Gamestorming Your Product with Service Design

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#gamestorming @iamctodd

description

From the workshop at Northeast PHP. How to use Gamestorming techniques to look holistically at your users experience to create a journey map.

Transcript of Gamestorming Your Product with Service Design

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#gamestorming@iamctodd

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ARE YOUR MEETINGS LIKE THIS?

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Smart people in a room

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WTF?

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BORING

HYPERDRIVE

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CHAOS OF CREATIVITY!

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It STARTS with ENERGY

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Camp fire

FOREST fire

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SPARK FUEL

STRUCTURE

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DIFFERENT STRUCTURE

DIFFERENT RESULT

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BEGIN WITH THE END IN MIND

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GAMES

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GAMES

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GAMES

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GAMES

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GAMES

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GAMES

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Meetings

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Meetings

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Meetings

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Meetings

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Meetings

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Meetings

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Have a goal

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Have a goal

DESIGN THE MEETING

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Have a goal

POWER of GROUPS

DESIGN THE MEETING

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SERVICE DESIGN?

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h"p://www.uxma"ers.com/mt/archives/2011/09/the-­‐value-­‐of-­‐customer-­‐journey-­‐maps-­‐a-­‐ux-­‐designers-­‐personal-­‐journey.php

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CX ≠ UX

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BEFORE

AFTER

DURING

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Components

Stages

Journey

Qualitative Info

Quantitative info

Insights

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h"p://www.adapGvepath.com/ideas/the-­‐anatomy-­‐of-­‐an-­‐experience-­‐map

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h"p://www.uxma"ers.com/mt/archives/2011/09/the-­‐value-­‐of-­‐customer-­‐journey-­‐maps-­‐a-­‐ux-­‐designers-­‐personal-­‐journey.php

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h"p://www.bnj.com/buyercentric-­‐markeGng-­‐roadmap-­‐2012/

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h"p://experiencema"ers.wordpress.com/2009/03/03/legos-­‐building-­‐block-­‐for-­‐good-­‐experiences/

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TOUCHPOINT

≠ CHANNEL

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READY?

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TRaveling to NEPHP

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TRACK TIME & INVOICE

TRaveling to NEPHP

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PAINT ABEDROOM

TRACK TIME & INVOICE

TRaveling to NEPHP

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PAINT ABEDROOM

EMAIL TOA NEW LIST

TRACK TIME & INVOICE

TRaveling to NEPHP

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EMPATHYMAP

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Fishbowl

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Fishbowl

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PLUS // DELTA How DID I do?

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[email protected]@iamctodd

And  thanks  to  @DaveGray  for  the  use  of  some  Gamestorming  slides