Gamification and Marketing

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Transcript of Gamification and Marketing

Page 1: Gamification and Marketing
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Source: Precision Marketing

Forrester, 2013

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Source: Maritz Motivation Solutions

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McDonald’s Monopoly campaign

Magnum’s white almond mobile campaign

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Source: Forrester, 2013

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Heineken’s bottle slider game

Coca Cola’s CHOK campaign

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STUDIOS


Gamification And Marketing Strategy

Gamification And Marketing Strategy

Krishnan Saranathan - Reinventing Loyalty: How Gamification Reshapes Consumer Marketing

Krishnan Saranathan - Reinventing Loyalty: How Gamification Reshapes Consumer Marketing

130416 moa-gamification-in-marketing

130416 moa-gamification-in-marketing

Deltadna achieving better engagement and LTV by combining gamification and real-time marketing

Deltadna achieving better engagement and LTV by combining gamification and real-time marketing

Gamification aplicado al marketing familiar

Gamification aplicado al marketing familiar

Gamification Keynote - New Marketing International Congress 2012

Gamification Keynote - New Marketing International Congress 2012

Gamification for Marketing and to Build Loyalty

Gamification for Marketing and to Build Loyalty

Gamification in Marketing

Gamification in Marketing

Act api marketing-gamification-bau201511

Act api marketing-gamification-bau201511

Yu-kai Chou - Actionable Marketing Gamification: Beyond Badges and Leadersboards

Yu-kai Chou - Actionable Marketing Gamification: Beyond Badges and Leadersboards

Gamification and Marketing plan Template

Gamification and Marketing plan Template

Krishnan Saranathan - "Reinventing Loyalty: How Gamification Reshapes Consumer Marketing"

Krishnan Saranathan - "Reinventing Loyalty: How Gamification Reshapes Consumer Marketing"

Marketing digital + gamification

Marketing digital + gamification

Skyd gamification ind i din SoMe plan - Social Media ......The Power of Gamification in marketing £9 Billion Gamification in marketing will grow by 500% to 9B-GBP before 2020. 70%

Skyd gamification ind i din SoMe plan - Social Media ......The Power of Gamification in marketing £9 Billion Gamification in marketing will grow by 500% to 9B-GBP before 2020. 70%

Gamification y el Marketing Digital del Futuro

Gamification y el Marketing Digital del Futuro

Gamification in Digital Marketing

Gamification in Digital Marketing

Customer centric marketing and gamification Toby beresford - rise.global ceo - for slideshare

Customer centric marketing and gamification Toby beresford - rise.global ceo - for slideshare

Demystifying Gamification by Chandar Pattabhiram, VP of Worldwide Marketing, Badgeville

Demystifying Gamification by Chandar Pattabhiram, VP of Worldwide Marketing, Badgeville

Sales and marketing gamification, Amsterdam, October 2014

Sales and marketing gamification, Amsterdam, October 2014

Achieving better engagement and LTVs by combining gamification and real-time marketing

Achieving better engagement and LTVs by combining gamification and real-time marketing