Gary Erickson by Suzanne Brouillette
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Transcript of Gary Erickson by Suzanne Brouillette
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Gary EricksonA leadership biography by Suzanne Brouillette
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Brief timeline of events
Pre-1990
1992
Launch of ClifBar
Idea for ClifBar is born
Almost Sale of Clifbar
20061990 2000 2004 2011 2013
Owner & Co-Chief Visionary Officer
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Integrating the four domainsClear values and interests• Outdoor enthusiast• Adventure-seeking• Self-described foodie• Passion for sustainability• Finding his own way
Values-based Companies• 5 Aspirations or “bottom lines”• Well-aligned D.E.P. culture • Newer ventures also directly value-linked
Direct involvement & value alignment• Mom, dad, brother
and wife all involved in the business
• Built off of family values
Strong Community Outreach • Clif Bar Family Foundation • In Good Company• Team Clif Bar • Clif Bar Environmental Program• Internal community service
programs
Self
Work
Family
Community
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ClifBar is Gary’s means of “self-expression in the world”
“Keep it personal. It probably sounds
obvious, but I learned to build on my personal passions, my own life
experiences and abilities. Do what you know, what you are”
“Without a partner who believes in you and shares your vision, you may feel alone on the white-road
journey…Kit’s presence and values permeate the
company and its vision. I’m fortunate to ride with a
great partner, in business and in love.”
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Lessons Learned
1.Live by your values
2. It’s not going to be easy
3.Actively seek guidance from your stakeholders
4.Continually innovate and work on being a total leader
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The EndReferences
Erickson, Gary. Raising the Bar: Integrity and Passion in Life and Business. San Francisco, CA: Jossey-Bass, 2004 Frojo, Renee. “Clif Bar’s Gary Erickson leaves CEO role.” San Francisco Business Times. April 24, 2013. Available: http://www.bizjournals.com/sanfrancisco/news/2013/04/24/clif-bars-gary-erickson-taps-new-ceo.html www.clifbar.com/uploads/press_downloads/CBCO-Gary-and-Kit-Bios.pdf www.clifbar.com http://clifbarfamilyfoundation.org/About-Us/Our-Story