SERVICE PROJECT :

GATI

GROUP MEMBERS: PAROMIK DAS DEBOPRIYA BHATTACHARYA SONIKA DEY ABHIJIT ROY ALOK KUMAR CHANDRAKANT EZONG ARIF ALI BISWAS KRISHNADAS MAITI

INTRODUCTION: Gati ltd. Was incorporated on 25th April,1989 with its

registered office at Secunderabad. It is established with an aim to redefine the logistics

industry. It is a leading domestic express cargo company with a

pan-India distribution network offering multi-modal connectivity (road, rail, air and sea) and end-to-end logistics solutions.

The focus is on integrated logistics solutions. Gati's transport infrastructure, IT systems, cutting - edge technology solutions and an intensive knowledge of India allows it to tailor its products to meet every customers' unique needs.

Gati offers a wide range of options and does not waver in its focus on quality, reliability and speed.

Performance: Rapid growth with a CAGR 25% in last 8 years

Gati operates on International scale.

MARKETING MIX: Product: Its product is basically logistics (service

oriented). The categories, GATI provide are following: Packing & Moving Services Residential Relocation Services Commercial Relocation Services Industrial Relocation Services National Shifting Services Loading & Unloading Services Packing & Unpacking Services Insurance Services Transportation and Warehousing Services Car Transporting Services Door to Door Services, etc

Price: Price is determined depending on the following things -what type of service of above mentioned services it is . -Type of the goods to be delivered. - Weight of the goods to be delivered. -Distance for delivering the goods

Place: Gati’s offices where the orders are being taken. The ways through which the delivery is happened Online order booking Reach: Covers 602 districts in India Warehousing at all major Locations Touch-Points : 5 Call Centers with Toll Free Number across

India  Gati has now extended its horizons in the Asia-Pacific and

SAARC (South Asian Association for Regional Co-operation) countries. Gati has opened offices in Singapore, Hong Kong, China, Sri Lanka, Nepal and Myanmar to strategically focus on India-centric business

 

Promotion: Advertisement through online. Corporate relation maintaining Word of Mouth CSR Activities: Set up of Gati Nagar in Bhuj District in the year 2001(for Gujarat

Earthquake victims) Gati Government School in Hyderabad started in the year 2003 30 lakhs donation by Gati Family to Tsunami victim MC High School,

Nagore, Tamil Nadu

PEOPLE: Employees (Delivery Persons, Call Centre Persons & Front Staff) & Customers (Corporate & Individuals)

Process: Take order through their offices or online Pick up the goods Packaging by their expertise Transport the goods by skilled workers Deliver the goods Fulfillment of payment and complete the deal

PROCESS:

PHYSICAL EVIDENCE: Gati’s offices, Bill of order, Receipt

documents of delivery, Transportation vehicles, Uniform etc.

SERVICE BLUEPRINT:

DESCRIPTION OF THE POSITIONING STRATEGY FOR THE ASSIGNED ORGANIZATION

 GATI COMPETITORS: Blue Dart Express Ltd. Corporate Couriers & Cargo Ltd. Elbee Services Ltd Patel On-board Couriers Ltd

(Amalgamated) Skypak Services Specialist Ltd.

 PROFILE OF TARGET CUSTOMER POPULATION

GATI is basically linked with corporate but it has its focus on the individual customers and so it has got more than 500 pick-up points in India.

IDENTIFICATION OF SERVICE GAP(S) (IF ANY) FOR THE ASSIGNED ORGANIZATION

Gati has maintained its leadership position by being careful of service gaps. Gati was the first companies to print its delivery date on the docket and offer money back guarantee, by accepting payment after producing proof of delivery – a POD. Gati started the practice which is now perceived as a standard norm in the industry

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