Gaurav Gohil Final Report.

8/4/2019 Gaurav Gohil Final Report.

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PEPSICO IS THE WORLD'S PREMIER CONSUMERPRODUCTS COMPANY FOCUSED ON CONVENIENT

FOODS AND BEVERAGES.

SUBMITTED TO :-MRS. MEENAKSHI

CHAUHAN

(FACULTY GUIDE)

SUBMITTED BY:-GAURAV GOHIL

(SEM 3rd)
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Our objective is to deliver sustainedgrowth, through empowered people,

acting with responsibility and buildingtrust.


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TARGAT ASSIGNED:- Sale of 2000 carat in four months(16 weeks) which is

equal to RS.600000 in four months. (2000*300)

TARGET ACHIVED:- (until 14th week)

Sold 2334 carat ion fifteen week which is equal to RS.700200 (2334*300)
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First of all I visited all shops of my area with RA (routeagent) and analyzed shopkeepers problems thenconsulted those problems with my company guide.

Company guide guided me how to deal with suchproblems and I acted accordingly.

Increased sale by supplying those products to shopswhich are in demand and by also generating need forthose product which are less in demand.

our work also involve observing purity of freeze . Purityof freeze was also one of the factor which helps to increasesale.


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We also analyzed display of Pepsi product in each outletand suggested shopkeeper how to go for display part ofPepsi product. Because customer purchases only such

products which are clearly visible satisfies their need anddemand.

Part of David Burrow's Pepsi collection
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Achieved more target then assigned by companyevery week(sale of 125 carat/week, RS 37500)

Explored new shops/outlets for company andincreased companys sale.

Promoted Mirinda orange flavor at every outletand directly helped increasing sale.

Promoted Tropicana Twister when launched in the

city at each outlet/shops. Worked on improving relation between sales man

and shopkeeper.
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Promoted Twister Trpoicana when re launchedby company.

Prepared EDS (Every Delar Survey) whichinclude visiting each outlet who keeps cold

drinks and analyzing share of Pepsi, Coca Cola,Local.

Worked for puring Pepsi visi ( which includeforcing shopkeeper to keep Pepsi products infreeze rather then any other item)
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A) Time Constraint.

B) Loyalty of the retailers with competitors.

c) Previous bitter experience of the customer.

D) Lack of interest of the respondent.

E) Strong Competition There are very strong competition of

PepsiCo with Coke and the other local players. From theother FMCG companies we also face competition inmerchandising because the space in the shop is limitedand every brand wants to take place in front where thecustomer watch it easily.
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How to go about launching of any new product in the

market.

Maintaining of relations with customer.

Learned about supply structure in FMCG sector ( importantrole of supply)

Different Sales promotion scheme adopted by company to

promote sales.

Importance of display in increasing sales (jo dikhta hai vobikta hai)
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Appreciated by company throughappreciation letter.

Certificate of four month training in Pepsi.
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The PepsiCo is a well known brand name and it isthe market leader also. The company launches newschemes at regular basis and tries hard to make and

maintain the relationship with the customer. Thecompany believes more in pull strategies and spendsa lot of amount on merchandising. A very good thingis that it reacts very fast in any circumstances. The

distribution network of the company is also verygood. The company is continuously working onmerchandising. The sale of the company affects a lotfrom it because the products are impulse in nature.
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There are many small villages near Kota city

and there is huge potential for the companyand it can spend its business in near future.

It is the peak season of the beverage industryand the PepsiCo can boost-up its sale by

launching some new retailer-oriented scheme.
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Print Media :- In print media they use brochures, leaflets, gave ads,

reminders teaser ads in newspaper. Direct contact :-

It include giving road show in various schools and colleges ,town ,ofthe city for promoting the awareness of thePepsi among the people..It was one of the most important activity.

Tele calling was also one of the major sources of direct contact. Calls

were made to those who earlier attended /web portal of PepsiCo.\

E Mails were also send to those who were not be contacted throughphone calls so that they can also be made aware..

Canopies,poster,banner were placed at different locations in the city

for promoting the awareness.
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A successful product or service means nothing unless the

benefit of such a service can be communicated clearly to thetarget market. Another one of the 4P's is 'promotion'. Abusiness' total marketing communications programmed iscalled the "promotional mix" and consists of a blend ofadvertising, personal selling, sales promotion and public

relations tools. This includes all of the tools available to the marketer for

'marketing communication'. Think of it like a cake mix, the

basic ingredients are always the same. However if you vary theamounts of one of the ingredients, the final outcome isdifferent. It is the same with promotions. You can 'integrate'different aspects of the promotions mix to deliver a uniquecampaign.
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The elements of the promotions mix are:-

Advertising

Sales Promotion

Publicity

Public Relations

Personal Selling Direct Marketing
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Gaurav Gohil Final Report.

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