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2. The Opportunity in Business-To-Business (B2B) Online Communities
By: Gabriel Karam
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3. Progression of technology
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4. Progression of technology
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5. Progression of technology
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6. Progression of technology
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Technology has changed
the flow of information
8. What do we do then?
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Simply, embrace it
Provide relevant info
(pull strategy)
Communicate
(push strategy)
Connect and engage
9. Facts and figures
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Today, over 90% of b2b buyers start their buying cycle online by researching companies, products, and solutions before seeking help from sellers.
10. Facts and figures
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93% of business buyers believe all companies should have a social media presence
85% of business buyers believe companies shouldnt just present information via social media they should also interact and engage with them
Source: Buzz Marketing
11. Facts and figures
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12. The challenge is how?
Create a clear online marketing strategy starting with your Website and question:
What do we need our website to do?
How can we make our website as frictionless as possible?
How can we make our website sharable on different social media networks?
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13. B2B Online presence
Participate in online communities
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Reach ~3 Million professional from the Middle East
Reach ~1 Million professional from the Middle East
Reach ~750,000 professional from the Middle East
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15. B2B Online presence
Advertise online
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B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013
Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013
Source: AMR International B2B Online Marketing Assessment and Forecast to 2013
16. B2B Online presence
Advertise online
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B2B interactive marketing spending will climb to nearly
$4.8 billion in 2014.
Source: Forrester Research
17. Targeted campaign
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18. Targeted campaign
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19. Tips
Dont dump your content on your website or other communities without a clear content strategy that is integrated from an online marketing strategy
Treat your audience online as you treat them face 2 face
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20. Tips
Set clear online marketing strategy that is integrated from your overall business plan and remember:
Your competitors are down the corner!
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21. Finally
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th@nk you!
Gabriel Karam
Head of Advertising Sales
Zawya
Tel: +971 4 363 5660
Mobile: +971 50 3495196
Email: gabriel@zawya.com