GAMIFICATION4BANKINGHow to Use the True Human Nature

to Drive the Next Generation Banking

Consult Blue

PEOPLE LIKE TO PLAY AND HAVE FUN

The True Nature of People

THE TRUE DIMENSION OF THE PHENOMENONGames industry: $66 billion worldwide (DFC 2011)

Online sales to surpass retail in 2013

Virtual goods: $7.3 billion globally (In-Stat 2010),

44% of US/UK adults have played a mobile game in the last month PopCap/Information Solutions)

97% of kids 12-17 play videogames

The average game player is 30 years old

37% are older than 35

47% percent of all game players are women

PEOPLE ARE SUPERHEROES IN THE

VIRTUAL SPACE

What if people would spend the same energy in solving real life challenges?

WHAT IS GAMIFICATION? A door to the World of tomorrow

GAMIFICATION

Prof. Kevin WerbachWharton University of Pennsylvania, USAGamification ExpertAuthor of “For the Win”

WHAT USE FOR GAMIFICATION?

• External– Marketing– Sales– Customer engagement

• Internal– HR– Productivity enhancement– Crowdsourcing

• Behavior change– Health and wellness– Sustainability– Personal finance

THE PURPOSE IS TO CHANGE HABITS AND CREATE BEHAVIORS

What Gamification is about

WHY USE GAMIFICATION?Because it works

Because we need it

Because fits with human behavior

GAMIFICATION TODAY

Leading banks worldwide engage in gamification:Bank of America

City Singapore

ODBC Bank of Singapore –Playmoolah

CIMB Malaysia Youth Savers

Absa Bank League of Champions Facebook Game

Commonwealth Bank of Australia Investorville

All major brands invest in gamification: Coca Cola, Nike, Puma, Microsoft, Google, The Economist, etc.

EXAMPLESHow Gamification could help you achieve your business objectives

IMAGINE THAT…

Your customers would keep their contact details up to date for the bank;

Would offer you valuable marketing information for free:Spending and investment plans

Likes & dislikes

Demographic details

Your customers would invest time to financially educate themselves

Your customers would favor self-service

IMAGINE THAT…

Your customers would recommend the bank to their peers and family

Your customers would actually pay attention to your marketing campaigns

Your customers would use social media to spread your marketing messages

Your customers would sell for you

HOW TO GAMIFY? Progression

6 STEPS TO SUCCESS

ObiectivesTarget

behaviorsPlayers Dynamics Fun Tools

SERVICES

1. Gamification concepts aligned with customer’s business objectives

2. Development of gamifiedsoftware applications

3. Consulting services

CONSULT BLUE