Gambling for a better life… Stay in village for a better life…
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Transcript of Gambling for a better life… Stay in village for a better life…
Gamblingfor a better
life…
Stay in village for a better
life…
Village tourism is a solution to end poverty
Ministry of Tourism and Creative Economy Republic of Indonesia provide 6,000 – 8,000 USD grant to each village
chippingin.wordpress.com
2013 10.3million
980
Year Total Fund(USD)
# of Villagesbeing
supported
2014 2000
visits
low
only <10% can sustain
Tourism villages cannot grow further due to lack of promotion
Government officials said…
Information is hard to find online
Time is wasted in planning and booking process
Travelers said…
DesaDesois established as a Marketplace
that makes it easier for traveler to
discover, plan, booka village trip, online
We connect and collaborate with stakeholders to deliver the experience
Tour operator, transportation services, insurance, hotel, travel planner and agent, government, school, event organizer
We engage villager as business ownerto deliver the value
Subject expert, storyteller, homestay provider, tour guide, event organizer
We marketto potential customers
Students field trip, urban family weekend getaways,
corporate outbound training
Children age 5-19 in major cities, middle class, who travel to village with their
family
Average budget spent
per traveler (Indonesian)
# of travel
/person /per year
530 thousand 58.5 USD
2x
market size
62 millionUSD
Y1
Y2
Y3
20
80
200
20
50
100
20,064
200,635
1,003,177
502
1,254
2,508
Year #of villages Average visit/mo/
village
DesaDeso revenue
(commission fee USD 4.18/visit)
Per village revenue (income
USD 25/visit)
business projection
Anggun Catur PW KevinSocial businessProduct developmentCommunity building
Digital marketingWeb and mobileSocial media strategy
FinanceBusiness developmentClient relationship
DesaDesoteam
Refine our strategy to be aligned with their progress
Connect with government & private sectors who has provided initial support for Tourism Villages
Research, profiling and initiate partnership with Villages
Version
1.0
What’s next? We need help to…
www.desadeso.com