GbDportfolio Marketing+Analytics
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Transcript of GbDportfolio Marketing+Analytics
PORTFOLIOOnline Marketing and Web Analytics
Gloria Buono [email protected]© 2009Personal and Confidential
C o n t e n t s
3 - 4
Improved SEO blog production & schedules; Enhanced keywords, link popularity, site content & usability; Organic SERP more than doubled
Blogging for SEO-Scheduling & Production, Keyword
Tracking, and Traffic Reports
23 - 24Successful communications; Production deadlines met
E-Newsletter & Email Acquisition
13 - 16Effective creative; Sold out eventsEvent Marketing & Creative
12Campaign exceeded expectationsEmail Marketing & Promotion
11Effective marketing plan, improved P/LMarketing Planning
10Increased hits and web ordersWeb Marketing Seasonality Banners
9Enhanced social media, increased visits and length of time on web site
Specialty Videos
25 - 26Successful campaign, met deadlinesEmail Creative Design & Production
22
Effective project lead for relational databases, web site launches and promotional campaigns
Project Management
21Effective ad hoc operations reportingOperational Ad Hoc Reports
27 - 28Testimonials/References
20Effective reporting and logisticsWebTrends Reporting
18Effective Monthly, Weekly & Daily reporting improved process flows
Status Updates
19Step by Step TutorialMultivariate Testing
17Effective audience development reportsWeb Stats – Historical Data
8Effective contribution for web audience segmentation
Web Analytics – KPI
5Improved reporting statistics which helped plan future campaigns
Web Analytics Monthly Trends Reporting
6Visits increased 8%, conversions +33%Web Analytics Traffic & Hits Reports
7Achieved relevancy & search volumeKeyword Search for SEO
2Effective CPA management; Improved ROI, Stayed within Budget, Met Deadline
Google Ad Groups
1
Effective PPC, bid positioning and strategy management; Increased Hits & Web Orders
Google AdWords Campaigns
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio iiii
Google AdwordsCampaign Reporting
1111 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Google Ad GroupsAnalysis & Reporting
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 2222
Blogging for SEOScheduling and Production
3333 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Keyword Tracking
Blogging for SEOTraffic Reports
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 4444
Web AnalyticsMonthly Trends Report
5555 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Web AnalyticsTraffic & Hits Reporting
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 6666
Keyword SearchReporting for SEO
7777 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Web AnalyticsKey Performance Indicators
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 8888
Social MediaSpecialty Videos
9999 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Web MarketingSeasonality & Special Sale Banners
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 10101010
Market Planning
11111111 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Email Marketing
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 12121212
Event Marketing
13131313 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Event Marketing
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 14141414
Event Marketing
15151515 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Event Marketing
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 16161616
Web StatsHistorical Data
17171717 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Status ReportingMonthly, Weekly & Daily
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 18181818
MultiVariate TestingStep by Step Tutorial
19191919 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
WebTrends ReportsMost Requested Pages
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 20202020
Operational Ad HocAnalysis & Reporting
21212121 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
56.00%3925Web Analytics:
137.42%368155Other Marketing Services
443.00%7614Banner Ads
37.00%481351Webcasts
15.00%291253Search Engine Services
17.00%29332500E-mail Campaigns
28.81%152118IA / Usability
19.00%23751995Creative Services
% Change20082007E-Corporate Services (000’s)
Project Management
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 22222222
E-Newsletter Editorial Management
23232323 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Entire E-Newsletter at: http://allthingsdigitalmarketing.com/ENewsltrSample-NYWICI-Now-
Jun2009_GBuonoDaly-MngEditor.pdf
Email AcquisitionMarketing & Creative
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 24242424
Email CreativeDesign and Production
25252525 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
Email CreativeDesign and Production
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 26262626
Testimonials
27272727 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
� “It is a pleasure to recommend Gloria as a competent and experienced circulation professional. She successfully evolved from traditional to integrated marketing management in a multi-media environment, developing and implementing quality marketing, communications, and sales collateral materials. I would be pleased to provide additional information as needed.”--Ken Gazzola, Executive VP/Group Publisher, The McGraw-Hill Companies/AVIATION WEEK
� “Wow! You are so cool! This is the kind of marketing that makes the most difference these days in a world overcrowded with ads.” --Bonnie St. John, author, inspirational speaker, executive coach, TV personality, bonniestjohn.com
� “My traffic has nearly doubled! This is truly a professional thatputs her heart in to what she’s doing. She goes beyond the call of duty with her expertise and phenomenal talent!” --Andrea Harrington, President, Owner, annharringtonjewelry.com
� “I worked with Gloria and found her to be diligent, hard-working, organized and very knowledgeable in her field. Her high energy level along with her marketing, selling skills and common sense would make her an asset to any organization.” --Lora Lupis, Managing Director, crownawards.com
� “Gloria was hired to provide project management expertise to ongoing projects at Citigroup. Gloria was a detail oriented project manager who provided new ideas & recommendations on how to better organize our projects and meet SLAs. She also provided key metrics to give our LOB an understanding of how we could be more efficient.” --Kevin Nelson, Senior IT Programming Manager, Citigroup
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 28282828
� “Gloria is a pleasure to work with. When we worked together she was responsible for business analysis, project management and technical writing for a number of projects in the Investment Bank. Her work was always well received by our clients.” --Gerard Ulto, Vice president, J.P. Morgan Chase
� “Thank you for an informative and engaging presentation to our IT Professionals on the topic of “Compliance: A Primer on Current Regulations and Related Job Opportunities.” …All participant evaluations expressed that they would recommend your workshop to other Career Services clients. We look forward to inviting you to present again!”--Hemda Mizrahi and Jill Griffin, 2004 IT Career Pathways Program Co-Facilitators, JPMorganChase Career Services
� “Gloria Buono Daly is a true master of direct marketing and a strategic planner par excellence. I worked with Gloria when she freelanced at DMA and she astounded me with her knowledge, experience and organizational skills. Her website and blogs at www.allthingsdigitalmarketing.com are informative and en pointe. She is a savvy media planner and has kept up-to-date with today's ever-expanding marketing trends and technologies. Her search engine marketing knowledge and metatag advice helped my web site gain more click-ability and greater exposure. Her "go-give" spirit is refreshing to find in an entrepreneur. Her ability to collaborate with creatives and other professionals defines her as a great asset to any organization. She is the perfect mix of professionalism and personality that makes working with her a great joy. I am proud of my association with her and I consider her a great person as well as a great friend.”--Maria Benevenga, Graphic Design, The DMA (Direct Marketing Association)
the-dma.org
Social Media� Web sites
� http://allthingsdigitalmarketing.com
� http://paintingballerina.com
� Professional Networking� http://linkedin.com/in/gloriabuono
� Blog� http://myblog.allthingsdigitalmarketing.com
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio – Additional Information