Gary's Presentation

Band Promotion

IT Grade 9Daud Alexander Gary 9-2

Tuesday, November 1, 2011

INVESTIGATION


Band PromotionClient: “Enigmæ”

Time Allowed: 1 Quarter 8 WeeksUnit Question:

How does Band Advertising manipulate our actions?

Specifications & Limitations:Paper (A4)

InkPrinter

Laptop (Program: Pages)Newspaper Delivery Boy

Information must be relevantUse recycled Paper

Documented Evidence:Your documented evidence is like a diary. You start it when you first start making your design and it doesn't end till you have finished making your product. Takes lots of photos, make notes on any modification and add sketches and diagrams.


IntroductionMy client, “Enimæ”, an ‘electronic’ rock band that has started having tours all around the world

since 2001. Their problem is that they wanted to have a concert in Indonesia but don’t know how to advertise it. Therefore, the advertising must be clear and precise but at the same time, catchy.

Since my client, the “Enigmæ” is still not famous in Indonesia, they don’t want to give Indonesia the impression that their band is terrible. They want to show Indonesia how good they are from just

looking at the advertisement.

Throughout this term, I am going to design and create an advertisement that meets all the expectations of the band

“Enigmæ”. To make a good product, I will have to go through a certain steps which comes from the IB’s Design Cycle: Investigation, Design, Plan, Create and Evaluation. I will interview my client, the band “Enigmæ”, and discuss about how the band would like the advertisement to look

like and how to make it appealing to Indonesia. I will manage my time carefully before going through the design stage by creating a Gantt chart so that I won’t have to rush and finish it dis-organized. The final product will be

created from the client’s expectations base on their opinions on different factors such as style, size, quality etc.


AOI (Areas of Interaction)

This project is related to the AOI, Human Ingenuity because Human Ingenuity is all about creativity and how it impacts upon society and how to influence and transform the quality of life. Since this project is about how

to create an ideal advertisement according to our client, it uses our creativity the advertisement can have an impact on society. I will gather information from interviews and research on a good way to advertise. So

therefore, Human Ingenuity best matches this project than the other Areas of Interaction.


Client Interview

1. What kind of advertisement would you think that suit your band the best?We think that a newspaper ad on Indonesia’s most famous newspaper would attract many people to watch us perform. This tactic usually works because in every house, at least 1 person reads the newspaper. We also think to put a picture of us performing in our previous concert held in London because the audience size is

immensely huge and it shows them that we are famous in foreign countries also.

2. How would you like the design to look like?We think that we should make the design to have a certain theme, and a unique one, something that hasn’t

been used by other bands so that it can show us that we have our own identity, our own personality. We also wanted the design to have some similarities with our band genre, which is electronic. We want it to have color

and to show the brightness of our neon effects in our concerts. The font must also be fancy to attract attention.

3. How big do you want it to be?We want it to be designed as an A4 sized advertisement but later resize it to be about half the size of the

newspaper page. Just make sure that the it won’t overlap the other important articles.


Client Interview

4. What kind of software would you like us to use to make this advertisement?We would like you to use any good certified software to make this advertisement. Just choose the one that

you think will publish the best results.

5. How long would you like this process of creating the advertisement to take?Our concert is for the next 4 months so about 1 or 2 months before that would be great. Be sure to re-check

the advertisement a couple of times so that you won’t publish anything wrong.


Client Interview Summary

From the interview with my client, now i know how to create the perfect advertisement for them. They had informed me of specific informations that are sufficient enough for me to make their advertisement. They wanted a

newspaper ad with a theme like their genre, which is electronic and make it unique, unlike any other band advertisement. It was also requested to be about A4 sized and to nearly fill up on a page of the newspaper. They also told me to choose the software to create the advertisement myself so I

must choose carefully which software suits the job best.


Brainstorming

“Enigmæ” Advertisement

Electronic Theme Almost A4 sized

Unique Designs

Neon colored

Publish in famous newspaper Good & Certified

Software


Case Study

1 2 3

Form Newspaper Advertisement Newspaper Advertisement Newspaper Advertisement

Material Paper, Ink, Printer, Computer Paper, Ink, Printer, Computer Paper, Ink, Printer, Computer

Function To make people want to go to the band’s concert

To make people want to go to the band’s concert

To make people want to go to the band’s concert

Target Audience Everybody except for children under 12 unless supervised

Everybody except for children under 12 unless supervised

Everybody except for children under 12 unless supervised

Aesthetics Look Retro Look Plain Look Fancy

Modifications Put more interesting pictures

Put in more colors and pictures Put in more information

Style Modern Classic Carnival Themed

1. 2. 3.


Case Study Summary

1. 2. 3.

When searching for 3 different kinds of newspaper band advertisements, I mainly focused on the different and

unique style they contain. This helped me get new ideas on the theme and how I can use fonts effectively to create manipulative effects. These three posters have the ability to attract many people so it helped me into thinking what

are the good and bad aspects of these products.


Materials

Wix

Wix is a website that people can use to create other

websites. It is very efficient and easy to use, making it one of the easiest way to advertise a band. Not only easy to use, the theme and

design looks good.

Pages

Pages is a software that has been installed already on this

MacBook. Though not as simple as microsoft word, it just works the same way except pages have

more and unique templates to use. It is easy to use and rarely

lags.

Word

Microsoft word is another software that has been

installed on the MacBook. It is more simple and easy to

use but it loads very slow. It can offer many varieties of themes and fonts but it still isn’t as efficient as Pages.


Summary of research

The research I have done in this project has helped me fully on how to please the client into making the perfect advertisement. During the research, I only focus on the newspaper advertisement because I mainly think that the newspaper advertisement is the most effective among other medias. I have successfully got data and I will do further research on how to create effects in the advertisement to make it exactly how the client wants it.


Impacts on environment and society

When making an advertisement, I realize that it can affect the environment around it. For example, the laptop we use are made out of plastics which was generated by coal. These plastics when discarded will someday be burned.

When it burns, it will release deadly chemicals that destroys our own ozone layer that protect us from the harmful rays of the sun. But not only this

affect the environment. The coal that was burned to produce this releases the same dangerous gas plastics expose when they are burned. Aside technology, papers that are used for printing also affects the environment. When paper

are made, they needed to deforest vast hectares of wood in the jungle, leaving no homes for the animals. Creating advertisements have a great cost

to the environment.

The advertisement also affects the society. It may make people all over the place change decisions and personal remarks on the band.


Design Brief

I will design and create an advertisement according to my client, the band

Enigmæ. This product will be made according to the design cycle which are: Investigation, Design, Plan, Create and Evaluate. Investigation, Design and Plan

will be create before the product is made so that I could plan and know my actions first and so that I could research about how to make an advertisement attractive by comparing with others. The create part will be done during school or free time.

When all 4 stages have been completed, I will evaluate on my works and finally

release the product to public communities.Tuesday, November 1, 2011

SpecificationSpecification and Why? Testing

Software Pages because it has more variety of templates and it doesn’t lag.

I will research about the advantages of why Pages is better than other

softwares

Time 8 weeks I shall use my time wisely

Aesthetics Bright and Colorful with neon designs.

I should research about how to use neon effects on Pages and how to create unique

colors

Target Audience Everybody except for children under 12 unless supervised

Interview people to ask about their opinions.

Function To attract people to watch the concert of my client.

Interview people to ask about their opinions.

Purpose To promote the band. Interview people to ask about their opinions.

Cost Depends on how many paper wasted

See how many paper would be used in this project and estimate the price.

Durability As long as it will decompose

Search how many years would paper decompose

Ease of Creation The designing of the newspaper will be hard.

By designing the newspaper first.


Summary of InvestigationThe interview was done with my client to provide me with information on how to create their perspective of what a perfect advertisement is. It gave me specific information about every detail I need to create the advertisement.

By researching about different kinds of material, I can know how to find the perfect material for this project.

The case study on 3 different toys gave me a better understanding of how materials cost, what kind of advertisement design I should use and how it

affects the society.

Researching about how the advertisement affect the environment helped me realize about how important protecting the environment is.

The specification and testing is my guide when I am making the advertisement. Also, when I draw the design, I will evaluate each and choose the final design I want to create. The testing part is so that I could make a

good quality product that my client have requested.Tuesday, November 1, 2011

Bibliography

"1976 - Boston Concert Newspaper Ad | Flickr - Photo Sharing!" Welcome to

Flickr - Photo Sharing. Web. 08 Sept. 2011. <http://www.flickr.com/photos/

tomedler/5385165041/>.

Black Eyed Peas - Denver 2006. Posterscene.com. Web. 8 Sept. 2011. <http://

www.posterscene.com/html_index.cfm?page=item_page&itemoid=21556>.

"MYP Design Cycle." Design Cycle. Web. 8 Sept. 2011. <http://www.baliis.net/

bissite/mypinfo/designcycle.htm>.


http://www.flickr.com/photos/tomedler/5385165041/




http://www.posterscene.com/html_index.cfm?page=item_page&itemoid=21556




http://www.baliis.net/bissite/mypinfo/designcycle.htm




DESIGN


Peer EvaluationDesign 6 is the best for us because it contains

a lot of information about the upcoming concert in countries. It also has given contact informations about the band so they can visit. The band logo is huge, and attractive at the

center of the poster which makes it stand out. The design layout and arrangements are well made. It is poster layout is suitable for the

band.


Design 1Pros:

Good layout, Detailed information, Logo is easy to look at, The links are there.

Cons:Very hard to make, takes a

very long time


Design 2Pros:

The lightning symbol is a very symbolic picture for the band, The theme is according to the

client’s genre,

Cons:Takes a very long time, not

really that good looking


Design 3Pros:

It can be seen by everybody, It contains relevant

information for interested Enigmæ fans, Shows picture of

band in action.Cons:

Hard to make, not really that good looking, probably does

not attract people who doesn’t know Enigm æ


Design 4

Cons:Hard to make, not really that interesting, probably does not

attract people who doesn’t know Enigmaæ

Pros:It can be seen by everybody,

It contains relevant information for interested

Enigmæ, Black Eyed Peas and MTV fans, Have famous people

recommend it.


Design 5Pros:

It is easily seen by everybody, It contains relevant information for Turtleneck Sweater and Enigmæ fans. Logo is there at the front.

Cons:It is not nice to look at, the template is boring, There is not really interesting and most people will ignore it.


Design 6Pros:

It contains every information you need to know of the

concert, It is very persuasive for everyone especially

Enigmaæ and Lov@ics fans, The logo is very large and can

be seen easily.Cons: The logo will need some

editing to get it this big.


Evaluation against SpecificationSpecification 1 2 3 4 5 6

Material √ √ :( :( √ √

Time :( :( √ √ √ √

Size √ √ √ √ √ √

Aesthetics √ √ :( :( :( √

Target Audience √ √ √ √ √ √

Function √ √ :( :( :( √

Purpose √ √ √ √ √ √

Ease of Creation :( :( :( :( √ √


Summary of the designWebsite no. 1 is perfectly following my client’s request. It has a matching theme, it is attractive but, it is not in the media they

are looking for. Also, time is scarce. It probably won’t be finished by the time the media is supposed to be published.

Website no. 2 is almost exactly the same as 1 and has the same problems too but it is worse looking. It is very hard to make and

takes a long time.

Movie no. 1 is not really following what my client wants. It is boring, not persuasive and don’t follow almost everything to what my client demand. But, it can be seen throughout the whole nation through TV and unlike newspaper, you cannot ignore it because it

is just there when you are watching TV.

Movie no. 2 is about the same as 1 but it has dialogue and starring famous people. But even though it has famous people in it, it will still not be really that interesting and fun to watch.


Summary of the design

Newspaper Ad. no. 1 is sort of effective and shows information about the concert. Although shows interesting information, the

information is not enough and the theme does not match with the client’s demand.

Newspaper Ad. no. 2 is very detailed and has many information. It is organized and it’s theme matches with Enigmaæ’s genre. The

tour logo and the album logo can be easily seen in the front. Even though it is great, there are a few missing from the client’s

demand.


Design 6 Comments

Software √ The software to create this: Pages is one of the most fast application to create advertisements in Mac. It has many templates to choose from and is

Time √ I shall use my time wisely

Aesthetics √ I should research about how to use neon effects on Pages and how to create unique colors

Target Audience

√ Interview people to ask about their opinions.

Function √ Interview people to ask about their opinions.

Purpose √ Interview people to ask about their opinions.

Cost √ I will research on the cheapest and best software that is available and use it.

Durability √ Search how many years would paper decompose

Ease of Creation

√ By designing the newspaper first.

Evaluation against Specification (Final Design)


PLAN


Step by Step

Create Template

Create TemplateCreate Template


Gantt Chart


ToolsName of Software Picture What is it used for?

LaptopThe laptop is the main source of creating this advertisement. It is used to do all the steps that I am supposed to do when creating an

advertisement.

SafariSafari is used to do research on pictures and to find

fonts and designs. It is also used to download applications necessary for this advertisement.

PagesPages is very important in this advertisement. It is used to create templates and is the base of creating

the advertisement. I will edit and create the advertisement here.

PixelmatorPixelmator is used to edit pictures and to create the logo for the advertisement. It is easy to use

and can be used to edit many pictures.


Evaluation of Plan

My plan is SMART (specific, measurable, achievable, realistic, fits the time frame), it tells you what step to follow and what you must do. This project is achievable and realistic so it won’t take a long time to complete. Also, this project has been planned with spare time so that I can edit when something goes wrong.

My step by step plan is focused on the main steps I need to take. The Gantt chart is just a more detailed version in what I must do in these main steps. If anyone would want to do my project they just need to follow the gantt chart and do what I did.

I didn’t do any modifications in my design because it is going to be made they way it is designed so that I can see how it looks like and what i must do. If I have changed it, then I must make another one when I have already started on the advertisement.

My step by step plan is not as detailed as the Gantt Chart so anyone making this should look at both to have the whole details and the main plans.


CREATE


Documented Evidence-LogBook

Lesson 1. 4/10/11In today’s lesson, we have started in doing the create stage. I have begun in creating the base template for the advertisement but still haven’t put in any pictures or the band logo. I have created the tour logo first because it is sort of challenging to do and will be

a nuisance later if I made other things first. I will think of using neon

green as the background.


Lesson 2. 5/10/11In today’s lesson, I have continued in designing the

template of my advertisement. I have put in the neon green background but it doesn’t look as good as I

thought it would be. I have also put in the album and band logo. The band logo shows an “E N Æ” which is

short for enigmæ. I also have made the arrangements of the silhouette of the whole band to show who is in it

and what instruments they play.


Lesson 3. 6/10/11In today’s lesson, I have started in editing the pictures because before the pictures weren’t exactly perfect. I

have also put in texts using the fonts that I have downloaded in www.dafont.com. I have started making the layout of the timeline for the concerts and where

they will be held. I have also updated the band logo into something different which is not shown in the picture

below.


Lesson 4. 11/10/11

In today's lesson, I have updated the concert dates and put in our sponsor, MTV and the details of who is gonna perform in the Pulse Tour also, namely Daft Punk and Radiohead. I changed the formatting of the texts and pictures to make it all fit in one space. I added the band small logo on the side to emphasize again the fact that it is an electronic band. I put in the details on how to contact us or to get details of our tour by showing our website and phone number for the ticketing office. I think I am sort of done with this advertisement but it still don't look that "perfect".


Lesson 5. 12/10/11I sort of did nothing today. I just try to add more stuff but I can't find anything else to put in so I changed the layout once again. I put the "featuring" section beside the concert dates and leave its previous space empty. I'm still thinking of what to put in there.


Lesson 6

In this lesson, I have decided that to add some more stuff in the advertisement because it is too plain. So, I added more “featuring”s and I added the picture of a beam, symbolizing the band’s genre, as always to create special effects. I also changed how the band logo looks like because the band itself have changed it.


Lesson 7

In this lesson, I think that I have done enough although it stays the same from the last lesson. I think that it should be a little bit attractive and can attract some people to watch their concerts. I think that I have achieved all my goals and have successfully made it the way it looks like when I designed it.


Lesson 8 - Students Reaction

Sean: The colors for your poster is very bright and eye-catching. It’s informative and it is unique. It is well organized and easy to read. Overall it is a great product.

Jeremy: I like how you arrange all the photos in the poster to not make it look like a mess. The background color is somehow special and ‘cool’ enough to catch people’s attention.Joey: I like the colors that you chose for the poster. I also like the font and how you

arrange the pictures in the poster. It’s very catchy and interesting!Liam: I Like your posters because the information, pictures are elegantly arranged to make it eye-catchy. However, the font you chose is very attractive and appropriate at the right

context. Overall, it’s a good poster.


Bibliography

Dafont.com. Web. 30 Oct. 2011. <http://www.dafont.com>.

Welcome to Flickr - Photo Sharing. Web. 30 Oct. 2011. <http://www.flikr.com>.


http://www.dafont.com




http://www.flikr.com

http://www.flikr.com

EVALUATION


Evaluation Part 1

Investigation: In Investigation, I have written the complete research that I have done when I started in this project. I think I did pretty average and it looks complete. I feel that my research was sufficient enough for me to create a good advertisement from everything I have learned in that stage.


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