Talking about house rules: YAY!

So why talk about it in the first place?

One does

not simply

put the feet

on the seat

What do we want to achieve?

How do we get there?

Let’s play! Gamehub: blog.wienerlinien.at

• 5 levels

• Find the violation of our house rules and click to

ban them -> points per click

• Collective mission: unlock the price packages per

level & grand price

• Gratifications as motivation to

play along: personal score & badges!

Gamehub: blog.wienerlinien.at

• Facebook integration: possibility

to share personal score,

badges & contents of the house

rules

• Invitation of Facebook friends

-> points for personal score

• Everybody has the chance to win

in every level!

Involvement

Contents

• things that passengers do not like -> research

• things that we do not like passengers to do

• things that hold everyone up

• 613 registered players

• ~42.500 clicks

• 307.000 points

• 21.000 Blogvisits

-> usually ~400/day

Results: Day 4

• Attractive prices & talking about them constantly

• Achievements -> 10k Badge during game

• E-Mail reminder per Level

• Gameupdates via social media

-> posting score, „bets“ regarding

unlocking the next level,…

How to motivate players to stay tuned

• more than 1.000

registered players

• 168.347 clicks

• 1.920.165 points

• 56.010 Blogvisits

Final Result – after three weeks

BADGES! WE WANT

BADGES!

socialmedia@wienerlinien.at