Gautam Presentation of Asian Paints
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Transcript of Gautam Presentation of Asian Paints
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Presented By:-
Gautam K MaskaraMMM
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Paint is something which add color to life.
Indian people used to whitewash their henses orfestore occasions particularly in Dewali, Id, X-masday etc. For this purpose they used the things calledchoona(Calcium Hydroxide) but present situation isno longer some with the advent of new
sophisticated technologies thing have changed a lot.
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Paint industry estimated at INR 135bn.
Unorganized sector accounts to 30% of paint market.
Volume growth estimated at 15%.
Indias share in the world paint market is 0.6%. Per capita consumption of paint in India is
1.2kg/annum.
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Started in 1942 by four entrepreneurs:Champaklal choksey,Chimanlal choksey,Suryakant Dani and
Arvind Vakil asASIAN OIL & PAINTS COMPANY.
Within three years, their turnover reached 3.5 lacs.
Started with a strategyGoing to where Consumer is.
In 1967, Asian paints became the 10th largest paint company inthe world.
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TAG LINE
EVERY COLOR TELLS A STORY
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Caribbean Islands
Barbados, Jamaica,Trinidad & Tobago.
South Pacific
Fiji, Tonga,
Vanuatu, Solomon &Samoa Islands.
South Asia
Bangladesh, Nepal& Sri Lanka.
South East Asia
China, Malaysia,
Singapore &Thailand.
Middle East
Bahrain, Egypt,Oman &
United Arab
Emirates.
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Headquarters in Mumbai
4 Factories
18 Processing Centres 350 raw material and intermediate goods suppliers
140 Packing Material Vendors
6 Regional Distribution Centre
72 depots are integrated
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Asian Paints has acquired short-term competitiveadvantages by using its distribution strength andlogistical efficiency in order to raise the Cost of doingbusiness for all its competitors to attain this advantage.
The advantage is short-lived and ultimately imitable.
Moreover, AP has established such an extensivenetwork that getting incremental advantage would be
very difficult. Futuristic approach should be gaining competitive
advantage through channel controlor occupying mindspace.
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NET SALES
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The company recorded revenues of INR77,888.7
million (approximately $1,708.1 million) in the fiscal
year ended March 2011, an increase of 14.2% over
2010. The company's operating profit was INR13,956million (approximately $306.1 million) in fiscal 2011,
an increase of 2% over 2010. Its net profit was
INR8,432.4 million (approximately $184.9 million) in
fiscal 2011, an increase of 0.9% over 2010
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Asian PlantsKasna (Uttar Pradesh) in India
Asian Plants
(Rohtak, Haryana)
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Asian PlantsBhandup (Maharashtra) in India
Asian Plants
Sriperumbudur in India
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Forbes Global magazine USA ranked AsianPaints among the 200 Best Small Companies inthe World for 2002 and 2003.
It presented the 'Best under a Billion' award, tothe company.
Asian Paints is the only paint company in theworld to receive this recognition.
In Nov 2005 and Nov 2007, Forbes ranked AsianPaints among the Best under aBillion companies in Asia.
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To further improving the operations.
Plans to launch new products in line as:
- Introducing Water based Paints
- Repositioning of existing Brands in Rural Market
- Broadening of Distribution Network
- Adding more choices for shades and effects
- Enhancing Better Quality- Demand will be generated through the newconstructions coming in housing and industries
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Green Environment, Clean Environment
Rain Water Harvesting Scheme
Nepal - Asian Paints Preserving Culture
and Heritage
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