GCA Presentation on Social media marketing in India
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Transcript of GCA Presentation on Social media marketing in India
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INDIA CONFERENCE 2009
Marketing through Social Networking Sites: An Indian perspective
Mr. Nitin SunnyMr.Toshal Shenai
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Objective
Introduction to Social Networking Sites
a.) Current scenario and trends
b.) Future of Social networking sites
Conclusion
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Introduction to Social Networking sites
Social Networking Sites (SNS)
• Communicate, share, exchange:
ideas, knowledge, information, interests, opinions,
music, opportunities, product promotions,
activities, resources, and;
hold discussions for developing their social relations.
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Social Media MarketingBrand (Building, Awareness)
Web Presence
Reach
Identify
Target
Acquire
$
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a.) Current scenario and trends
– Indian internet statistics
– Identification of various social networking sites in India
– Indian Internet user Demographics
– Focus on the major players and Organizations
participating in social media marketing
– Revenue models for the websites
– Challenges in the Scenario
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Indian Internet Statistics
47mio
regular
13miooccasional
60 million
Source: TRAI Performance Indicator Report June 2009
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Indian Internet Statistics
• Cyber buyers, consumers, surfers.
7.72mio buyers26.58mio window shoppers 34.5mio total base
Source: JuxtConsult India Online 2009 report
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Indian Internet user Demographics
9%
44%34%
13%
AGE
0-18
19-24
25-35
36 & Above
Source: JuxtConsult India Online 2009 report
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Indian Internet user Demographics
Total 60 million users:
• 81% on social networks
• 14% rural participants
• 53% react to advertisements
• 82% male and 18% female
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Status of Social Networking Sites in India
Source ViziSense, 24th November 2009
Website Unique Indian visitors (in millions)
Orkut.co.in 15.5
Facebook.com 10.3
Bharatstudent.com 2.42
LinkedIn.com 2.24
Ibibo.com 1.97
Twitter.com 1.43
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Major Players : India
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Revenue models for the websites
Facebook Ads Facebook Pages
A 3 year old successful
company with no revenue model !
Twitter: Companies advertise
independently as users
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Challenges in the Scenario
• Only 5mio out of 60mio internet users prefer reading English
• Indian e-commerce is emerging. Not matured• Data transfer speeds. • 7mio Broadband, 40mio internet.• Social Media spending very less• Shoppers base vs. Actual buyers• Travel- The winner
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b.) Future of Social Networking Sites
• Introduction
• SNS (Social networking sites) Integration
model
• Foray of Internet giants into the social
networking space.
• Future of marketing via SNS in India
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Introduction
Social networking sites will be like AIR
What's the future ?
Source: “The Future Of Social Networks” , Forrester Research
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SNS Integration model
Integration of various SNS One login ID Win-win for
all
One universalinterface like
internet
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Foray of Internet giants into the social networking space.
• Entry of Internet giants into the SNS field.
• High influx of capital
• Better sustainability
• R&D
• A long lasting revenue model
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Future of marketing via SNS in India
• 3G , BB and availability of cheaper and more
powerful hardware – Urban and rural.
• More users , more potential customers and
hence more marketing via SNS in India
• Narrowcasting, customized/personalized ads.
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Future of marketing via SNS in India (Contd..)
• The right ad to the right audience
• Better levels of communication between
Companies and end users.
• Advanced Mapping tools to find the actual
success rate of online ads via SNS
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Conclusion
• Increasing no of users
• India , one of the biggest markets – online
and offline
• Sustainability of SNS depended on a
fool-proof revenue model
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Conclusion (Contd..)
• Focus in the future shouldn’t be on the
technology part
• But , on how to motivate the consumers
better to engage them in buying !
• Innovative marketing initiatives to be
expected in the future via SNS
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