Gastcollege Creativiteit
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Transcript of Gastcollege Creativiteit
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AC/DC is an icon of anti-innovation.
AC/DC began their career playing three-chord rock songs and they’re still playing three-chord rock songs.
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“Thinking outside the box” is een fabel
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Low tech, high impact
1. Maak het simpel2. Kijk naar anderen
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Low tech, high impact
1.Hou het simpel2. Kijk naar anderen
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sensor- en detectietechnologie, data-encryptie, digitale opsporingssystemen en politie- en forensische technologie, recht, privacy, ethiek, biometrie en innovatie
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Simpel
Tekst
Beeld
Interactie
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Knop met Social Proof op de Wonenpagina
vs
Met Social Proof 12,59% uplift ofwel 47 meer afspraken in dezelfde periode
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Low tech, high impact
1. Hou het simpel
2.Kijk naar anderen
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1. Interupt transmission2. Change the central behaviour
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Voilence interupters
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Low tech, high impact
1. Maak het simpel2. Kijk naar anderen
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Embrace Constraints
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1. Feel your community's pain; share its joy2. Hire only A+ players3. Learn, grow, compensate4. Systems are for building trust5. Coach in the moment, not after the fact6. A consultant can be more helpful than you think7. Turn negatives into positives by making talk safe8. "Why" is more important than "what" or "how”9. "Trust" without "track" is an invitation to trouble10. Beware of growing before you -- and the company -- are ready
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