Gamification 103

How to use it?

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A design-thinking focused process to engage and

motivate your audience into learning behaviors, with a

balance of intrinsic and extrinsic rewards, to make

learning more enjoyable.

Gamification is …

Gametize’s 5D Kickoff Framework

1. Define your problem

What you want to solve?

“Nobody is buying my hammers, because nobody trust

them”

2. Determine your goal

What is the outcome you want to

achieve out of gamification?

“I want more people to trust my hammers and

increase sales by 10 every month”

3. Decide your target behaviour

What do you want your target

audience to do and feel?

“I want the customers to review my hammers,

whether good or bad”

Customer: “I love this experience because it makes me

feel powerful and listened to”

Acting

Interacting

Content Players

Achiever

s

Killers

Explorer

s

Socializers

Attain, Collect, Complete Win, Challenge, Compare

View, Vote, Review, Rate Comment, Like, Share, Help

4. Describe your players

Acting on playersActing on content

Interacting with content Interacting with players

4. Describe your players

Profile your target players:

Make a list of characteristics of your

target group.

James is 21, wild, loves watching CSI and hates losing.

My students are in 5th grade and dislike math.

5. Design your Gamification strategy and experience

Interactive Challenges

Competition and Social

Constant, Instant Feedbacks

Rewards and Redemptions

Ready to gamify?

Check out our website: http://gametize.com :)

More resources: http://slideshare.net/gametize