GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?
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Transcript of GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?
marketing management consultants
GAME CHANGERS How are leading brands dealing with increasing marketing complexity?
Presented by Darren Woolley, CEO, TrinityP3
© Copyright 2016
marketing management consultants
The marketing world is more complex
marketing management consultants
Ancient secret of strategy
marketing management consultants
The Cynefin Framework
Provides a framework for decision making depending on your realm of operation
marketing management consultants
Master Collaboration
Marketers need to master the skill of collaborations and influence the customer experience across the organisation.
marketing management consultants
Adopting the scientific method
marketing management consultants
Developing agility
Design structures and processes to be flexible, responsive and agile
marketing management consultants
70 / 20 / 10 Investment Framework
Provides a budgeting approach to ensure you innovate and optimise without compromising success
marketing management consultants
Focus on results
Provides certainty in an uncertain world
marketing management consultants
Ultimately in the face of complexity remember
marketing management consultants
For simple solutions to complex problemsTrinityP3 Pty Ltd
Sydney +612 9964 9900
London +44 203 790 9229
Singapore +65 6631 2861
[email protected] www.trinityp3.com
TrinityP3.com/blog/ @TrinityP3 TrinityP3 TrinityP3.StrategicMarketingConsultants