Gamification, behavioural economics and knowledge management - presentation
Gamification, behavioural economics and knowledge management - placemat
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© 2013 SmarterKnowledge Smarter Knowledge Transfer of knowledge Content management Strategy & business case Communities of practice Culture & change KM measures & maturity KM & learning KM basics Collaboration 14% 13% 12% 11% 9% 7% 6% 5% 4% Gamification, Behavioural Economics and Knowledge Management Gamification is the use of rewards and competition to drive desired behaviours. It’s typically integrated into organisational intranets and social media systems. KM Challenges Gamification Behavioural Economics KM challenge statistics adapted from APQC’s analysis of most frequently asked KM questions to APQC in 2012. Answering questions Content rating Transfer session participants Identification of incorrect content Completion of own expertise profile Analyse rewards for strategy refinement Inter-team interaction Rewards Competition Star • Reward points, badges and/or prizes for demonstrating desired behaviours • Provide rewards relevant to the behaviours (e.g. inter- departmental knowledge sharing opportunity, or a meeting with senior management, for KM behaviours) • Rewards can be used for recognition or as virtual currency (e.g. to buy leave or training) • Special campaigns target specific goals or weaknesses Gamification in KM Governance and roles Enterprise social media Other 4% 3% 12% Knowledge contribution • Leaderboards drive competition and acknowledge leaders • Peer leaderboards level the playing field (by level, role, team) • Acknowledge immediate and cumulative achievements • Use inter-team leaderboards for teaming • Reset leaderboards frequently to renew interest Behavioural Economics in KM Behavioural Economics combines psychology and economics to take advantage of irrational, but predictable decision making tendencies. Conditional Cooperation Individuals sacrifice their own interests for the sake of the greater good, but only if others will too Guilt employees into contributing by communicating what the average employee has contributed Nudges Nudging individuals towards making particular choices by changing the environment and information, without restricting freedom of choice Convenience People do what is easy, and don’t do what is difficult Show real-time contributions on the intranet homepage, and reward first contributions of the week When staff log-on ask them if there are KM tasks they need to complete Choice Overload Too many choices impacts decision quality Make the most important knowledge (e.g. policies and procedures) the easiest to find multiplier
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A placemat developed for a workshop on Gamification and Behavioural Economics in Knowledge Management at the Ark Group Forum "Knowledge Management for the Australian Government" in 2013. There is an accompanying presentation.
Transcript of Gamification, behavioural economics and knowledge management - placemat
© 2013 SmarterKnowledge
Smarter Knowledge
Transfer of knowledge
Content management
Strategy & business case
Communities of practice
Culture & change
KM measures & maturity
KM & learning
KM basics
Collaboration
14%
13%
12%
11%
9%
7%
6%
5%
4%
Gamification, Behavioural Economics and Knowledge Management
Gamification is the use of rewards and competition to drive desired behaviours. It’s typically integrated into organisational intranets and social media systems.
KM Challenges
Gamification Behavioural Economics
KM challenge statistics adapted from APQC’s analysis of most frequently asked KM questions to APQC in 2012.
Answering questions
Content rating
Transfer session participants
Identification of incorrect content
Completion of own expertise profile
Analyse rewards for strategy refinement
Inter-team interaction
Examples … … - Opower! Energy usage
competitions - Naa.gov.au transcribe - (save for lecture
slides)
Rewards
Competition
Star • Reward points, badges and/or prizes for demonstrating desired behaviours
• Provide rewards relevant to the behaviours (e.g. inter-departmental knowledge sharing opportunity, or a meeting with senior management, for KM behaviours)
• Rewards can be used for recognition or as virtual currency (e.g. to buy leave or training)
• Special campaigns target specific goals or weaknesses
Gamification in KM
Governance and roles
Enterprise social media
Other
4%
3%
12%
Knowledge contribution
• Leaderboards drive competition and acknowledge leaders
• Peer leaderboards level the playing field (by level, role, team)
• Acknowledge immediate and cumulative achievements
• Use inter-team leaderboards for teaming
• Reset leaderboards frequently to renew interest
Behavioural Economics in KM
Behavioural Economics combines psychology and economics to take advantage of irrational, but predictable decision making tendencies. •Relevance to the
public sector?
Conditional Cooperation
Individuals sacrifice their own interests for the sake of the greater good, but only if others will too
Guilt employees into contributing by communicating what the average employee has contributed
Nudges
Nudging individuals towards making particular choices by changing the environment and information, without restricting freedom of choice
Convenience
People do what is easy, and don’t do what is difficult
Show real-time contributions on the intranet homepage, and reward first contributions of the week
When staff log-on ask them if there are KM tasks they need to complete
Choice Overload
Too many choices impacts decision quality
Make the most important knowledge (e.g. policies and procedures) the easiest to find
Any better behavioural economics ideas? Read kahneman Read apqc docs Read csiro docs
Fix big corners … connected correctly? Check PDF
multiplier
