Gary Cooper - Another Stop on the Voyage to Radical Transparency: When Real People Open the Barn...
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Opening Our Barn Doors Teing Our Story &Growing As We Go… Gary Cooper, COO, Cooper Farms
Transcript of Gary Cooper - Another Stop on the Voyage to Radical Transparency: When Real People Open the Barn...
Opening Our Barn DoorsTelling Our Story &Growing As We Go…
Gary Cooper, COO, Cooper Farms
Telling Our Story…
Consumer Driven Actions…
Consulting with Temple Grandin
On Farm CO2…
Turkey Loader
Hog Loader
“You’re not being truly transparent unless you’re
uncomfortable.” Dallas Hockman, NPPC
Hands-Free Breeder Turkey Loading
Hands Free Piglet Weaning
A Pig A-FAIR
Presidential Outreach
250 Original news stories print/web
500 TV Segments
Audience of 50 Million
$473,000 Ad Value
259 online stories from press release distribution
Potential audience of 159 million
Animal Care Team
“We are raising the level of animal care almost to that of
human safety.” Danny Stahl, Cooper Farms Animal Care Team Leader
A Culture of Animal Care
• Training
• Open Door Policy
• Report Questionable Actions
• Monitor Behaviors
Bringing Animal Care Top of Mind…
Training
Standard Work Instructions
Step-by-step instruction
Pictures & videos
External Training
Video to break down processes
