Gaze Theory
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Transcript of Gaze Theory
![Page 1: Gaze Theory](https://reader035.fdocuments.in/reader035/viewer/2022081511/55835c8dd8b42aa3798b5390/html5/thumbnails/1.jpg)
GAZE THEORYCategorising facial expressions
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Women-Marjorie FergusonChocolate Box- Half or full smile, lips slightly parted or together, teeth barely visible. Full or ¾ of the face visible to the camera. Projected mood- blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or individuality.
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InvitationalEmphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back at the camera. Projected mood- suggestive of mischief or mystery, the hint of contact potential rather than sexual promise.
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Super SmilerFull face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind blown. Projected mood- aggressive, look at me, ‘hard sell’.
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Romantic or SexualA fourth and more general classification devised to include male and female ‘two-somes’ or dreamy, heavy-lidded or overtly sensual or sexual. Projected mood- possible or definitely ‘available’.
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Men-Trevor MillumCarefree- nymph like, active, healthy, vibrant. In women- usually an outdoor woman with generally long out flowing hair
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PracticalConcentrating, engaged on the business in hand, mouth closed, eyes object-direct, sometimes a slight frown, usually with short or tied back hair
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SeductiveSimilar to the cool-level look, the eyes are less wide, perhaps shaded, the expression is less reserved but still self sufficient and confident. Milder versions could include a slight smile.
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ComicDeliberately ridiculous, exaggerating, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to a sort of archness.
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CatalogueA neutral look as of a dummy, wax-like, features may be in any position, but most likely with eyes open wide with a smile, but the look remains vacant and empty, personality has been removed.