GCPs FROM SUCCESSFUL EXPANSIONS

AIESEC Ethiopia

UBS Entrepreneurship Award Winner IC 2012

• One of the bottom 10 Poorest country in the world

• The 2nd fastest growing economy in Africa, amongtop 10 most growing country in the world

• Addis Ababa is the 3rd most diplomatic city in theworld

Ethiopia – Economic Background

world

• Huge amount of foreign investment andinternational NGO presence

• Booming sectors: sustainable energy[hydroelectric, wind], construction

• Focus of the government: achieve MDG tomaintain UN and AU headquarters in the country

• AIESEC Italy, due to historical relation with Ethiopia

• In 2011-2012 Italy has supported AIESEC in Ethiopia selling it as a CSR product to

Which entity supported the expansion and why?

in Ethiopia selling it as a CSR product to companies in Italy.

• 2 MC 11/12 and 2 MC 12/23 are from Italy

• MCPc has personally contributed to the fundraising for Ethiopia while still in Italy in 2010-11

For membership and OGX:

• University: AIESEC has no competitors, there

are very few students organizations and no

international organizations in University at all

Which platforms did you use to engage young people with AIESEC activities?

international organizations in University at all

• Facebook

For ICX:

• Blog: aiesecethiopia.wordpress.com to share

stories of EPs and showcase our impact

• University Message: Join an international platform,Develop Leadership skills, get concreteexperience, create your career opportunities

• The most successful element was the presence ofinternationals (MC) delivering recruiting and beingpresent in campus during recruiting

How did you increase the recruitment results for ELD programmes?

present in campus during recruiting

Programme based recruitment:

• TMP-TLP: Mostly recruiting for projects, whichwere completely developed by members, MC justsupport with education;

• GIP & GCDP OGX Recruiting based on demandafter having signed Country partnership

• C2C cooperation: Italy from CSR investmentsof companies, Austria from investment onEps to come to Ethiopia,

• Events (Youth to Business, IndiAfrica event)

• Universities sponsoring fees and trips to

How did you generate operational revenues to ensure financial sustainability?

• Universities sponsoring fees and trips toEthiopian delegation to go for internationalconferences [universities were paying toensure their international relationsdevelopment]

• MC is paid by University being employed asconsultant

• International organization, brought byinternationals to Ethiopians, to be managedby Ethiopian students and offering leadershipdevelopment and practical skills development

• Organization to offer a channel for

How did you position AIESEC strategically for external market penetration?

• Organization to offer a channel forinternational relations development toUniversities thanks to AIESEC outgoingprogrammes to students (OGX, internationalconferences).

• The platform to build career opportunitiesthrough events in campus: Y2B

International Conferences:

• Merchandising coming from a womenempowerment center where we are running aGCDP [and reinvesting the income in sustainingGCDP ICX, ensuring the plenary is aware of that]

How did you promote your entity on the global network?

GCDP ICX, ensuring the plenary is aware of that]

• R&R campaign; send members to regionalconferences as reward for best members andinvestment in MC to be Faci there

• Send MC to Xpro in other regions

• Country partnership with Italy: periodical messageto National newsletter

• Through international conferences and personal

connections

• We do account management with constant

reporting and capitalizing on university presence

How did you improve and foster international cooperation with your entity?

reporting and capitalizing on university presence

and building relation AIESEC2AIESEC and

University2University, which increases the

positioning of both AIESEC entities in their

respective local environment

• MC coaching functional teams programmebased [GCDP teams, GIP teams, OGX teams, MCP coaching TM and Com]

• 2 LCs: public and private campus

What was your management strategy for LCs?

• 2 LCs: public and private campus

• LC EB from local members has been elected in March 2012, before the MC was practically acting as LC EB/TLs

• Mozambique 10-11, Expansion Management for members development

• Kenya 11-12, Kuleana framework and e-

Did you use any GCPs from the network in your IE/OE? From which country and what

was the GCP about?

• Kenya 11-12, Kuleana framework and e-LEAD for GCDP ICX

• Italy 10-11, Addis without borders GCDPICX

• Kuleana: implemented characteristics BUT changed the name

• e-LEAD: customized to university realitydelivering entepreneurship and leadership training + business case challenge for

How did you implement them into your local reality?

training + business case challenge for students

• Addis Without Borders: same project, just implemented with more impact then it is happening in Italy given the challenges of the external environment [GCDP ICX on Education and cultural understanding]

CEED for Communication

Did you use any CEEDers in the beginning of the expansion? What did you use them

for (what was the JD and expected outcomes)?

• Establish Communication strategy for social media

• Deliver trainings to members on its management

• Reach 1000 Facebook fans

Bckground: Ethiopian students mostly do not have any money to travel abroad!

PIONEERS, EA sub regional conference: 3 delegates, 1 fee 75 USD fully paid by MC

Did you invest in sending your members to international conferences?

delegates, 1 fee 75 USD fully paid by MC budget

AFROXLDS Mozambique: 5 delegates, 5 fee fully paid by MC budget, 4 flight tickets covered by university, MCPc & MCPe FACI: trip fully covered by University

• AIESEC in general [AIESEC, history, @way, brand xp]

• Soft skills trainings: Communication skills, time management, leadership

What member trainings did you focus on?

time management, leadership

• Exchange trainings to all: X processes, ICX and OGX

• Project management: GCDP TN Ra and selling skills

• AIESEC Days/Indaction days: 4 times in the year

• ICONIC Conference: LDS, 1st week

How many conferences did you organize within one year for your local members and

what was the content?

• ICONIC Conference: LDS, 1st week February => to launch EB application

• Planning Days, May: training and kick off EB plan

• Train the Leaders weekend: to EB, June to finalize LC Plan with MCe

• Yes, we have general prmotion, but recruited for TLP according to their behavior in Assessment centres

Did you recruit new members directly into TLP positions?

• They decide focus issues of projects

• They decide about governance structure and legal status of AIESEC in the country(as internationals (MC) do not have the

Are local members part of decision making on MC/LC level?

(as internationals (MC) do not have the right according to the law)

• They approve MC investments

• 40% OGX

• 45% ICX

What percentage of members works in OGX and ICX area?

• 80% of our members have Ingeneeringbackground

Do you have members with different academic backgrounds than business

administration, marketing or economics?

• 3% architecture

• 10 % Law

• 7% economics

• Alumnus, General Manager - he has proposed himself andsupported AIESEC since its foundation

• Dean of students_ approached in university when registeringAIESEC, selling point: giving his perspective on developingprogramme policies for international positioning of the

Do you have a BoA? What are their backgrounds? How did you approach them? What were the selling points?

programme policies for international positioning of theuniversity

• Alumnus, Director International Cooperation Agency - he hasproposed himself and supported AIESEC since it foundation

• CSR Manager Microsoft - he is aware of Microsoftpartnership with AIESEC globally

• CEO Ethiopian chamber of Commerce - selling point:network, opportunities to companies for talent selection andtrainings

5 Universities:

• Addis Ababa University [faculty law, economics, social studies]

• Addis Ababa institute of Technology [engeneering:mechanical, electrical, civil]

• Ethiopian institute of Architecture, Building

How many universities/faculties are you present in and in how many cities?

• Ethiopian institute of Architecture, Buildingconstruction and City development

• Unity University

• Haramaya University [law, economics, agriculture, engennering]

• 2 cities – Addis Ababa, Haramaya

• Yes. They are delivering trainings on our events or for our members

Do you cooperate with other student organizations/clubs?

• Events (Y2B, IndiAfrica) – money, inkind

• GIP

Do you have any supporters from the corporate sector (sponsors)? What

programs are they sponsoring (GIP, events, projects, conferences)?

• GIP

• Conferences – inkind, money

• Companies look at exposure to students market and recruiting students

• Auditor found through personal connectionin university office

• Lawyer: we mostly trust law students and

Do you have a lawyer and/or an external auditor? How did you find them? What is

your relationship with them?

• Lawyer: we mostly trust law students andask for consultancy due to lack ofspecialization on the issue related with outlegal status, due to the fact that the law isnew and strongly influenced by politicaldecisions

More questions?More questions?Contact Elena Gaffurini

elena.gaffurini@aiesec.net