Gamification and storytelling: Intranets getting serious about play

Intranet Global Forum 2015 NYCThursday, October 22, 1:00 – 2:30 pmAnders Gronstedt, Ph.D., President, Gronstedt Group

Breakout task

How can emerging consumer trends be used in your Intranet strategy?

Virtual and augmented reality

How can emerging consumer trends be used in your digital Intranet strategy?

Virtual and augmented reality

Samsung Gear VR

Sony Morpheus

Tethered VR

Oculus Rift Crescent Bay

Mobile VR

Augmented RealityAugmented Reality

Google cardboard

Microsoft HoloLens

HTC Vive

How can emerging consumer trends be used in your Intranet strategy?

Mobile and wearables

How can emerging consumer trends be used in your Intranet strategy?

Video 1 Billion YouTube visitors/month Over half of all mobile traffic is video 430 million Khan Academy visits/year 100 million hours of how-to content consumed on YouTube so far

this year, 70% growth over last year

How can consumer technologies be leveraged in your Intranet strategy?

Podcasting 18% growth in the U.S. between Spring and

Fall 2014 Americans listen to 21.1 million hours of

podcasts per day “Serial” 72 million downloads

How can emerging consumer trends be used in your Intranet strategy?

Gaming97% of youth aged 12-17 play games 80% of youth play five or more game genres42% of Americans play >3h of game a weekThe average female player is 43 years old29% of gamers are over the age of 50

Meta study of 65 studies and 6,476 trainees, video game trainees have:

11% higher factual knowledge level14% higher skill-based knowledge level 9% higher retention rate

“Fold it” is close to solving aids.

How can consumer technologies be leveraged in your Intranet strategy?

Virtual and augmented reality Mobile and wearables Video Podcasting Gaming Social, cloud, IoT…

Intranets getting serious about play

Gaming: Boredom vs. anxiety

Source: Mihaly Csikszentmihalyi

Cloud Defense gameChallenge: practice and master new security conceptsSolution: A tower defense game First-person shooter game, storyline about a crime

syndicate Scores, rewards, leveling,

feedback, and leaderboard

Test and iterate A rapid prototyping process with usability testing allows the development team, SME's, and end-users to collaborate on identifying bugs and improving the final design.

Game analytics funnel

Mission Possible sales sim game

Points: Experience, skill, reputation, etc. Levels: Progress through the game, more rewards and resources. Badges: Awards for

accomplishing tasks or skills. On-boarding: First minutes

of orientation. Quests: Goal(s) without

specifying how to accomplish.

 

3-D immersive hotel game 3-D, high fidelity, virtual hotel Solve guest satisfaction, safety, security,

and business operations problems

3D Virtual conferenceSynchronous virtual panel discussions, keynote sessions, exhibits, networking, for the U.S. Department of Transportation.

Augmented and virtual realityFrom immersion to presence, the feeling of being in the virtual space.

Case:

Challenge: Inspire 20,000 employees to achieve breakthrough innovation and performance without holding live training sessions. Solution: Leverages the explosion of screens and devices with“transmedia storytelling”; telling a story with video, games, mobile devices and social media, where each medium makes its own unique contribution to the unfolding of the story.

Solution: Transmedia Storytelling

A scripted video drama series: “The iTent”

“Scribe“ videos Radio-style podcast

interviews with company leaders

Marketing campaign

Results Over 20,000 employees attended some

of the program. Improved scores on climate surveys Managers held spontaneous viewing

parties"This was a fabulous program! I can’t imagine anyone not learning something or having a ‘aha’ moment when taking this course."

Thank you!

anders@gronstedtgroup.com