Kantar Media

GB TGI 2016 Q1A summary of new measures

Kantar Media

It is important for me to always look perfect

Skincare products help your skin look younger

I like it when my nails attract attention

I prefer using deodorants/shower gels to smell nice rather than perfumes

My fragrance expresses my personality

I feel better about the way I look when I am tanned

Wearing make-up makes me more self confident

I prefer subtle make-up that looks naturalSource: TGI GB Q1 2016Lifestyle statements - personal appearance

I save up programmes Ive recorded or downloaded and watch them back to back

We often sit down for a meal together at home

Out of home advertising changes my perception of a brand

I like to interact with advertising on touch screens in shopping centres, cinemas, airports, etc.

Source: TGI GB Q1 2016Base: All AdultsLifestyle statements

LESS THAN A YEAR

1-5 YEARS IN UK

6-9 YEARS IN UK

10 YEARS OR MORE

WHERE THOSE WHO HAVE BEEN IN THE UK FOR 1-5 YEARS LIVE SCOTLAND 14% (159)NORTH 4% (83)YORKSHIRE & HUMBSIDE 5% (61)GREATER LONDON 32% (236)EAST MIDLANDS 4% (57)WEST MIDLANDS 7% (80)WALES 4% (81)

Source: TGI GB Q1 2016Base: All AdultsPersonal demographics length of time in UK

Researched a product/service on a mobile phone

Redeemed a voucher with a mobile phone

Texted/called/emailed for more information using a mobile phoneUsed a mobile phone to make a purchase Used a mobile phone to scan a QR code on an advert Taken a photo of an advert using a mobile phoneResearched a product/service online (NOT via mobilePurchased a product/service online (NOT via mobile)

Went to store to buy a product

Talked with friends about a product/service/brandDownloaded an app/product/service/brand on social media sites Interacted directly with a brand page on social media sites Source: TGI GB Q1 2016Out of home advertising response

DRAUGHT LAGER DRAUGHT BITTER, MILD & STOUT

Source: TGI GB Q1 2016Alcoholic drinks new brands

CIDER CHAMPAGNE

20% of adults who work in Central London drink Champagne on a Festive/Celebratory occasion

39% of GB adults believe taste to be the most important factor in choosing a ciderSource: TGI GB Q1 2016Base: 18+Alcoholic drinks new brands

Source: TGI GB Q1 2016Alcoholic drinks new brands: Rum (dark & golden)

Adults with a university degree are 128% more likely to drink Bacardi

Adults aged 18-24 who drink Asda White Rum are 229% more likely to agree with I really enjoy a night out at the pub

Source: TGI GB Q1 2016Base: 18+Alcoholic drinks new brands: Rum (white)

Source: TGI GB Q1 2016Alcoholic drinks pre-mixed spirits & cocktails brands

NEW BRANDS

56% more likely to agree

41% more likely to agree

I would never buy toiletries and cosmetics that have been tested on animalsTo be beautiful is to be simple and naturalWhat I want most is to be attractive/well groomed80% more likely to agreeBase: All AdultsToiletries & Cosmetics - hand creams and lotions

Single men are 130% more likely to use Sanex16% of female lynx users started university in the L12MMales who spend 1-2 hours travelling to work are 80% more likely to use RexonaFemales who work in a city centre are 112% more likely to use RexonaNEW BRANDS Source: TGI GB Q1 2016Base: All AdultsToiletries & cosmetics anti-perspirant & body spray

NEW BRANDS

Source: TGI GB Q1 2016Toiletries & cosmetics perfume & aftershave

NEW BRANDS EYE MAKEUPFOUNDATION, FACE POWDER AND TINTED MOISTURISER

45% of females who agree with I cant leave home without make-up are interested in innovations in cosmeticsSource: TGI GB Q1 2016Base: All AdultsToiletries & cosmetics make-up

@Kantar_Media KantarMediaGlobal company/kantar-media@KantarMedia+KantarMediaAbout Kantar Media

Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspectsof media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value. For further information, please visit us at www.kantarmedia.com

Kantar Media

15