Gabriel Chan - Cathay Pacific
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Screencaps of Gabriel Chan Cathay Pacific
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Screencaps of work for Cathay Pacific This includes: Spirit of Hong Kong: http://www.cathaypacific.com/SpiritofHK Competition that encompassed: Main website banner SEM Microsite (EN/TC, Desktop/Mobile) Banner ad buy Social Media posts (with ad buy included) Maldives route launch: Promotional campaign that encompassed: Teaser campaign with social media posts Skytrax 2013 award: Social media campaign that encompassed: Live tweet of award acceptance at Cathay City Social media posts (with ad buy included) Monitoring of sentiment
Transcript of Gabriel Chan - Cathay Pacific
Screencaps of Gabriel Chan
Cathay Pacific
Key projects• Spirit of Hong Kong:
– http://www.cathaypacific.com/SpiritofHK– Competition that encompassed:
• Main website banner• SEM• Microsite (EN/TC, Desktop/Mobile)• Banner ad buy• Social Media posts (with ad buy included)
• Maldives route launch:– Promotional campaign that encompassed:
• Teaser campaign with social media posts
• Skytrax 2013 award:– Social media campaign that encompassed:
• Live tweet of award acceptance at Cathay City• Social media posts (with ad buy included)• Monitoring of sentiment
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