English To Go Ltd

www.English-To-Go.com

www.SelfAccess.com

www.InstantWorkbook.com

www.MigrantEnglish.com

Poland

Products

Instant Lessons

Weekly Warmers

Anna Grammar

Max Vocab

Peru

Online Courses

Blended Courses

Co-Branded Sites

World’s Largest Lesson

Virtual Company• English To Go Ltd started as a virtual company - no office - no storefront

• English-To-Go.com site was the storefront and office

• Virtual publisher / e-publisher – online delivery of published material

• Two publishing models

- printed material delivered through English-To-Go.com

- interactive digital material through SelfAccess.com

Malaysia

Online Business Model Global market – no restrictions

Required: international distribution of materials

international payment processes

international marketing efforts

international sales efforts and processes

ItalyAustriaUruguay

IP control difficult

Materials can be delivered in individualized and controlled way

Instant global publishing

Universality of sites very tricky

Access for paying customers creates security issues

International Distribution of Materials

Mexico

Cost of sale creates issues for small payments

Complexity of payment steps

Issues of trust

Exchange rate issues

Subscription model

Invoiced sales

Individual sales - TT, PayPal, WorldPay, cash, bank draft, personal cheque, cash, credit card

International Payment Processes

Ukraine

Cost in reaching niche groups in different geographical markets

Difficulty in measuring and analyzing marketing efforts

Complexity in timing international marketing

Online communities

Personal connection with customers

PR and news

Supporting global learning

International Marketing Efforts

Global cold calling

Reacting to ease of expressions of interest

Local agents

Scratch cards

Understanding the range of different budget rules and requirements for Institutions

Government departments

Always learning

International Sales

Israel

Attitudes

Rules

Opportunity

Ignorance

Inertia

Cutting your losses

IP Protection

Russia

Very important

Not easy to take into consideration simply or cheaply

Publishing software - creating, editing, layout, file format for delivery

Server hardwareServer hostingServer operating software

Site Database

Payment software

Web Site front end

Technical Issues

Belgium

Web Publishing

ePublishing

Interactive Resources

Global Reach

Exciting

Involving

Interesting

Absorbing

The Good News