GARY D. TURNER5335 Fountain Ave. Los Angeles, CA 90029 | (310) 728-5218

gary.turner@me.com | LinkedIn_____________________________________________________________________________________________________________________

PROFESSIONAL EXPERIENCEOmniForce, LLC – Los Angeles, CA December 2011 - Current Vice President of Communications and Event Brand ExecutiveAccountable for Strategic Communications and Public Relations across OmniForce’s worldwide portfolio of charity and athletic event brands and corporate business units CauseForce and RaceForce. Report to Chief Executive Officer. Hired as Director of Communications at CauseForce in 2011. Promoted to Vice President of Communications with the establishment of OmniForce in 2013. Additional appointment to Event Brand Executive in 2015. (Annual Revenue $20+ million, 4 business units, 150+ employees, 9+ event brand products, 25+ events, 100K+ participants. Over $800 million raised for 15+ client/beneficiaries across 4 countries since 2002).

Strategic Communications & Public Relations o Oversee all communications, messaging and publicity for 100+ athletic charity events across 4 countries, since 2011. o Helped each year-long, multi-million dollar event program raise over $500 million for world-leading cancer institutes

including: Johns Hopkins Medicine, Cancer Research Institute, Princess Margaret Cancer Centre, Peter MacCallum Cancer Centre and Cancer Society Auckland among others, since 2011.

o Established and manage Communications / Public Relations as an OmniForce business function, potential revenue stream for each multi-million dollar event program and a value added service for client/beneficiaries and title sponsors worldwide.

o Manage a department of 6 to secure millions in local, national and international news media coverage for each program. Coverage helps offset media costs, drive higher registration and donation levels and amplifies each charity’s mission, core competencies, executive leadership, use of funds raised and the need for more funding.

o Oversee Crisis Communications to prevent or manage risk and sensitive matters such as participant fatalities, accidents, bomb threats, protests, misuse of funds, event wind-downs among other stories.

o Motivate, influence and manage chief executive leadership across all clients, sponsors and event partners worldwide.

Event Brand Marketing & Production o Oversee the development of a new event brand program and roll out to the business’ longest-standing clients in Toronto,

Montreal and Calgary.o Manage each multi-million dollar event budget, executive level stakeholders and local teams to ensure each event program is

profitable for the business, benefitting institution and is poised for year-on-year growth.o Motivate and inspire in-market and LA-based teams to create and execute comprehensive local/national marketing plans

which involve strategic communications, media buying, digital, email marketing, direct response, sales team outreach, sponsorship acquisition, public relations and logistical planning to help ensure the event meets budget and the overall program is successful.

Corporate Communications o Instituted key business processes to a highly-successful and established entrepreneurial workplace as it rapidly expanded

globally, including strategic meeting management, new event / client on-boarding, performance reviews, employee surveys and change management.

o Helped define company mission statement, core values and deployed to a workforce of 150+ across 4 countries. Instituted quarterly CEO address & company newsletter to reinforce values, share business news, connect employees to executive leadership and celebrate success through awards and storytelling.

o Created a corporate branding framework to define each OmniForce business unit. Planned and managed 4 corporate re-structures locally and internationally.

o Helped establish and facilitate weekly executive leadership meetings for functional updates and reporting.

Tesco, PLC - Los Angeles, CA & London, UK April 2007 – December 2011 Senior Marketing Manager Digital Media & Customer Loyalty Accountable for the development and deployment of digital media and loyalty marketing systems during Tesco’s high-growth, $2 billion expansion in the US. Reported to Chief Marketing Officer. Hired as Marketing Coordinator in 2007, promoted to Digital Marketing Manager in 2009 and promoted to Senior Marketing Manager Digital & Customer Loyalty in 2010. Initially hired to develop core marketing functions for Tesco’s US business Fresh & Easy Neighborhood Market, before deployment to work cross-functionally between Tesco’s International Operations, Marketing & IT teams (UK, India and the US).

Loyalty Marketing Systems

o Developed and implemented Tesco’s Digital Customer Loyalty Program - “Friends of Fresh & Easy.” A 3-year project from writing requirements to a 220 store roll-out. Budget of $2.5MM. Accounted for 15% of weekly sales, target 3% of sales.

o Lead effort to make system personalized and repeatable to deploy across 14 countries with Tesco’s International Operations Development Teams.

o Created company’s Customer Service Program from email inbox to a team of 40+ call center agents which handled over 5,000+ customer contacts per week across 220 stores. Developed and launched real time customer feedback reporting through product reviews and social media.

Digital Marketing Systems & Agency Managemento Managed partner firms to develop and maintain The U.S. business website and mobile site which offered 3,000+ product

overviews, reviews, interactive maps with locations, weekly specials by region, and seamless integration with customer service and employee recruitment platforms such as Oracle and Peoplesoft.

o Established and managed company Email Marketing Program which evolved into a weekly trade-driving digital flyer and accounted for more than 20% of the business’s weekly sales.

Ogilvy Public Relations Worldwide – Los Angeles, CA May 2006 – April 2007Assistant Account ExecutiveResponsible for editorial outreach, client media monitoring and reporting for the consumer products division of Ogilvy PR in Los Angeles. Reported to Senior Vice President of Client Relations. Promoted to Assistant Account Executive within 6 months.

Media Relations – Wrote media relations materials, established relationships with reporters and deployed editorial outreach for clients including: BP, LG Mobile Phones, Rolls Royce and The Los Angeles Department of Public Works.

Online Influencer & Digital Media – Developed and managed the LA firm’s initial online influencer outreach programs and supported efforts with SEO, paid search and email marketing.

Media Launch Events & Trade Shows – Planned and produced product launches and gained media’s support to attend and cover the news. Secured media though special events and tradeshows including CES and E3. Unveiled the Rolls Royce 101EX as well as BP’s Helios House gas station in Beverly Hills, CA.

Celebrity Outreach & Product Placement – Coordinated outreach and celebrity involvement for product launch events including LG Chocolate Phone, Sprint “Fusic” Phone and Rolls Royce 101EX. Supported efforts to place products on national TV programs including Grey’s Anatomy and Desperate Housewives.

Agency Support – Supported executive level preparations for new business pitches. Managed agency internship program.

Bennet Kuhn Varner, Inc. – Atlanta, GA August 2005 – April 2006Account CoordinatorEntry level Account Services position. Hired as Account Coordinator reporting to a Senior Account Executive. Transitioned to Digital Teams to support expansion of the agency’s Digital Services Department.

Developed and operated paid search & SEO campaigns for clients through Google AdWords, Yahoo SM & MSN. Managed digital and interactive media budgets, assisted with media plan production, reporting, development of search ad units,

produced keyword bulk sheets and created URLs for tracking. Operated agency’s project traffic for Six-Flags (8 parks), The Home Depot, Black & Decker and The Make-A-Wish Foundation.

CHARITABLE SERVICEGMCLA – (Board Member Since 2012) - Non-profit organization with youth charity programs which address bullying in schools across The U.S. through the performing arts. Key programs include the Alive Music Project and the “It Get’s Better” tour. Foresters Financial GMCLA Voice Awards – (Event Co-Chairman Since 2013) - Multi-day, red carpet gala in Los Angeles to raised funds for GMCLA’s youth charity programs. $1.7 million raised in 5 years for Alive Music Project and “It Gets Better” tour.

EDUCATIONBachelor of Science in Communications - University of North Florida, Jacksonville, FL - August 2005.Florida Bright Futures Scholar - University of North Florida, Jacksonville, FL - August 2005.Recruitment & Special Events Officer and Brother – Kappa Alpha Order - University of North Florida, Jacksonville, FL

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