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INSIDE THISISSUE:

‣UPPING THE ANTE IN HOSPITALITY

‣IMG IAF WRAP-UP

‣THE SPORTS LICENSED MERCHANDISE BOOM

‣SEATS FOR SOLDIERS

‣3Q SALES CUP WINNERS

THE PEOPLE, PROPERTIES AND PROGRESS OF IMG COLLEGE VOL. 3, ISSUE 4 | DECEMBER 2013

2 | DECEMBER 2013

he fan base of college sports has become the largest among all sports leagues, according to a new independent national survey. Additionally, the research underscores college’s number-one status in reaching young adult,

affluent adult, and female fans.

“We compare the entire college fan base to individual leagues because brands buy college sports in their entirety,” said Chief Sales and Marketing Officer Roger VanDerSnick. “School partnerships tend to be across sports for an entire year. Stacking ‘total college’ against the pro sports is relevant and shows the extremely broad and growing popularity of college sports.”

According to Luker on Trends, Powered by ESPN Sports Poll, 189.9 million Americans self-identify as “College Sports Fans.“ The nationwide survey puts college sports as a whole slightly ahead of the NFL, which has 189.5 million fans. Major League Baseball ranks third with 162.6 million fans, followed by NBA (139.8 million), Motorsports (136.1 million), College Basketball (136.0 million), NHL (100.2 million), and MLS (89.2 million).

College sports are also number one among the young, wealthy, and women: 27.3 million college sports fans are 18-4 years old, 31.0 million earn $100,000 or more annually, and 89 million are female fans.

“Examined in major metrics, college sports are more popular than ever,” said Dr. Richard Luker, founder of the ESPN Sports Poll. “When you compare the major individual sports Americans have followed over the past 20 years, not much has changed…with one exception – the surging growth of college football.”

Indeed, more than 49 million Americans attended college football games last year, more than twice as much as the next popular live sport.

College sports fans are intensely passionate about their teams – a connection that carries over to supporting school team sponsors, licensees, and media partners…and tends to last a life time.

“Pride” and “pageantry” aptly describe college sports. The games are thrilling, for sure (there’s a reason “buzzer beater” originated on the college basketball floor). Beyond the drama unfolding for ten months of the year on fields, courts, and ice across America, the inimitable pomp and circumstance – brassy bands, colorful mascots, flying cheerleaders, boisterous fight songs, and post-game parties – helps explain why more fans (more than 114 million last year) attend college events than any other sport. (Several IMG College football school partners average 100,000+ fans every game.)

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Premier Property Among Sports Leagues

Source: Luker on Trends Powered by ESPN Sports Poll

190 MILLION FANS

“We compare the entire college fan base to individual leagues because brands buy college sports in their entirety” –Roger VanDerSnick

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The crowd-pleasing experience of college sports events is noted by sports executives who present teams and leagues to sponsors and media partners. These experts ranked college football tops in best in-person experience, according to a 2012 Turnkey survey. College basketball ranked third. (The NHL was number two.)

The fun, folksy traditions surrounding the games serve to bring attention to the true heroes on the field, student athletes “playing for the name on the front rather than the back of the jersey.” With students as the star attraction, fans perceive – and value – college sports in distinct ways. In surveys, fans say that college sports bring feelings of “Tradition,” “Pride,” “Sportsmanship,” and a “Sense of Belonging.”

In our fast-moving, cynical world, these wholesome American values fuel college fans’ desire to soak up just about everything linked to their favorite university teams.

Consider the unparalleled bonds to colleges, the respect for hard-working student athletes, the intense regional pride universities engender, and the sheer fun and energy of college sports. It’s no surprise that two of the three most viewed sports championships last year (the BCS and Final 4) were competitions among American universities.

Source: Luker on Trends Powered by ESPN Sports Poll

31 MILLION

EARNING $100K+

MILLION AGES 18-24

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# For Reaching Young Adult, Affluent Adult & Female Fans

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“Examined in major metrics, college sports are more popular than ever...” –Dr. Richard Luker

DECEMBER 2013 | 3

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cross the college sports schedule, premier events draw wealthy fans, devoted alumni, and corporate sponsors. Yet, compared to the pro leagues, colleges have been slower to offer premium hospitality services for this well-

heeled audience.

Recognizing that opportunity, IMG College tested the concept of “PlayMaker’s Club,” a new premium hospitality service, when Florida took on Georgia at EverBank Field in Jacksonville.

Covered as a “Chamber of Commerce moment for Jacksonville,” PMC drew over 200 guests and rave reviews from fans and corporate sponsors who enjoyed the three-story “club” featuring multiple bars, live radio, streaming web, a jumbotron, and a battery of LED TVs.

“There’s plenty of hospitality in college sports – but not at this level,” said Kelli Hilliard, SVP of Events, Entertainment, and Development, IMG College.

Sports blogger Joe Miller, who’s been feted at major sporting events around the world, agreed.

“We have never seen anything so beautiful and sophisticated at any hospitality venues, pre-fab suites, or skyboxes,” Miller said. “I can’t imagine PlayMaker’s Club won’t be the new gold standard in hospitality. You’ve raised the bar for other exclusive game-day party venues.”

The Club is constructed by Charlotte-based Boxman Studios with decommissioned shipping containers, lending it a hip, retro-industrial, eco-conscious feel. Guests enjoyed casual fine dining and a Todd Sansom concert. Instead of golf carts, they were shuttled in climate-controlled executive coaches. Several former

college football stars along with the Florida and Georgia cheerleaders and mascots popped into the venue, adding extra allure.

“PlayMaker’s Club fits our strategy of serving our partners’ needs with auxiliary businesses that enhance the fan experience and serve sponsors,” said Ben Sutton Jr., President of IMG College. “The college fan base skews very strong in affluent individuals who support the university, attend games, and want top-shelf hospitality experiences. We’re testing the concept of providing an unforgettable premium hospitality and entertainment experience from our university partners.”

The plan is for PlayMaker’s Club to expand to more big games coast to coast. Package options include hospitality entrance only, and hospitality with a game ticket. In addition to fans and alumni, corporations are an area of opportunity as PlayMaker’s Club is offered in sponsorship deals.

“Live bands, radio and webcasts, chalk talks, great food,  and  camaraderie  differentiate  this offering in today’s hospitality market,” said Roger VanDerSnick, Chief Sales & Market ing Of f icer for IMG Col lege. “New assets like  PlayMaker’s  Club  give us a national presence speaking directly to our role as industry leaders.  Our goal is to the most sought after game-day destination.” 

PlayMaker’s Club next moves to the Rose Bowl, which is celebrating its 100th anniversary, as well as the BCS Championship at that storied venue.

A [ABOVE] Kelli Hilliard with David Campbell, CEO of Boxman Studios, during the PlayMaker’s Club build.

DECEMBER 2013 | 5

Coming off another record-setting college football regular season, nearly 450 industry leaders gathered last week in New York at the 12th annual IMG Intercollegiate Athletics Forum, presented by Sports Business Journal, to discuss the many opportunities and strategic decisions ahead for college sports.

As conference commissioners, athletics directors, media executives, and other industry stakeholders appeared on stage at the Marriott Marquis, the NCAA was invariably “Discussion Topic A.” The broad consensus was that the Association should restructure to become more nimble and flexible in order to serve student athletes and schools in a way that’s fair and equitable while preserving the amateurism model that for many years has provided life-changing experiences for student-athletes and developed countless leaders.

But beyond tips for streamlining the NCAA, involving athletic directors in the big decisions affecting college sports, and providing more financial resources to student athletes in a framework viable for schools with widely divergent budgets, another theme emerged to unite the two-day Forum. The theme, which provides college sports a unique competitive edge, can be summed up in one word: community.

Keynoter Dr. Rich Luker, founder of Luker on Trends and ESPN Sports Poll, observed that in a society where young people (and even some older ones) begin to hyperventilate when cut off from their personal electronic devices, colleges serve as America’s “last remaining town square.” As big as college sports have become, colleges can grow their fan base even more by increasing their role in their respective communities, stoking local pride, creating compelling programs that unite people, and playing into the notion of sports as “time spent with family and friends.”

“Sports fans are buying a ‘relationship’ rather than merely a ticket to an event,” Luker observed.

For college events, the personal touch can’t be over estimated. Disney first teaches its employees leadership and excellence before ever addressing customer needs, noted University of North Carolina Athletics Director Bubba Cunningham.

The challenge for universities is how to replicate a unique, memorable, personal experience when entertaining more than 80,000 people on a Saturday afternoon.

“We try to create a series of “little wows’ that add up to a ‘big wow,’” explained Jeff James, VP and General Manager of the Disney Institute.

The wows even pertain to high-end hospitality in which alumni and corporate guests enjoy fine cuisine in a climate-controlled environment. Research done for PlayMaker’s Club, IMG College’s new premium offering, revealed fans want “the unexpected” – to be surprised and delighted with an experience that goes beyond comfortable, exclusive game-day access,” said IMG SVP Kelli Hilliard.

Today’s sports and entertainment environment is one where the unexpected has become the expected. In competing against the average fan’s comfortable couch and giant living room HDTV, the bar has been elevated for all sports, particularly college, which conference participants noted to be about five years behind the NFL in its game-day milieu.

But enhancing the game-day experience and college fan base all comes back to people and community.

Bonnie Bernstein, VP of content and brand development for Campus Insiders, closed the conference with this thought: “We talk a lot about technology, but experiences are about people. Fans who are treated well remember that. And the way we treat people is free.”

IMG INTERCOLLEGIATE ATHLETICS FORUM

[ABOVE, L to R) IMG College SVP Kelli Hilliard with Campus Insiders’ Bonnie Bernstein; NCAA President Mark Emmert acknowledged important changes are ahead for the Association; Georgia Tech AD Mike Bobinski and Ben Sutton participated in a fast-moving “Headlines of the Day” panel.

DECEMBER 2013 | 5

“Sports fans are buying a relationship, rather than merely a ticket.” – Dr. Richard Luker

6 | DECEMBER 2013

hen 115,109 fans crammed into “The Big House” this fall to watch Michigan take on Notre Dame, it was the largest crowd ever to attend a college football game. That night was an accurate snapshot of the

magnitude and reach of intercollegiate athletics.

All told, college sports commands the largest, wealthiest, most diverse, and best-educated fan base. (See story on page 2). A scan of the yellow and gold throughout the stadium demonstrated these ultra-passionate fans also purchase a lot of licensed merchandise – to the tune of $4.62 billion at retail last year, in sports second only to Major League Baseball.

A loyal and engaged fan base needs to have access to product at retail, and a new wave of custom retail programs is bringing the color and excitement of college sports to stores coast to coast. Bigger players like Walmart, Kohl’s, and Dick’s Sporting Goods, along with mall-based chains, sporting goods stores, airport and gift shops, local retailers, and campus books stores are utilizing point-of-purchase displays from the Collegiate Licensing Company (CLC), to increase exposure for collegiate merchandise and drive product sales.

IMG College’s licensing affiliate creates several national retail marketing programs, such as College Colors Day, Holiday Cheer, and Rock Your Colors, to help fuel college merchandise sales throughout the year.

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6 | DECEMBER 2013

CLC Retail Programs Fueling College Sports Licensed Merchandise Boom

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College Colors Day, a national holiday developed several years ago by CLC, is an annual celebration that kicks off each new college football season. Fans across the nation are encouraged to wear their favorite college or university apparel, which helps drive traffic to college retailers during the busy back-to-school shopping season.

College Colors Day 2013 was bigger than ever. More than 200 universities, NCAA Football, and thousands of stores participated in events and promotions celebrating college traditions and school spirit. Throughout August, retailers across America used College Colors Day as a marketing platform using online, in-store, and social media promotions.

Holiday Cheer uses the tagline “Spread Cheer with College Gear” to remind fans of their favorite college teams at the height of the gift-buying season. Social media tie-ins allow fans to create their own holiday e-card using official school logos and colors. Whether it’s fashion-forward female apparel from Original Retro Brand or Nike or the popular new Yankee Candle Collegiate Collection, there’s a school-themed holiday gift for everyone’s wish list. This year, more than 3,000 retail locations participated in this promotion during the peak holiday period.

Rock Your Colors is a rapidly growing college basketball retail platform exciting fans from January into March Madness, which is one of the most watched sporting events of the year and the most commercially lucrative championship tournament in all of sports – bigger than even the NFL playoffs.

As college basketball builds momentum during the season, Rock Your Colors retail displays provide an opportunity to involve the passionate fan bases of schools that typically aren’t college football powerhouses, such as Kansas, Duke, North Carolina, Kentucky, and Syracuse. With more than 300 institutions eligible to advance to the NCAA Men’s Basketball Tournament, there’s often a “Cinderella Story” in the making, as a dark horse team goes on a dramatic tournament run to energize its fan base and the entire nation. Rock Your Colors brings added exposure and sales opportunities to these “hot market” teams.

Visit facebook/collegecolors for more information on CLC's national marketing campaigns.

8 | DECEMBER 2013

Virginia Commonwealth University (VCU), the 2013 Naismith Student Section of the Year, recently received its award check during halftime of a game against California PA. CLC donated $10,000 to VCU’s General Scholarship Fund.

The VCU basketball student section, named the Rowdy Rams, beat out 158 schools representing 25 conferences. VCU led the way into the final round of scoring with the highest vote tally and outlasted the remaining candidates, including Gonzaga, Illinois, Indiana, Kansas, Pitt, Purdue, and Saint Bonaventure. The 2,000-seat student section’s unique traditions, including a R o w d y R a m s s t u d e n t s e c t i o n membership, screaming for the black and gold alert, the “Let’s Go VCU”

chant, and students waiting in line all day prior to tip-off, all contributed to the win.

The College Colors Day Spirit Cup is a web-based rivalry competition among 162 colleges and universities from across the nation. The Iowa Hawkeyes garnered the most pledges of any other institution in the competition. Rounding out the top five schools were Penn State, Alabama, Clemson, and TCU.

Iowa mobilized its fan base by activating its digital resources, including email blasts to its alumni, fans, and students and a developing a significant social media campaign through the Iowa Athletic Department Facebook and Twitter profiles.

[L to R]: VCU student Vikhyath Veeramachaneni; Alicia Michael, Atlanta Tip-Off Club Board of Directors; Kristan Cole, Trademarks & Licensing Manager, VCU; Tim Hawks, Sr. Director, Collegiate Licensing Company; and Ed McLaughlin, Director of Athletics

Herky the Hawk, CLC’s Tim Hawks, and the Hawkeye cheerleaders celebrate the University of Iowa’s win in the second annual College Colors Day Spirit Cup at a game in October.

8 | DECEMBER 2013

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hen Purdue visited Penn State in mid November, more than 2,500 active and retired members of the U.S. military cheered on the Nittany Lions in Beaver Stadium. The tickets were provided for free to the

brave men and women serving our nation courtesy of “Seats for Soldiers,” a new program that relies on donations from ticket holders and local businesses who simply want to thank those who sacrifice so much for America.

Penn State also hosted a pre-game tailgate for military members and seat donors, drawing nearly 4,500 people. Walmart donated food, refrigerated trucks, and rallied the support of more than 100 volunteers from State College.

IMG Learfield Ticket Solutions, which provides schools a professional sales force to increase ticket sales, worked with eight of its partner schools to create the Seats for Soldiers ticket campaign.

“Our ticket sellers reach out to the local community and solicit donations used to purchase tickets for Active and Retired military members to a designated Military Appreciation game,” explained Brad Sexton, Director of National Sales for IMG Learfield Ticket Solutions. “It’s a great chance for fans to give back to the troops, and many college sports fans and companies eagerly do so.”

Penn State began the program in 2012, and it has already grown tenfold. With seven other schools following Penn State’s lead, nearly 4,400 tickets are being donated to the military through this promotion.

“The Seats for Soldiers campaign and Military Appreciation Day have grown into a State wide event not only for Penn State fans and their families but for our service men and women as well,”

said Alexa Hetzel, Marketing Manager-Football at Penn State Athletics Marketing. “Penn State is pleased to have created this event to give back to those that have provided us the protection and freedom to host an event like this. We look forward to its success and growth for years to come.”

IMG Learfield Ticket Solutions’ partner schools participating in Seats for Soldiers include: The University of Akron, Arkansas University, Duke University, Penn State University, Temple University, University of Northern Iowa, and University of South Florida.

Programs are supported through the generous contributions of businesses, season ticket holders, donors, local community members and other university stakeholders. These constituents purchase seats at a discounted price (to maximize volume) and donate them back to the school.

Tickets are used by various entities, including Wounded Warriors Program, VFW’s and other Veteran groups, and active military members such as the PA National Guard.

Each individual program is intended to serve all branches of the military, and a number of military entities are benefitting from the program, including: U.S. Department of Veteran Affairs, , the U.S. Army, the U.S. Marines, National Guard Family Readiness Group, ROTC programs from Akron, Kent State, Penn State, Pennsylvania National Guard, Walter Reed Hospital, U.S. Army Recruitment Centers.

U.S. Army Major Steve Widnick-Vazquez [left] and Anthony DiFino, GM for IMG Learfield Ticket Solutions/PSU take a moment at the successful “Seats for Soldiers” Penn State event.W

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10 | DECEMBER 2013

When Catherine Gammon was in sixth grade, she ran varsity track for her high school in Baton Rouge, La…helping lead the cross country team to win the state championship.

“I like setting big goals and pushing myself,” Gammon explained.

Today, as SVP of Brand Development for Collegiate Licensing Company (CLC), Gammon is a key executive in college sports, active in her local community, and still running. She has completed the Boston, Chicago, and Nashville marathons.

“Preparing for a marathon is like life; you’re challenged one day at a time, pushing beyond where your mind believes you can go,” she says. “You need to dig deep and get in touch with your core. Along the way, you discover your resilience and ability to do much more than you had imagined was possible.”

Gammon’s commitment to training, self discipline, and goal setting marks the LSU graduate’s professional career, including a decade at the then Atlanta-based Russell Athletic/Spalding. She managed relationships with the NFL, NBA, MLB, AFL, WNBA, NCAA, Georgia Tech, Little League Baseball, and other sports properties, negotiated sponsorships, and developed marketing programs.

Following an action-packed stint with Coca-Cola’s global sports group, Gammon moved to CLC. She serves on CLC’s executive team, helping set the company’s strategic direction and overseeing CLC's six revenue-generating divisions, which manage more than 3,000 licensed manufacturers and the marketing and retail development programs for CLC’s partner institutions. She also supervises CLC’s international collegiate licensing business.

She was instrumental in launching the College Colors Day social media fan engagement program, reaching more than 9 million consumers and supporting more than 13,000 retail locations. She also led the development and implementation of CLC’s new national retail marketing platforms (see story on page 6) and launched a revolutionary program to gather retail Intelligence from licensees to better manage school licensing programs.

For these contributions, Gammon was recently inducted into the Atlanta Business Chronicle's exclusive 40 Under 40 Club. The honor was a nod to the marketing veteran’s impact on her company and industry while dedicating time and energy to bettering her community and others around her.

One of Gammon’s true passions is volunteering at the Shepherd Center, getting up early in the morning to serve breakfast to patients in the spinal unit. She’s worked Shepherd’s holiday parties over the years and regularly delivers to patients in wheelchairs her mother’s handmade “Spirit Quilts,” shipped up from Baton Rouge.

“Shepherd Center is a great way to start the day – offering encouragement to people who experienced misfortune that changed their lives,” she said. “It helps me to stay grounded and keep top of mind what’s truly important in life.”

Gammon, who captained her high school’s basketball and cross country teams, is deeply committed to the plight of female athletes. She collaborated for several years with Georgia Tech Athletics to develop a women’s leadership program helping prepare student athletes to succeed in the work place and life beyond college sports.

The idea is to get the GT pilot to where it can be scaled to NCAA member schools nationwide. Countless young women will benefit.

Making this happen is a big goal and a formidable challenge. More of a marathon than a sprint. For Catherine Gammon, it’s the perfect combination.

CATHERINE GAMMON

Catherine Gammon with one of her mom’s Spirit Quits destined for a patient at Shepherd Center

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hen the Atlantic Coast Conference (ACC) decided to add four teams to its membership, expanding the reach of the 60-year old sports power from New York to Miami and adding major television markets like Chicago to its footprint, it also decided

it needed to take a good look at its brand.

As a result, the Conference turned to a new joint venture between IMG College and New York branding agency SME to help analyze the ACC’s current brand positioning and develop a strategy moving forward.

In May of this year, IMG College joined forces with SME, the renowned branding and full-service advertising agency with a client roster that includes many top college brands, companies, and the New York Yankees, to deliver industry-leading brand strategy and identity, as well as digital and traditional marketing services to colleges and universities across the country.

The venture enhances IMG College’s existing suite of sponsorship, marketing, brand licensing, premium hospitality, ticketing, and seating services currently offered to top universities. It also provides a dedicated platform for SME to expand its proven innovative and creative approaches for successful brand strategy and marketing to help top collegiate institutions better position themselves to stand apart and deepen connections with core constituencies.

“Colleges and universities need to distinguish themselves in this cluttered marketplace of brands and messages to successfully connect with partners, consumers, fans, the higher education/athletics community, and prospective students,” said Ed O’Hara, Senior Partner, SME. “By teaming with IMG, we will bring innovative branding services to a wider range of collegiate institutions, allowing them to assess their current brand position and develop a strategy that meets their institutional goals.”

IMG College and SME will use their combined resources, expertise, and relationships to offer services in brand strategy and consulting, research, brand identity development, brand positioning and messaging, integrated advertising services, media planning and buying, website design and development, video, broadcast and animation, and digital and social media support to meet the ever-changing academic and athletic branding needs of collegiate institutions.

According to O’Hara, the top 100 Division I schools spend more than $600 million annually marketing the academic side of their institutions, dwarfing athletic spending by three to four times.

“There is a huge opportunity both on the sports side and across the academic side of collegiate institutions to offer this kind of in-depth, multi-dimensional marketing and brand strategy service,” and Cory Moss, SVP and managing director of CLC. “Combining IMG’s

relationships and reach with SME’s expertise and track record of success will help us deliver one-of-a-kind, results-oriented branding services to current and future IMG partners.”

The ACC project will start with extensive market research on the ACC brand, including interviews and focus groups with Conference presidents, ADs, student-athletes, sponsors, partners, and fans to determine the current image and brand value of the ACC. The results could lead to revisions to the ACC logo and brand identity.

While the ACC project is the first major win for the new joint venture, IMG College and SME are actively pursuing many other collegiate institutions and brand project opportunities. If you know of any current IMG partner institutions or others in the market for brand and marketing solutions in the sports or academic arenas, please contact Cory Moss at cmoss@clc.com.

NEW IMG/SME JOINT VENTUREW

Division I schools spend more than $600 million annually marketing the academic side of their institutions.

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ast week’s IMG Intercollegiate Athletics Forum in New York reinforced why it’s such a privilege to work in this industry. Among a distinguished group of speakers, Dr. Richard Luker, founder of the ESPN Sports Poll, shared his latest fan base research, the

subject of our cover story. Only one consumer fan base in sports and entertainment can lay claim to being both the largest and most demographically attractive – and that’s college sports! Please commit these new facts to your daily IMG College evangelizing.

As interest in college sports continues to grow, so do the opportunities for IMG College. 2013 has been a landmark year for serving our partner institutions, attracting and developing talent (we added more than 100 new teammates this year, including 20 new property GMs in our multimedia business), and growing our business. In closing out the year, I want to take a moment to recognize key accomplishments in our highest-performing businesses while looking ahead to our next round of both opportunities and challenges.

The biggest part of our business–exclusively representing school properties–grew 10% this year, behind strong performances from the local, regional, and national sales teams. More than 30 properties will grow “same store sales” by 10% or more, and of those, 12 will achieve growth of 20% or more year-over-year.

Complementing these strong local sales results are several new large regional and national partnerships, including Keurig, Zaxby’s, Schwan’s, and Tune-In. While rebuilding our national sales team in record time, we also launched several compelling test partnerships with brands including Cadillac, Mondelez, and Kraft, as well as our Campus Insiders digital partnership with several integrated sales efforts now underway.

And, we added some outstanding new properties to our portfolio at West Virginia, Rutgers, Ole Miss, the American Athletic Conference, and the Atlantic 10 Conference.

Our 2014 plans call for continued strong revenue growth behind the following:

• A strong focus on our early renewal strategy with continued growth in regional and national sales

• Continued work to become far more proficient in conceptual selling, pricing, and packaging, which will drive higher margins. We need to continue to evolve from being more than a transactional sales company to a real marketing solutions provider.

• Continuing our strong focus on radio sales

• Complementing all this is new digital inventory through Campus Insiders, as well as social media and mobile content being developed.

In Business Ventures, our thriving Stadium Seating business is now nearing 140 total sports properties, 87 of which are collegiate. New deals with properties such as Florida, Georgia, LSU, Texas, UCLA, Washington, and USC have helped grow our base of business by 30% this year.

Our ticketing enterprise also grew at a similar rate at a number of properties this year, sold more than $60 million in tickets for 27 school partners, collected $6 million in donations, and was recognized as the top sports company to work for by Teamwork Online.

In Licensing, we continued to better position CLC to serve clients, grow our current business, and secure new properties, including restructuring the Partner Services Department and developing a MyiCLC mobile app, adding flexible business solutions for our clients. Notable institutions that are new or have renewed with CLC include the new College Football Playoff, Alamo Bowl, Atlantic 10 Conference, NCAA, Cincinnati, Oklahoma, Minnesota, New Hampshire, TCU, Texas Tech, and Arkansas State. Two key renewals, Washington State and the SEC, marked the first integrated, collaborative renewals with licensing and multimedia, setting the framework for additional extensions using a “one IMG” approach.

In 2013, our licensing team executed marketing initiatives with nearly every major American retailer. In 2014, we’ll roll out the most aggressive marketing calendar in CLC’s 33-year history, including exclusive, account-specific campaigns for the college football season, similar to what we’ve done with The Saturday Ritual at Dick’s Sporting Goods and Put on Your Saturday’s Best at Walmart.  The youth and women’s product categories will receive a lot of attention and resources as well.

We’re excited about additional initiatives rounding out our services, including helping schools with digital connectivity and launching an Official Digital Platform business. And our PlayMaker’s Club pilot continues at the Rose Bowl for the 100th anniversary game and then the BCS title.

Overall, 2013 has been an extraordinary year for IMG College. Numerous stories from reputable publishers like Bloomberg and Forbes on the IMG sale process have declared College “the crown jewel” and “gem” of a world-class company pioneering sports marketing. It is our people who make the College business what it is. As we reflect and recharge prior to the New Year, each of you has much to be proud of.

I want to sincerely thank you for your dedication and hard work this year, and wish you and your family a very happy, healthy, and safe holiday!

Thoughts from the desk of Ben Sutton

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DECEMBER 2013 | 13

ROSTERCHANGESCaroline Acosta is a new Partner Services coordinator at the Rose Bowl, joining IMG from USA Water Polo where she was a marketing manager. Previously, she was a sponsorship intern at ZUFFA Ultimate Fighting Championship. She earned her B.S. in Sport Administration from Lock Haven University (PA).

Matthew Allevato is an account executive for Mountaineer IMG Sports Marketing. His previous experience comes from West V i r g i n i a M e d i a H o l d i n g s a n d WVIllustrated.com. Matthew also has internship experience from the Huntsville Stars, a double-A affiliate of the Milwaukee Brewers, and IMG Golf. He earned his BS in Business Administration from West Virginia University.

Judy Arnold has is now a collections specialist in Finance, coming to IMG after serving in several specialist roles for Pepsi Beverages in accounts receivable, customer service, and benefits. Judy had also been an executive assistant for Winston-Salem Industries for the Blind. She earned her B.S. in Business Administration from Salem College.

Stephanie Bambury is now a Partner Services coordinator at Sun Devil IMG Sports Marketing. Most recently, Stephanie served as assistant athletic director for Marketing and Promotions at Dartmouth University. She has previous experience with the Boston Red Sox and Vermont Lake Monsters (A-affiliate of the Washington Nationals). Stephanie earned her BS in Business Administration from Saint Michael’s College.

Kimberly Banks has joined our IMG College Events, Entertainment, and Development group as the ticket manager. Kim’s previous experience is in operations and ticketing with the Atlanta Falcons, Georgia Force Arena Football Team, and University of Georgia. Kimberly holds a MS in Sports Management and a BA in Spanish from the University of Georgia.

William Bennett has joined IMG Learfield Ticket Solutions as GM for the University of Arkansas operation. He was previously GM for the Mobile BayBears, the Arizona Diamondbacks’ AA affiliate, overseeing all business operations, and has held various sales management roles at the Los Angeles Clippers, Comcast-Spectacor/Philadelphia Phantoms, and the Modesto Nuts (Colorado Rockies’ “Advanced A” affiliate). William graduated from Ursinus College in Collegeville, Pa.

Christopher F. Bogataj has joined IMG College as a coordinator in Partnership Marketing. Christopher was previously a corporate partnerships intern with the Tampa Bay Rays and before that interned with the Houston Astros in sponsorship sales. He is a graduate of the University of Central Florida with a focus in Business Administration.

Gerri L. Brommer has joined IMG College as director, Partnership Marketing, based in Winston-Salem. She was previously vice president of Sponsor Services with the Winston-Salem Dash and a field service representative with Scholastic Book Fairs. She has also held sales and customer-facing positions with Walter E. Smithe Furniture and Sears, Roebuck & Co. Gerri received her B.S. in Fashion Merchandising from University of North Carolina - Greensboro.

Taylor Bryant has joined IMG as Human Resources/Legal coordinator. Taylor previously worked for Liberty Hardware Manufacturing Corp and Cost Plus World Market as a Human Resource generalist. She attended Randolph-Macon College where she played women’s lacrosse.

Kelley Burke has joined CLC as a marketing coordinator in Partner Services. Kelley has held marketing positions with both Clear Channel Communications and the Atlanta Beat (Women’s Professional Soccer). She was also a member of the women’s soccer team at her alma mater, St. Bonaventure University.

Michael B. Coulter has joined the IMG Audio team as a broadcast producer. He was previously an executive producer at Sports Yapp and has broadcast experience at radio stations in Winston-Salem, Louisburg, and Charlotte, NC. He is a graduate of Appalachian State University.

Andrew Dean has joined IMG College as an account executive for National Sales from the New York Yankees, where he was an AE in Corporate Sales and Sponsorships. Previously, he interned with Front Row Marketing, the Baltimore Ravens, and the Philadelphia 76ers. Andrew is a graduate of James Madison University, earning a Master of Science in Sport and Recreation leadership and a B.S. in Kinesiology.

14 | DECEMBER 2013

ROSTERCHANGESTrey Derrenbacker has joined CLC as a marketing coordinator in Partner Services. Most recently, Trey worked with Carmax, and previously served as the assistant director of Licensing for Old Dominion University. He attended Old Dominion University, where he earned a BS in Communication.

Stephen Dinon has joined the team at UCF IMG Sports Marketing as a senior account executive. He most recently worked with Orlando Health, serving in various roles, primarily focused on community relations and corporate sponsorships. He received his Associate in Arts from Edison State College.

Marcus L. Dittmer joined CLC as a manager in Apparel Management. He was previously a communications consultant for Tucker Hill Vineyard & Winery Hinton. Prior to that, he was assistant director of Communications for the Georgia Tech Athletic Association and served in communications roles with the University of Tennessee and the Big East. He received his BBA in Marketing/BA in Journalism from The University of Iowa and M.S. in Sport Management from the University of Tennessee.

Jose Duverge joined the IMG College National Sales Team as an account executive, following various sales roles with the NY Yankees and serving as the Player Development/Latin American liaison with the Philadelphia Phillies. Jose received his B. S. in Business Administration from Dowling College and his Master of Sports Administration from Ohio University.

Ryan Earman joined IMG as a Finance manager focused primarily on the newly acquired JPatton business and housed in the Atlanta offices with CLC. Formerly, Ryan worked with the finance team at ESPN in B r i s to l , wo r k i n g i n t h e C o n t ro l le rs D e p a r t m e n t a n d t h e I n t e r n a t i o n a l Department. Prior to joining ESPN, Ryan served as a staff accountant with the Audit Department at Battelle & Battelle, LLP. He received his B. S. in Business Administration from Miami University.

Lauren Folsom has joined Cougar IMG Sports Marketing at BYU as Partner Service coordinator. She was previously Panels sales representative for Qualtrics and had served as a sports marketing intern at BYU. Lauren earned her B.A. in marketing from Utah Valley University’s Woodbury College of Business.

Patrick Fuller is now a manager with the Partnership Marketing group in Winston-Salem, coming from a role as manager of Partnership Marketing with Newbridge Sports Ventures. Previously, he was an account manager with the Carolina Panthers. Patrick received his B. A. from The Ohio State University, and his Master of Education from Ashland University.

Ryan Gates is on board with Rutgers IMG Sports Marketing as a senior account executive, coming from Bowling Green Hot Rods, where he was COO and general manager. Previously, he held general manager posts at Lake Erie Crushers Baseball and West Virginia Power, and served as manager of Client Services for Learfield Sports in Dallas. Ryan earned his B.S. in Marketing and Master of Business Administration at Indiana University.

Tim Goldwater has joined IMG College as an account Executive for Elon IMG Sports Marketing. Tim comes from Felix in New York City, where he served as a Media Sales associate. Previously, he was a Corporate Sponsorship intern with Penn State Properties. Tim has a BS in Management from The Pennsylvania State University.

Jessica Gotlieb is now an account executive at Villanova IMG Sports Marketing. She was previously product director, prospector for Turnkey Sports & Entertainment, a premium sales representative for the Philadelphia Eagles, and sponsorship sales manager for Fox Run Group. She received her B.S. in Sports Management from Rutgers and her M.S. in Sports Management from Drexel University.

Katharine Hamilton is now an assistant in Accounts Receivable. Her recent experience includes supporting various legal firms, most recently as a front desk clerk/receptionist with the Graylyn International Conference Center. She received her B. A. in Art History from Salem College, as well as an Associate in Applied Science, Paralegal Technology, from Forsyth Technical Community College.

Suzanne Hamm has joined IMG College as GM of The American IMG Sports Marketing with the American Athletic Conference. Suzanne comes from Capital One Bank, where she oversaw marketing, sponsorships, and corporate hospitality. Suzanne has developed sponsorships with the PGA and LPGA Tours, ATP, NHL, NBA, NFL, MLB, as well as multiple collegiate properties at D1, D2 and D3 levels. 

DECEMBER 2013 | 15

ROSTERCHANGESRiley Haynes is an assistant representative in the Partner Services Department of CLC. He previously interned with IMG Golf in Augusta, GA as well as with IMG College at UNC/Charlotte. Riley graduated from Wake Forest University, where he was a member of the football team, with a BA in Communication and minor in Entrepreneurship.

Alexxis Hutchinson started as an executive assistant with the Sales and Sales Operations group s in W in ston - S a lem . A lexx is 's background has been with the Central Intercollegiate Athletic Association (CIAA) where she served as the executive assistant to the commissioner and the championship events coordinator, and assisted the Communications and External Operations Departments. She has her B.S. in Sports Management from Winston-Salem State University and a M.B.A from Saint Leo University.

Allie Kain has joined the National Sales Team as a marketing coordinator. Most recently serving as the office coordinator for Bossa Digital, Allie’s previous marketing roles include experience with Horizon Media, NASCAR, and the New York Rangers. She received her B. A. in Business Administration from Siena College.

Jeffrey Kaminski is now GM for IMG Learfield Ticket Solutions at UNLV, coming to IMG from the Stockton Ports Single-A team where he served as the director of Ticket Sales. Previously, he was an account executive for the Reno Aces Triple-A team. Jeffrey received his B. S. in Sports Sciences from the University of the Pacific.

Erin Kirkpatrick has joined the UK IMG Sports Marketing team as Partner Services coordinator. She was previously director of Marketing at IHIGH.COM, a sports technology company, and a marketing intern at University of Kentucky. She earned her BBA in Marketing from University of Kentucky.

Amy Klutz has joined IMG College Partnership Marketing as a manager based in Winston-Salem. She had previously served in various client, partnership, and suite services manager positions with the San Diego Chargers since 2002. Amy earned her B.S. in Business from University of Maryland.

David Kozak is the newest account executive with the team at Georgia IMG Sports Marketing. His previous sales experience came from several roles with the Nashville Predators. David graduated from the University of Georgia, receiving his B. A. in Economics and History.

Luke Kuboushek has joined IMG as an account executive for Michigan IMG Sports Marketing. Most recently, Luke worked as a recruiter for Jackson College. Previously, he served as the assistant GM for the Lexington Legends Professional Baseball Club and director of Stadium Operations and Group Sales for the Southwest Michigan Devil Rays. His BS in Sports Management comes from Iowa State University.

Joseph Kronander has joined IMG Learfield Ticket Solutions as general manager for the Air Force program. He was previously director of Ticket Sales with the AHL’s Albany Devils and general sales coordinator for the Staten Island Yankees. He earned his Bachelor of Sciences in Sports Management at Ohio University.

Kasondra Lee is now a Partner Services coordinator working at UCF IMG Sports Marketing. She has graduate and intern experience with the Women’s Basketball Coaches Association and Georgia State University. Kasondra received her MS in Sports Administration and BA in Journalism/Public Relations from Georgia State University.

Lisa McBride has joined Arizona IMG Sports Marketing as an account executive, coming from Farmers Insurance, where she served as training marketing manager, marketing specialist, and agency producer focused on new business. Lisa earned her B.S. in Business Administration from California Polytechnic State University, where she played four years of D-1 basketball.

Phil McCarn is our new director of Sales for IMG College Events, Entertainment & Development, focused on PlayMaker’s Club. He was previously SVP/Business Development for Encompass Int’l, a global sports sales and marketing firm, and director of Property Consulting at CSE in Atlanta. He also held sales and marketing positions at Action Sports Media, Wyndham Championship, and Greensboro Sports Commission. Phil received his B.A. from Appalachian State University.

16 | DECEMBER 2013

ROSTERCHANGESChristie McGuire has joined UK IMG Sports Marketing as a senior account executive. Previously, she was a hemodynamic sales specialist with Cheetah Medical and had excelled in various sales rep positions for Aspect Medical Systems, Baxter Healthcare, and Merck & Co. Christie has been a sports anchor and weekend sports show host at WKYT-TV/Lexington since 1999. Christi earned her B.S. in Business Administration and Communications from Campbellsville University.

Darren M. Meyer has joined IMG College as general manager for Atlantic 10 IMG Sports Marketing. He was previously overseeing partnership marketing for the Brooklyn Nets. Prior to that he was a senior account executive for Major League Baseball properties and served in advertising sales for Madison Square Garden. Darren graduated with a BA in Communications from Marist College.

Todd Perdue has joined Thundering Herd IMG Sports Marketing as a senior account executive. Previously, he was an account manager with C.H. Robinson Worldwide, and had served as a communications consultant with Verizon-Tower Wireless. Todd is a graduate of Marshall University, where he majored in Sports Management and Marketing.

David Port joined CLC as a graphic designer. He has had internship and contract experiences with both Appalachian State IMG Sports Marketing and the Atlanta Braves. David holds a Master of Arts in Educational Media and bachelor’s degree in Graphic Arts and Imaging Technology from Appalachian State University, where he was a captain of the baseball team.

Seth Poteat has joined UK IMG Sports Marketing as a senior account executive. He spent the previous 10 years with the Lexington Legends Professional Baseball Club (Class A affiliate of the Houston Astros), rising to director of Marketing & Corporate Sales. Seth earned both his MBA and BBA from the University of Kentucky.

Clerrinda Queen has joined the Publishing Team as a project and marketing assistant. Clerrinda has held various project management roles, including Alumni Homecoming coordinator and Advancement Operations assistant for her alma mater, as well as children’s director with Eastside Community Church. She received her B.A. in Business Administration from Kentucky Christian University and is working on her M.S. in Integrated Marketing Communications at WVU.

Michael Riess started as an assistant representative with the Partner Services team for CLC. Michael gained experience in marketing and promotions with the athletic departments at both Kennesaw State University and the University of South Carolina. He received his B. S. from the University of South Carolina and just last week completed his M.B.A from Kennesaw State University.

David Schleter has joined Georgia IMG Sports Marketing as associate GM. He brings to IMG Colllege six years of corporate sales experience from the Memphis Grizzles and Pittsburgh Penguins. David earned his MBA with a concentration in Sports Management from Robert Morris University and his BA in Political Science from Miami University (Ohio).

Melissa Schulte has joined CLC as Coordinator, Licensing. Previously she was Office Team Staffing Manager at Robert Hall International and a recruiter with The Schumacher Group, providing staffing services to hospitals and healthcare clinics. She is a graduate of University of Tennessee at Chattanooga, majoring in Business Marketing.

Corey Schwartz has joined IMG Learfield Ticket Solutions as GM, Ticket Sales at the Boston College operation, coming from the New York Mets, where he sold season tickets and also had been the top-ranked general ticket sales rep. Corey was previously an operations manager with U.S. Nursing FASTAFF Travel Nursing. He is a graduate of the University of Florida, with a B.S. in Sports Management.

Tim Shannehan has joined the IMG College National Sales Team as VP of Sales. Prior to j o i n i n g I M G , h e h e l d s e n i o r b u s i n e ss development, sales, and management positions with Inspirato, a luxury travel company; Major League Gaming; Exclusive Resorts; USTA; the NBA; and SportVision. Tim earned his B.S. from the University of Vermont.

DECEMBER 2013 | 17

ROSTERCHANGESBanks Shepherd has joined Baylor IMG Sports Marketing as an account executive, coming from a similar position at LSU Sports Properties. Previously, he served in Development assistant roles with Ole Miss Athletics and Vanderbilt Athletics. He earned his undergrad degree at University of Miss iss ipp i and a Master o f Spor t Administration at Belmont University in Nashville.

Keta Swain is now manager of Systems for CLC in Atlanta. She was previously a project manager for DataSet and Preeminent Motors and a customer training professional, as well as a senior programmer and analyst for Reynolds & Reynolds. Keta earned her B.S. Computer Information Systems at Devry University and a master’s degree in Information Systems at Troy University.

Tiffer Valente has joined IMG College National Sales as an administrative assistant. He was previously an event coordinator focused on security logistics with Red Flag Rescue in New York and had interned with AEG Global Partnerships. Tiffer graduated from Syracuse University with a B.S. in Sports Management.

Scott Vieson has joined Gator IMG Sports Marketing as Partner Services coordinator. He previously assisted the Atlanta Falcons with ticket sales and was a sales and marketing intern for IMG College Southeast. He is a graduate of Kennesaw State University.

Emily Wakefield has joined Tennessee IMG Sports Marketing as a Partner Services coordinator. She was previously an Account Executive at WATE TV-6/Knoxville. She earned her B.S. in Communications/Advertising from the University of Tennessee

Tom Ward is our new Regional VP - East. He was most recently responsible for Corporate Partnerships and Broadcasting for the Philadelphia 76ers. The veteran sports marketer has also served in senior sales leadership positions with the New Orleans Hornets, Charlotte Bobcats, and Washington Bullets. Beyond the NBA, he’s held senior sponsorship, marketing, and ticket revenue generating roles with the Washington Nationals and the Nashville Predators. Ward is a graduate of James Madison University.

Sharise L. Washington joined CLC as a Licensing coordinator, coming from Saks Fifth Avenue in Atlanta where she was a sales consultant. Previously, she was a sales associate for C. Wonder and administrative assistant for Georgia State University Athletics. She earned her B.A. in political science at LSU and Master of Science in Sports Administration at Georgia State University.

Jim Weilbaecher is now a senior account executive selling for both University of Georgia and Georgia Tech properties. Most recently, Jim served as the national account manager for Premiere Radio Networks, a Clear Channel subsidiary, where he oversaw $52 million in advertising business. Jim earned his BA in Economics and Industrial Relations from University of North Carolina, Chapel Hill, where he was a captain of the tennis team.

Errick West has joined IMG Learfield Ticket Solutions at Boston College as a sales representative. He was previously a market research associate with Investor Group Services in Boston and a sales consultant with UniFirst Corporation. He is a graduate of Florida State with a concentration in business management.

Scott Wiepking is on board with the team at Air Force IMG Sports Marketing as a senior account executive. His prior roles include business development manager with the Denver Broncos; account executive with Root Sports (formerly FSN Rocky Mountain); and territory manager with Footmaxx. Scott is a graduate of the University of Colorado in Boulder.

John Willi is our new GM for Rutgers IMG Sports Marketing. He was previously president of New Britain Rock Cats Baseball Club (AA affiliate); VP of DSF Sports; director of Merchandising/assistant director of Food Service for the Binghamton Mets (AA Affiliate). Earlier in his career, he was a marketing assistant for the Binghamton Rangers (AHL) and assistant tournament director for the USTA/Frito-Lay Tennis Tournament. John earned his B.S. in Business from Binghamton University.

Bryan Yee is now senior AE at Bearcats IMG Sports Marketing, coming from Clear Channel Media & Entertainment, where he spent the past two decades in ad and sponsorship sales for several local radio stations, Reds baseball, Bengals football, University of Cincinnati basketball and football, and Xavier basketball. Previously, Bryan held sales and management positions at WEBN-FM/Cincinnati. He earned a B.S. in Finance from Miami University (Ohio) and his MBA at Xavier University.

18 | DECEMBER 2013

ROSTERCHANGES

College Colors DayCelebrations at IMG& Across the Country…

Christopher Zamzow is now a manager in Sponsor Services in Winston-Salem. He previously held account manager positions with The Marketing Arm and Octagon. He was also an experiential marketing specialist for General Motors R*Works and an assistant sponsorship manager for VML/MAI Sports. He earned his B.S. in Sport Management and BBA in Finance from University of Massachusetts.

MOVERS & SHAKERS

Kelly Brinker has moved into the Partner Services coordinator role at Pitt IMG Sports Marketing.

Mark Buchanan was promoted from account executive to senior account executive at Southern Miss IMG Sports Marketing.

Jeff Culhane, previously a producer at Husker IMG Sports Network in Nebraska, is now the assistant director of Broadcast Operations at Mountaineer IMG Sports Network.

Lucinda Hill was promoted from regional business manager to senior regional business manager, IMG College Finance.

Scott Howell has been promoted to Partner Services representative with CLC.

Brad Kenney was promoted to coordinator, Partnership Marketing in Winston-Salem from assistant, Digital.

Hope Knight has been named sales operations coordinator for IMG College. Hope was previously in the IMG College Accounting group.

Todd Knisley was promoted to associate general manager of Mountaineer IMG Sports Marketing. He was previously a senior AE at Thundering Herd IMG Sports Marketing.

Brittel Lloyd has been promoted to Partner Services Representative at CLC.

Laynie Matthews has moved from the Retail Development Department into an assistant representative role in CLC’s Partner Services Department.

Adair Mattingly has joined IMG College as partner services coordinator for UK IMG Sports Marketing. Adair had previously been working on an assignment with the Accounting team.

Liz McMillan, long-time GM at her alma mater, South Carolina, has been promoted to executive director of the Gamecock IMG Sports Network where she will focus on furthering our presence in the college and sponsorship marketplace at USC and throughout the southeast.

Nathan McMul lan was promoted f rom sales representative in Ticketing to GM of Ticket Sales at IMG Learfield Ticket Solution’s Wyoming property.

Benjamin McLaughlin was promoted from assistant producer to producer at the Husker IMG Sports Network.

Riley Montgomery moved to Partner Services coordinator at Auburn IMG Sports Marketing. She was previously the Partner Services coordinator at Troy IMG Sports Marketing.

Jane E. Normansell is now account executive, UCLA/Rose Bowl IMG Sports Marketing, moving out west from our Vanderbilt property.

Tyler Stinnett was promoted from representative to director in the Partner Services Department of CLC.

Alisen Urquhart was promoted from national program coordinator to account executive with the National Sales Team. She started with IMG as an undergraduate intern in Summer 2010.

Orin Wexler has been promoted to senior account executive with our team at the American Athletic Conference.

DECEMBER 2013 | 19

1st Place: CHRISTY HASSPartner Services Coordinator, Jayhawk IMG Sports Marketing

2nd Place: RYAN MOSSPartner Services Representative, The Collegiate Licensing Company

3rd Place: TERRI KELLEYBroadcast Operations Manager, Longhorn IMG Sports Marketing

VOTING for 4th Quarter is open until December 31, 2013.  The voting link can always be found on the Training & Development page on the Hub.  Please vote NOW!

Questions?  Contact Dudley Commander at: dudley.commander@img.com

To vote for this quarter’s President’s Cup:

https://www.surveymonkey.com/s/FKY6ZZ9

For more information on IMG College Training &D:

https://imghub.imgworld.com/divisions/college/mmr/Pages/Training.aspx

PRESIDENT’S CUP3rd Quarter Sales Infrastructure Winners:

DECEMBER 2013 | 19

20 | DECEMBER 2013

FACES&PLACES

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1. After helping sell out the house, IMG College was in the house as South Carolina hosted UNC to kick off the college football season at a packed Williams-Brice Stadium. (L to R): Chief Sales & Marketing Officer Roger VanDerSnick, President Ben Sutton, SVP Andrew Judelson, and ARVP Dan Barrett.

2. IMG College Atlanta employees participated in “The Big Thank You 2013” – sending more than 100 hand-written letters to our troops overseas during the Thanksgiving holiday.

3. A small sample of letters from “The Big Thank You 2013”

4. Southern Miss GM Jamie Harris’ one-year-old son James was “caught” in a mouse trap on Halloween.

5. Helping the National Football Foundation (NFF) induct IMG Worldwide President of Sports & Entertainment George Pyne into the NFF Leadership Hall of Fame (L to R): ESPN Executive Chairman George Bodenheimer, NFF President & CEO Steve Hatchell, NFF Chairman Archie Manning, ESPN President John Skipper, and George Pyne.

6. Ohio State game program vending supervisor Paul Lindquist was honored earlier this year for more than 60 years of service to the University. The U.S. Army veteran and retired Columbus educator has sold programs for six national championship teams, 26 Big Ten championship teams, and five Heisman Trophy winners.

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