#gamification@ValeraMariscal

GAMIFICATION...Picture-formula to describe

Juan J. F. Valera Mariscal 2014

#gamification@ValeraMariscalDifficult Goals

Goal

#gamification@ValeraMariscal

confort fear

BarriersGoal

No Time No energy

#gamification@ValeraMariscal

1st make it AccessibleGoal

Player journey progress

#gamification@ValeraMariscal

Remember Flow Channel

Anxiety

Boredom

Ability

Complexity

Ópti

mal

Exp

erie

nce

chan

nel

FlowMihály Csíkszentmihályi

Pers

onal

ity

J. @Valera-Mariscal - 2012

#gamification@ValeraMariscal

+ Make it ExcitingFeedback Activity loops

#gamification@ValeraMariscal

+ Make it AmazingAesthetic, emotional sideIntrinsic motivation

#gamification@ValeraMariscal= Make it fun

Goal

Creativity & game experience

#gamification@ValeraMariscal

When I reach my goals,The game show me that I can be better

Self-esteem

#gamification@ValeraMariscal

Psychology

Design

TechnologyProcess Management

Neuro-science

Multidisciplinary perspective

#gamification@ValeraMariscal

11

Enjoy the challenge

Disponible en Amazon.com

!Gracias!Juan J. F. Valera Mariscal

!Thanks!