Game Changing Revenue Generation with AdCopper

About the Speaker

@ Service Provider Forum 2011

• J.C. Utter – Co-founder and CEO of ImageStream• 16 years experience as product manager• Published in Linux Journal, CPCI Systems, and others• Conference speaker at WISPA, FISPA and others• Led development of the WISPA CALEA standard• Serves on the WISPA PR committee

About the Company


• Founded in 1995, shipped the first Linux router in 1999• Developed the first driver components for Linux called Inetics™

• Extensive experience with military and telecom OEMs• Ruggedized routers for harsh environments• Virtual routers and cloud applications for ISPs• New AdCopper™ revenue solution• Customers in over 90 countries

Highlighted Applications


Service Provider

Cloud Services

IPv6

DSL Aggregation& Premise Bonding

QoS

The Problem


• Video services like NetFlix and Hulu are growing fast• ISP bandwidth use and costs are increasing rapidly• Subscriber price for Internet access is stable or falling• Some ISPs can’t afford bandwidth needed to compete• All ISPs would like an easy way to make more money

The Solution


• Turning up additional bandwidth costs money• ISPs can pay for these costs with new revenue• AdCopper™ offers a powerful and exciting solution• It retargets remnant ads on high-profile Web sites• It increases ad value with hyperlocalization• AdCopper empowers ISPs to make more money

Internet Advertising Trends


“Online and interactive advertising revenues are expected to climb to $42.5 billion by 2015.”

“Hyperlocal marketing is growing by a compounded annual growth rate of 14.4%.”

– BIA/Kesley

The Challenge


Ad Networks

Advertisers

Publishers

How Do Internet Service Providers Fit into the Puzzle?

The Challenge


Ad Networks

Advertisers

Publishers

How Do Internet Service Providers Fit into the Puzzle? Service Providers

The Answer is Hyperlocal Marketing


Hyperlocal Marketing:

The process of retargeting Web advertising

to drive Local and Relevant content to a

Specific location or demographic.

Why Hyperlocal Marketing?


Service providers are in a unique position to increase the value of Web advertising by associating subscriberlocation with ad traffic.

The Partnership


• AdCopper uses ImageStream and MyTurf technology• Advanced router integration by ImageStream• Carrier grade hardware & topologies by ImageStream• Unique ad retargeting system by MyTurf• Ad sales portal, network & management by MyTurf

+

Carrier Grade

Seamless End-User Experience

Completely Legal and Private


• Ad rights have always belonged to network owners • All methods are widely used on the Internet• Indemnification eliminates operator risk• Terms of Service used to claim advertising rights• Absolutely no cookies or modification of HTML• No private information is collected or disseminated

Real Revenue


Example ROI Number of Subscribers 5,000

Ads Served/Month 18,913,314 Avg Retail Ad Rate $10/1000ads

Total Ad Revenue $71,869

Monthly Monthly Monthly

Month % Ads Sold Ad Revenue ARPU1 5% $ 1,891 $ 0.38 2 10% $ 3,782 $ 0.76 3 20% $ 7,565 $ 1.51 4 30% $ 11,348 $ 2.27 5 50% $ 18,913 $ 3.78 6 75% $ 28,370 $ 5.67

AdCopper Makes It Possible


• Lay claim to the advertising rights on your network• Generate ad revenue from your web traffic• Make even more selling ads to local businesses• Differentiate your services with ad bundles• Increase ad value through hyperlocalization• Carrier grade hardware and topologies• Totally transparent and legal

Decision Points


• Low-cost, high-performance, flexible Linux routing platform

• Guaranteed interoperability and wire-speed throughput

• Best-in-class QoS and peer-to-peer traffic control

• Full range of data and voice interface cards

• Support for cloud services applications

• Integrated CALEA intercept support

• DSL aggregation with ATM or L2TP

• Free software upgrades for life

• AdCopper™ revenue system

• Advanced IPv6 support

ImageStream routers are trusted by thousands of organizations worldwide.ImageStream routers are trusted by thousands of organizations worldwide.ImageStream routers are trusted by thousands of organizations worldwide.ImageStream routers are trusted by thousands of organizations worldwide.

Thank you!

Game Changing Revenue Generation with AdCopper

Documents

Transcript of Game Changing Revenue Generation with AdCopper