Gatorade CommercialJoe Ammel

http://www.youtube.com/user/whatsg?v=kE1H31FmHV4

Gatorade Commercial

Gatorade Brand

Who is the Speaker

Athletes People looking to perform better in sports

The Audience

That working hard and USING GATORADE products will help an athlete improve over time and perform better.

The Message

They may feel that if professional athletes use the Gatorade products, that they can also use them to get better

If Professional use it to get better, it must be the best avaliable

How does the audience feel?

That adversity can be overcome with hard work and the help of their product.

You don’t have to be an athlete to achieve better results when using Gatorade

What is the speaker portraying?

The credibility in the commercial is that it is a very well known brand

Successful professional athletes use it

Can be found everywhere in stores and at athletic events

Ethos

The logic or reasoning of the add is “look at how Gatorade made a good athlete even better”

Gives people a good reason to consider buying the product

Logos

The emotional part of the add is people seeing some of their favorite athletes

Cinderella story feel

Pathos