Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All...
Transcript of Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All...
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CS/INFO 4154:Analytics-driven Game Design
Gamification
Class 37:
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Mon Wed Fri
11/26Gamification
11/28Games with a Purpose
11/30Games for Learning
12/3Kongregate Release
by 11:59pm: Kongregate Report
12/10 12/12
by 11:59pm: Final Peer Evaluations
by 10:10am: Submit to CMS
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This week
Gamification
Games with a Purpose
Games for Learning
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Wednesday: Games with a Purpose
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Friday: Games for Learning
Image source: Wired
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Outline Gamification Case study: 3D reconstruction Does gamification work?
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Outline Gamification Case study: 3D reconstruction Does gamification work?
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Jesse Schell DICE 2010
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10-min pair discussion What do you think? How accurate are his predictions?
Which predictions have become true? Which predictions have not become true?
Have you participated in any kind of promotion like what he is describing? (e.g. hotel rewards) Has this “gamification” influenced your behavior?
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What is “gamification”?
the use of game design elements in non-game
contexts
Deterding et al. MindTrek 2011
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Games have: Players Challenges Rules Goals Decisions
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Outline Gamification Case study: 3D reconstruction Does gamification work?
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Outline Gamification Case study: 3D reconstruction Does gamification work?
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Case study: 3D reconstruction
Agarwal, Snavely, et al. ICCV 2009
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Case study: 3D reconstruction
Agarwal, Snavely, et al. ICCV 2009
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Activity: 3D reconstruction game Can we incentivize people to take pictures? Can we get pictures from less common angles? Can we make this fun?
technology
3D model with new geometry
picture
3D model
Tuite et al. CHI 2011
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PhotoCity
Tuite et al. CHI 2011
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player kathleen
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Photocity
Tuite et al. CHI 2011
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Tuite et al. CHI 2011
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Tuite et al. CHI 2011
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Expert strategies
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Outline Gamification Case study: 3D reconstruction Does gamification work?
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Outline Gamification Case study: 3D reconstruction Does gamification work?
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Does gamification work?
Result PapersAll positive 2Partially positive 13Nothing significant 0Only descriptive statistics 7
Hamari et al. Hawaii International Conference on System Science 2014
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Battleship Numberline
Lomas et al. CHI 2013
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take an existing set of activitiessay banking, or exercise, or rote
schoolwork (the more mundane the better, apparently)
apply a set of “game rewards” in the form of points (or leveling, or badges),
and as if by magic the world will become more fun,
workers more efficient, and learning more effective
Michael JohnSenior Creative Director
Electronic Arts
What is “gamification”?