Game-based LearningThe Present and Future of Corporate Training

Digital Learning with Computer GamesEffectivity has been recognized by the education sector for a long timeIncreasingly being used by corporate sector for training

Game-based LearningGame-based learning has surpassed and will overshadow all other forms oflearning technology within the foreseeable future

70% of major employers use

interactive software and games

for corporate training

78% among employers who are

not using games yet plan to do so

within the next few years

Data from ESA.com

What makesgames effectivetraining tools?

In positive psychology, FLOWdescribes a highly focusedmental stateMost people refer to the it asbeing “in the zone”During a state of flow, theperson is completely engaged inthe activity

Flow Theory

State of Flow

Perfect

combination of

CHALLENGE

SKILL

+

IntrinsicMotivation

A big factor in establishing flowSelf-desire to get involved inthe activity out of enjoyment,love, interest, curiosity, etc.In contrast to extrinsicmotivation -- person is drivenby external rewards (e.g.promotion)

When doing what we most love transformsus into the best possible version of ourselvesand that version hints at even greater futurepossibilities, the urge to explore thosepossibilities becomes feverish compulsion.Intrinsic motivation goes through the roof.Thus flow becomes an alternative path tomastery, sans the misery. - Steven Kotler

author, journalist, entrepreneur

D u e t o t h e h i g h l y e n g a g i n gn a t u r e o f g a m e s , p e o p l e a c q u i r e

k n o w l e d g e o n a s u b j e c t m o r ee f f e c t i v e l y

F A C T U A L K N O W L E D G E

P r o v i d e s a n e n v i r o n m e n t w h e r et h e l e a r n e r c a n f a i l s a f e l y

S K I L L - B A S E D K N O W L E D G E

I n t e r a c t i v i t y a n d e n j o y m e n ti n c r e a s e s r e t e n t i o n r a t e

R E T E N T I O N R A T E

Benefits ofGame-basedTraining forEmployees

A a d v a n c e m e n t s i n t e c h n o l o g ys i g n i f i c a n t l y l o w e r e d t h e c o s t

o f g a m e d e v e l o p m e n t

C O S T - E F F E C T I V E

G a m e s c a n a u t o m a t i c a l l y b ed e p l o y e d a c r o s s a l l d e p a r t m e n t s

a n d b r a n c h e s o f t h e c o m p a n y .

S I M P L E R L O G I S T I C S

T r a i n i n g i s m o r e c o n s i s t e n t l yr e p l i c a t e d , m a k i n g e v a l u a t i o n

m o r e s t a n d a r d i z e d a n d a c c u r a t e

G R E A T E R C O N S I S T E N C Y

Advantages ofGame-basedTraining forEmployees

What Games Usually Teach About

P R O D U C T S

S E R V I C E S

P R O C E S S E S

But Games Can Also Teach Soft Skills

L e a d e r s h i p & D e c i s i o n - m a k i n g

C o m m u n i c a t i o n & T e a m w o r k

M o t i v a t i o n & T i m e M a n a g e m e n t

P r o b l e m S o l v i n g & D i s p u t e R e s o l u t i o n

Qualities of a Good CorporateTraining Game

P o r t a b l e

C r o s s -p l a t f o r m

C o s t -e f f e c t i v e

L o wt u r n -

a r o u n dt i m e

W e l l -d e s i g n e d

Technology for DevelopingCorporate Training Games

HTML5 is the technology that is most widely supported by any typeof device and any operating systemTremendous advances in HTML5 technology have enabled developersto create stunning, high quality games with intricate gameplayThe cost and time of production are also much lower than gamesdeveloped with other platforms.

Case Study:

C r e a t e d a T r o n - i n s p i r e d g a m e u s i n g H T M L 5 t e c h n o l o g yU s e d t o b o o s t t h e i r s a l e s t e a m sH e r o i n t h e g a m e i s t h e s a l e s p e r s o n , a n d h i s j o b i s t og e t f i l e s a c r o s s a n e t w o r k s e c u r e l y , w h i l e a v o i d i n gc y b e r t h r e a t s .

The reason this will happen... is that learnerswill demand it to the point that management,teachers and administrators can no longerresist. The workers of the Games Generationswill no longer accept, attend, or do trainingthat is boring.

- Marc PrenskyAuthor of "Digital Game-Based Learning"

Interested to outsource your digital gamedevelopment for Corporate Training?

V i s i t M a r k e t J S . c o m

o r E m a i l

s u p p o r t @ m a r k e t j s . c o m

T r u s t e d b r a n d s w o r k i n g w i t h u s