Gartner for Product Management and Marketing Clients

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Gartner for Product Management and Marketing

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Product Overview

© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliated.


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Overview

Designed for product and marketing leaders, Gartner for Product Management & Marketing ensures your success by providing immediate access to our research advice custom-tailored to your role via a personalized Web portal.

You will get a deep understanding of and objective perspectives on your customers, competitors, markets and technologies you care about to enable you to drive incredible business results.


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Access to World-class Gartner Research

Gartner for Product Management & Marketing users have access to:

Gartner for Business Leaders

Market Statistics

DataquestMarket

Insights

Core Research

Objective technology insight including:

Magic Quadrants

MarketScopes

Vendor Ratings

Hype Cycles

Qualitative and quantitative analysis of trends and performance, dynamics and opportunities.

Marketing Essentials

Emerging Technologies

Emerging Markets

SWOTs

IT Key Metrics Data

Gartner Analytics

Globally consistent and accurate quantitative market data and IT spending forecasts.


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Unlimited Analyst Inquiry

• Brainstorm strategies

• Re-examine investments

• Identify new partners

• Get feedback on a channel or sales strategy

• Test plans to enter a new market

• Enhance competitive positioning on proposals

• Validate product road maps

• Prepare for investor meetings


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Research About Your Company

Personalize Your Portal

Analyst Fast Finder

24/7 Access to Gartner Insight

Market Statistic Fast Finder

Weekly Insights


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Gartner Insight Delivered

© 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliated.


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Gartner for Business Leaders Research:Framework Designed by our Clients

CustomersGartner Analytics User SurveysIT Leaders ToolkitsIT Key Metrics Data

CompetitorsMagic QuadrantsMarketScopesSWOT AnalysesVendor RatingsCompetitive Landscapes

MarketsMarket StatisticsMarket ForecastsMarket TrendsEmerging Markets

TechnologiesHype CyclesCool Vendor ReportsEmerging Technology

MarketingEssentials

Best PracticesCase StudiesBenchmarks


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Marketing Essentials: How-to Advice and IT Marketing Best Practices

Marketing Activity Cycle• How to Market to and With Channels• How to Create the Perfect Elevator Pitch• Channel Chief Outlook 2009 and Beyond• Marketing Goals and Responsibilities for 2009• Marketing Budgets for 2009: Where's the

Spending? • Sales Enablement Challenges in Asia/Pacific• How to Build the Business Case for Partnering• Channel Program Trends in Key Regions• Insight for Startups: What to Remember When

Communicating to Investors• How to Generate Leads in a Soft Economy • How to Brand a Company, a Product or

Yourself

Research Highlights

Evaluate Examine

Execute

Communicate Plan

Growth


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Gartner Analytics: Helps You Understand the Mind-set of IT Buyers

2.7 million document views by IT end users

• What documents are read?• Who is reading them?• How many document page

views?• How do I measure up

against my competitors?

Readership Analytics

2 million IT end-user searches

• What are the most popular search terms?

• What are the technology trends?

• Which providers are Gartner clients searching on?

Search Analytics

100,000 IT end-user inquiries

• What were the topics discussed?

• What’s the decision phase? • Who were the providers

mentioned?• What is top of mind with CIOs?

Inquiry Analytics


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Customers:Get the pulse on the IT marketplace

*Exclusive to Gartner for Business Leaders offerings.

Inquiry Analytics

Emerging and most popular search terms by Gartner IT end-user clients.

Search Analytics

Quarterly inquiry share trend of vendor mentions by Gartner IT end-user clients.


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Search Analytics Reports User Survey Analysis

Customers: Understand IT Buyer Needs and Customer Trends


1 August, ID:G00160123

SaaS ranks with SOA and virtualization as one of the most-searched terms on the Gartner Web site, and it is set to continue to grow in interest. In this report, we analyze the interest in SaaS as illustrated by the number of searches on the Gartner Web site.

Vendors Mentioned in Searches for SaaS

Term Relative Frequency

Microsoft 25.6%

Oracle 16.9%

IBM 15.7%

SAP 11.2%

Google 7.7%

salesforce.com 7.3%

NetSuite 2.6%

RightNow Technologies 2.2%

Symantec 1.6%

Other Vendors 9.3%

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Jan-07

Feb-07

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Jul-07 Aug-07

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IT End-user Searches for SaaS Since January 2007

Number of Hits

Improve the speed of communications across the business 44%

Better communications for distributed sites or remote workers and mobile workforce

39%

Equipment needed upgrading 36%

Improve employee access to information regardless of device or location

34%

Lower total cost of ownership (TCO) 33%

Improve collaboration between employees 29%

Improved applications available through UC 28%

Lower equipment costs 27%

Competitive advantage 26%

Easier system management; reduce management of multiple systems

25%

Specific UC applications would improve employee productivity 24%

Specific application improvements associated with customer interfacing activities

22%

Improve return on investment 18%

Directive from management 14%

UC implemented because making communications decisions about a new site

12%

Vendor pressure 5%

Other 1%


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Competitors: Position and Compete More Effectively


Magic Quadrant SWOT Analysis ReportsStrengths• Executive capabilities• Currently the lowest-cost

high-volume PV manufacturer

• Rapidly expanding its manufacturing footprint

• Strong sales in Germany and expanding in Europe

Weaknesses• Products too

concentrated on CdTE-based PV

• Potential public relations issue from toxicity of cadmium

• Narrow set of markets addressed

Opportunities• Large growth market• Potential new thin-film

PV business opportunities

• Industry remains in high visibility

• PV aligns with utility requirements

Threats• Aggressive competitors• Uncertain government

support• Expanding into

commoditized market• Large number of

competing technologies• Bleak macroeconomic

climate


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Markets: Accurate Data Helps Make the Right Decisions

Globally consistent methodologies and in-region expertise

One terabyte of continually updated market data

2,000+ vendors

175+ technology markets

Tracked in 99 countries

Segmented into 41 vertical markets

Market Statistics

Gartner IT Spending Forecast are published quarterly.

Gartner looks at the full impact of the economy on hardware, software, IT services and telecommunications spending growth.

In addition to published research, our chief forecaster, delivers a quarterly webinar for greater context.

IT Spending Forecasts

Emerging Market Analysis Reports


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Technologies: Build Product Road Maps That Grow Your Business

Hype Cycle

Emerging Technology Analysis Reports

Gartner for Product Management and Marketing Clients

Documents

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