GCA Presentation on Social media marketing in India

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INDIA CONFERENCE 2009 Marketing through Social Networking Sites: An Indian perspective Mr. Nitin Sunny Mr.Toshal Shenai

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Paper Presentation on Social media Marketing in India.

Transcript of GCA Presentation on Social media marketing in India

Page 1: GCA Presentation on Social media marketing in India

INDIA CONFERENCE 2009

Marketing through Social Networking Sites: An Indian perspective

Mr. Nitin SunnyMr.Toshal Shenai

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Objective

Introduction to Social Networking Sites

a.) Current scenario and trends

b.) Future of Social networking sites

Conclusion

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Introduction to Social Networking sites

Social Networking Sites (SNS)

• Communicate, share, exchange:

ideas, knowledge, information, interests, opinions,

music, opportunities, product promotions,

activities, resources, and;

hold discussions for developing their social relations.

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Social Media MarketingBrand (Building, Awareness)

Web Presence

Reach

Identify

Target

Acquire

$

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a.) Current scenario and trends

– Indian internet statistics

– Identification of various social networking sites in India

– Indian Internet user Demographics

– Focus on the major players and Organizations

participating in social media marketing

– Revenue models for the websites

– Challenges in the Scenario

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Indian Internet Statistics

47mio

regular

13miooccasional

60 million

Source: TRAI Performance Indicator Report June 2009

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Indian Internet Statistics

• Cyber buyers, consumers, surfers.

7.72mio buyers26.58mio window shoppers 34.5mio total base

Source: JuxtConsult India Online 2009 report

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Indian Internet user Demographics

9%

44%34%

13%

AGE

0-18

19-24

25-35

36 & Above

Source: JuxtConsult India Online 2009 report

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Indian Internet user Demographics

Total 60 million users:

• 81% on social networks

• 14% rural participants

• 53% react to advertisements

• 82% male and 18% female

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Status of Social Networking Sites in India

Source ViziSense, 24th November 2009

Website Unique Indian visitors (in millions)

Orkut.co.in 15.5

Facebook.com 10.3

Bharatstudent.com 2.42

LinkedIn.com 2.24

Ibibo.com 1.97

Twitter.com 1.43

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Major Players : India

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Revenue models for the websites

Facebook Ads Facebook Pages

A 3 year old successful

company with no revenue model !

Twitter: Companies advertise

independently as users

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Challenges in the Scenario

• Only 5mio out of 60mio internet users prefer reading English

• Indian e-commerce is emerging. Not matured• Data transfer speeds. • 7mio Broadband, 40mio internet.• Social Media spending very less• Shoppers base vs. Actual buyers• Travel- The winner

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b.) Future of Social Networking Sites

• Introduction

• SNS (Social networking sites) Integration

model

• Foray of Internet giants into the social

networking space.

• Future of marketing via SNS in India

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Introduction

Social networking sites will be like AIR

What's the future ?

Source: “The Future Of Social Networks” , Forrester Research

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SNS Integration model

Integration of various SNS One login ID Win-win for

all

One universalinterface like

internet

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Foray of Internet giants into the social networking space.

• Entry of Internet giants into the SNS field.

• High influx of capital

• Better sustainability

• R&D

• A long lasting revenue model

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Future of marketing via SNS in India

• 3G , BB and availability of cheaper and more

powerful hardware – Urban and rural.

• More users , more potential customers and

hence more marketing via SNS in India

• Narrowcasting, customized/personalized ads.

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Future of marketing via SNS in India (Contd..)

• The right ad to the right audience

• Better levels of communication between

Companies and end users.

• Advanced Mapping tools to find the actual

success rate of online ads via SNS

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Conclusion

• Increasing no of users

• India , one of the biggest markets – online

and offline

• Sustainability of SNS depended on a

fool-proof revenue model

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Conclusion (Contd..)

• Focus in the future shouldn’t be on the

technology part

• But , on how to motivate the consumers

better to engage them in buying !

• Innovative marketing initiatives to be

expected in the future via SNS

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