GAmpi MEC Meetings Industry Trends
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Transcript of GAmpi MEC Meetings Industry Trends
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New Normal
Decitica Research
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20% of population
6 in 10 women
Fewer Gen X & Gen Y
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20% of population
6 in 10 women
Fewer Gen X & Gen Y
Already considered
tightwads
Most difficult to
market to
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29% of population
6 in 10 women
Primarily Gen X
Forced frugality
Challenging group
to attract
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29% of population
6 in 10 women
Primarily Gen X
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29% of population
6 in 10 men
Over represented by people in 60s
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29% of population
6 in 10 men
Over represented by people in 60s
1/3 HHI > $75K
Best group to
market to
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22% of population
Slightly more women
than men
Gen Y
Indifferent
Attractive target for
youth market
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22% of population
Slightly more women
than men
Gen Y
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What Does This Mean To You?
• Steadfast Frugalists
• Involuntary Penny Pinchers
• Pragmatic Spenders
• Apathetic Materialists
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10 New NormalsThe impact of the new normal on meeting
and event professionals
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• Price Integrity
• Rate Transparency
• Less Brand loyalty
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• Online footprint
• Social mediainteractions
• B There B4 the Sale
• Geo-location
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Process to monitor, engage & manage conversations &relationships with existing & prospective customers & influencers across the Internet, social networks & digital channels. ~ Mark Walsh
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Incentive Research Foundation Pulse Survey Report, 8/2010
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• New Competitive Set
• Packages
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• RFP Overload
• Grids
• Selling brass & glass
• More small biz
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Over Incentive TravelIncentive Research Foundation Pulse Survey Report, 8/2010
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SMM
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decisions about
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19. Successful Shows
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• Technology infrastructure
• Systems of record vs. systems of engagement
• Helping your customers reach their customers beyond four walls of venue
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Conduit For
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Mature: 6-10 yrs
To Plan For
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Novice workers Mature (5-10 yrs) Experienced >10 yrs
Directed Self-Directed Helping Others
Class Discovery Coaching
Course Searching (Google) Mentoring
Source: Jay Cross’ Working Smarter57
Formal & Informal
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Novice workers Mature (5-10 yrs) Experienced >10 yrs
Directed Self-Directed Helping Others
Class Discovery Coaching
Course Searching (Google) Mentoring
Lecture Trial-and-error Storytelling
Test/Exam Collaborating Giving Feedback
1 Right Answer Asking Nurturing
Source: Jay Cross’ Working Smarter58
Formal & Informal
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Novice workers Mature (5-10 yrs) Experienced >10 yrs
Directed Self-Directed Helping Others
Class Discovery Coaching
Course Searching (Google) Mentoring
Lecture Trial-and-error Storytelling
Test/Exam Collaborating Giving Feedback
1 Right Answer Asking Nurturing
Curriculum Skimming Modeling
Listening Observing Reflecting
Instructions Conversing Connecting
Source: Jay Cross’ Working Smarter59
Formal & Informal
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Threat or Opportunity
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• Steadfast Frugalists
• Involuntary Penny Pinchers
• Pragmatic Spenders
• Apathetic Materialists
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To expect a normal recovery cycle, whether it is corporate profits or lending or consumer spending or capital investment, or pick the category—increased meeting attendance, or association growth, or…
is just notreasonable.
~ Don Reynolds, Economist 21st Century Forecasting
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Planning Meetings & Events…
Not A Piece Of Cake
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Adult Ed & Meetings
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• midlander1231
• the|G|™
• ~Ilse
• Don Solo
• Daniel Henríquez
• Leonard John
Matthews
• London Permaculture
• cindy47452
• mariotto52
• topher76
• SamikRC
• kenyee
• Xotoko
• Ian Sane
• cláudia gabriela
marques vieira
• Paloetic
• Bob.Fornal
• mrflip
• Jimw
• Ornellaswouldgo
• khalid almasoud
• brentbat
• Steven C Wilson
• ☼ Helder
• !!sahrizvi!!
• Stefan
• Luxmart
• fotomele