begin-nings in 2005, 123RF is now home to over 22 million creativeworks that include stock photos, vectors, video footage and audiofiles. Committed to providing quality customer service, the firmprovides 24-hour customer service and support, 7 days a week.123RF’s Corporate+ platform is designed to give you total controlof licensing creative digital content, from performing simultaneoussearches, to coordinating content purchasing and sharing. Theplatform enables an administrator to manage its users, group theminto functional teams, and assign them with download credits. Thecompany currently has over 200 employees on seven continents. 123RF.com

[2] ART RESOURCEArt Resource is the world’s largest fine art stock photo archive,with more than a million fine art images available for licensing toall media, hundreds of thousands of which are keyword search-able online. The range of offerings run the gamut from prehistorictimes to the present. Art Resource carries the works of almostevery major museum in Europe, and functions as the officialrights and permissions representative for many institutions in theU.S. and abroad. A full list is available on the site, but among themuseums for which Art Resource functions as the official rightsand permissions representatives are: The Metropolitan Museumof Art, MoMA, Los Angeles County Museum of Art, The NationalPortrait Gallery, the Smithsonian American Art Museum, thePierpont Morgan Library, the Jewish Museum of New York, theNewark Museum, the Tate Gallery of London, National GalleryLondon, Albright-Knox Art Gallery, New York Public Library, andWadsworth Atheneum Art Museum. www.artres.com

BIGSTOCKBigstock has grown into one of the world’s largest digital market-places for stock imagery, featuring both credit-based plans andpay-as-you go options. It now offers over 16 million royalty freephotos and vectors and illustrations from talented photographersand artists worldwide, available for almost any purpose. Acquiredby Shutterstock in 2009, a site redesign gives Bigstock a modernand professional look, easy and logical navigation, and a greatlyimproved interface. Today’s customers include graphic designers,web designers, publishers, educators and small business ownersfor whom the attractive price points are important. The companyrecently announced an integration with Constant Contact® thatprovides small businesses with seamless access to millions ofphotographs and illustrations for their online marketing campaigns.www.bigstockphoto.com

BRIDGEMAN ART LIBRARYFounded in 1972, Bridgeman is a world leader in the distributionof fine art, cultural and historical media for reproduction. Foundedin 1972, the company works with museums, galleries, collectionsand artists to provide a central resource of rights managed fine artand archive footage for reproduction to creative professionals. Everysubject, concept, style and medium is represented, from themasterpieces of national museums to the hidden treasures ofprivate collections. Spanning centuries of visual communication,photographic reproductions of paintings, sculpture, textiles, mapsand anthropological artefacts can be found in the collection aswell as newer forms of media including early photography, news-reels and documentaries. In 2013, Bridgeman launched a newe-commerce website; the new features and design provide animproved search experience while streamlining the purchasingprocess. At presstime: founder Harriet Bridgeman has beennamed Commander of the Order of the British Empire for servicesto the arts. www.bridgemanart.com

1 2

Photograph: bpk, Berlin/Nationalgalerie, Staatliche Museen, Berlin, Germany/Photo: Joerg P. anders/Art Resource, NY

STOCK VISUALS



http://www.artres.com

http://www.bigstockphoto.com

http://www.bridgemanart.com

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CORBIS IMAGESCorbis Images is a leading visual media provider for advertising,marketing and media professionals, providing a comprehensiveselection of stock photography and illustrations. Corbis Images hasexceptional creative, documentary, archival, fine art, current events,and breaking news, sports and entertainment imagery to help thecreative and media community produce distinctive work for websites, magazines, newspapers, books, television, and films. Thecompany serves its global customer base through skilled salesand service teams and a fast, intuitive web site. There are officesin North America, Europe, Asia and Australia serving more than50 countries. Related brands include Corbis Motion (creative andeditorial motion clips from leading collections and studios); Veer(affordable creative stock photography, illustrations, and fonts);and Greenlight (rights clearances for music, film clips, celebrities,and iconic properties). www.corbisimages.com

[3] ERICKSON STOCKErickson Stock is a treasure: it is a premier source for high-quality,emotional lifestyle stock photos and video footage. With a rangeof collections, the agency has more ways to tell your story —through stills or video. Erickson Stock Photography is the work ofrenowned assignment photographer Jim Erickson. For decades,Erickson and his teams have generated thousands of images andstock video clips in order to supply clients who demand super-consistent, assignment-quality, stock photography and videocontent. Among the popular categories: Healthcare, Business,People & Lifestyle, Travel & Leisure, Landscape & Nature, andArchitecture. www.ericksonstock.com and www.jimerickson.com

GETTY IMAGESIn 1995, Mark Getty and Jonathan Klein founded Getty Images tobring the fragmented stock photography business into the digitalage. And that’s exactly what they did, becoming the first companyto license imagery online. Today, Getty Images is a leading creatorand distributor of still imagery, video and multimedia products,as well as a recognized provider of other forms of premium digitalcontent, including music. Getty Images serves business customersin more than 100 countries and is the first place creative and

media professionals turn to discover, purchase and manage imagesand other digital content. Its award-winning photographers andimagery help designers produce inspiring work which appearsevery day in the world’s most influential newspapers, magazines,advertising campaigns, films, television programs, books and websites. www.gettyimages.com

[4] IMAGE SOURCEImage Source is an independent provider of high quality photog-raphy for professional image experts. Image Source sets qualitystandards and provides professional customers with a reliable andtransparent service. Headquartered in London with offices in NewYork and Berlin, the company has one of the largest creative teamsin the industry and supplies award winning photography worldwidethrough a network of more than 200 distributors, as well as onits own websites. The company acquired Cultura Creative lastyear, the boutique European agency founded by Anthony Harris.Image Source has been awarded the Queen’s Award for Interna-tional Enterprise. www.imagesource.com

[5] ISTOCK BY GETTY IMAGESiStock by Getty Images is the original stock community, empoweringmillions of creatives around the world to create beautiful commu-nications since 2000. Today iStock has a huge roster of passionatedesigners, photographers, illustrators, motion artists and creativesof every persuasion dedicated to offering the best-crafted contentfor every project and every budget. With over half of its contentavailable exclusively on iStock, accessing a steady flow of unique,quality imagery, video and music has never been easier. The latestinitiative from iStock is dubbed ‘Free the Creative,’ and aims to dojust that by making it easier for designers and marketing profes-sionals to focus on their work with hassle-free access to over 15million files. By streamlining the process of delivering cutting-edgeimagery, video and music, creatives have more freedom to concen-trate on their own personal passions. The ‘Free the Creative’ cam-paign communicates an understanding of the day-to-day obstaclesand frustrations that creatives face as they strive to make standoutwork. Headquartered in Calgary, Alberta, Canada, iStock is a wholly-owned subsidiary of Getty Images. www.iStock.com

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http://www.corbisimages.com

http://www.ericksonstock.com

http://www.jimerickson.com

http://www.gettyimages.com

http://www.imagesource.com

http://www.iStock.com

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STOCK VISUALSING IMAGEIngram Publishing is a leading provider of European content.Images are available by subscription, DVD/CD or singly online.Working with professional photographers throughout the world,Ingram has created a unique resource with hundreds of thousandsof royalty free images. Additionally, it offers royalty free vector art,fonts, clip art, logos and vehicle outlines. Ingram’s Ingimage.com,the firm’s subscription service, reflects this heritage. Unlike somany ‘micro’ sites, Ingram’s photographers work to high productionvalues and each shoot is professionally curated. Consequently, thesite is “the designer’s choice for stock photography at an afford-able price.” Ingram is based in central London and is opening aNew York office early in 2014 to better serve it’s North Americanclients. www.Ingimage.com

INMAGINEFounded in 2000, INMAGINE® is a leading supplier and distrib-utor of rights-managed and royalty-free stock worldwide. Withmore than 10 million royalty free images from over 100 collections,the company can lay claim to having the most complete list ofroyalty free publishers in the market. The company also provides24-hour service throughout its offices in US, UK, Germany, UnitedArab Emirates, Australia and Asia. A multi-language website sup-ports up to 8 languages complete with an array of online tools,precise search and instant downloads. www.inmagine.com

MASTERFILEMasterfile features millions of premium rights managed and royaltyfree photos and illustrations by world class artists covering a widerange of subjects. The company acquires, organizes, distributesand licenses images for commercial use in media ranging fromeditorial publications to print advertising to websites. Images areacquired under exclusive contract from professional photogra-phers and illustrators who are paid a royalty every time an imageis licensed. The images are stored digitally, showcased, licensedand delivered instantly to business clients worldwide via theInternet 24/7. The business is global: Masterfile’s corporateheadquarters are in Toronto, with European Headquarters in Düs-

seldorf and sales offices in London and Paris. The site highlightsnew additions, subscription offers, and a free image of the week.www.masterfile.com

MEDIA BAKERYMedia Bakery is a privately held company headquartered in SantaBarbara CA, with satellite offices on the East Coast. Since 2001,their collection of images, footage, and audio files serve thosewho inspire ideas, illustrate concepts, and enhance design both inprint and motion. With millions of photos and creative products,the collection of premium rights managed and royalty free imageand footage files is among the largest in the world. Customershave 24 hour online access to more than 170 suppliers. MediaBakery promises “red carpet treatment” with particular focus oncustomer service. www.mediabakery.com

NATIONAL GEOGRAPHIC CREATIVENational Geographic Creative inspires big ideas and brings themto life. The agency is a stand-alone resource within National Geo-graphic that provides graphic designers and other professionalcontent buyers with a full suite of products and services thatspan all media platforms. Assets are grouped into three areas:Photography, Motion, and Talent. This includes the well-knownimage archive, which is one of the most comprehensive andunique collections available to professional buyers around theworld. Showcasing the work of hundreds of award-winning photog-raphers, the archive contains more than 10 million transparencies,black-and-white prints, glass plates, original art, and our extensivebank of photographs by contemporary photographers.www.NatGeoCreative.com

[1] OFFSETOffset is a new, curated collection of engaging imagery from topartists and storytellers around the world. Conceived and developedby the people at Shutterstock, “Offset has reinvented the wayauthentic images are curated, viewed and licensed. With straight-forward and clear pricing, we want you to focus on what’s truly


http://www.ingimage.com

http://www.inmagine.com

http://www.masterfile.com

http://www.mediabakery.com

http://www.NatGeoCreative.com

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important: telling your story and being creative.” According toofficials, every image in the collection is hand selected, chosenfor its artistic distinction and narrative quality. Sourced from a broadrange of categories, Offset offers a mix of photography and illustra-tion, and both commercial and editorial imagery from best-in-classartists who shoot for major advertising clients and renowned brands.www.offset.com

[2] SHUTTERSTOCKShutterstock is a leading global provider of high-quality licensedphotographs, vectors, illustrations and videos to businesses,marketing agencies and media organizations around the world.Working with its growing community of over 40,000 contributors,Shutterstock adds tens of thousands of images each week, andcurrently has more than 30 million images available. Headquarteredin New York City, with offices in Berlin, Chicago, London, and SanFrancisco, Shutterstock has customers in more than 150 countries.The company also owns Bigstock, a value-oriented stock mediaagency; Offset, a high-end image collection; and Skillfeed, anonline marketplace for learning. Several subscription options areavailable for frequent users — GDUSA’s creative department isa happy subscriber — as well as an on-demand option and onefor special uses. www.shutterstock.com

STOCKFOODStockFood is the leading food photography specialist among imageagencies, offering creative professionals in media, marketing,advertising and publishing the largest food image database onthe internet. This includes a broad range of rights managed androyalty-free images, videos and features from over 1,000 photog-raphers and film producers. Expert recipe texts, created by aninhouse team, are available for all images, videos and features.StockFood was established in Germany in 1979 and is now repre-sented in nearly 80 countries, on all continents, by a worldwidenetwork of partner agencies. The head office is based in Munich,with further offices in Kennebunk ME and London, employingapproximately 60 staff in total. living4media, a subsidiary ofStockFood, is the premium site for home and living images. www.stockfood.com

STOCKSYStocksy describes itself as “an artist owned cooperative that isfounded upon the principles of equality, respect and the fair distri-bution of profits. We built this co-op to pay out all its profits eachyear in dividends. Created by veterans of iStockphoto and itsfounder Bruce Livingstone, we provide sustainable careers throughprofit sharing and co-ownership with our artists. We also pay thehighest royalty rates in the industry.” The Stocksy folks are boundby a genuine respect for the craft and for their artists/co-owners.They have set high quality and curatorial standards for Stocksyto ensure that the images creative professionals find on the siteare authentic, intelligent, beautiful, realistic and inherently useful.

The mission: “to revolutionize licensed photography not only withour co-op structure, but by making great images accessible for areasonable price while simultaneously raising the industry standard.Headquarters are located in historic Market Square, in the heartof downtown Victoria, BC, Canada. www.stocksy.com

THINKSTOCK BY GETTY IMAGESThinkstock is an important player in image subscriptions, providingone of the most complete offerings available in the marketplace.The reason for its popularity is its straightforward three-part businessmodel. First, Thinkstock offers millions of select and premiumroyalty-free images, vectors and illustrations from leading contentproviders Getty Images and iStock. Second, designers can down-load up to 25 images a day with an affordable subscription, andonce you’ve used an image, it can be used over and over againin future projects. Third, the process is streamlined, with simplesubscription and image pack options, robust search and 24/7 imageaccess. A new initiative is the Thinkstock mobile app with whichdesigners can discover over 10 million high-quality images invisual detail from Getty Images and iStock. www.thinkstock.com

VEERVeer makes it easier to be creative with an affordable selectionof creative stock photography, stock illustrations, fonts and creativemerchandise. The site provides an uncomplicated shopping expe-rience that lets customers stay focused on their creative work. Itscreative elements help people add style to business, marketingand personal design projects from websites and blog posts tobusiness presentations and ad campaigns. Veer hosts the Veer Ideascommunity where creatives can set up personal profiles, read thelatest design news on the Skinny blog and post on the communityblog, the Fat. A Corbis brand, Veer offers a range of creative el-ements including creative stock photography and illustration andfonts. This includes more than 2 million photographs and illus-trations covering all subject categories including people, family,lifestyles, business, concepts, technology, nature, travel, back-grounds, and more. www.veer.com

VIDEO BLOCKSVideo Blocks is a subscription-based website that providesmembers with unlimited downloads of royalty free stock video,motion backgrounds, production music, sound effects, specialeffects, After Effects templates and more. The online media archivejust exceeded 100,000 hand-selected clips spread across a widevariety of content types. Since its launch in 2010, Video Blockshas aggressively expanded its content library and grown its cus-tomer base. Over eight million clips have been downloaded byVideoBlocks.com subscribers, and the company expects to continuerapidly expanding its content library into the indefinite future.Video Blocks was honored as part of Inc 500’s Fastest GrowingCompanies in 2012, ranking as the #4 Fastest Growing MediaCompany in the country. www.videoblocks.com

http://www.offset.com

http://www.shutterstock.com

http://www.stockfood.com

http://www.stocksy.com

http://www.thinkstock.com

http://www.veer.com

http://www.videoblocks.com

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CASCADESCascades Fine Papers Group is a Canadian-based leader in eco-logical and security fine papers manufacturing, with a century-longreputation for craftsmanship and sustainability. A company whereinitiative and respect for the environment are part of its everydayoperations, they work constantly to improve products and processesand reduce their environmental footprint. Uncoated fine papersmade by Cascades contain significant quantities of postconsumerfiber and are certified by credible environmental organizations.The product line includes a large family of Rolland Enviro100 gradesfor commercial printing and reprographic purposes, includingRolland Enviro100 Print, Satin, Digital, Copy, Book, and CascadesEnviroCraft. (The September/October 2013 edition of GDUSAwas printed on Enviro100 Satin 60 lb.) The latest introduction

to the family: Cascades Enviro Jet, a recycled paper for the colorinkjet market, for which Cascades recently received a Gold Awardat the Canadian Printing Awards for Most Environmentally Progres-sive Printing Technology. The company also won a Gold for MostEnvironmentally Progressive vendor. www.cascades.com

[1] CLEARWATERClearwater Paper is recognized worldwide for its quality paperboard,consumer tissue, and wood products, enabling customers to com-pete in the highest ends of their markets. Of particular note toprint and packaging professionals: Clearwater is North America'slargest nonintegrated producer of bleached paperboard. TheirAncora® and Candesce® lines of premium SBS paperboard bothhave ultrasmooth surfaces for printing clear images and sharp text.Both stand up to demanding and advanced print jobs, makingvarnishing treatments, foil stamping, and embossing simple. Inaddition, Ancora and Candesce are available with either FSC orSFI certification in a full caliper range, and the company adheresto rigorous standards on greenhouse gas emissions and energy use.www.clearwaterpaper.com

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[2] CTI PAPER USACTI Paper USA offers an eclectic ensemble of specialty papers andenvelopes “designed to inspire creative genius.” Elegant, sophis-ticated, fresh and fun - The Fine Paper Collection® includes first-rate translucent paper, cast coated paper and metallic printingpaper. CTI continually strives to develop, manufacture and sourceinnovative papers and envelopes, which are perfect for makingdistinct impressions when used for annual reports, birth announce-ments, brochures, business cards, covers, greeting cards andwedding invitations, among other things. The newest addition: theKromekote Collection. It’s a famed cast-coated paper — known fordecades for its brilliant, mirror-like gloss surface and smoothness.Exceptional printability and performance ensure realistic, highlydetailed images and vibrant, saturated colors, while a resilientsurface allows for clean crack-resistant folding and scoring. TheKromekote Collection includes papers for offset, dry toner/laserand HP Indigo printing applications. www.thepapermill.com

[3] DOMTARDomtar is the largest integrated manufacturer and marketer ofuncoated freesheet paper in North America and the second largestin the world based on production capacity. The company designs,manufactures, markets and distributes a wide range of business,commercial printing and publishing grades. Their brands are well-known to graphic designers and printers, and include Cougar®,Lynx® Opaque Ultra, Husky® Opaque Offset, First Choice® andDomtar EarthChoice® Office Paper, part of a growing family ofenvironmentally and socially responsible papers. The companysponsors the award-winning “Paper Because” campaign to promotethe power of print and paper, and makes available the “DomtarPaper Trail” resource and environmental impact calculator. Under-scoring its commitment to sustainability, Domtar is partneringwith PrintEco, whose free personal use software optimizes paperuse for today’s most popular applications. Seamlessly integratedwith Microsoft Office, Internet Explorer, Firefox, & Chrome, Print-Eco allows users to practice responsible paper usage, while alsosaving time and money. www.domtar.com and www.paperbecause.com

FIBERMARKFiberMark is a world-class, fully integrated manufacturer andmarketer, crafting fiber-based specialty materials in the U.S. andEurope. The company creates innovative solutions for leadingbrands, offering distinctive covering materials that express thebrands, inspire designs and create lasting impressions. With anextensive range of visual and tactile options and performancecharacteristics, FiberMark materials provide an array of graphicdesign possibilities for applications in the performance boards,

covering solutions, luxury packaging, technical/industrial, durableprint media and graphic design markets. FiberMark is FSC certi-fied. The company’s premium and innovative covering products,print media and specialty boards made from sustainable materialsare enhanced with a variety of colors, finishes, and embossingtechniques that create visual depth and invite touch. FiberMark’s“Naturally Creative” tag line refers, as well, to sustainable practicessuch as source reduction, green operations, and custom designsolutions. www.fibermark.com

INTERNATIONAL PAPERInternational Paper is a global leader in the paper and packagingindustry and supplies a wide range of products that people rely onevery day. The company produces uncoated papers and industrialand consumer packaging. Key brands for graphic artists includeAccent Opaque, Carolina Coated Cover, Hammermill, Springhilland Williamsburg. A new offering of note for creative profession-als is Accent Opaque Digital. It’s available in a wide variety ofcut sizes — even nonstandard sizes — and optimized for greatcolor and great performance on digital and offset equipmentincluding high-speed printers, copiers, and digital presses. IP part-ners with customers and environmental, academic, civic andgovernmental organizations, as well as landowners and harvestingprofessionals, to encourage responsible forest stewardship, improvethe health and productivity of forestlands, and increase recoveryof recyclable products. www.internationalpaper.com

[4] KALLIMA PAPERKallima® FSC Certified Coated Cover paperboard products isproudly manufactured by Tembec. The Kallima Paper family, withits outstanding blue-white shade, is very popular among com-mercial print, graphic design and end-user customers because itdelivers rich, vibrant colors and superior print gloss performance.(The cover of this special edition of GDUSA is printed on KallimaCoated Cover C2S). In addition to being a leading advocate ofsustainability, the company has the know-how to back it up: KallimaPaper has a low-density, high-bulk construction resulting in lesstrees used and significant cost savings to the customer. The com-pany is excellent at teaching and entertaining specifiers and buyers;its lively and fun blog, Kallima Storyboard, shares stories aboutpapermaking, printing and design, environmental responsibility andmore. And its Cost Savings Calculator is a great tool that translatesKallima’s basis weight advantage into real dollar and cents savings.www.kallimapaper.com


http://www.thepapermill.com

http://www.domtar.com

http://www.paperbecause.com

http://www.fibermark.com

http://www.internationalpaper.com

http://www.kallimapaper.com

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[1] MOHAWKMohawk is North America’s largest privately-owned manufacturerof fine papers and envelopes. Signature brands include MohawkSuperfine® and Strathmore®, as well as proprietary treatmentsInxwell® and i-Tone®. With a culture of innovation, Mohawk’sbusiness model now extends beyond paper manufacturing into newareas of growth, including digital substrates and web-based soft-ware platforms, which connect designers and printers to newmarkets. As a leader in environmentally and socially responsiblebusiness practices, Mohawk was the first U.S. manufacturer ofcommercial printing papers to match 100% of its electricity withwind power renewable energy credits and the first U.S. premiumpaper mill to shift toward carbon neutral production. Mohawk’sportfolio of recycled papers is certified by Green Seal and theForest Stewardship Council (FSC). Mohawk is a fourth-generation,family-owned and operated business based in Cohoes NY. A newinitiative of note: the Mohawk Maker Quarterly is a publicationthat supports and embraces the maker community with contentfocusing on stories of small manufacturers, artisans, printers, de-signers and artists who are making their way in the midst of thedigital revolution. www.mohawkconnects.com

[2] NEENAHFor more than 100 years, Neenah has been an innovative leaderin the creation and manufacturing of premium, specialty andsustainable papers used for premium writing, text, cover and spe-cialty needs. The Neenah signature portfolio includes marketleading brands such as CLASSIC®, ENVIRONMENT®, and ROYALSUNDANCE® Papers. The company also produces envelopes inthousands of unique styles. Neenah is committed to developing

relevant mobile and online technologies including the NeenahPaper Cabinet™ for Desktop tool and the new Neenah Cabinet™for iPad app. Recent initiatives include: membership in the HPIndigo Preferred Media Partner Program, reflecting Neenah’scommitment to supporting the needs of the HP Indigo printercommunity for premium substrates; and exclusive sponsorship ofGDUSA’s American Package Design Awards, reflecting the com-pany’s innovative and extensive line of package and label papers.www.neenahpaper.com

SAPPISappi Fine Paper North America is a preeminent North Americanproducer of coated fine and release papers, as well as dissolvingwood pulp and market kraft pulp headquartered in Boston. Itscoated fine papers, with highly recognized brand names such asMcCoy, Opus, Somerset and Flo, are used in premium magazines,catalogs, books, and high-end print advertising and collateralmaterials. The company is also a leading international supplier ofrelease papers for the automotive, fashion and engineered filmsindustries, including the Ultracast brand. Sappi Fine Paper NorthAmerica is a division of Sappi Limited, a global company head-quartered in Johannesburg, South Africa. www.sappi.com/na

UNISOURCEUnisource Worldwide, a leading distributor of paper, packaging andfacility supplies in North America, has many ongoing programsaimed at supporting the graphic arts community and promotingprint as an effective means of communication. Capabilities include:engineered packaging design; eBusiness technologies; logisticalexpertise; paper procurement services; optimized facilities man-agement; and sustainability best practices. Unisourcer remainone of the largest independent distributors and marketers ofmore than 150,000 national and private-label products. Atpresstime: the company announced that it will merge with IP’sxpedx during 2014. www.unisourceworldwide.com

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http://www.mohawkconnects.com

http://www.neenahpaper.com

http://www.sappi.com/na

http://www.unisourceworldwide.com

VERSOBased in Memphis TN, Verso Paper Corporation is a leadingNorth American producer of coated papers, including coatedgroundwood and coated freesheet, and specialty products. Verso’spaper products are used primarily in media and marketing appli-cations, including magazines, catalogs and commercial printingapplications such as high-end advertising brochures, annual reportsand direct mail advertising. Company officials state: “At Versoour focus is simple: Do what is right, maintain a balance betweenenvironmental, financial and social responsibilities and ensurethat we continually improve our ability to creatively solve customerproblems with products and services that exceed expectations.”The Influence® grade is a recognized leader in its category, andrepresents an excellent option for all types of upscale end uses.Its heavy basis weights deliver the printability and appearanceexpected of a higher grade paper while the lighter weights areideal for postage sensitive applications. Verso Paper was theexclusive sponsor of GDUSA’s 50th Annual Print Design readersurvey on the state of print and paper in June 2013.www.versopaper.com

XPEDXxpedx is the world’s largest distributor of printing papers, graphicsupplies and equipment by revenue and volume. Customers includecommercial printers and publishers, manufacturers, retailers,facility managers, U.S. government agencies and companies acrossmany industry segments. Creative professionals are an importantmarket segment for xpedx, and the company strives, through itsmerchant division and retail stores, to provide designers with thetools and expertise they need to grow professionally and to maketheir workday easier. Sustainability and stewardship are high pri-orities: the company has set ambitious Sustainability Targetsincluding substantial increases in recycling and of the use ofChain of Custody certified papers. An important xpedx offeringfor designers and printers is the Endurance Printing Paper line,which includes printing papers, digital printing papers, paper-board, and recycled content papers. At presstime: the companyannounced that it will merge with Unisource during 2014.www.xpedx.com

[3] YUPOMore than forty years ago, Yupo Corporation embarked on a journeyto create a variety of grades of synthetic paper that would standout among competitors. Through extensive research and develop-ment, Yupo has become a global leader in the production of100% recyclable, tear- and chemical-resistant synthetic papersand in satisfying the growing demand for its applications in theprint, design and packaging worlds. Currently the largest manu-facturer of synthetic papers in the Western Hemisphere, YUPOSynthetic Paper is manufactured in a 160,000 square foot, state-of-the-art facility located in Chesapeake VA. Available gradesinclude YUPO Original, YUPO Accel, YUPO Blue, and YUPOTranslucent. Of special note to designers is the Wally Awards, aunique design competition for work printed on YUPO products.Winners of the 2013/10th Anniversary Wally Awards are: BestDesign Entry – Immedia Corporate Brochure, Jessica Roberts,Immedia, Minneapolis MN; Best Package Entry – Children’sHealth Investment Program Toolkit by C.H.I.P. at ChesapeakeRegional Medical Center, Chesapeake VA; and Best Artist Entry –Dia de Los Muertos Portrait by Rachael Rossman, Salem OR. The2014 Wally Awards are now underway; winners, once again, willbe displayed at the upcoming HOW Design Live.www.yupousa.com

RETAIL + ONLINE PAPER STORESENVELOPES.COMHeadquartered in Amityville NY, with distribution facilities strate-gically located throughout the U.S., Envelopes.com products rangefrom standard sizes and styles of mailing envelopes to unique,hard to find, specialty envelope products. Most are available bothplain or printed. A second generation family-owned and operatedbusiness founded in 1971, the company’s mission is to provideevery customer with high-quality products, the best envelopevalue, and the most comprehensive service. Envelopes.com hasseveral earth-friendly initiatives including 30%-100% recycledproducts, soy inks, carbon neutral shipping, and more. And thecompany’s Trade Pro program provides graphic arts professionalswith savings and additional benefits. www.envelopes.com

JAM PAPERA proudly family-owned and operated company for over 55 years,JAM Paper & Envelope has retail stores and offices in New Yorkand New Jersey — including two locations in Manhattan and onein Northvale NJ. (“JAM” stands for Janet, Andrew and MichaelJacobs, a tight-knit family who heads the company’s operationsday-in and day-out.) Its robust website carries a wide range ofenvelopes, plastics, paper, folders, bags, portfolios and boxes to

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http://www.versopaper.com

http://www.xpedx.com

http://www.yupousa.com

http://www.envelopes.com

TYPE[1] BERTHOLD TYPESBerthold is an important designer source for high-quality, classictypefaces. Founded in 1858 in Berlin, the H. Berthold foundrywas renowned for crafting high-quality typefaces and was one of thelargest and most successful type foundries in the world. BertholdTypes continues this tradition by offering design professionalsthe quality typefaces comprising the Berthold Exklusiv Collection.Berthold exclusively offers the Akzidenz-Grotesk typeface: theoriginal sans and most influential grotesque, and a typeface whichseveral of our Designers and Students to Watch named as theirfavorite font. Berthold also exclusively offers other classic typefacessuch as AG Book, Barmeno, Block, City, Delta, Formata, Imago,and many other new and long-time favorites. Berthold font soft-ware is available in the Open Type format with many font fami-lies available with extended language support. The firm offers avariety of licensing options from basic end user licenses for in-dividuals and small companies to flexible corporate extended li-censes for use with the latest technologies. With regard to usingBerthold fonts on the web, the firm has partnered with Typekit tomake it easy for companies to use Berthold fonts on the web.With an Enterprise Web license from Berthold and a subscriptionto Typekit Enterprise, designers can use Berthold fonts to stylecontent via a 100% standards-based approach that works in allmodern web browsers, including tablets and mobile devices.www.bertholdtypes.com

[2] HOEFLER & CO.For 25 years, Hoefler & Co. has helped the world’s foremost pub-lications, corporations, and institutions develop their uniquevoices through typography. The body of work includes some ofthe world's most famous designs — Gotham, Archer, Whitney,Knockout, and Sentinel — typefaces marked by both high per-formance, and high style. Now the entire Hoefler & Co. library isavailable for use across all channels, from print to web to mobile.www.typography.com

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help businesses and individuals look professional, creative andsmart. With plants and warehouses on both coasts, as well as over-seas, the company ships the same business day, has no minimumorders, provides volume discounts, and can customize portfoliosto the exact specifications you need. www.jampaper.com

THE PAPER MILL STOREThis online store began in 2004 with the idea of offering graphicsprofessionals great papers and prices that are easy to get whenneeded. The corporate office campus is in Sun Prairie WI, with astate-of-the-art converting and distribution center in the heart ofthe “Paper Valley” in Wisconsin. Because they stock all papersin climate controlled safety, and their own people pick and packorders for same-day or next day delivery, paper and envelopeswill arrive on time and in perfect condition. The company uses100% wind power through the purchase of renewable energycredits, offsets carbon produced by shipments, and FSC and SFIchain of custody certification. www.thepapermillstore.com

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http://www.jampaper.com

http://www.thepapermillstore.com

http://www.bertholdtypes.com

http://www.typography.com

MONOTYPE IMAGINGMonotype is a leading global provider of typefaces, technologyand expertise that enable the best user experience and ensurebrand integrity. Based in Woburn MA, Monotype provides customersworldwide with typeface solutions for a broad range of creativeapplications and consumer devices. The company’s libraries andecommerce sites are home to widely used typefaces — includingthe Helvetica®, Frutiger® and Univers® families — as well asthe next generation of type designs. And its Fonts.com store offerstens of thousands of font products for preview, purchase anddownload.The company recently teamed with Google to offer afree public version of Monotypes Typecast™ application via GoogleFonts, with the goal of helping users to create better quality webtypography. The Typecast design tool, which also has a premiumversion, makes it easy to try out and experiment with font pairingsfrom the Google Fonts directory. www.monotype.com

P22 TYPE FOUNDRYP22 type foundry creates computer typefaces inspired by Art &History and is renowned for its work with museums and foundationsto ensure the development of accurate historical typefaces thatare fully relevant for today's computer user. P22 is comprised of4 distinct collections, each with a unique typographical focus. Inaddition, P22 offers custom font design and licensing solutions.www.p22.com

VEERAffordable images and fonts for creatives is Veer’s reason-to-be.The company’s creative elements “help people add style to business,marketing, and personal design projects — from websites andblog posts to business presentations and ad campaigns.” Thereare currently over 12,000 fonts to chose from, and dozens of fea-tured releases on displayed prominently on the site at any onetime. The font library includes thousands of font families and in-dividual fonts from more than 75 foundries. Fonts include dis-play faces, text families, scripts as well as picture and symbolfonts. Collections include: Umbrella™, stylish and contemporarydisplay faces handpicked from around the world; Jukebox™, in-spired by sign painting and vintage Americana; Cabinet™, dis-tinctive text families for large projects and logos that featuresrecognized international foundries as TypeTogether; and RedRooster™, which offers new designs and interpretations of his-toric fonts. New fonts are added regularly. www.veer.com

COLOR EXPERTISEPANTONELike GDUSA, Pantone® has just completed a celebration of its50th anniversary. The company has used its five decades well,becoming, hands down, the global authority on color and colorstandards for the design industries. (See the website for a lovelyinfographic entitled “50 Years of Color.”) Over the years, Pantonehas expanded its color matching system from the graphic arts toother color-critical industries such as digital technology, fashion,home, plastics, architecture and contract interiors, and paint.Today, the brand is known as the standard language for accuratecolor communication for everyone from designers to manufacturersto retailers and customers. And the Pantone Color Institute, a colorresearch and information center that shares its color expertisewith professionals in a variety of industries, is a major resourcefor GDUSA stories and features on color trends. Pantone’s 2014color of the year: PANTONE® 18-3224 Radiant Orchid, describedas “a captivating, magical, enigmatic purple” which, says LeatriceEiseman of the Pantone Color Institute®, “Radiant Orchid reachesacross the color wheel to intrigue the eye and spark the imagination.An invitation to innovation, Radiant Orchid encourages expandedcreativity and originality, which is increasingly valued in today’ssociety.” www.pantone.com

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http://www.monotype.com

http://www.p22.com

http://www.veer.com



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FOREST STEWARDSHIP COUNCILFSC was created to change the dialog about, and the practice of,sustainable forestry worldwide. The group sets forth principles,criteria, and standards that span economic, social, and environ-mental concerns. Its standards represent a strong system forguiding forest management toward sustainable outcomes. Like theforestry profession itself, the FSC system includes stakeholderswith a diverse array of perspectives on what represents a well-man-aged and sustainable forest. As a multi-stakeholder organization,FSC applies the directive of its membership to develop forestmanagement and chain of custody standards, deliver trademarkassurance and provide accreditation services to a global network ofcommitted businesses, organizations and communities. Member-ship consists of three equally weighted chambers — environmental,economic, and social — to ensure balance and integrity. FSCUS is based in Minneapolis MN and operates as a National Officeof FSC International in Germany. www.fsc.org

GREEN-EGreen-e® is an independent certification and verification programfor renewable energy and greenhouse gas emission reductions inthe retail market. The Center for Resource Solutions, the nationalnonprofit that administers Green-e, works to increase the amount ofrenewable energy used worldwide. Organizations that buy Green-eCertified renewable energy (or generate their own electricity) canapply for Green-e logo use through Green-e Marketplace. Green-eMarketplace provides a simple, nationally recognized logo they canuse to communicate their commitment to renewable energy totheir customers and shareholders. www.green-e.org

GREEN SEALThe original “Green Seal of Approval” was founded in 1989 to helpsafeguard the health of people and the planet. As an independent,science-based standards developer and certification body, GreenSeal identifies products and services that are environmentallyresponsible, and provides public education for creating a moresustainable world. The organization has just introduced a newblog which, according to Linda Chipperfield, Green Seal VP ofMarketing & Communications, is specifically designed “to sharelessons learned and helpful habits developed over Green Seal’smore than 20 years of ecolabeling and environmental work.”www.greenseal.org

SUSTAINABLE FORESTRY INITIATIVESFI Inc. is an independent, nonprofit organization that is solelyresponsible for maintaining, overseeing and improving the inter-nationally recognized Sustainable Forestry Initiative® (SFI®)program. Across Canada and the U.S., more than 240 millionacres are certified to the SFI forest management standard. Inaddition, the SFI program’s unique fiber sourcing requirementspromote responsible forest management on all suppliers’ lands.SFI chain-of-custody (COC) certification tracks the percentageof fiber from certified forests, certified sourcing and post-consumerrecycled content. SFI on-product labels identify both certifiedsourcing and COC claims to help consumers make responsiblepurchasing decisions. SFI Inc. is governed by a three-chamberboard of directors representing environmental, social and economicsectors equally. The organization was recognized recently for thegreatest increase — roughly 25% — in forest certification of theProgramme for the Endorsement of Forest Certification (PEFC)national members at the PEFC General Assembly. Kathy Abusow,SFI President, observes that new SFI certified organizations arequite diverse, and include university experimental forests, statelands, provincial lands, forestry community co-ops includingsmall logging operators, First Nations to large corporations.www.sfiprogram.org

THE RAINFOREST ALLIANCEThe Rainforest Alliance has more than two decades of experiencedeveloping environmental and social standards for the sustainablemanagement of natural resources while helping companies andorganizations of all sizes adopt sustainable practices. Central to thesustainable forestry efforts is independent third-party certification,which assures consumers that the wood products they purchasecome from well-managed forests. With the launch of SmartWood in1989, the Rainforest Alliance developed the world's first globalforestry certification program and the first to rely on market forcesto conserve forests. It is a founder of the FSC. In addition to FSCcertification, the Alliance offers timber legality verification servicesand skills training through our Training, Extension, Enterprisesand Sourcing (TREES) program. www.rainforest-alliance.org

ECO-CERIFICATION


http://www.fsc.org

http://www.green-e.org

http://www.greeneseal.org

http://www.sfiprogram.org

http://www.rainforest-alliance.org

1 123RFwww.123rf.com

2 4overwww.4over.com

3 Academy of Art Universitywww.academyart.edu

4 Admorewww.admorefolders.com

5 Art Resourcewww.artres.com

6 Artisanwww.artisantalent.com

7 Berthold www.bertholdtypes.com

8 Brand Feverwww.onbranding.com

9 Cascadespaper.cascades.com

10 Choose Printwww.chooseprint.org

11 Clearwater [email protected]

12 Corporate Imagewww.corp-image.com

13 CTI PAPER USAwww.thepapermill.com

14 Domtarwww.domtar.com

15 Envelopes.comwww.envelopes.com

16 Erickson Stockwww.ericksonstock.com

17 Hoefler & Co.www.typography.com

18 How Design Live Conference 2014www.howdesignlive.com

19 Imagerswww.imagers.com

20 International Paperwww.internationalpaper.com

21 Jam Paperwww.jampaper.com

22 Kallima Paperwww.kallima.com

23 Masterfilewww.masterfile.com

24 Mohawk www.mohawkconnects.com

25 Pantonewww.pantone.com

26 Rolandwww.rolanddga.com/bn

27 SCADscad.edu/graphic-design

28 Shutterstockwww.shutterstock.com

29 Stocksywww.stocksy.com

30 Two Sideswww.youlovepaper.info/us

31 UniKeepwww.unikeep.com

32 xpedxwww.xpedx.com

33 Yupo www.yupo.com

91 GDUSA

FREE INFORMATION FROM GDUSA ADVERTISERS

To request product information from advertisers featured in this issue visit:

www.gdusa.com/freestuff.phpYou can also contact the advertisers directly as provided below or fax this page back to 212.696.4564

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92 GDUSA

HARDWARE +SOFTWAREADOBEAdobe is changing the world through digital technology and expe-riences. The company has redefined business, entertainment andpersonal communications by setting new standards for producingand delivering engaging content. Its portfolio contains many of themost respected and recognizable software brands such as Photo-shop, Illustrator, InDesign, Dreamweaver and Acrobat. An initiativeof particular interest to graphic designers: the Adobe Creative Cloud,a membership-based service that lets creatives download andinstall all of Adobe’s desktop applications — as well as otherssuch as Adobe Muse for website creation — and also get onlineservice for file storage, sharing, collaboration and publishing.www.adobe.com

AGFA GRAPHICSAgfa Graphics has long been a world leader in prepress solutionsfor the printing and publishing industries, and an advocate forgraphic designers and print buyers. Offerings include digital printingsolutions for sign and display and industrial printing, and constantlyexpanded offerings in the growing digital inkjet market with wide-format printing solutions for posters, banners, signage and displays,textiles and decoration. Agfa Graphics was an early proponent ofgreen printing technologies, creating the GreenWorks program torecognize and honor printers who integrate, support and promoteenvironmentally sound practices within their facilities. To date, Agfahas recognized hundreds printers for their green printing efforts;you can learn more about the program on the GDUSA website. www.gdusa.com/agfa and www.agfagraphics.com

APPLEApple ignited the personal computer revolution in the 1970s andreinvented the personal computer in the 1980s with the Macintosh.In the 21st century, Apple designs Macs, along with OS X, iLife,iWork and professional software; leads the digital music revolutionwith its iPods and iTunes online store; has reinvented the mobilephone with its iPhone and App Store; and is defining the futureof mobile media and computing devices with iPad. Despite thesymbiotic history between graphic design and Apple’s origins,Apple’s focus has increasingly moved to the consumer market and tomobile devices, making it one of the most valuable companies inthe world. Just before New Years, the company introduced the newApple Mac Pro, a powerful albeit expensive creative professionalworkstation in a surprisingly small package. GDUSA, by the way,is available as a free iPad App in the Apple store. www.apple.com

CANON USACanon U.S.A. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approxi-mately $40 billion in global revenue, its parent company, CanonInc., ranks third overall in U.S. patents registered in 2012 and isone of Fortune Magazine’s World’s Most Admired Companies in2013. Of particular note to graphic designers are Canon’s image-PROGRAF and PIXMA PRO printers, which are designed for pro-fessionals in the graphic, fine art and photography markets whorequire rich and dynamic color reproduction combined with easeof use. www.usa.canon.com

CORELCanadian-based Corel provides some of the industry’s best-knowngraphics, productivity and digital media products. Boasting acomprehensive portfolio, Corel has built a reputation for deliveringsoftware that is easy to learn and use, helping people achieve newlevels of creativity and productivity. The industry has respondedwith hundreds of awards for innovation, design and value. Productlines include CorelDRAW Graphics Suite, Corel Painter, CorelPaintShop Pro, Corel VideoStudio, Corel WordPerfect Office.www.corel.com

DELLFor nearly 30 years, Dell has been a major provider of computersand information technology infrastructure. Its climb to marketleadership is legendary. Dell is making a concerted effort to servethe creative professional community and related small businesseswith targeted products, such as the Dell Precision workstations,which often come with special offers on Adobe software. As thecomputer and desktop market changes, Dell has gotten seriousabout ramping its solutions skills and capabilities with investmentsin key intellectual property and talent. www.dell.com

[1] EPSON AMERICAEpson America is the U.S. affiliate of Japan-based Seiko EpsonCorporation, a global technology company at the forefront of tech-nological revolutions in imaging, robotics, precision machinery andelectronics. Epson offers an extensive array of image capture andimage output products for the consumer, photographic, businessand graphic arts markets. It is the company's vision to drive DigitalImage Innovation by providing cutting-edge imaging solutions,focused on the fields of imaging on paper, imaging on screen, andimaging on glass. Supporting this vision will be continued innova-

1


http://www.adobe.com

http://www.gdusa.com/agfa

http://www.agfagraphics.com

http://www.apple.com

http://www.usa.canon.com

http://www.corel.com

http://www.dell.com

GDUSA 93

tion in core devices that provide value-added solutions for linkingimaging products. To see some of the products for graphic de-signers — Epson Stylus Pro Designer Editions of all sizes forprototyping, proofing and comping — click on the Epson ban-ner on GDUSA’s homepage. www.epson.com

HPStanford University classmates Bill Hewlett and Dave Packardfounded HP in 1939. The company's first product, built in a PaloAlto garage, was an audio oscillator for sound engineers. One ofHP's first customers was Walt Disney Studios, which purchasedeight oscillators for the movie Fantasia. Today, HP creates newpossibilities for technology. An area generating momentum is theHP Indigo Digital Press portfolio, which is experiencing signifi-cant hardware unit growth and driving new products that areexpanding digital printing and related packaging capabilities interms of hardware, ink and media. www.hp.com

KODAKEmerging out of bankruptcy, the venerable Kodak now describesitself as “a technology company focused on imaging for business.”The mission is to serve customers with “disruptive technologiesand breakthrough solutions” for the product goods packaging,graphic communications and functional printing industries. Whatthat will mean for graphic designers remains to be seen thoughKodak officials say that the creative market will play a role in itsrejuvenation. Application solutions in the Graphic Communicationsarena include Commercial Printing, Packaging, Publishing,Transactional Printing, Brand and Marketing Management, andDocument Management. www.kodak.com

MICROSOFTIt’s hard to add too much to the legendary Microsoft story.Founded in 1975, and now the largest software company in theworld by far, the company offers products — such as MicrosoftWord, Office and Office:mac, Bing, and, of course, Windows —that touch most everyone. In recent times, Microsoft Windows8 operating system was a significant leap forward, including anew interface which takes queues from Windows Phone. Thecompany is also investing heavily in cloud-based services. Withregard to graphic design software, Microsoft tells us that it is“committed to providing best-in-class tools for building modernapplications.” www.microsoft.com

QUARKFounded in Denver in 1981, Quark’s vision was to create softwarethat would lay the foundation for modern publishing. For more than30 years, Quark has striven to deliver on that promise, with inter-mittent success that has both riveted and confused the creativecommunity. QuarkXPress 10, the latest version of the flagshipproduct, has been redesigned to deliver “stunning graphics,virtuoso productivity features and a design canvas to accentuateyour creativity.” www.quark.com

[2] ROLAND DGARoland DGA Corporation is the U.S.-based marketing, distributionand sales arm of Roland DG Corporation of Japan, a worldwideleader in the sign, graphic arts, fine art, vehicle graphics, UV,photography, engraving and 3D modeling industries. Founded in1981, Roland DG is the world’s number one provider of wide-format inkjet printers for the durable graphics market. Roland DGis also affiliated with Roland Corporation, renowned in the musicworld for developing MIDI technology and for producing sophis-ticated digital music equipment. Soon after its founding, RolandDG began introducing a wide variety of groundbreaking productsincluding vinyl cutters, thermal transfer printer/cutters, wide-format inkjet printers and printer/cutters, 3D scanners andmilling devices, and engravers. The products — many of whichare popular for graphic production — have blazed new trails forentire industries and earned Roland DG a reputation for inno-vation, quality and reliability. gdusa.rolanddga.com

WACOMFounded in 1983, Wacom is a global company based in Japanwith subsidiaries and affiliate offices around the world to supportmarketing and distribution in over 150 countries. It is the world’sleading manufacturer of pen tablets, interactive pen displays,and digital interface solutions. The advanced technology of Wacom’sintuitive input devices has been used to create exciting digitalart, films, special effects, fashion and designs around the worldand provides business and home users with their leading inter-face technology to express their personality. www.wacom.com

XEROXFor more than a half a century, Xerox has been a leader in doc-ument technology and services. It is morphing from a primarilymanufacturing company to a leading enterprise for businessprocess and document management. For the creative community,Xerox still produces, among other things, digital printing systemsthat address multiple needs: printing of proofs, comps and shortruns of final color pieces in design studios through the Phaserfamily and printing of final jobs in print shops on Xerox iGen3Digital Production Presses. The Phaser 7800 is one of its fewproducts made especially for the needs of professional graphicdesigners with exceptional color management and media handlingcapabilities. www.xerox.com

2


http://www.epson.com

http://www.hp.com

http://www.kodak.com

http://www.microsoft.com

http://www.quark.com

http://www.gdusa.rolanddga.com

http://www.wacom.com

http://www.xerox.com


94 GDUSA

PACKAGING + PRESENTATIONSERVICESADMORESince 1947, Admore has been a major manufacturer of premiumpresentation folders and related items such as binders, portfoliosand other presentation products. Admore products are sold onlythrough qualified distributors and the product line features hun-dreds of standard design pocket folders, portfolios, report andtax covers, binders, computer packaging, key and gift card holders,plastic cards, totes and boxes. Customization of all products isavailable. There’s also a large selection of in-house stocks, includ-ing recycled and certified papers, and sales tools and art templatesare available on the website. The company’s cornerstone is quality.With the aid of engineers from the Graphic Art Technical Foun-dation, its 57,000 square foot facility was specifically designedto produce presentation products. Hence the mission statement:“We promise to present the best: passionate service, incrediblequality and commitment to each other.” Admore is part of the Ennisfamily, engaged primarily in the sale of business forms, appareland other business products, as well as private label printing.www.admorefolders.com

CORPORATE IMAGECorporate Image is a leading provider of sustainable 3-ring custombinders and promotional presentation materials, including folders,boxes and multimedia packaging. The company is an FSC Certifiedprinter, and remains committed to improving its productionprocesses and introducing new eco-friendly materials that main-tain a high level of quality while reducing waste. Officials state: “Wetransform outstanding graphic design into beautiful presentationproducts. Our goal is to help you promote and differentiate yourcustomers and products. When you are successful, we are suc-cessful.” New catalogs are available online or can be requested viathe website. And the company’s website, promotional materialsand eblasts represent a constant source of ideas and inspirationfor graphic designers. www.corp-image.com

HLP KLEARFOLDHLP Klearfold is the world’s largest producer of clear plastic boxesas well as a leading providing of custom thermoforming and clearplastic tubes and rounds, and the developer of clear packaginginnovations like Klearfold® Keeper and InSight® packagingsystems. The company employs the most advanced printing, dec-orating and converting technologies, and its proprietary technologyensures that Klearfold plastic boxes set up quickly and easily inboth hand and machine-fill applications. Clear plastic packagingfrom HLP Klearfold is a brand communications tool that connectsconsumers directly with products by, among other things, providingthree-dimensionality and a clear view of the package contents.www.hlpklearfold.com

NAKED BINDERNaked Binder says that its mission is “to create the most sustain-able office supplies offering an eco friendly alternative to the toxicoptions on the market.” Company officials say that, while a 3-ringbinder may not be able to save the world, they can reduce toxiclandfill by about 40 million pounds a year, keep office and homeair better, and preserve the forests and wild spaces. NakedBinder is a members of 1% for the Planet and supports localschools through donations and offer across the board discountsfor educators. The firm is dedicated to eliminating PVC fromhomes and work places by offering recycled, recyclable 3-ringbare board binders made from 100% postconsumer waste board.Naked Binders are made in the U.S. and, more specifically, DesMoines IA. www.nakedbinder.com

UNIVENTUREUniventure has been inventing and manufacturing consumer andindustrial products for entertainment and publishing since 1988.Founded by Ross Youngs in Marysville OH, the company producesmedia packaging under several well-known brands. With morethan 50 issued patents worldwide, Youngs and Univenture cancredit a great deal of their successes to ingenuity. The revolutionarySafety-sleeve® material, which allows slim and secure disc protec-tion, made such waves in media industries that it led to Uni-venture's first of five inclusions in the Inc. 500 Fastest GrowingCompanies. The invention of the patented U-1000 system in1997 similarly transformed the limits of high-volume, highly cus-tomizable, completely automated media packaging. Corporatebrands and divisions include Unikeep (premium storage andpresentation solutions), EnvyPak (creative solutions for directmail), PackZen (manufacturing and customizing premium vinylbinders and other flexible film products), and Safety-sleeve (the“gold standard” in media packaging). www.univenture.com


http://www.sdmorefolders.com

http://www.corp-image.com

http://www.hlpklearfold.com

http://www.nakedbinder.com

http://www.univenture.com

CreativityUnleashed.Let your creativity run free! With the Roland VersaStudio® BN-20 desktop printer/cutter, you can print mockups and short runs with CMYK plus PANTONE® metallic colors, and then die-cut automatically. All with the touch of a button. Labels, comps,fabric transfers, posters, photographs, decals and more. Now that’s a versatile inkjet printer worth barking about!

To see the BN-20 in action and order your free metallic sample, visit www.rolanddga.com/bn.

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96 GDUSA


STAFFING + RECRUITMENTAQUENTAquent is a global staffing company dedicated to creative, mar-keting and digital roles. Aquent offers a broad range of staffingservices that help companies add technical expertise to their team,increase the bandwidth of their in-house employees and focus onsolving their biggest digital, creative and marketing challenges.With a notable client list, generous benefits, and leading-edgetraining opportunities, Aquent, along with its sister brand Vitamin T,attracts and places thousands of in-demand talent worldwide.The firm originated the concept of specialized temporary staffingfor high-end creatives and web experts. Today, it offers a rangeof services including: temporary and contract-to-hire staffing,employer of record, studios, web applications; and onlineclasses. www.aquent.com

ARTISANArtisan was founded by Bejan Douraghy in 1988 as a creativehaven for Chicago’s top talent. By 1993, Artisan had tripled in sizeand was cited in Inc. Magazine as one of the fastest growingcompanies in the nation. Now a respected authority and leaderin the staffing industry, Artisan has continued to evolve into aninfluential interactive, technical, and creative staffing agency —not just in it’s hometown but nationwide. Today, Artisan is arespected authority and leader with offices in Chicago, New York,Los Angeles, San Francisco, Washington DC, Indianapolis, andCincinnati. The company serves 2,000 companies around the U.S.,along with thousands of skilled professionals in a wide variety offields. www.artisantalent.com

THE BOSS GROUPThe BOSS Group is an interactive creative and marketing staffingagency. The company has been supplying temporary, temp-to-hire and direct hire professionals to leading organizations acrossvirtually every industry sector for more than 20 years. The BOSSGroup has local offices in many major metropolitan areas, and isa certified Women’s Business Enterprise and a member of the BLRHoldings family of companies. Founded in 1988 by Linda Weinand Rossi Bonugli, two principals of a graphics production house,they focus exclusively on human capital solutions for the creativeprofession since the beginning. The company attributes its successto a strict focus on creative staffing and adherence to its values:employee centricity, service excellence, entrepreneurial spirit andpassionate performance. www.thebossgroup.com

THE CREATIVE GROUPThe Creative Group (TCG) specializes in connecting talented, cre-ative professionals with companies looking to hire interactive,design, marketing, advertising and public relations talent. Theirrecruiting and staffing professionals are well-connected withinthe creative community, and are always on the lookout for thebest talent. Because many of them have worked in the designand marketing fields, they know how to spot people who are theright fit for clients’ unique needs. TCG’s involvement with leadingprofessional organizations — including AIGA, the AAF, GDUSAand HOW — also extends their reach within the creative com-munity. As a result, firms that work with TCG benefit from a con-sultative approach. They don’t just supply creative talent — theyalso provide valuable advice and resources to help companiesmanage their creative workflow more effectively and make strategichiring decisions. These include an annual Salary Guide, SalaryCenter, a career magazine, and the ongoing inhouse “CreativeTeam of The Future” project. TCG is the creative and designstaffing division of Robert Half. www.creativegroup.com

TIME MANAGEMENT

FUNCTIONFOXFunctionFox is the leading provider of time and project trackingsoftware for small creative companies. TimeFox, its web-basedtimesheet and project management software, is the number oneranked time-tracking system in North America. Graphic design,advertising, communications, marketing, multimedia, public rela-tions, and interactive firms all choose TimeFox as their web-basedtime and project management application. TimeFox is currentlyused by thousands of customers in Canada, the US, Europe, Asia,Australia and New Zealand. During 2013, FunctionFox celebratedits 12th birthday with the announcement that, since its founding2001, customers have logged in more than 100 million hourson TimeFox. Always innovating, recent TimeFox add-ons includean Android, iPhone and iPad app, a Timesheet Widget for Macusers, and a file exchange add-on called Flink. www.functionfox.com


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WE MAY NOT BE SCIENTISTS,BUT WE KNOW CHEMISTRY.

CREATIVE FUSION: When forces collide and create something wonderful. Whether that something is a website, mobile app or marketing campaign, we have all the elements for an accurate solution.

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98 GDUSA


COMMERCIAL +ONLINE PRINTERS4OVER4over is the largest trade-only printer in North America. With facil-ities in seven states, it offers a broad range of in-demand offset,digital and large-format printed products, with a wide variety ofproduction turnaround and shipping options. An industry leader inprint order fulfillment for print brokers, graphic designers, photo g-raphers and other trade professionals, 4over has a state-of-the-artprint production facility and superior computer-controlled colorquality, and has established itself with a tradition of quality andconsistency. Since its inception in 2001, 4over has experiencedexplosive growth. In a few short years, it has grown into an operationwith hundreds of employees and expanded to numerous fully-operational facilities that encompass 400,000 feet of productionand office space. Locations include Los Angeles and Glendale CA,Dayton OH, Arlington TX, Miami Gardens FL, Moonachie NJ, Chicagoand Phoenix, plus the newest facility opening in Mississauga ON.www.4over.com

48HRPRINT.COM48hrprint is a full service online print and design company thatspecializes in full color offset and digital printing. It has been inbusiness for more than 15 years. They are so confident that cus-tomers will be satisfied that the company offers guarantees onquality, turnaround, and pricing. A helpful customer service staff isled by seasoned veterans of the printing industry. Offerings run thegamut from business cards to direct mail to menus to yard signs, andall points in between. The company and its clients have frequentlybeen winners in GDUSA’s American Graphic Design Awards, andother design and printing competitions. www.48hrprint.com

BLURBBlurb is a creative self-publishing platform that enables anyone tocreate, self-publish, promote, share, and sell his or her own printand ebooks. Blurb offers book-making tools for every skill level –from first-time book makers to experienced design professionals.Tools include BookSmart (a downloadable tool), Bookify (an onlinetool), and Blurb’s plug-in for Adobe InDesign which allows bookmakers to design and upload their book’s PDF files from withinInDesign itself. Blurb’s add-in for Microsoft Word enables bookmakers to go from manuscript to book. Blurb authors can promoteand share their books and ebooks; set their price and sell inBlurb’s online bookstore; and use print-on-demand technology toprint as few or as many books as they’d like. www.blurb.com

FEY PRINTINGFey Printing is family-owned and places ultimate value on personalrelationships. This dates all the way back to 1932, when Manuel“Manny” Fey purchased W.F. Huffman Printing Co. From a small

hot-metal printshop, renamed Fey Publishing Company, to a modern100,000 square foot full-service facility of today, the more thatthings have changed, the more they stayed the same. The dedicationto integrity, quality and personal service remains rooted in their“desire to do business with friends.” When Donald Gasch purchasedthe company in 1989, the company was rejuvenated and rebrandedas Fey Printing, to emphasize that this is a full-serve commercialprinting operation. But one thing did not change: Fey has remained,at its roots, a family-owned business. www.feyprinting.com

IMAGERSImagers opened in 1947 and has built a national following ofprofessional designers and production people for its fast, reliableand affordable digital prepress, production and short-run printingservices. The company is a single source for digital offset printing,large format posters and banners, banner stands and portable dis-plays, color laser printing, business cards, brochures, invites andpostcards with special new low rates. Imagers is also an environmen-tally conscious company, and is a certified chain of custody FSC. Akey to Imagers’ continued success: the knowledge and expertiseto be a single source for its clients’ graphic needs and to serve asa true extension of the clients’ marketing departments. A new web-site keeps the company at the cutting edge of print technologyand customer service. www.imagers.com

MODERN POSTCARDModern Postcard prides itself on helping clients attract and retaintheir best customers. With over 25 years of printing experience, thecompany specializes in direct mail with postcards. Its state-of-the-art 75,000 square foot facility in Carlsbad CA makes it possibleto print and mail the highest quality postcards on the market atcompetitive rates, combined with quick turnaround and true one-on-one customer service. Everything from start to finish – type-setting, drum scanning, direct-to-plate digital imaging, printing,shipping, bindery and complete mailing service – is produced in-house. Complete mailing services also add convenience, improvedelivery and maximize postage savings. www.modernpostcard.com

MOOMoo is an award-winning online printing business that helps cus-tomers print business cards, postcards and minicards, making it easyfor them to share information about themselves or their businessin the real world. While many other printers have chosen to use newtechnologies to simply reduce the costs of printing, Moo strives“to make print not only cost-effective but better than ever before.”Founded in 2004, MOO aims to disrupt the $100 billion globalprint industry by combining the values of professional design withthe accessibility and reach of the web. The company prints millionsof cards a month and has hundreds of thousands of customers inover 180 countries. MOO has won 3 Webbys, been profiled in theFinancial Times, and was ranked in the top 10 UK start-up compa-nies by the Guardian. www.us.moo.com


http://www.4over.com

http://www.48hourprint.com

http://www.blurb.com

http://www.feyprinting.com

http://www.imagers.com

http://www.modernpostcard.com

http://www.us.moo.com


GDUSA 101

MPRESS LLCMPress Graphics, led by industry veterans Gerry Schneidermanand Maggie Black, has extensive experience working with topgraphic designers and corporate end users in the New York metro-politan area. MPress’s business model is to align itself with leadingproduction and manufacturing resources in the industry and tofind exactly the right fit of capacity, capability and quality forclients. Offerings include engraving, offset printing, thermography,embossing, foil stamping and die cutting. The company has beenmarked by extremely rapid growth, built, say the founders, on theirability to “stand in their clients’ shoes” so as to understand theirneeds and deliver for them. mPress crafts GDUSA stationery andthe Award Certificates for many of GDUSA’s competitions, andhas been a winner in the competition as well. www.mpressllc.com

MY1STOPMy1Stop.com is “America’s online printing superstore,” offeringall types of printed products. Established in 2005, the goal hasalways been to provide excellent customer service and superiorquality products at competitive prices. The firm offers a wide rangeof custom printed and stock products with quick turnaround times.Overall customer experience is enhanced with a seasoned staff ofprinting experts who provide real time customer service via livechat, phone, email, and/or fax. Services and capabilities include:marketing collaterals with photo quality printing; product labelsstock and custom presentation folders; plastic applications suchas cards, mailers, table talkers, and spin wheels; unique magnetapplications; long run labels for distribution centers; healthcareforms and wristbands; short run checks for small business; distri-bution labeling solutions and more. The company regularly appearsin Inc. magazine’s annual Inc. 500|5000 list, the exclusive rankingof the nation's fastest growing, privately held companies. www.My1Stop.com

NAVITORNavitor is a recognized leader in wholesale, personalized printingindustry with an impressive portfolio of products and processes,and over 60 years experience in commercial printing. Navitorcustomers know they can rely on quality not just for the easy jobs,but also for projects that require unique processes, specialty inksor paper, full color thermography, die cutting, blind emboss andmany more process options. Navitor describes its business modelas “the power of us.” In this spirit, Navitor offers wholesale printpricing to members — graphic designers, marketing servicescompanies, print shop owners, ad agencies, print brokers andothers in the promotional industries — thus creating a communityof small business owners and industry experts who are activelygrowing their businesses together by offering higher quality and

more value to customers. To this end, Navitor offer services andprograms that are outside the traditional scope of the wholesaleprinting industry, from state-of-the-art color management and totalquality guarantee, to exclusive programs, promotions and solutionsthat enable members to run their businesses more efficiently.www.navitor.com

PRINTRUNNERPrintRunner and PrintRunner.com provide full service high qualityprinting out of Van Nuys CA. PrintRunner, Inc. was establishedwith little more than a small press and a dream. Ten years later,the company occupies over 25,000 sq ft. Growth results fromthe company’s commitment to providing the best value at anaffordable price for a full range of promotional needs includingbusiness cards, full color brochures, postcard printing servicesand beyond. To maintain that commitment, the company hasinvested millions to bring all the services it offers inhouse —from concept to completion, from prepress to bindery. www.PrintRunner.com

UNIMAC GRAPHICSUNIMAC Graphics is a diversified graphics communications com-pany serving clients in the Northeast and Mid-Atlantic regions, aswell as select clients throughout the U.S. The company consistsof over 400 professionals dedicated to delivering world-classservice in offset and digital printing, print production, integratedmarketing communications, data service, fulfillment and customersupport. The company has built a reputation as a provider forcost effective, innovative, print communication solutions; and asa financially sound organization that allows it to acquire the latestequipment, keep high quality and competent of employees, andhave the support of top-notch various vendors. The UNIMACGraphics Group includes: SCI Strategic Content Imaging;Tanaseybert; Philip Holzer Mailing Services; UNIMAC Interactive;UNIMAC Mail; and UNIMAC Packaging.www.unimacgraphics.com

UPRINTING.COMUPrinting.com is committed to social responsibility and eco-friendlyprinting initiatives that support non-profit organizations and en-vironmental sustainability. Having been online since 2000,UPrinting.com has established itself with its distinct vision andclear approach to helping small businesses grow. It serves thou-sands of on-demand business printing and graphic printing ordersonline daily, using high-quality press printing and an easy-to-useonline ordering system. Its easy-to-use website interface enablesthe firm to offer a broad range of customizable offset printing,digital printing and large format printing options than other onlineprinters. Free File Review is a complimentary proofing servicewhich requires no upfront payment. UPrinting.com also offersmarketing support such as print design services, custom onlineprinting quotes and direct mailing to help the small or medium-sized business grow. www.Uprinting.com

COMMERCIAL +ONLINE PRINTERS


http://www.mpressllc.com

http://www.My1Stop.com

http://www.navitor.com

http://www.PrintRunner.com

http://www.unimacgraphics.com

http://www.Uprinting.com

102 GDUSA


ASSOCIATIONS + CONFERENCEORGANIZERSAIGAFounded in 1914 as the American Institute of Graphic Arts, AIGAremains the oldest and largest professional membership organiza-tion for design and is now known simply as “AIGA, the professionalassociation for design.” AIGA today serves more than 25,000members through 67 chapters and 200 student groups throughoutthe U.S. AIGA stimulates thinking about design, demonstrates thevalue of design and empowers the success of designers at eachstage of their careers. Ric Grefe is the CEO, and association hasjust kicked off an ambitious 100 year anniversary celebration.www.aiga.org

ART DIRECTORS CLUBThe Art Directors Club, based in Manhattan, is one of the mostconcentrated groups of creative talent in the world. For over ninetyyears ADC members have taken up the challenge by funding pro-grams to “Connect, Provoke and Elevate” creative professionalsaround the world to celebrate the winners of the Annual Awards andYoung Guns competitions, to help students through the NationalStudent Portfolio Reviews and Saturday Career Workshops, andto honor the achievements of Hall of Fame inductees and Grand-Masters recipients. www.adcglobal.org

APDFFounded in 1985, the Association of Professional Design Firms iscomprised of leading firms that consult in the use of design tohelp drive innovation and strategic business success. Member firmsrepresent a diverse collection of design skill sets including identity,experience, environmental, branding, packaging, interactive, product,engineering and industrial design. APDF emphasizes design as abusiness and provides a forum for leaders to grow their business skillsand businesses through education, interaction and collaboration.www.apdf.org

CHOOSE PRINT (PIASC)In January 2011, Printing Industries Association of Southern Cali-fornia launched its Choose Print campaign to promote the effective-ness and environmental credentials of print on paper. Since then,Choose Print has spread nationwide, with the support of PrintingIndustries of America (PIA) and its regional affiliate associations.Choose Print has an exciting story to tell — a story of print’s resiliencewhich can be traced to its unique qualities: It is enduring, versatile,credible, inviting, popular, beautiful, personalizable, recyclable,and renewable. www.chooseprint.org

GLMGLM creates face-to-face and online buying, selling and networkingplatforms for designers, product developers, manufacturers, reps,retailers and operators through tradeshow and event production,online community development and association management.Coming up for graphic designers: SURTEX is the annual trade showfor the surface design industry, bringing together the owners andcreators of surface design (artists/designers/studios/agents/brands/licensors) and manufacturers, retailers, marketers, etc., that utilizesurface design for their product development needs. The 2014edition, slated for May 18-20, will connect some 325 exhibitorsfeaturing the work of over 1,200 artists and designers with6,000+ attendees. www.glmshows.com and www.surtex.com

GRAPHIC ARTS SHOW COMPANYSetting the pace for print and related tradeshows, the GraphicArts Show Company operates first-rate events that serve the print,package and design communities. “The Show Company” was formedin 1982 by three industry associations, the NAPL, the NPES andPIA. GASC’s mission is to provide an effective forum through showsand conferences to meet the marketing requirements of the graphiccommunications and converting industries, and to bring industrybuyers and sellers together in the most cost-effective way. The nextmajor event for GDUSA readers is GRAPH EXPO 14, September28 - October 1. www.gasc.org

HOW/F+W MEDIAThe popular HOW Design Live, sponsored by the F+W Mediamagazine of the same name, is a multi-level conference that includesthe traditional HOW Design Conference, plus the InHOWse Man-agers Conference, the Creative Freelancer Conference and TheDieline Package Design Conference. This year it all takes place inBoston May 12–16. Annually, this event is a chance to explorebig ideas, meet design heroes, and learn from thought leaders —all in one five-day design extravaganza. www.howdesignlive.com

INSOURCEInSource provides the network for collectively sharing professionalexperiences, knowledge and best practices that help empowerinhouse creative leaders to run their business most effectively.Started in 2002, the organization aspires to be the global networkfor inhouse creative business leaders connected by common pro-fessional experiences, knowledge and best practices. Since thoseearly days, roundtable discussions on topics relating to real-lifechallenges and best business practices have been at the heart ofthe organization. Today, InSource has expanded it’s reach to thou-sands of creative professionals around the world through onlinechannels and events. Andrew R. Brenits of Arizona Public Serviceis currently President and Robin Colangelo of the White & Caselaw firm is currently Vice President. in-source.org


http://www.aiga.org

http://www.adcglobal.org

http://www.apdf.org

http://www.chooseprint.org

http://www.glmshows.com

http://www.surtex.com

http://www.gasc.org

http://www.howdesignlive.com

http://www.in-source.org

PAF/GRAPHICS OF THE AMERICASThe Printing Association of Florida (PAF) is a trade association forthe printing and graphic arts industry in Florida. It is a member-driven organization serving the needs of Florida’s graphic arts com-panies since 1937. It also sponsors the four decade old Graphicsof the Americas tradeshow, one of the printing industry’s largestannual combined exposition and education events in the U.S. Thisyear’s event will be held February 27 - March 1 at the Miami BeachConvention Center. With worldwide attendance, GOA is a uniqueevent that attracts roughly 10,000 printers, designers, and creativeprofessionals from over 90 countries. The diverse attendance pro-vides international networking at its best. www.goaexpo.com

SEGDSociety for Experiential Graphic Design is the new name of theSociety for Environmental Graphic Design. In a move that acknowl-edges the role of experience, new media, and technology in thefuture of design, SEGD — a multidisciplinary design communitywhose members create experiences that connect people to place —added “Experiential” to its descriptor and mission. “This changerecognizes the transformation our design discipline has been under-going for years,” says Amy Lukas, President of SEGD and Partnerat Infinite Scale. “www.segd.org

SOCIETY OF PUBLICATION DESIGNERSThe Society of Publication Designers is dedicated to promotingand encouraging excellence in editorial design. Members are artdirectors, designers, photo editors, editors and graphics professionals.Since drafting its charter in 1965, the SPD remains the onlyorganization specifically addressing the visual concerns of printand online editorial professionals. Editorial design plays a crucialrole in shaping and documenting our common history; the effortsof the Society and its members also serve to educate and enlightenthe public about the importance of magazines and online publi-cations. www.spd.org

STAThe Society of Typographic Arts is Chicago’s oldest professionaldesign organization. As a vital hub for the Chicago design com-munity, the STA sponsors lectures and conferences, developspublications, promotes cutting edge professional design, andmaintains the Chicago Design Archive. Since its inception in Chicagoin 1927, STA has been an integral part of the Chicago designcommunity. Briefly known as the American Center for Design, in1990, the STA reorganized with a renewed commitment to designin Chicago. Today, it serves as a driving force, presenting a diverseschedule of programming, sponsoring organizations and events,and hosting the Chicago Design Archive, a collection of significantwork from the city. www.sta-chicago.org

THE PRINT COUNCILThe Print Council works to promote, develop, and advance themarket for print media through education, awareness, and research.Initiatives include Print In The Mix, Why Print Is Green, the PrintDelivers seminar series and a burgeoning Resource Center of availablestudies and information on the effectiveness and sustainability ofpaper and print. www.theprintcouncil.org

TWO SIDES This independent, non-profit organization was created to providemembers of the graphic communications supply chain a forum topromote the responsible production and use of print and paper,improve sustainability standards and practices, share experiencesand maximize customer confidence in our products. Companiesbehind Two Sides represent the forestry, pulp, paper, inks andchemicals, prepress, press, finishing, publishing and printingindustries. Common goals are to promote the responsible produc-tion and use of print and paper, and dispel common environmentalmisconceptions by providing users with verifiable information onwhy print on paper is an attractive, practical and sustainable.www.twosides.us

TYPE DIRECTORS CLUBThe Type Directors Club supports excellence in typography, bothin print and on screen. Founded in 1946 by some of the industry’sleading practitioners, the TDC’s earliest membership includedAaron Burns, Will Burtin, Freeman Craw, Louis Dorfsman, GeneFederico, Edward M. Gottschall, Herb Lubalin, Edward Rondthaler,Bradbury Thompson, and Hermann Zapf. TDC today represents thebest of today’s type design and type use. It began offering lecturesin 1947, and current lecture and class schedules offered by theTDC continues apace. The TDC is the home for typography —a physical meeting place and a strong professional affiliation.www.tdc.org

VISUAL CONNECTIONSVisual Connections organizes the only events of the kind in the U.S.,bringing together buyers and suppliers of photography, illustration,footage and fonts in city center locations. The events are intimatetrade fairs, and the perfect place for buyers to discover great newimagery and design elements, and mingle with the people whomatter. Entry is free but restricted to professional media buyersand researchers. The organizers also run an international onlinedirectory of visual media suppliers, which is free to search. Theteam consists of Deborah Free, who has 21 years of experience indeveloping and marketing stock agencies; and Edward Leigh whohas 18 years of experience of IT in the stock photo industry andhas been a technical consultant to many agencies. Next up:Chicago on April 24 and New York City October 22.www.visualconnections.com

GDUSA 103


http://www.goaexpo.com

http://www.segd.org

http://www.spd.org

http://www.sta-chicago.org

http://www.theprintcouncil.org

http://www.twosides.us

http://www.tdc.org

http://www.visualconnections.com

There’s a lot of misinformation about print onpaper. Amidst all of the noise that “paper is bad”or “print kills forests,” few realize that all of thesemyths are just that – myths. In reality, print has surprisingly good environmental credentials.

LET’S TAKE A LOOK AT TWO OF THESE MYTHS AND SEE WHAT THE FACTS REALLY ARE…

MYTHPrint on paper is a wasteful product

FACTPaper is one of the most recycled products in the world!

In the U.S., nearly three times more paper is recycled thanis sent to landfills 1 – adding up to a remarkable 66 percentrecycling rate in 2011 2. In fact, total paper recovery inthe U.S. exceeded 51 million tons 3 in 2012, saving over168.3 cubic yards of landfill space.

What do we do with all of that recovered paper?

Approximately 33 percent of the fibers used to make paperproducts come from recycled paper.4 So recycled paper isused to make everything from paper-based packaging totissue products, office paper and newsprint. You might saythat the average paper has five lives, as the wood fibers usedin its production can be recycled and reused five times.5

MYTHPaper has a high carbon footprint

FACTPaper’s carbon footprint is lower than you may think

Paper is made from a renewable resource that stores carbon,is manufactured using mostly renewable energy and islargely recycled after it is used. All of these characteristicshelp to keep its carbon footprint reasonably low. 6

Let’s look at paper’s carbon footprint over key points in itslifetime, from forest to consumer. Forest products can re-quire little or no fossil fuels for production, and they actuallystore carbon during their useful life. Because the paperindustry relies primarily on carbon neutral biomass-derivedfuels, paper production produces very little greenhouse gasemissions. And aggressive recycling on the consumer levelcuts things down even more.

CONCLUSION

The paper and printing industry have a positive environ-mental story to tell. Which means graphic designers can takeadvantage of print’s many benefits, knowing that print onpaper is a surprisingly eco-friendly choice.

1. PaperRecycles.org, Fun Facts, accessed November 19, 20132. U.S. EPA, Frequent Questions about paper recycling,

http://www.epa.gov/osw/conserve/materials/paper/faqs.htm, accessedNovember 19, 2013

3. PaperRecycles.org, ibid4. U.S. Environmental Protection Agency, ibid5. Two Sides, “Print and Paper Myths and Facts”, www.twosides.us,

accessed November 19, 20136. ibid

104 GDUSA

GERRY BONETTO is VP Government Affairs for Printing Industries

Association, Inc. of Southern California (PIASC) and a Choose Print

content provider. PIASC is the trade association for the graphic arts

community in Southern California. Founded in 1935 and incorporated in

1944, today, PIASC is the largest graphic arts trade association in the

nation. Choose Print is an educational campaign designed to promote the

effectiveness of print and to reinforce the fact that print on paper is a

recyclable and renewable and thus a sustainable environmental choice.

Choose Print is sponsored by PIASC. Contact: ChoosePrint.org

PRINT IS RENEWABLE, RECYCLABLE + SUSTAINABLE

Two Common Myths About Print On Paper, Busted!BY GERRY BONETTO


http://www.chooseprint.org


http://www.xpedx.com

106 GDUSA

2013 was Pantone’s 50th Anniversary. That milestone

concludes with a nod to the future — the declaration of

the new 2014 Color of the Year. That color is PANTONE®

18-3224 Radiant Orchid, described by the color experts

as “a captivating, magical, enigmatic purple.”

“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as asymbol of growth, renewal and prosperity, Radiant Orchid reaches across the colorwheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman,executive director of the Pantone Color Institute®. “An invitation to innovation,Radiant Orchid encourages expanded creativity and originality, which is increas-ingly valued in today’s society. An enchanting harmony of fuchsia, purple and pinkundertones, Radiant Orchid inspires confidence and emanates great joy, love andhealth. It is a captivating purple, one that draws you in with its beguiling charm.”

For more than a decade, Pantone’s Color ofthe Year has influenced product developmentand purchasing decisions in multiple industries, including fashion, home and industrial design, as well as graphic design,branding and product packaging.

PANTONE | RADIANT ORCHID IS COLOR OF YEAR

RADIANT ORCHID IS VERSATILE

Radiant Orchid’s rosy undertones radiate on theskin, producing a healthy glow when worn by bothmen and women. A dazzling attention-getter,Radiant Orchid permeated the runways duringthe latest fashion shows and is already makingits way onto the red carpet. Fashion designersfeatured in the PANTONE Fashion Color ReportSpring 2014, including Emerson by JackieFraser-Swan, Juicy Couture and Yoana Baraschi,are incorporating Radiant Orchid into their springcollections and variations of this hue will carryinto men’s and women’s clothing and accessoriesthroughout next year.

For beauty and cosmetics, radiant Orchid enlivensthe skin, making all who wear it feel more healthyand energetic. Blending both cool and warm under - tones, purple is an appealing hue for distinctivecombinations and flattering to many hair, eye andskin tones. This multi faceted hue is seductive whencombined with red and pairs well with its sistershades of lavender, purple and pink, which providesan assortment of lipstick and blush options.



GDUSA 107

ABOUT COLOR OF THE YEAR

The color of the year selection requires careful consider-ation and, to arrive at the selection, Pantone quite literallycombs the world looking for color influences. This caninclude the entertainment industry and films that are inproduction, traveling art collections, hot new artists,popular travel destinations and other socio-economicconditions. Influences may also stem from technology,availability of new textures and effects that impactcolor, and even upcoming sports events that captureworldwide attention. Past colors include:

PANTONE 17-5641 Emerald (2013)

PANTONE 17-1463 Tangerine Tango (2012)

PANTONE 18-2120 Honeysuckle (2011)

PANTONE 15-5519 Turquoise (2010)

PANTONE 14-0848 Mimosa (2009)

PANTONE 18-3943 Blue Iris (2008)

PANTONE 19-1557 Chili Pepper (2007)

PANTONE 13-1106 Sand Dollar (2006)

PANTONE 15-5217 Blue Turquoise (2005)

PANTONE 17-1456 Tigerlily (2004)

PANTONE 14-4811 Aqua Sky (2003)

PANTONE 19-1664 True Red (2002)

PANTONE 17-2031 Fuchsia Rose (2001)

PANTONE 15-4020 Cerulean (2000)

Radiant Orchid’s exuberance also acts as a brilliant finishing touch tonails. It also is adaptable for interior spaces, complementing olive anddeeper hunter greens, and offering a gorgeous combination when pairedwith turquoise, teal and even light yellows.

Likewise, the vibrant color is sure to liven up neutrals including gray,beige and taupe. Uplifting and bold without being overpowering, RadiantOrchid reenergizes almost any color palette and provides a unifyingelement for diverse spaces.


108 GDUSA

Do you have a professional developmentplan for the new year? You should.

The creative industry is constantly evolving, and those whodon’t make a concerted effort to keep up will get left behind.Whether you’re currently employed or searching for a new job,the following five actions can improve your career prospects andboost your value and marketability:

1. START WITH A SELF-ASSESSMENT

Put your career under the microscope and do a self-review. Reflecton what you learned and achieved in the past year and whatyou want to accomplish in the months ahead. Be completelyhonest with yourself. In what areas do you need to improve?

Once you’ve identified your shortcomings, take action. Setspecific career goals (polishing your presentation skills, forexample) and then meet with your manager or mentor to discusswhat action steps are going to get you there. To keep yourselfon track and accountable, write down your goals and tell yourfriends, family and supervisor about your resolutions. This willput some social pressure on you to achieve your objectives.

2. UPDATE YOUR MARKETING MATERIALS

Regardless of your employment status, it’s smart to refreshyour resume and LinkedIn profile, and make sure your traditionaland digital portfolios are current. You never know when you mightsuddenly need up-to-date application materials – whether it’sbecause of sudden changes within your organization or an at-tractive new job opportunity unexpectedly opens up. Alwaysbe prepared.

3. IDENTIFY A MENTORMentors aren’t just for recent graduates or those new to anorganization. Having a wise ally to turn to for ongoing careerguidance and honest feedback can be invaluable, no matteryour age or where you are in your career.

If your employer doesn’t offer a formal mentoring program, tryto get to know accomplished professionals whom you admire,whether they work inside or outside of your company. Considerfellow members of industry associations, for instance.

When you identify someone with a mix of skills, work habits andqualities worth emulating, be bold and approach the individual.Explain why you’d value the person’s input and insights, and thenask if he or she would be willing to meet for lunch or coffee.

4. PURSUE A PASSION PROJECTOn hectic, stressful days, it can be difficult to remember how orwhy you first fell in love with design. The constant call of meet-ings, deadlines and competing demands can sometimes makeyou feel drained and defeated. Doing pro-bono work for anorganization you care about is a good way to explore your cre-ativity, break out of your routine, expand your portfolio andmake a fulfilling difference.

Another way to rediscover your joy is to create simply for thesake of creating. At nights or on weekends, explore a new designdiscipline or tackle personal art projects with no parameters. Itcan be freeing and invigorating – and give you ideas and positivemomentum you can use in your daily work.

5. FORTIFY YOUR PROFESSIONAL NETWORKRelationship development is key to professional development.Put simply, networking remains one of the best strategies forfinding both the information and resources you need to advanceyour career or perform more effectively on the job. Don’t getcomplacent. Make a sustained effort to strengthen ties withyour contacts through online and in-person networking.

Instead of primarily reaching out to others when you need some-thing, look for opportunities to use your knowledge, abilitiesand connections to proactively help others. (“Pat, I heard you’relooking for a freelancer with packaging design experience. I’d loveto connect you with Rob, one of my talented former co-workers.”)

Cast a wide net to develop a deep and diverse circle of contacts.Cultivate relationships with professionals at all levels and in allindustries, not just design peers. Valuable information and jobleads often come from unexpected sources.

Cheers to a productive and prosperous new year!

5 STEPS TO A BETTER PROFESSIONAL YOUBY DIANE DOMEYER

DIANE DOMEYER is Executive Directorof The Creative Group, a specializedstaffing service placing interactive, design,marketing, advertising and public relations professionals with a variety of firms. For more information, visit creativegroup.com.



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GDUSA Magazine January/February 2014

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Transcript of GDUSA Magazine January/February 2014