Gaming for-good-psfk-111202215545-phpapp01

CONSULTING

GAMINGGOODfor

CONCEPTS TO SUPPORT THE REALITY OF CLIMATE CHANGE

Games are the new normal. The popularity and proliferation of smart phones, tablets and other mobile devices—coupled with a wide variety of social networking platforms—provide fertile ground for the incorporation of games into our lives in fresh, new ways. Whether it’s playing Scrabble on your iPhone or Farmville on Facebook, now millions fill the interstitial moments of their lives with the simple fun that these programs and apps provide.

As games have become ubiquitous, both the private and public sectors have begun to seriously look at the role that gamification can play in their work. Game design, techniques and mechanics, have something to teach those of us who are seeking to engage people on issues of social importance.

In the forty years that I have worked to build public awareness of the need to urgently solve the climate crisis, I have always sought out new methods of communication—from my slideshow on three Kodak carousels (which evolved from an actual slideshow to a multi-media presentation on Keynote)—to my work on An Inconvenient Truth, the “Live Earth” global concerts, “24 Hours of Reality” on the web, and an app for the iPhone and iPad called Our Choice. Exploring the interplay of gamification and social change is a fascinating challenge, and one that I have been exploring for the last three years. Clearly, there is tremendous potential

for advocates to reach entirely new audiences with games that are engaging, fun, and motivational.

Recently, I was introduced to Piers Fawkes and the wonderful team at PSFK and for the past several months The Climate Reality Project, PSFK and I have collaborated in an open source “Gaming for Good” Challenge. I hope that you will enjoy the results of this collaboration and that it will encourage you to think creatively about social impact games.

FOREWORD

AL GORE Former Vice President Nobel Laureate Founder, The Climate Reality Project

INTRODUCTION

ABOUT THIS REPORTPSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.

PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues they face.

ABOUT THE CLIMATE REALITY PROJECT The mission of The Climate Reality Project is to reveal the full truth of the climate crisis in a way that ignites the moral courage in all of us. Climate Reality uses communications tools to connect the dots for people about what is happening in science, politics, culture and climate so that all of us can work to face and solve this challenge together.

The Climate Reality Project has launched a series of events to bring the climate crisis back to the fore of public consciousness and conversation. The first was 24 Hours of Reality, which connected the dots between extreme weather around the globe and climate change. Upcoming events will include Antarctica, a voyage to the bottom of the earth to bear witness to the truth of climate change, coal and its multiple health concerns, and a spotlight on climate “deniers” and the damage they are doing to our ability to take action.

ABOUT PSFKPSFK is the go-to source for new ideas and inspiration for creative professionals around the world. Based in New York City, PSFK is a trends-led business innovation company that publishes a daily news site, provides trends research and innovation consultancy, manages a network of freelance experts and hosts idea-generating events. We aim to inspire our readers, our clients and our guests to make things better—whether that’s better products, better services or better ways of living.

www.psfk.com

BACKGROUNDPSFK recently published an independent trends-research report titled PSFK’s Future Of Gaming. In that report, PSFK highlighted several topic areas, including the purpose, mechanics, functions and systems behind games. In doing so, it presented a framework within which readers could contemplate innovation and best practices that currently exist within the gaming arena.

This report served as the creative stimulus for a project recently performed on behalf of The Climate Reality Project.

INTRODUCTION

ABOUT THIS BOOK

THE BRIEF

WHAT THE CLIMATE REALITY PROJECT WANTS

Global acceptance of the realities of climate change

HOW

Create gamification tools that individuals, communities, organizations and nations can use to embed this new reality

WHY

Individuals, communities, organizations and nations are failing to act in the face of climate change

OUTCOME

The conversation changes to focus on implementing solutions to climate change

WHAT WE’RE LOOKING FOR

The goal is to harness the energy of game-play to encourage people to make a measurable impact on the climate conversation. We’re looking for game-play ideas that meet one or more of the following objectives:

• To Build Awareness

• To Promote Fundraising

• To Solve The Unsolvable

• To Embed Knowledge

• To Teach People New Skills

• To Improve Everyday Personal Behavior

• To Leverage Collective Manpower

CLIMATE HEROES

esterni. 10-20137 Milano Italy

Contact: [email protected]

www.esterni.org

CLIMATE HEROES. GET READY TO CHANGE THE WORLD

Climate Heroes is an online game that capitalizes on the long-standing

role of superheroes as beacons of goodness in our lives. This game gives

users the opportunity to become a superhero and take up the fight

to solve the planet’s climate issues. The future of the planet is in your

hands. Create your profile and save the world!

Users are able to select from a number of superhero avatars, such

as Mr. Smog and Miss Waste, all of which are visually engaging and

representative of a specific climate challenge. Users can capture climate

abuse using their mobile phones and upload photos or share news

items. Those that do so with regular frequency and take on the role of

‘influencer’ will be engaged by the Organization to do a public mission.

A sample mission might be to organize a flash mob that sheds light on

a specific issue.

CLIMATE HEROES

CLIMATE HEROES

Denunciation BLOG

Multiple players can embody the same avatar and can choose to go on

similar missions. In doing so, they create a team or a community of do-

gooders that are battling a similar problem. The website can serve as a

platform or forum for an open dialog amongst superheroes. Users can

share information, ideas and the successful ways in which they have

combated climate abuse in their communities. The community can also

be incentivized through things like prizes and recognition.

CLIMATE HEROES

CLIMATE TRAIL

Zemoga. 56 West 22nd Street, 10th Floor. New York, NY 11217


Concept Lead: Sven Larsen

Team Members: Dan Licht, Yody Castro, Miguel Fernandez

www.zemoga.com

There’s a lot of information and disinformation surrounding climate

change. But much of the disinformation can be debunked by following the

“money trail” of companies sponsoring the research and publication that

disseminates this false data. How do we encourage the public to think for

themselves and question the sources of their information? By encouraging

them to play “Climate Trail”, a simple text-based game that mirrors the

functionality of classic online games like “Oregon Trail”.

At the start of the game, each player is given a leadership role in a

community with set levels of renewable resources, atmospheric levels, and

other indicators of climate health. The goal is to reach the year 2036 with a

healthy and livable community. As game play proceeds, players are asked

questions like “Do you want clean coal or wind power to be your town’s main

source of power” or “Do you want to clear 10,000 acres of forest to create

more farmland?” Correct answers help boost resource levels while wrong

answers impact negatively on community health. After each answer, players

are also presented with information about choices that were made in the

real world (e.g. Portland, Oregon switched to natural gas for city vehicles

and reduced emissions 30%). Users will also be able to share answers across

social networks like Twitter and Facebook.

CLIMATE TRAIL

CLIMATE TRAIL

CLIMATE TRAIL

Once the initial levels have been completed, players are promoted

to a higher rank with responsibilities for larger and more complex

communities. As they progress to higher leadership levels they are also

greeted with new challenges (e.g. “Lobbyists want to meet with you to

discuss new vehicle standards.”).

Game play either ends when resource goals are reached on a global scale

or climate change has reached unacceptable levels and the community is

no longer sustainable. Players will be able to compare their performances

against real life politicians. They will also be given tips on where they

went wrong in the game (e.g. “You believed reports about Clean Coal

but research was actually funded by Mining Companies”) highlighting

both the money trail and the need for independent consumer research

on high impact environmental and climate issues.

GREENSQUARE

Awkward Hug. 373 92 Street Apt. B22. Brooklyn, NY 11209


Concept Lead: Jim Babb

Team Members: Julie Coniglio & Josh Spiro

www.awkwardhug.com

Greensquare is a gaming platform that gives you and your friends

a new, greener way to explore local retail stores, bars, restaurants,

and businesses.

Players rate establishments based on their environmental practices.

Does the restaurant recycle? Are customers encouraged to choose

reusable over disposable? On which kind of energy does the business

run? These factors contribute to a business’ Greensquare Rating.

Each rating consideration carries a weight proportional to its overall

environmental impact; this weight is determined by fact and science.

Check-ins at a particular location amplify the implications. The more

people who patronize a business, the greater the magnitude of its

environmental choices.

The goal of this game is, ultimately, to leverage collective

player-power to influence business’ environmental practices. Local

businesses are motivated to compete for positive recognition, while

consumers have the crowdsourced data they need to make informed

purchasing decisions.

GREENSQUARE

GREENSQUARE

Leaderboards and infographics display and compare player

achievements (based on participation) and business achievements

(based on Greensquare rating and improvements); all compared locally,

regionally, and nationally. Local businesses are compared based on

ratings and check-ins, while chains and parent corporations are rated

and compared by aggregate data. Brand sponsors can offer rewards to

top players—providing a great opportunity for brands to show off their

green habits and products.

This real-world game is digitally managed via a smart phone app and

browser interface. It will be built on a combination of the Foursquare,

Google Maps, and Yelp API.

GREENSQUARE

CLIMATE REALITY PATROL

Parlor. 505 West 54th Street, Suite 1118. New York, NY 10019


Concept Lead: Alex Poole

Team Members: Alex Poole & Rodd Chant

www.parlorcreativity.com


Idea: Social media activism meets gaming and rewards

Concept: Instantly tag your comments with Climate Reality keyword facts to

earn badges and rewards.

How it Works:

Climate Reality creates and hosts a database of short-form facts (1–2 sentences

each) tied to “hot topic” keywords. Each description includes a link to optionally

find a deeper resource of related information.

Users create a profile on The Climate Reality Patrol website, activate the browser

plugin, then begin patrolling the web, looking to dispel unfounded environmental

information in articles and comments from media sites, politicians, brands,

celebrities, blogs, etc.

Wherever commenting is allowed, users who’ve activated Climate Reality Patrol

can post responses including keywords that automatically pull facts served from

The Climate Reality database. The keywords are presented and activated via a

menu that appears as they type (similar to an advanced spell-check).

Other users who view these comments can hover over any of the activated keywords

to find a pop-up fact window that includes the respective “quick fact” and a link to

more info.



Each post would include #ClimateRealityPatrol and/or @ClimateRealityPatrol at

the end by default, to brand the posts.

The Climate Reality Patrol website tracks user stats and features a leaderboard for

all user rankings. A Facebook app displays rankings on individual user’s profiles.

Levels of “Climate Reality Activist” badges are awarded based on the amount

of false information a user has dispelled (based on the number of keywords

they’ve posted).

Rewards could include special recognition, invitation to events, or entry into

exclusive contests.

SPROUT

Cynergy – The Technology Agency. 1600 K Street, NW, Suite 300, Washington, DC 20006, USA

Contact: Kes Sampanthar, [email protected]

Team Members: Kes Sampanthar, Peter Ruthenberg, Anton Abramov, Rick Kercz, Justin Cravalho, Chris Hays, Scott Wolfson

www.cynergysystems.com

SPROUT - GROWING CONCIOUSNESS

Consumers vote with their wallets everyday without realizing it. Sprout

puts the power of informed decision-making back into the hands of

the consumers by providing them with tools to visualize the power and

environmental impact of their decisions.

When making routine shopping decisions, Sprout’s augmented interface

gives the consumer critical information about the ‘green impact’ of their

purchases. Information about a product’s environmental footprint and

suggested alternatives appear instantly in the ‘blink’ view.

The interface also captures Sprout points that users accumulate based

on their purchases. The goal is to motivate eco-conscious shopping

behavior in a seamless fashion using systems that consumers already

understand. For example, a user’s ‘Sprout’ score is managed through

a centralized web or mobile app that is reminiscent of Klout, the app

that measures online social influence. Every buying decision is tracked

and rewarded with badges that reflect real-time scores through

visual design and these decisions and badges can be shared with your

social network.

SPROUT

SPROUT

Sprout will let customers customize their shopping to achieve greener

outcomes. Real-time decision-making tools, such as just-in-time supply-

chain management systems, can be converted into interactive decision-

making systems that give consumers the power to make greener shopping

choices. For example, Sprout will let users understand why certain items,

that may have been manufactured at a local, ‘green’ factory, may be more

costly. This will ultimately empower them to make an informed decision

about how they are treating the environment with respect to their

purchases. Over time, if Sprout builds up a large enough user base, it can

introduce group eco-buying and other tools like offset recommendations

(such as planting a tree).

REALiTREEStark Design. 401 Broadway, Suite 1500. New York, NY 10013


Concept lead: Daniel Stark

Team Members: Nancy Herrmann, Carly Dintaman, Kohl Norville, Maite Rios, Takayo Yamazaki

www.starkdesignny.com

Realitree is a digital manifestation of our local environment and the

role that we are playing in sustaining its wellbeing. It is a game played

by different groups in many places. Individuals, teams, communities,

cities and even countries compete against their counterparts via Twitter,

Facebook and through other social tools.

A Realitree is like a huge Tamagotchi for which thousands of people care.

It is a massive projection showing a digital image of a tree, complete

with leaves, branches, roots, sky and earth. Realitree functions like a

real tree, in that it will thrive and suffer according to the health of its

surrounding enviroment.

Realitree’s environment takes into account news media, so news

stories that are in conflict with climate reality will reflect negatively on

its health. Realitree will expose agents of the fossil fuel industry who

propagate smear, innuendo, criminal hacking and leaking of out-of-

context snippets or lies.

REALiTREE (pronounced RE-AL-i-TREE)

REALiTREE

Each Realitree will be fed two distinct types of data:

• Current, statistical environmental data about the surrounding

community as well as news and insights about political and

corporate forces working against the climate’s good health.

• Real-time updates using tweets and the various social networking

activity of the Realitree’s caretakers. Anyone can participate in

keeping it alive and thriving through their real world deeds and

virtual nutrients, delivered through their social networking activity.

As their networks grow, they will be represented as the intertwined

roots of the tree, keeping it alive, fed and guarded against attack.

The overall “health” of Realitree will be on constant display. With

good activities, it will grow, multiply and sway appreciatively.

With bad deeds, Realitree will appear to shake and wither. It will

always display climate reality truths, news, facts and shares from

participants throughout its community and all over the world.

We envision “planting” 300 Realitrees in cities and towns across

the globe.

Each caretaker will play on different levels and earn points by doing

different things. A single tweet, for example, may garner one point,

while a Foursquare check-in to a “green” business or using clean energy

at home will gain more points. On the Realitree website, through

Facebook connections, people can form teams, compete against

friends and measure their contributions to helping reverse the effects of

climate change. On another level, Realitrees (planted in New York City,

for example) could compete against every other city where Realitrees

are placed.

Corporations would be allowed the opportunity to play and even

remedy earlier misdeeds by correcting falsehoods and donating money

to pay for real initiatives in winning communities. Those that create the

healthiest environment for their Realitree win the game.

REALiTREE

DESTINATION REALITY: FARMVILLE

Arnold worldwide. 101 Huntington Avenue. Boston MA 02199

Contact: Meg Siegal, [email protected]

Team Members: Meg Siegal, Adrian Crook, Brendon Volpe, Mike Howard

www.arn.com / www.adriancrook.com

It’s a funny thing when there are more virtual farmers than real ones on Earth.

Real life farmers see the effects of climate change, but do virtual ones? Let’s

partner with Farmville to drop a dose of Reality on the 31 million people who

log on daily to tend to their plants, harvest, and redeem gold coins for seeds,

supplies, and fuel.

We could partner with Zynga to plan the best way to expose crops to weather

and wind and offer The Climate Reality Project branded goods to help

Farmers mitigate and adapt to unexpected weather conditions. Goods such

as wind-powered tractors, windmills, jackets to shield you from the elements,

seeds for heartier crops like organic cassava and chickpeas, decorations like a

Climate Reality flag, rainwater collection troughs and green ring tags for your

livestock. We’d want to do this in a way that presents a challenge to Farmville

players, and makes it possible via gameplay mechanics to heal the destruction

caused by Climate events, illustrating that through action, we can change the

current trajectory.




Thoughtstarters to get the partnership under way:

During the summer, Zynga releases an event called “The 7 Days Of

Summer.” Every 24 hours they would release a new theme in which the

community would be temporarily subjected to various extreme weather

events, and stage new Tasks and Quests to recover, mitigate and adapt.

A Task might take the form of installing a windmill, while a Quest might

include sharing your wind power. A Quest Series might take the form of

asking players to make their farm carbon neutral.

Zynga can also introduce a new neighbor that everyone has. This

neighbor’s farm has been gravely affected by repeated climate events,

and needs your help to recover. New characters, like a meteorologist,

can provide new challenges like preparing for a flood or frost.

CLIMATE REALITY

WIEDEN+KENNEDY. NYC & PDX


Concept Lead: Dan Neumann

Team Members: Erik Hanson, Erin Brownie, Nick Barham, Dan Hon, Emma Wiseman, Jamie Ostrov, Laura Hall, Marshall Ball, Jason Gingold

www.wk.com

Every successful game creates a strong relationship between players and a

virtual world. What if the worlds of the most popular games collided with

ours to depict the dramatic realities of climate change?

To raise awareness and drive home the true impact of climate change,

we will create our own virtual climate change events in some of the

most popular games in world. By working with top publishers like EA

and Rockstar, a wide range of games could be affected simultaneously

ensuring we can reach a critical mass and stimulate a conversation about

climate change. On Earth Day, we will take the gaming world by surprise

by introducing new mechanics that completely alter the game world and

how players interact with it.

Farmville crops might wilt more quickly than usual forcing players to

water them frequently before they can be harvested. In Angry Birds, an

urgency mechanic is created when level elements made of ice begin to

melt. In Call of Duty and other first-person shooters, a haze of pollution

depletes the health of characters not equipped with a gas mask. In World

of Warcraft, deforestation forces players to adapt new ambush strategies.

In Grand Theft Auto, cars run out of gas quickly, unless the player uses a

hybrid. The option to “buy” the necessary tools or equipment to deal with

the change could exist as a fundraising tool within each game as well.

The overnight appearance of these changes will spur conversation about

the real world implications of climate change while informing gamers of the

possible consequences.

CLIMATE REALITY

CLIMATE REALITY

MISSION GREEN

lg2. 3575, boul. Saint-Laurent. Montreal (Quebec) H2X 2T7


Concept Lead: Marilou Aubin

Team Members: Jean-François Perrault, Paul-Alex Gauthier, Stéphane Mailhot, Christian Letendre, Marc-André Fafard, Anne Bergeron, Éric Bouchard, Gabrielle Godbout, Mathieu Dufour

www.lg2.com

The Game: Mission Green takes on climate change by giving people a

collective platform from which to address irresponsible and dishonest

corporate behavior. Rooted in crowdsourcing and petition, this game

aggregates geo-targeted mobile photography and content on a gaming

platform that operates similarly to Digg (users can vote on items and

affect their popularity).

The Enemy: Corporations and organizations that disrespect the

environment, fool citizens and contribute to climate change.

The Mission: As an ageny for Mission Green, a player’s ultimate goal is

to get corporations and organizations to change their behavior via peer/

consumer pressure.

MISSION GREEN

MISSION GREEN

The Tools: Players use mobiles to capture proof. They then post Green

Reports on missiongreen.com and share them on social networks via

an app. Reports are ranked based on the number of people who also

condemn the corporation’s or organization’s behavior and how many

times it has been shared. When a Green Report reaches a certain level,

a yellow warning is sent to the corporation or organization whose ethics

are in question. As the Green Report becomes more popular and more

widely shared, it reaches orange and red warnings, eventually promoting

the ban of the specific corporation/organization.

The Reward System: Agents accumulate points as a byproduct of the

popularity of their reports, as well as social shares. Points are also

earned for sharing other players’ Green Reports. The best agents are

promoted and players receive badges for their work.

The Climate Change: The Mission Green game gives power back to the

people. It gives them the sense that they can have a positive impact on

climate change. It educates, raises awareness of best behavior and most

of all puts a reputation “price tag” on corporations and organizations that

disrespect the environment. Mission Green is all about change—for good.

MISSION GREEN

REALITY DROPSArnold worldwide. 101 Huntington Avenue. Boston MA 02199

Contact: Meg Siegal, [email protected]

Team Members: Adrian Crook, Kate Tetreault, Brendon Volpe, Bob Goodman, Sebastian Gard, Eugene Kim, David O’Trakoun, Meg Siegal, Mike Howard, Sam Gutglass, Deb Grant, Ebbey Mathew

www.arn.com / www.adriancrook.com

MEET THE DROPPERS

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Current Natural Disasters Offer Glimpse Of Future Government Challenges www.green-agenda.com/ 0 DROPS

Take action

The Green Agenda: What About Greenland? www.foxnews.com 33 DROPS

Take action

The Green Agenda: What About Greenland? www.green-agenda.com/ 1 DROP

Take action

The Green Agenda: What About Greenland? www.green-agenda.com/ 6 DROPS

Take action

Chinese Glaciers Melting Rapidly In The Himalayas www.green-agenda.com/ 1 DROPS

Take action

Texas Drought Endangers Power Projects www.green-agenda.com/ 21 DROPS

Take action

Chinese Glaciers Melting Rapidly In The Himalayas www.skeptic.com 21 DROPS

Take action

Making Ice In The Desert www.green-agenda.com/ 3 DROPS

Take action

The Green Agenda: What About Greenland? www.nytimes.com 33 DROPS

Take action

The Green Agenda: What About Greenland? www.green-agenda.com/ 6 BOMBS DROPPED

Chinese Glaciers Melting Rapidly In The Himalayas www.green-agenda.com/ 3 BOMBS DROPPED

Chinese Glaciers Melting Rapidly In The Himalayas www.nytimes.com 51 BOMBS DROPPED

DROP REALITY

The Green Agenda: g What About Greenland? www.green-agenda.com/

Chinese Glaciers Melting Rapidly In g p p y y The Himalayas y y www.green-agenda.com/

Rapidly In The p y y Himalayasyy www.nytimes.com

alam/ /

1. "It's not happening" 2. "It's not us" 3. "It's not bad" 4. "It's too hard"

Glaciers Melting

©2011 THE CLIMATE REALITY PROJECT. ALL RIGHTS RESERVED. | Science graciously provided by Skeptical Science

GET TO KNOW THE BIG MYTHS

THIS WEEK'S TOP REALITY DROPPERS view full leaderboard

Welcome back, KateradeYou have 2 new notifications, VIEW PROFILE

49

Overall Friends Locations120 101 99 98 97 97

| Spread science. Destroy doubt.

Right now, countless climate change conversations are raging in

online chat rooms, comment boards, and in social media. And

wherever these conversations are happening, denial fuels the

flames higher. Winning these conversations means dousing the

denial. And that requires easy access to complex arguments.

This site makes it simple to spread science and destroy doubt.

Climate news is prioritized by ‘heat’—hostility, reach, sentiment, and

timeliness. Earn points by grabbing related scientific articles, videos, and

data, pasting them into the most heated articles, and suffocating climate

denial under the weight of cold, hard reality.

REALITY DROPS

SPREADSCIENCEDESTROYDOUBT

REALITY DROPS

REALITY DROPS


Take action


Take action


Take action


Take action

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I'm Katerade

UXD living in Boston. Hoping to make a difference online and offline.

Joined 6/9/2011

1 2 3 4

20 DROPS

FOLLOW +

Myths I Crush Most:

Recently Activity:

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The temp is unreliable

We're heading into an ice age

Greenland is gaining ice

Arctic sea ice has recovered

DROPS

total

avg perweek4

90

SHARES

total

avg perweek7

ACHIEVEMENTS

Action History:

FOLLOWING: FOLLOWERS:

20 SHARES

20 DROPS

20 SHARES

20 DROPS

20 SHARES

20 DROPS

20 SHARES

1. "It's not happening" 2. "It's not us" 3. "It's not bad" 4. "It's too hard"

©2011 THE CLIMATE REALITY PROJECT. ALL RIGHTS RESERVED. | Science graciously provided by Skeptical Science

GET TO KNOW THE BIG MYTHS

THIS WEEK'S TOP REALITY DROPPERS view full leaderboard

Welcome back, KateradeYou have 2 new notifications, VIEW PROFILE

49

Friends Locations Overall 120 101 99 98 97 97

| Spread science. Destroy doubt.

The game builds awareness and educates people by offering the easy-

to-understand scientific data they need to cool off the argument. We

identify the targets. You find the corresponding facts, and start dropping

Reality. Fly solo and scale the leaderboard against your fellow activists,

or join a team to spread out and outflank the denier echo chamber. You

can earn points by joining conversation and dropping Reality on deniers.

Retweets, shares, likes and comments on your Reality will earn you ad-

ditional points. And earning points will get your closer to unlocking new

levels and achievements.

The site connects new articles to the most relevant scientific information

about climate change. Users are offered a quick, easy way to join the

fight and activate their social networks by sharing information with their

friends and followers.

Get more info.

learn more at realitydrops.com

CONTACT

PSFK is the go-to source for new ideas and inspiration for

creative professionals around the world. Based in New York

City, PSFK is a trends-led business innovation company that

publishes a daily news site, provides trends research and

innovation consultancy, manages a network of freelance

experts and hosts idea-generating events. We aim to inspire

our readers, our clients and our guests to make things better—

whether that’s better products, better services or better ways

of living.

www.psfk.com/future-of-gaming

GAMING FOR GOOD TEAM

PROJECT DIRECTORPiers Fawkes, President, [email protected]

CONTACTJeff Weiner, PSFKCommercial [email protected]

42 Bond St.6th FloorNew York, NY 10012 USAwww.psfk.com

For copies of this report, visit:www.psfk.com/future-of-gaming

Version 0.9 Press Preview December 2011

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