For my Ted Talk choice I decided to watch one called “The

Art and Craft of Bread” by Peter Reinhart. In this talk he

explained the complex aspects of bread and how it is a food

that goes through mulitple transformations before it comes

to its final stage. During these transformations Reinhart talk about how as the bread is being made it goes through

many processes of life and death. As certain ingredients and

methods are applied to the bread it alters its makeup multiple

times. Before watching this Ted Talk I had never thought

about bread as more than anything that I consume.

After watching the Ted Talk I decided to take this project in

the direction of branding a made-up bread company. For my

deliverables I created an: “About Us” poster, a newspaper

article, a grand opening sign, a menu, and a mockup of the

bread truck. For my color palette I decided to go with colors

that represented a rustic and modern feel. My typfaces were

inspired by looking at various bakery logos and finding a typefaces that was both elegant and strong. For my logo I

created a brick oven with a loaf of bread acting as the inside

of the oven.

Ted Talk Inspiration

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The Brick Oven Bread Company is a Burlington,

Vermont family-owned company. Our family

has always had a passion for baking bread. It

all started when our great-grandfather, John,

learned how to craft a variety of handmade

breads from his father as a child. He married

our great-grandmother, Jane, in his teenage

years and together they had five kids. The children all learned how to craft bread and

later in life John purchased a brick oven to

enhance the quality of his breads. After he

passed we decided to keep his memory and

knowledge of bread making alive by opening

our own brick oven bread bakery.

Come join us this weekend in downtown Burlington to celebrate the opening of the Brick Oven Bread Company! We are a family owned business with a passion for making delicious hand-crafted bread. To celebrate the opening there will be tours of the

bakery, free samples, and a surprise thank you gift for all of our customers!

Apricot Nut12 oz Plain - $3.50

1 lb Loaf - $4.60

Our light sourdough with dried, unsulphured Turkish

apricots, roasted walnuts and pecans. Slightly sweet.

Oatmeal Buttermilk1.5 lb Sliced Pan Loaf - $5.25

Our version of an old-fashioned favorite. A soft-

textured bread with a slightly sweet finish. Available whole or sliced.

Macrina Baguette12 oz Plain - $3.50

12 oz Seeded - $3.65

Our version of a French baguette with a soft interior

and crispy crust.

Olivetta14 oz Loaf - $4.70

2.5 oz Roll - $0.80

Similar in texture to focaccia, this moist, savory loaf is

packed with whole, green Mt. Athos olives and oregano.

Rustic Potato2.5 oz Roll - $0.80

Baguette - $3.50

Made with unpeeled russet potatoes, unbleached flour, yeast and extra virgin olive oil.

Ciabatta1 lb Loaf - $3.75

5 oz Bun - $1.30

Our traditional, moist Italian “slipper bread.” The thin

crust makes it perfect for sandwiches or spreads.

Blackburn Wheat2.5 oz Roll - $0.80

5 oz Sandwich Roll - $1.30

This vegan-friendly, whole-grain loaf is slightly

sweetened with agave syrup instead of honey.

Crostini6 oz Bag - $6.00

Thinly sliced bread brushed with olive oil and toasted.

A great alternative to crackers. Available in a variety of

flavors.

Rye1.5 lb Loaf - $4.40

With Onions - $4.50

A traditional corn rye made with organic rye flour, sour rye starter, caraway and nigella seeds.

Focaccia1.5 lb Loaf - $5.50

This hearth bread is made by traditional methods using

extra virgin olive oil, unbleached and semolina flours, and kosher salt.

Challah1 lb Loaf - $5.35

A Friday tradition. We have been told our braided loaf

is the best in town. Only delivered mid-morning and

afternoon.

Sour White2.5 oz Roll - $0.80

7 oz Ficelle - $2.20

This bread is made with organic, hard red winter wheat

grown in Utah.

Monkey Bread18 oz - $6.25

Buttery Brioche pieces rolled with cinnamon sugar and

tart Granny Smith apples. Topped with a sprinkle of

sesame seeds and baked in a tray for easy reheating.

Greek Olive1 lb Loaf - $5.00

It is made with a sour starter, a small addition of

organic rye flour and lemon zest, and is packed full of Kalamata olives.