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10.1 The product Boys collection

Thomas Casual Boot

Freddie Casual shoe

George Smart shoe

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10.1 The product Boys collection

range plan

range plan SS13 SS13 SS13description Thomas (Casual boot) George (Smart shoe) Freddie (Casual shoe)

ProductOuter shoe Leather Suede Leather subtotalInner shoe Leather Fabric LeatherSole Man made Man made Man madecolour Tan Black/Other Green/Other Size (UK) 4J-5A 4J-5A 4J-5Adistribution Online, in store Online, in store Online, in storelaunch date SS13 SS13 SS13cost price £14.00 £11.00 £9.00 £34.00margin 66.70% 81.67% 77.50% 75.29%RRP £55.00 £60.00 £40.00 £155.00quantity 20.00 20.00 20.00 60.00

total cost price £280.00 £220.00 £180.00 £680.00total margin £820.00 £980.00 £620.00 £2,420.00total RRP £1,100.00 £1,200.00 £800.00 £3,100.00

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10.1 The product Girls collection

AngeliqueCasual Shoe

CamillaSmart Shoe

EllieCasual Shoe

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10.1 The product Girls collection

range plan

range plan SS13 SS13 SS13description Angelique(Casual Shoe) Camilla (Smart shoe) Ellie (Casual shoe)

ProductOuter shoe Lace Leather Woven fabric subtotalInner shoe Leather Woven fabric Woven fabricSole Man made Man made Man madecolour Red White Ombre Size (UK) 4J-5A 4J-5A 4J-5Adistribution Online, in store Online, in store Online, in storelaunch date SS13 SS13 SS13cost price £11.00 £14.00 £8.00 £33.00margin 66.70% 76.67% 80.00% 74.46%RRP £50.00 £60.00 £40.00 £150.00quantity 20.00 20.00 20.00 60.00

total cost price £220.00 £280.00 £160.00 £660.00total margin £780.00 £920.00 £640.00 £2,340.00total RRP £1,000.00 £1,200.00 £800.00 £3,000.00

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10.3 Branding Logo and ethos

Core colours

The logo to the left is a proposed logo for Kurt Geiger Junior, the childrens footwear brand expansion. The colours from the logo have been selected from core colours used by Kurt Geiger, so that the consumers can instantly recognise that it is a branch of the company.

The font faces are playful and fun for the children, with a small logo of shoes in the middle.

The brand ethos is

Fun

Playful

Carefree

Fashionable The collection has been designed to reference the adult collection, however parents highlighted the fact that they didn't want their children to be too grown up.

The brand ethos is about letting the children have fun doing what they do, in good quality footwear, whilst looking good.