Garnier cosmetic PPT
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Transcript of Garnier cosmetic PPT
Consumer Buying Behaviour of
“Product Quality”
Asif Mahmud Onik
Md. Sariful Alam
Ummay Sanjida
Biswajit Saha
ID: 141051002
ID: 141051066
ID: 133051013
ID: 133051077
The Presenter’s
Bangladeshi Cosmetic MarketMan Women
Vaseline
Dove
Garnier
Ponds
L’Oreal
Fair & Lovely
Lakme
OtherCosmeti
c
About Garnier
Sample selected for the study
Dhaka city there are about almost 2 crore people live.
Area of the study
Dhaka
Dhanmondi
Gulshan
Uttara
Mirpur
Mohammadpuru
Jatrabari
Analysis and Interpretation of Garnier Cosmetic “Product Quality”:
Sample size 40
Age
Gender
Occupation
Approx 57.5% respondent’s fall into the category of 15-30 Years.
72.5% responders are category of Female
45% responders are housewife
Overview of the customers’ respondents
Age vs Brand: Garnier (40%) Is More Preferred by the Group whose age 15 –
30 years. On the other sites More than use Ponds (10%) & (7.5%) use other is
least preferred by the all type of age.
Satisfaction: Most of the customers satisfied with their brands.
Reason vs Brand: Customers using their brands because brand try to provide
better quality.
Satisfaction 100%
Reason vs Brand 93%
Age vs Brand 40%
High price vs High quality 37%
Findings’
About (85%) use Garnier cosmetic in Dhaka city.
About agree (57.5%) and strongly agree (35%) of the people use Garnier because this people believes Garnier are already
develop their trusted brand in Bangladesh.
People pay more importance to the overall quality of cosmetics.
People are looking for the brand cosmetics providing better
quality.
Friend suggests and Advertisements are the major source of information for the potential customers.
Potential customers will not compromise with the
quality.
Most of the people are satisfied with their cosmetics.
Conclusion
From that we reached on the following conclusion
Future industry of cosmetics has shining when they focus on customer loyalty/trust.
It has so many dimensions of growth.
Especially, branded sector has prospective market if they
can provide better quality.
Take Care