Gaia

“When we heal the earth, we heal ourselves.”

1Concepts & design © Jonathan Key & Design is Key www.designiskey.com

What is Gaia? ...................................................................... 2

Concept Sketches & Inspiration ...................................... 3 - 6

The Design ................................................................... 7 - 10

Examples .................................................................... 11 - 12

Packaging .......................................................................... 14

Benefits ............................................................................. 15

Logo ........................................................................... 16 - 19

Typography ................................................................ 20 - 24

Colour Scheme .................................................................. 25

Marketing Concept ............................................................ 26

Thank You .......................................................................... 27

Contents


Gaia is the first truly portable cup holder, it encourages both a healthier lifestyle and a sustainable way of living.

What makes Gaia stand out is it’s beautiful design. Not only is it attractive, but it’s ease of use makes adopting Gaia into your life simple.

Gaia is lightweight, flexible and best of all, good for our planet.

What is Gaia?

Concept Sketches& Inspiration


Concept Sketches


Left to right: (1) Steel Cord with Beam Core, plastic coating protects surfaces (2) carabiner/rock climbing clip (3) Keep Cup (4) Steel Spring

The Design


This is Gaia


Gaia is composed of 4 primary parts:

1. The spiral (spring) body, which can be tightened or loosened to hold different sized bottles and cups. It collapses flat for easy storage when not in use.

The interior of the spring is created from a steel cord, whilst it’s exterior is made from rubber silicone. The rubber can be customised in a range of colours for personalization and branding.

2. The hook makes it simple and quick to attach to your bag’s strap and there is no damage or additional parts to install for use. Simply hook and lock with the clip.

3. The steel clip (carabiner) is strong and twist-locks Gaia securely to your strap.

4. The dial twists to tighten or loosen the spiral whilst doubling as the base.

Gaia


BOTTOM

SIDE SIDE

TOP

DialThe dial has 2 indents on opposite sides to make twisting easier. Every dial has the Gaia 'spiral' logo on the bottom.


Gaia hooks onto any bag strap


Gaia is available in various colour combinations and can be personalised/branded for businesses or promotional purposes.

Packaging


Gaia tightens to a minimum of 5.5cm in diameter in it's collapsed, portable form. We can take advantage of this feature by making the packaging a bottle.

It isn't just for looks, it’s reusable. The bottom twists off so you can easily take Gaia out. Twist the bottom back on and you have a functional bottle to use with Gaia straight away.

Gaia is a new concept. By packaging both the bottle and Gaia, customers can visualise and understand it’s function better

In addition, Gaia is sold separately in recyclable cardboard cylinders.

Packaging

The bottle design is inspired from the traditional meaning of Gaia:

The Earth Goddess.


If Gaia is adopted, the amount of waste we create each year will drop drastically. Convenience is key.

90% of us do not drink enough water and suffer from chronic dehydration, leading to a number of health problems. Having a drink that you can see and easily store on the go will get people drinking more, thus promoting a healthier lifestyle.

•

Gaia is an idea that is ‘simple in nature, yet the ripple effects could actually have a significant effect beyond the device.’

It's a truly green product, from the packaging to it's philosophy and design.

Benefits

Branding


When choosing a name for the product/brand, ideally it should explain what the product does and tell a story. More importantly, it should be memorable - and this is why we chose the name 'Gaia.'

'Gaia was the primordial Earth-goddess in ancient Greek religion. Gaia was the great mother of all'

'The Gaia theory, proposes that all organisms and their inorganic surroundings on Earth are closely integrated to form a single and self-regulating complex system, maintaining the conditions for life on the planet.'

Gaia: Multiple Meanings


The logo represents the Gaia's spiral design and the ripple effect it creates by encouraging a sustainable way of living. The logo fits inside a circle, which makes a perfect fit for branding on Gaia's dial and bottle cap. This allows a strong, consistent, yet minimal branding. In addition, the spiral could be used as an eye

to create lively character's for a great marketing campaign.

The Logo


Primary Logo

Placed alone or

inside a white or

black circle.

Secondary Logo

In cases where the

primary logo is not

appropriate.


Typography

Gaia is a unique product, therefore it needs both a unique logotype and typography to further spark the customer's curiosity and represent our brand. It should say: 'Here is something special and it needs to be seen.' It should also reflect both the product and it's use. Here are 3 examples:

GaiaMemoriam Pro

I love the elegant and 'leafy' feel

of this font. It's high class look

would work well to represent Gaia's

premium quality design but it's thin

lines make reading at small sizes

difficult.

GaiaMinion Pro

Minion Pro appears to be a good

choice because it's feels natural

and very human. The slight curved

drop of the 'a' and variation of

width is welcoming.

GaiaFutura

A modern, sleek and clean font. It

complement's Gaia's spiral design

by implying simplicity from it's

geometrical form.

From studying the relationship of these different fonts, several visual analogies ideas appear...and form a logotype


The letter forms feel smooth, modern and the

negative spaces look like leaves and waves.

The spiral is represented visually

through the 'G's swish.


The logotype is unique, memorable and most importantly, legible when scaled down to a small size.


GaiaAvenir is used as Gaia's primary font. It is clean,

modern and welcoming. Similar to Futura yet

with a more human side.

Avenir Sabon

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Avenir

Sabon

Sabon is used as Gaia's secondary font, used in cases

where a sans-serif font wouldn't be appropriate or

to add rhythm and texture when reading. It is very

human and acts as a nice contrast to Avenir.

Gaia


PANTONE DS 275-1 C

PANTONE DS 325-9 C

PANTONE UNCOATED BLACK

C : 0Y : 0M: 0K : 100

R : 0G : 0B : 0

C : 0Y : 0M: 0K : 3

R : 246G : 246B : 246

C : 100Y : 0M: 100K : 10

R : 0G : 152B : 74

Colour Scheme


Marketing concept.


Thanks for taking the time to read my concept and design

for Gaia. A special thanks to James Leal-Valias for mentoring

me throughout the project and to my friends and family who

support and encourage me to pursue my dreams.

If you'd like to contact me, you can find me here:

{web} www.designiskey.com

{email } [email protected]

{shop} www.jayki.me

Gaia

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Transcript of Gaia