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SpeciFic progr a mm egaS Str ategy courSe

Strategies along the gas value chain

SpeciFic progr a mm egaS Str ategy courSe

a ll these developments occurred against a setting of increased competition. With more and more long-distance imports and the upswing of LNg, gas is no longer a local product for a local market.. . it has become a global product for a global dynamic environment with major implications for the business. today the business is facing more uncertainty regarding policies, markets and prices than ever before.

the huge changes also mean that old strategies, which worked in the past, no longer guarantee success for times ahead. companies have to develop completely new strategies. Strengths and weaknesses have to be analysed and risk management is becoming a factor of increasing importance. Different scenarios as well as strategic concepts need to be developed and implemented. executive boards need these to take decisions on future business developments – taking the company’s position in the gas value chain, the supply portfolio, the optimal markets and future partners into account.

Why the Gas Strategy Course?the 1-week gas Strateg y course (gSc) has been designed to take its participants a step further in strategic thinking and strateg y development. the gSc will focus on understanding the tools of strateg y and scenario development, analysing and valuing strategies of players in the gas industry and gaining practical experience, based on case studies and exercises.

More specifically...the course will provide an understanding of the strategic context in which the gas industry operates in the global gas markets. it offers the participant an appreciation of processes of managing uncertainties in a rapidly changing business environment, strateg y development and assessing business risks and exposure around strategic choices, providing insight in the tools available for managing value and risks. the course also offers insight into the many interfaces with governments, the relation with energ y policy and the regulatory environment and the impact of (geo)politics.

upon completion of the course you will be able to:• Understandtheprocessofbusiness

development and strategy formulation.• Combinethedisciplinesofstrategicanalysis

with insights into gas market developments.• Putyourcompany’sactivitiesinastrategic

context.• Appreciatetheroleofscenariosforthe

identification of opportunities and risks.• Considerriskmanagementoptionsaspartof

strategy implementation.

Your profile the gSc is intended for managers and professionals in the gas business who want to enhance their strategic management abilities. you are a professional who operates in the gas industry or a related area. you have an academic level of education. you also have a working knowledge of both business and technical english.

The programme structurethe course aims to be intellectually stimulating and requires all participants to contribute. the programme is structured to help participants identif y and develop the best strategic opportunities for their company(ies) and familiarise with development of strateg y concepts, and the management of business risks. Key topics are:• Exploringbusinessstrategiesalongthegas

value chain. • Theroleofscenariosasabridgetothefuture.• Competitivestrategiesinagasmarket.• Geopolitics,governmentpoliciesandtheir

strategy implications. • Strategicvalueandriskmanagementtools.• Appreciationofthecontractingandpricing

strategies of the principal gas producers.• Competitivepositioningingasmarkets.

From its start in the early 1960s, the European gas industry has seen a stable and strong development – based on a powerful role for large, vertically integrated gas companies that operated from clear monopoly positions. In the mid 1990s a major change set in, with an enormous impact on the existing players and potential newcomers. Large players were unbundled into new entities, each with their own focus on transportation or trade, production or providing f lexibility. W here vertical integration gave way, horizontal integration appeared as gas companies diverged into power or vice versa.

Sharing the Energy of Knowledge.

“...provide participants with tools to formulate strategies under different scenarios... ”

Dick de Jong,key lecturer

the gSc consists of the following elements:• Interactivelecturesbyexperts,discussions,

small exercises and case studies.• Theintroductionofmodelsandtools.• Acasestudy,workedoutbygroupsofthree

to six participants. each group may eventually propose a different solution to the same problem.

The educational partners the key lecturer in this programme is Dick de Jong, former Director of Shell’s gas & power global business and currently fellow at clingendael international energy programme. a carefully selected group of leading experts on the european and global gas industry will ensure the high quality of this course.

Your role to stimulate your learning process, you will be asked to play an active role during the course. case work will complement lectures and offer further appreciation of the effects on strategic decisions, both in a national and an international context.

Certificationupon completion of the course the participant will receive a certificate from the university of groningen.

Locationthe course will be held in a central location in the Netherlands. please check our website w w w.energ ydelta.org for details.

“Basically, the Gas Strategy Course is an in-depth course for professionals from the gas industry and government of ficials that helps them create value for their business and deal with the growing risks in the gas markets. The gas business has become increasingly complex over the past decade. It has a great future but also one with many uncertainties . Business models are changing. International and national legislation constantly change. Every single strateg y or policy change may involve new risks. These need to be analysed and managed. Accurate identification and thorough understanding are valuable first steps towards the formulation of an ef fective strategy and ef fective implementation. The field experts in this course provide our participants with insights in strategic positioning by the players in the industry in response to developments in policies and markets, and an appreciation of the tools to formulate strategies under dif ferent scenarios and assess their impact .”

Dick de Jong, key lecturer EDI Gas Strategy CourseSenior fellow Clingendael International Energy Institute

Part 1The gas value chain and international gas market developments. Explore the features of the current gas business, understand the regional differences, and the main drivers behind the evolving business environment and the consequential risks and uncertainties. The course also focuses on the market players in the wholesale market, their interaction and their strategies with regards to gas supply.

Part 2Fundamentals of business development and strategy.

Part 3The role of scenarios as a bridge to the future.

Part 4Strategic value and risk management tools.

Part 5Geopolitics, government policies and their strategy implications. The role of governments in shaping the international business , both at the producers end and in the markets.

Part 6Competitive strategies in a gas market. Examine business models and cases for market entry and competitive positioning.

the programme in more detail

T +31 (0) 50 524 83 00F +31 (0) 50 524 83 01E info@energydelta.nlI www.energydelta.org

About Energy Delta Instituteenergy Delta institute (eDi) is an international energy business school, with a primary focus on natural gas. eDi was foundedin 2003 by N.V. Nederlandse gasunie, gasterra B.V., oao gazprom and the university of groningen. The energy community has come to appreciate eDi both as a platform of knowledge exchange between partners and participants alike. The changing energy world is forcing energy companies to innovate in order to stay competitive. in addition, the energy sector is confronting the possibility of a growing shortage of qualified personnel in the coming decades. The sector has only one choice: to invest in knowledge.

eDi’s main objective is to contribute to the professional development of current and future energy managers. eDi coordinatesresearch projects and organises training programmes with a focus on the economic, management, legal and geopolitical aspects of the energy business.

Sharing the Energy of Knowledge.